Download or read book Digital Presences of Organizations written by Nathalie Pinède and published by John Wiley & Sons. This book was released on 2024-08-13 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations communicate in complex and various ways, and the context is mainly characterized by the pervasiveness of the digital ecosystem, including the Web, social networks and the Internet of data. However, its information delivery cannot overlook the requirements of multicultural communications at a variety of levels. Digital Presences of Organizations highlights the communication roadblocks faced by organizations as they emerge, arising not only from issues encountered on their own websites, but also as they construct online narratives. This multi-faceted and multi-strategy digital presence of organizations is addressed via three main thematic axes. The first focuses on differentiated strategies (content, services, interaction) that can be observed depending on the types of organizations and their users. The second examines the cultural dimension of websites, ranging from the local to the global. Finally, the third focuses on the role of narration in organizations' online communication strategies.

Download or read book Creating a Successful Digital Presence written by Gordon Fletcher and published by Routledge. This book was released on 2021-07-29 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Download or read book Creating Personal Digital Presence written by Atharva R. Chandkar and published by Atharva R. Chandkar & Suraj Pangarkar. This book was released on 2021-09-15 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on three major topics, i.e., defining the term personal digital presence, defining the various elements/tools that can be used to leverage personal digital presence, and furthermore framing an ideal strategy for people working in various fields. Many people think the word digital presence is specifically meant for businesses, and a relatively small number of individuals are aware of the importance of personal digital presence. This book helps individuals to frame out his/her strategy to leverage personal digital presence, build a good personality and indeed stand ahead of the competition in many spheres of life.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Religion Online written by August E. Grant and published by Bloomsbury Publishing USA. This book was released on 2019-03-07 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion Online provides new insights about religiosity in a contemporary context, offering a comprehensive look at the intersection of digital media, faith communities, and practices of all sorts. Recent research on Apple users, video games, virtual worlds, artificial intelligence, digital music, and sports as religion supports the idea that media and religion, once considered separate entities, are in many cases the same thing. New media and religious practice can no longer be detached; this two-volume set discusses how religionists are embracing the Internet amidst cultural shifts of secularization, autonomous religious worship, millennials' affinity for new media, and the rise of fundamentalism in the global south. While other works describe case studies, this book explains how new media are interwoven into the very fabric of religious belief, behavior, and community. Chapters break down the past, present, and projected future of the use of digital media in relation to faith traditions of many varieties, extending from mainline Christianity to new religious movements. The book also examines the impacts of digital media on beliefs and practices around the world. In exploring these subjects, it calls on the study of culture, namely anthropology, to conceptualize a technological period as significant as the industrial revolution.

Download or read book Fundamentals of Public Relations and Marketing Communications in Canada written by William Wray Carney and published by University of Alberta. This book was released on 2015-08-05 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their application—and generously supplemented with examples and case studies—the book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D’Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue. Sponsor: Hill + Knowlton Strategies

Download or read book Chinas Digital Presence in the Asia Pacific written by Michael Keane and published by Anthem Press. This book was released on 2020-12-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: China’s Digital Presence in the Asia-Pacific explores China’s digital presence in the Asia-Pacific region. Drawing on political economy of the media, industry analysis, platform studies and cultural policy studies, the book shows that China’s commercial digital platforms are increasingly recognized outside China and can disseminate Chinese culture more effectively than government supported media. It illustrates how these platforms are contributing to Chinese cultural influence, their perceived reputation and obstacles in the region while pursuing a combined approach of culture+, industry+, internet+, and platform+. In considering the multi-layered rise of the China argument, the book considers its growing technological status as an innovative nation through four policy approaches: culture+, industry+, Internet+ and platform+. Other + characterizations include intelligent+ and social+. These + characterizations show how China is rejuvenating, drawing technological knowhow from the region and adding to its cultural (and soft) power. The book focuses on six locations: Hong Kong, Taiwan, Singapore, Malaysia, Australia and New Zealand. The authors analyse Beijing’s changing policies towards the governance of culture, Internet technologies and digital platforms, as well as examining consumer perceptions of China and Chinese products in the Asia-Pacific region. In using the + characterizations, the authors provide a comprehensive analysis of how Chinese cultural and creative industries became digital, as well as investigating the key players and the leading platforms including Alibaba, Tencent, ByteDance, TikTok, Baidu, iQiyi and Meituan.

