Download or read book Launch Updated Expanded Edition written by Jeff Walker and published by Hay House, Inc. This book was released on 2021-07-27 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Product Launch Formula: A new edition of the #1 New York Times best-selling guide that's redefined online marketing and helped countless entrepreneurs make millions. The revised and updated edition of the #1 New York Times bestseller Launch will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Think about it: What if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? And you could do it no matter how humble your business or budget? Since 1996, Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed a process for launching new products and businesses with unprecedented success. And once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that brought in tens of thousands, hundreds of thousands, and even millions of dollars. Whether you have an existing business or you're starting from scratch, this is how you start fast. This formula is how you engineer massive success. Now the question is this: Do you want to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Download or read book Digital Product Launch written by Stephen Trotter and published by Createspace Independent Publishing Platform. This book was released on 2016-03-12 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Free Bonus Book: Social Media Superstar ATTENTION: Want to finally start making a full-time living online? "Discover How To Start, Build and Launch Your Own Digital Product Business Without Breaking The Bank..." Find Out How To Create Your First Digital Product For Sale And Start Getting Sales On Autopilot! How are people making a full-time living online? Why do some internet marketers absolutely kill it on platforms such as JVZoo and ClickBank and able to become a top seller? Further more... Have you been buying product after product without any success? Feeling like you're trapped and just can't seem to find the answer? If you answered Yes to any of these, then read on... What separates successful internet marketers to those who aren't is that... They have built a digital product business that works for them! Let me repeat - it works for them! Which brings me to the next part... Allow me to introduce you to... DIGITAL PRODUCT LAUNCH Throughout this course, we're going to go through every stage involved in the creation and sale of digital products. In particular we're going to focus heavily on how you actually go about launching your product and generating huge sales for it once you have the idea using tools like JVZoo. As you'll see, creating digital products is actually very easy - it's just turning them into massive hits that's a little more challenging Here's what you'll get inside the How To Launch a Digital Product Business course: What you'll discover in this eBook: You'll have an idea for the type of digital product you want to create and what the strengths and weaknesses of each option are Understand what makes digital products sell and how you need to design your creation in such a way that people will be eager to buy it Know how to quickly and cost effectively create the type of digital product you want How to create a potential hot-selling eBook How to create a software such as a web based tool or mobile app. How to create a video training course and the equipment and software you need to successful create one. How to add your product in JVZoo. How to create checkout pages, landing pages and sales funnels How to write highly persuasive copy that drives massive sales Know how to alter things like price, cover image and more in order tooptimize your sales Understand how to drive more traffic to your landing page using SEO, PPC, e-mail marketing and social media Understand affiliate programs and tools like JVZoo, ClickBank and WSO Pro Know how to build an army of affiliate marketers who can drastically increase your sales and profits ...and much, much more! Please click the Add To Cart button right now and take ownership of this valuable eBook TODAY!

Download or read book Hello My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Download or read book Killing Marketing How Innovative Businesses Are Turning Marketing Cost Into Profit written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2017-09-08 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.

Download or read book Digital Product Management written by Kevin Brennan and published by BCS, The Chartered Institute for IT. This book was released on 2020-07-24 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this practical guide you'll learn how to understand the needs of customers and the difference between customer and business value. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes.

Download or read book How To Build A Successful Digital Business With Product Launches written by Oluwaseun Ogundele and published by . This book was released on 2020-11-26 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover The Step-By-Step Product Launch System Guiding You From Start To Finish So You Can Profit Massively! You'll Find Out The Steps, Tools And Execution Plan To Follow For a Successful Product Launch

Download or read book The Live Launch Method written by Kelly Roach and published by . This book was released on 2020-05-14 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best Selling Author Kelly Roach teaches you how to disrupt your industry, skyrocket your profits, and make a name for yourself with the easiest launch strategy on the planet inside The Live Launch book! Business Catalyst Kelly Roach uses timeless business principles, the power of human connection, and the simplest launch strategy on the planet to help entrepreneurs make 7-figure leaps in their revenue with a step-by-step, online launch process that's as easy and enjoyable as it is effective! Gone are the days of 27 step funnels, 18 webinars, and way too much distance between seller and prospect. In The Live Launch, Kelly Roach lays out the Live Launch Method that is responsible for the multimillion-dollar growth in both her own international coaching company and the businesses of her clients all across the globe. In a world that is disconnected and transactional, this book teaches readers how to launch using a strategic approach that showcases your expertise, solidifies your brand's positioning, engages your prospects, and closes sales in the hundreds of thousands.

