Download or read book Digital Tools for Academic Branding and Self Promotion written by Cabrera, Marga and published by IGI Global. This book was released on 2016-10-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.

Download or read book Digital Marketing and Consumer Engagement Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-01-05 with total page 1755 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Download or read book Improving University Reputation Through Academic Digital Branding written by Del Pino, Ariana Daniela and published by IGI Global. This book was released on 2020-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Download or read book Ideological Function of Deming Theory in Higher Education Emerging Research and Opportunities written by Kriemadis, Thanos and published by IGI Global. This book was released on 2017-06-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality management initiatives have benefited organizations in the corporate world for several years. With this success, these methodologies are now being implemented into other sectors, such as educational institutions. Ideological Function of Deming Theory in Higher Education: Emerging Research and Opportunities presents coverage on the benefits and challenges of applying quality improvement frameworks in university settings. Highlighting pertinent topics such as resources management, training practices, and strategic planning, this is an ideal publication for academics, researchers, school administrators, policy makers, and professionals interested in the latest perspectives on the management of higher education institutions.

Download or read book Written Corrective Feedback for L2 Development Emerging Research and Opportunities written by Guo, Qi and published by IGI Global. This book was released on 2018-01-26 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of evaluations in classroom settings has equipped educators with innovative tools and techniques for effective teaching practices. Integrating feedback helps to enrich students’ learning experience and maximize competency in language learning. Written Corrective Feedback for L2 Development: Emerging Research and Opportunities examines the use of written corrective feedback to assist in students’ comprehension and internalization in language learning. Highlighting a range of pertinent topics, such as knowledge internalization, linguistic forms, and cognitive comprehension, this book is a vital resource for educational researchers, teachers, professors, and language teachers seeking current research on the application of written corrective feedback in language learning.

Download or read book Brand Culture and Identity Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-10-05 with total page 1590 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.

Download or read book Corporate Social Responsibility in the Manufacturing and Services Sectors written by Paulina Golinska-Dawson and published by Springer. This book was released on 2018-11-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility (CSR) is an important element in creating competitive advantages for enterprises in different sectors. The authors guide readers through the different cases studies in order to present the benchmarking of international standards and CSR initiatives, as well as CSR performance evaluation practices. This book aims to identify current problems that can arise during CSR implementation in manufacturing and services companies. Moreover some best practice examples suitable for the introduction of CSR in the small and medium size companies will be described. The authors show how different stakeholders can benefit from sustainable resource management and pro-social behaviors. This book will be a valuable resource for both academics and practitioners who want to deepen their knowledge of CSR. This scientific monograph has been doubled blind reviewed.

Download or read book Springer Handbook of Science and Technology Indicators written by Wolfgang Glänzel and published by Springer Nature. This book was released on 2019-10-30 with total page 1103 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook presents the state of the art of quantitative methods and models to understand and assess the science and technology system. Focusing on various aspects of the development and application of indicators derived from data on scholarly publications, patents and electronic communications, the individual chapters, written by leading experts, discuss theoretical and methodological issues, illustrate applications, highlight their policy context and relevance, and point to future research directions. A substantial portion of the book is dedicated to detailed descriptions and analyses of data sources, presenting both traditional and advanced approaches. It addresses the main bibliographic metrics and indexes, such as the journal impact factor and the h-index, as well as altmetric and webometric indicators and science mapping techniques on different levels of aggregation and in the context of their value for the assessment of research performance as well as their impact on research policy and society. It also presents and critically discusses various national research evaluation systems. Complementing the sections reflecting on the science system, the technology section includes multiple chapters that explain different aspects of patent statistics, patent classification and database search methods to retrieve patent-related information. In addition, it examines the relevance of trademarks and standards as additional technological indicators. The Springer Handbook of Science and Technology Indicators is an invaluable resource for practitioners, scientists and policy makers wanting a systematic and thorough analysis of the potential and limitations of the various approaches to assess research and research performance.

Download or read book Re imagining Educational Futures in Developing Countries written by Emmanuel Mogaji and published by Springer Nature. This book was released on 2022-02-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher education system: exploring the challenges experienced by students, staff, administrators and other stakeholders. Bringing forth insights from researchers, practitioners and senior leadership, the book shares theoretical and practical insights on dealing with the aftermath of a pandemic and what can be learned for the future. It will be of interest and value to researchers, practitioners and leaders who wish to understand a develop new approaches for their teaching and management post-pandemic.

Download or read book Handbook of Research on Science Education and University Outreach as a Tool for Regional Development written by Narasimharao, B. Pandu Ranga and published by IGI Global. This book was released on 2017-02-01 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Higher education institutions play a vital role in their surrounding communities. Besides providing a space for enhanced learning opportunities, universities can utilize their resources for social and economic interests. The Handbook of Research on Science Education and University Outreach as a Tool for Regional Development is a comprehensive reference source for the latest scholarly material on the expanded role of universities for community engagement initiatives. Providing in-depth coverage across a range of topics, such as resource sharing, educational administration, and technological applications, this handbook is ideally designed for educators, graduate students, professionals, academics, and practitioners interested in the active involvement of education institutions in community outreach.