Download or read book The Dark Factory and the Future of Manufacturing written by Philip J. Gisi and published by CRC Press. This book was released on 2024-02-19 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of manufacturing is undergoing significant changes driven by various factors and technological advancements. Automation and robotics technologies are revolutionizing manufacturing processes. Robotic systems are being increasingly used for repetitive and precise tasks, improving efficiency, quality, and safety. The Internet of Things (IoT) is enabling connectivity and data exchange between devices and systems. Manufacturing generates vast amounts of data and is leveraging this data through advanced analytics, providing valuable insights to optimize production processes, predict maintenance needs, and improve supply chain management. Additive Manufacturing has also gained significant traction in manufacturing. It enables the creation of complex parts and prototypes, customization, and rapid prototyping. Supply chains are becoming more interconnected and digitally integrated. Technologies such as blockchain enable transparent and secure transactions, traceability, and efficient inventory management. These trends and others are reshaping the manufacturing industry, promoting increased efficiency, agility, and sustainability. Manufacturers must be aware, understand, and embrace these changes to stay competitive and meet the evolving demands of customers in the modern era. This book enhances the awareness and understanding of these core technologies by explaining what they are and how they are being used in manufacturing. In addition, it provides practical suggestions on how to advance manufacturing in light of these changes. The book provides a view into the future and direction on how to navigate the journey to a more automated, smarter, and continuously learning factory. This book consolidates the major elements of the fourth industrial revolution and describes them in clear terms within the context of integrated manufacturing. It creates awareness and a fundamental understanding of the advanced technologies that are coming together to facilitate highly automated, smarter, agile, and sustainable operations.

Download or read book B2B Marketing written by Toni J. Young and published by Toni J. Young. This book was released on 2024-01-10 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a journey through the dynamic and ever-evolving world of B2B marketing. In this book, you delve deep into the strategies, tools, and insights that are reshaping how businesses connect, engage, and grow in the digital age. Whether you're a seasoned marketer, a business leader, or someone stepping into the vast universe of B2B marketing, this book is your compass to navigate the complex terrain of modern marketing practices.

Download or read book The Rowman Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Download or read book E Business Issues Challenges and Opportunities for SMEs Driving Competitiveness written by Cruz-Cunha, Maria Manuela and published by IGI Global. This book was released on 2010-09-30 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic business plays a central role in the economy, facilitating the exchange of information, goods, services, and payments. It propels productivity and competitiveness and is accessible to all enterprises, and as such, represents an opportunity also for SME competitiveness. E-Business Issues, Challenges and Opportunities for SMEs: Driving Competitiveness discusses the main issues, challenges, opportunities, and solutions related to electronic business adoption, with a special focus on SMEs. Addressing technological, organizational, and legal perspectives in a very comprehensive way, this text aims to disseminate current developments, case studies, new integrated approaches, and practical solutions and applications for SMEs.

Download or read book Citizenship and the Diaspora in the Digital Age written by Toyin Falola and published by Rowman & Littlefield. This book was released on 2023-05-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Citizenship and the Diaspora in the Digital Age: Farooq Kperogi and the Virtual Community, Toyin Falola examines how the members of the Nigerian diaspora create a virtual community and instrumentalize the digital age to speak about the nation and its failures, possibilities, and promises. This book depicts individuals' relationships with society and how the world's progressive shift toward technology and globalization does not disregard the concept of society and its members. As a result of this shift, people have been migrating to new places without giving up their citizenship in their home countries. This book explores how migrants are focused on the idea of a virtual community, examines how citizens' roles have evolved through time, and displays society's essential principles in this light. Furthermore, it evaluates social commentaries enhanced by the dynamics of the digital age, such as societal issues like education in Nigeria, the question of democracy, challenges facing the country, and the development of a national language. Many of these societal challenges are examined in this book from the perspective of Farooq Kperogi, who has conducted extensive studies and published on the above themes. This is balanced against emerging facts, Nigerians' positions, and disregarded realities. Kperogi's relentless writings on Nigeria make him a preeminent figure whose positions are valuable to the understanding of modern Nigeria.