Download or read book How to Successfully Launch Your Products written by Lucille Ross and published by Createspace Independent Publishing Platform. This book was released on 2017-06-29 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step By Step Methods I Use To Successfully Launch My Online Products To An Audience That I Can Guarantee Will Buy From Me - And Learn How You Can Get Access To Them Too Here's What You Will Learn from This Book: A full 4 week start to finish, step by step launch guide for your products. From the planning stages, all the way through to launch day and beyond, ensuring that your product launches have the potential to reach circulations in the hundreds of thousands within weeks. Imagine what those numbers would do for your sales. 1 reason why a majority of marketers are failing to successfully launch their products by breaking the natural flow and chain of events surrounding a successful product launch. Are you breaking that chain? We'll show you how to avoid this pitfall that can ruin your chances several weeks before you even launch. 6 aspects of a successful pre-launch. A short but simple checklist to ensure you have all the tools you need set up and ready to pull in huge amounts of leads and make large numbers of sales in the most efficient way possible, and pave the way for the future at the same time. Miss one of these and the chain is broken. 5 are useless with the 6th. Are your tools letting your sales down? Looking beyond immediate profits is ultimately the key to product launch success. What would you prefer, $10,000 today, or $100,000 in a week? I know which I'd choose, and it makes me wonder why the majority of marketers select option one by concentrating on immediate profit instead of the future of their business. I'll show you exactly what they're doing wrong to devastate their profits and how you can ensure it won't happen to you. How to almost never run out of prospects to promote to for free ever again. All it takes is a single product launch done correctly, and you could wake up and launch a new product every day for the rest of the year and still have people to promote to and people to promote for you without having to reach into your wallet to pay for anything. Memorize this and you'll be set for years to come. Are you going to attract affiliates, and are they going to promote for you? If the answer isn't a surefire yes, then I'm going to show you exactly how to make it so through methods that some marketers would call me crazy for. The fact is however, I've proved that they work once and for all. This could easily increase your chances of pulling affiliates by ten times or more. Are you pulling in $60 per sale when you should be pulling in nothing? It might amaze you to find out this key to success. I doubled my income the moment I stopped promoting to make money. I believe anyone can do this with their business if they know how. I'll show you how. Best of all, it can take less than an hour to complete! Are the sales of your digital or info product netting you less than $100 profit per product that you designed specifically to make you money? If so, you could well be missing out on big money. I'll show you exactly how I discovered this by accident at the start of my marketing career, and show you how if you look carefully, you'll see it in action all around you by the big guys pulling in the big pay cheques (proof it works beyond a doubt). 3 list building and lead generation mistakes of the online marketing newbie. I'll demonstrate why throwing all your prospects on one single big list is losing you money right now, and 3 additional factors you can take advantage of to increase your sales the moment you launch your next product. 4 launch day tips that almost ensure your product launches will go down without a hitch. Imagine you've just secured yourself a circulation of several hundred thousand viewers through your joint venturing.

Download or read book Make Money Online with Digital Products written by JOHN MICHAEL and published by JOHN MICHAEL. This book was released on 2024-05-08 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Make Money Online with Digital Products” is a comprehensive guide that provides step-by-step instructions on how to create and sell digital products. This book covers everything from understanding the different types of digital products to effectively marketing and promoting them. Whether you’re a beginner or an experienced entrepreneur, this book will equip you with the knowledge and strategies needed to succeed in the digital product industry. In the first section of the book, you will learn the fundamentals of creating and selling digital products. This includes understanding the benefits of digital products, choosing the right product to create, and researching your target audience. The second section dives into the creation process, covering topics such as planning and outlining your product, creating engaging content, and designing and formatting your digital product. Once your digital product is ready, the book guides you through the process of pricing and packaging. You will learn how to determine the value of your product, set the right price, create different pricing options, and package your product for maximum appeal. The book also delves into building a sales funnel, marketing and promoting your digital products, launching your product, optimizing your sales and conversion rates, expanding your product line, protecting your digital products, and scaling your digital product business. With its practical advice and actionable strategies, “ Make Money Online with Digital Products” is a must-read for anyone looking to create and sell digital products successfully. Whether you’re an aspiring entrepreneur or an established business owner, this book will provide you with the tools and knowledge needed to thrive in the digital marketplace.

Download or read book Product Launch Chaos written by Dr Ope Banwo and published by Dr Ope Banwo. This book was released on 2024-08-19 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventures of a Guru-Wannabe: The Product Launch Saga" is a reflection of my experiences, struggles, and triumphs. I wrote this book to share the lessons I’ve learned, hoping to provide guidance and inspiration to other aspiring digital marketers. This book is not just a collection of success stories; it is an honest account of the mistakes I made and the valuable insights I gained along the way. Throughout my journey, I encountered numerous challenges, from technical glitches and unmotivated affiliates to market misjudgments and inadequate support systems. Each of these experiences taught me something new and reinforced the importance of resilience, adaptability, and continuous learning. By sharing these stories, I aim to help others navigate their own paths with greater confidence and insight. I also wanted to emphasize the importance of perseverance. Success is not about avoiding mistakes but about learning from them and pushing forward despite the obstacles. I hope that by reading this book, you will find the motivation to keep pursuing your dreams, knowing that every challenge is an opportunity for growth.

Download or read book How to Launch a Product written by ARX Reads and published by ARX Brand International LLC. This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want your offer to sell like hotcakes? If you've ever wanted to launch a product for your business then you're in the right place. This can be any kind of product. It can be an e-book, an online course, a digital product, or a physical product. In this book, you'll discover a 5 Step Framework on How to Successfully Launch a Brand New Product.

Download or read book Programmatic Advertising written by Oliver Busch and published by Springer. This book was released on 2015-11-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

Download or read book Platform Revolution How Networked Markets Are Transforming the Economy and How to Make Them Work for You written by Geoffrey G. Parker and published by W. W. Norton & Company. This book was released on 2016-03-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the new economy that is transforming the way we live, work, and play. Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.

Download or read book Digital Product Creation A Comprehensive Guide written by Zahid Ameer and published by Zahid Ameer. This book was released on 2024-07-29 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to successful digital product creation with our comprehensive guide, "Digital Product Creation: A Comprehensive Guide." This eBook covers everything you need to know about developing, marketing, and scaling digital products like eBooks, online courses, software, apps, and more. Learn how to identify profitable niches, validate your ideas, and create high-quality content that captivates your audience. Discover the best tools and resources for writing, designing, and launching your products, and explore effective marketing strategies to reach and engage your target market. With practical tips, real-life case studies, and proven techniques, this guide equips you with the knowledge and skills to turn your digital product ideas into successful ventures. Perfect for entrepreneurs, creators, and anyone interested in the booming digital economy, this eBook provides actionable insights and expert advice to help you thrive in digital product creation.

Download or read book How to Launch a Magazine in this Digital Age written by Mary Hogarth and published by A&C Black. This book was released on 2013-12-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.