Download or read book Handbook of Research on Technology Centric Strategies for Higher Education Administration written by Tripathi, Purnendu and published by IGI Global. This book was released on 2017-06-05 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the advancement of educational technologies is often discussed in a teaching capacity, the administration aspect of this research area is often overlooked. Studying the impact technology has on education administration not only allows us to become familiar with the most current trends and techniques in this area, but also allows us to discover the best way forward in all aspects of education. The Handbook of Research on Technology-Centric Strategies for Higher Education Administration is a pivotal resource covering the latest scholarly information on the application of digital media among aspects of tertiary education administration such as policy, governance, marketing, leadership, and development. Featuring extensive coverage on a broad range of topics and perspectives including virtual training, blogging, and e-learning, this book is ideally designed for policy makers, researchers, and educators seeking current research on administrative-based technology applications within higher education.

Download or read book Deconstructing the Education Industrial Complex in the Digital Age written by Loveless, Douglas and published by IGI Global. This book was released on 2017-01-10 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developments in the education field are affected by numerous, and often conflicting, social, cultural, and economic factors. With the increasing corporatization of education, teaching and learning paradigms are continuously altered. Deconstructing the Education-Industrial Complex in the Digital Age is an authoritative reference source for the latest scholarly research on the shifting structure of school models in response to technological advances and corporate presence in educational contexts. Highlighting a comprehensive range of pertinent topics, such as teacher education, digital literacy, and neoliberalism, this book is ideally designed for educators, professionals, graduate students, researchers, and academics interested in the implications of the education-industrial complex.

Download or read book Moving Students of Color from Consumers to Producers of Technology written by Rankin, Yolanda and published by IGI Global. This book was released on 2016-12-12 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, diversity in learning environments has become a pivotal topic of conversation for educators. By enhancing underrepresented students’ computational thinking skills, it creates more room for future career opportunities. Moving Students of Color from Consumers to Producers of Technology is a comprehensive reference source that provides innovative perspectives on the need for diversity in computer science and engineering disciplines and examines best practices to build upon students’ knowledge bases. Featuring coverage on an expansive number of topics and perspectives, such as, computational algorithmic thinking, STEM diversity, and distributed mentorship, this publication is ideally designed for academicians, researchers, and students interested in efforts to broaden participation in computer science careers fields for underrepresented students.

Download or read book Geospatial Technologies in Geography Education written by Rafael de Miguel González and published by Springer. This book was released on 2019-05-21 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses new pedagogies focusing on the use of geospatial technologies and geomedia in the classroom. Today, geospatial technologies are substantially influencing geography teaching and learning, particularly in secondary education. Web-GIS, virtual globes, storytelling, maps and apps for mobile devices are transforming the nature and design of geography curricula, instructional processes, didactics, resources and assessments. Undoubtedly, geography is among those school subjects that have benefited most from the implementation of new technologies in the classroom. Geospatial technologies can be used to develop inquiry-based learning or project-based learning pedagogies and help students to acquire spatial reasoning and spatial citizenship skills in the context of education for sustainable development. This book highlights a range of initiatives, projects and educational practices – from several European countries and settings – related to geospatial challenges in geography education. Given its scope, it will be equally appealing to scientists, students and teachers of geography and other fields using geospatial technologies and geomedia.

Download or read book Disability and Equity in Higher Education Accessibility written by Alphin, Jr., Henry C. and published by IGI Global. This book was released on 2017-03-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the foundation to almost all successful lives. It is vital that learning opportunities are available on a global scale, regardless of individual disabilities or differences, and to create more inclusive educational practices. Disability and Equity in Higher Education Accessibility is a comprehensive reference source for the latest scholarly material on emerging methods and trends in disseminating knowledge in higher education, despite traditional hindrances. Featuring extensive coverage on relevant topics such as higher education policies, electronic resources, and inclusion barriers, this publication is ideally designed for educators, academics, students, and researchers interested in expanding their knowledge of disability-inclusive global education.

Download or read book The Future of Accessibility in International Higher Education written by Alphin Jr., Henry C. and published by IGI Global. This book was released on 2017-05-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education is the foundation to almost all successful lives, and it is important that a high level of schooling be available on a global scale. Studying the trends in accessibility in education will allow educators to improve their own teaching techniques, as well as expand their influence to more remote areas in the world. The Future of Accessibility in International Higher Education is a comprehensive reference source for the latest scholarly material on emerging methods and trends in disseminating knowledge in university settings. Featuring extensive coverage on relevant topics such as e-learning, economic perspectives, and educational technology, this publication is ideally designed for educators, academics, students, and researchers interested in expanding their knowledge of global education.

Download or read book Challenges Facing Female Department Chairs in Contemporary Higher Education Emerging Research and Opportunities written by Schnackenberg, Heidi L. and published by IGI Global. This book was released on 2016-12-12 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender and diversity is a crucial area that requires more attention in multiple academic settings. As more women progress into leadership positions in academia, it becomes necessary to develop solutions geared specifically toward success for females in such environments. Challenges Facing Female Department Chairs in Contemporary Higher Education: Emerging Research and Opportunities is a key source on the latest challenges and opportunities for women heading academic departments in university settings, exploring the support available to female department chairs, and first-hand experiences and lessons learned in field. Featuring extensive coverage across a range of relevant perspectives and topics, such as gender challenges, management techniques, and professional development, this book is a critical source for academics, practitioners, and researchers.