Download or read book Digitizing the Customer Journey written by Stephen J. Wright and published by Bluetrees GmbH. This book was released on 2019-07-31 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitizing the Customer Journey is a book emphasizing the need for companies to convert and integrate all their customer service and marketing data into a system that is optimized for an excellent user experience. In today’s times, any business that wants to compete will have to consider the advanced technologies available and implement them as soon as possible, or be left behind! Stephen J. Wright, CEO, COO, and CIO at numerous multinational companies, provides many examples from various types of industries, and gives clear steps how to get started, as well as making major arguments for the effectiveness of this type of change in any business-to-consumer company. You will get the answers to the following questions: ✔ What are some of the ways technology has brought change to the economy? ✔ What is a customer journey? ✔ What are the three most important processes in every business? ✔ Why is a business that has digitized its processes likely to do better than one that hasn’t? ✔ What are the best ways you can use technology to digitize the customer journey? ✔ What is a circular economy?

Download or read book Digital Business Transformation written by Nigel Vaz and published by John Wiley & Sons. This book was released on 2021-01-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fuel your business' transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: How to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges How to deconstruct decision-making throughout all levels of your organization How to combine strategy, product, experience, engineering, and data to produce digital results Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

Download or read book What s Your Digital Business Model written by Peter Weill and published by Harvard Business Press. This book was released on 2018-04-17 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Download or read book Digital Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

Download or read book The INSURTECH Book written by Sabine L.B VanderLinden and published by John Wiley & Sons. This book was released on 2018-04-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive compendium for the Insurance Digital Revolution From slow beginnings in 2014, InsurTech has captured US$7billion in investment since 2010 — a 10% annual compound growth rate is predicted until at least 2020. Three in four insurance companies believe some part of their business is at risk of disruption and understanding the trends, drivers and emerging technologies behind Insurance’s Digital Revolution is a business-critical priority for all growth-minded firms. The InsurTech Book offers essential updates, critical thinking and actionable insight — globally — from start-ups, incumbents, investors, tech companies, advisors and other partners in this evolving ecosystem, in one volume. For some, Insurance is either facing an existential threat; for others, it is a sector on the brink of transforming itself. Either way, business models, value chains, customer understanding and engagement, organisational structures and even what Insurance is for, is never going to be the same. Be informed, be part of it. Learn from diverse experiences, mindsets and applications of technologies Discover new ways of defining and grasping growth opportunities Get the inside track from innovators, disruptors and incumbents Be updated on the evolution of InsurTech, why it is happening and how it will evolve Explore visions of the future of Insurance to help shape yours The InsurTech Book is your indispensable guide to a sector in transformation.

Download or read book Digital Management in Covid 19 Pandemic and Post Pandemic Times written by Richard C. Geibel and published by Springer Nature. This book was released on 2023-01-13 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents select contributions of the International Scientific-Practical Conference 2021 (ISCP 2021) organized by East European University (Georgia) and Fresenius University of Applied Sciences (Germany). It discusses the challenges of digital transformation during and after the pandemic and introduces advanced research and solutions from both academic and professional’s aspects. The topics covered include digitalization in social and corporate responsibility, e-commerce and digital entrepreneurship, and digitalization in education. The book is an interesting read for researchers and professionals interested in digital management.

Download or read book Toolbox Digital Business written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2022-05-13 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Download or read book Leading Digital written by George Westerman and published by Harvard Business Review Press. This book was released on 2014-09-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

Download or read book Handling digital Value Streams written by Helmut Steigele and published by BoD – Books on Demand. This book was released on 2019-11-19 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The more you enter the world of doing business the digital way, the more you realize that it needs capabilities which relate to one discipline: Organisational Resilience. The ability to absorb unwished surprises which have a direct relationship to your business and to your business relationships. As long as you are not aware that the business ecosystem you live in, the service value streams you use for customer interaction and your enterprise governance play here a significant role, each disruption, each change in environment and each modification in customer demand patterns can become an existential issue. This Guide gives advice, examples and a storyboard to handle exactly this challenge

Download or read book The Transformers written by Andreas Graesser and published by innovad. This book was released on 2020-08-27 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Transformers" is all about Simplification and the Digital Enterprise. The story takes you on a journey through the digital world in times when economic conditions force companies to manage their bottom-line rigorously. Despite these conditions, digitization is in full swing. Digital strategies that are simple and understandable can create competitive advantages for companies' futures, shielding them from potential future threats. Published right in time, the book "The Transformers" shows how companies can immediately save cost with data transformation at the push of a button, and, at the same time, accelerate its digitization. It will empower you to drive transformation and end-to-end information management of the digital core successfully. "The Transformers" lays out the digital building blocks for businesses and introduces Artificial Intelligence and digital platforms to tackle Big Data. Also included, detailed descriptions of Digital Business Transformation enhance your understanding while demonstrating its applicability to digitization. The value of enterprises' core data shines like crown jewels that absolutely demand protection and safety. Graesser illustrates how to manage business data rightfully, and he explains the full data life cycle management with a focus on the historization of old data in terms of preservation and protection. The heart of the book consists of two chapters with in-depth explanations of technical platforms needed to conquer the Big Data challenges. The SAP HANA 2.0 platform, with its in-memory database, transforms the meaning of and the value out of Big Data with many advanced analytical capabilities. The Historization platform JiVS IMP by Data Migration International complements the operational enterprise systems with sophisticated data transformation capabilities realizing major value scenarios. In combination, both platforms together allow significant simplification of data management for real-time data business models. Strategic thinking and developing strategies, in principle, is an art more than 2,500 years old. From Battlefield to Greenfield, "The Transformers" bridges the time-gap from ancient China with its famous war strategist Sun Tzu who lived around 500 BC, to the digital era today. The fighting happened then, and it happens today in business with arms, battlegrounds, and warriors. Graesser provides significant insights on how to plan victories and to win battles even without fighting. The visions and strategies are substantial and have never moved out of the central attention of leaders. You can touch and feel Digital Business Transformation with stories about the digital journeys of enterprises across different industries. And the book closes with the 'Tips from the Top' chapter. It features Thomas Failer (founder of Data Migration International), Bjoern Braemer (Senior Vice president at SAP SE), Peter Hartmann (former CIO of the Geberit Group), and Tom Pfister (CEO Nytro Marketing). The book's audiences include C-suite business leaders and will appeal to all decision-makers who drive transformational business or Information Technology programs.

Download or read book Handbook of Research on Artificial Intelligence and Knowledge Management in Asia s Digital Economy written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2022-11-11 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) and knowledge management can create innovative digital solutions and business opportunities in Asia from circular and green economies to technological disruption, innovation, and smart cities. It is essential to understand the impact and importance of AI and knowledge management within the digital economy for future development and for fostering the best practices within 21st century businesses. The Handbook of Research on Artificial Intelligence and Knowledge Management in Asia’s Digital Economy offers conceptual frameworks, empirical studies, and case studies that help to understand the latest developments in artificial intelligence and knowledge management, as well as its potential for digital transformation and business opportunities in Asia. Covering topics such as augmented reality. Convolutional neural networks, and digital transformation, this major reference work generates enriching debate on the challenges and opportunities for economic growth and inclusion in the region among business executives and leaders, IT managers, policymakers, government officials, students and educators of higher education, researchers, and academicians.

Download or read book Smart Services Summit written by Jürg Meierhofer and published by Springer Nature. This book was released on 2023-08-29 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents up-to-date descriptions of smart services innovations in industry, supported by new scientific approaches. It summarizes the outcomes of the fourth Smart Services Summit, held in Zurich in October 2022, which primarily focused on how smart services can promote sustainability. As smart services accelerate, new technologies can be leveraged to create new value propositions and business models that deliver tangible sustainability outcomes. This book addresses social, economic and environmental aspects of sustainability in connection with new technologies. It includes contributions on how the quality and value of services are affected by digital technologies, how collaboration affects shared value creation, and how organizations can be enabled to drive digital value creation. Given its scope, the book represents an indispensable guide for practitioners and advanced students alike.

Download or read book Advances in Creativity Innovation Entrepreneurship and Communication of Design written by Evangelos Markopoulos and published by Springer Nature. This book was released on 2021-07-01 with total page 627 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Download or read book Experience My Brand written by Joe Tawfik and published by Greenleaf Book Group. This book was released on 2017-03-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Joe Tawfik presents an assured collection of valuable insights in Experience My Brand that are based on his 25-plus years in senior management. His expertise as CEO of business services companies in particular underlies his assertion that to differentiate itself in the age of digital disruption, a company must make branded customer experience part of its corporate strategy. Rather than relegate customer experience management to any one department, such as marketing, it must become “embedded within a company’s DNA.” You will learn through detailed analysis and real-world illustrations how to: • Analyze, Design, and Measure Customer Experience • Implement Superior Customer Experience Initiatives • Consider how Customer Experience Will Change and Transform the Future ​With its plentiful tables and figures to complement his text, Experience My Brand puts theory into practice in a way that will keep you alert and engaged. Experience My Brand’s unique message makes it a must-have guide for senior managers and their teams who seek to strengthen this critical aspect of their businesses as well as anybody wanting to learn about this increasingly important field.

Download or read book Industry Competitiveness Digitalization Management and Integration written by Aleksei V. Bogoviz and published by Springer Nature. This book was released on 2020-02-24 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with contributions by both leading scholars and industry experts, provides a coherent framework for understanding complex determinants and patterns of industry competitiveness. Divided into eight parts, it covers both quantitative and qualitative research on the following topics: technologies, economic development, and human resources in Industry 4.0; management in the digital economy; artificial intelligence and knowledge management approaches; drivers of sustainable and innovative development in corporations; resilient and competitive systems in the energy sector; compliance and anti-corruption mechanisms; and competence networks and technological integration. Thanks to its highly stimulating discussions on the determinants and patterns of industry competitiveness, this book appeals to a wide readership.

Download or read book Digital Marketing Strategy written by Niko Lahtinen and published by Edward Elgar Publishing. This book was released on 2023-07-01 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.

Download or read book ITIL 4 Leader Digital and IT Strategy DITS Courseware written by Van Haren Learning Solutions a.o. and published by Van Haren. This book was released on 2021-03-30 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: ITIL® 4 Leader Digital and IT Strategy (DITS) Courseware. ITIL® 4 DITS Is one of the two Strategic Leader (ITIL SL) modules. This module will concentrate on the alignment of digital business strategy with IT strategy. The module also incorporates how disruption from new technologies are impacting businesses in every industry and how company leaders are responding. The ITIL® 4 Leader: Digital and IT Strategy (DITS) module guide how the strategy should impact the design, delivery, and support of services throughout the service value chain of a company. This module advances the discussion around ITIL concepts to a corporate strategy level, by enabling IT and digital leaders to influence and drive strategic decisions, by creating a suitable digital strategy aligned to the wider cross-organizational goals. This module is therefore directed towards IT and business directors, heads of department, aspiring C-Suite professionals, and other senior business leaders who want to strategically position an organization against digital disruptors craft a digital vision, and build a robust long term strategy.