Download or read book The Design of Digital Learning Environments written by Martha F. Cleveland-Innes and published by Taylor & Francis. This book was released on 2024-01-31 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Design of Digital Learning Environments provides comprehensive guidelines for creating and delivering high-quality online and blended learning experiences in higher education. With increasing numbers of students engaged in partially or fully digital education, graduate students preparing for design, development, or faculty roles need fresh, practical applications of cutting-edge research and theory. This textbook uses the Community of Inquiry framework, an influential and invaluable pedagogical model focused on deep learning, to aid educators in forging meaningful, collaborative connections with students engaged in digitally supported multi-modal learning in colleges and universities, MOOCs, and lifelong learning initiatives. Across five parts, the book covers the basic structure, concepts, terminology, and history of the Community of Inquiry; principles for designing and delivering digital courses; design for specific course conditions; applications of learning activities guided by the framework; and current limitations and directions for further research.

Download or read book The Age of Entrepreneurship Education Research written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2023-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection of renowned entrepreneurship education researchers explores topics such as the theory of ideation, how to develop an expertise approach, how to reimagine entrepreneurship education to promote gender equality, how to activate an entrepreneurial mindset for neuro-diverse students, and more.

Download or read book Information and Knowledge Organisation in Digital Humanities written by Koraljka Golub and published by Routledge. This book was released on 2021-12-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and Knowledge Organisation explores the role of knowledge organisation in the digital humanities. By focusing on how information is described, represented and organised in both research and practice, this work furthers the transdisciplinary nature of digital humanities. Including contributions from Asia, Australia, Europe, North America and the Middle East, the volume explores the potential uses of, and challenges involved in, applying the organisation of information and knowledge in the various areas of Digital Humanities. With a particular focus on the digital worlds of cultural heritage collections, the book also includes chapters that focus on machine learning, knowledge graphs, text analysis, text annotations and network analysis. Other topics covered include: semantic technologies, conceptual schemas and data augmentation, digital scholarly editing, metadata creation, browsing, visualisation and relevance ranking. Most importantly, perhaps, the book provides a starting point for discussions about the impact of information and knowledge organisation and related tools on the methodologies used in the Digital Humanities field. Information and Knowledge Organisation is intended for use by researchers, students and professionals interested in the role information and knowledge organisation plays in the Digital Humanities. It will be essential reading for those working in library and information science, computer science and across the humanities. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Download or read book Big Data for Big Decisions written by Krishna Pera and published by CRC Press. This book was released on 2022-12-30 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building a data-driven organization (DDO) is an enterprise-wide initiative that may consume and lock up resources for the long term. Understandably, any organization considering such an initiative would insist on a roadmap and business case to be prepared and evaluated prior to approval. This book presents a step-by-step methodology in order to create a roadmap and business case, and provides a narration of the constraints and experiences of managers who have attempted the setting up of DDOs. The emphasis is on the big decisions – the key decisions that influence 90% of business outcomes – starting from decision first and reengineering the data to the decisions process-chain and data governance, so as to ensure the right data are available at the right time, every time. Investing in artificial intelligence and data-driven decision making are now being considered a survival necessity for organizations to stay competitive. While every enterprise aspires to become 100% data-driven and every Chief Information Officer (CIO) has a budget, Gartner estimates over 80% of all analytics projects fail to deliver intended value. Most CIOs think a data-driven organization is a distant dream, especially while they are still struggling to explain the value from analytics. They know a few isolated successes, or a one-time leveraging of big data for decision making does not make an organization data-driven. As of now, there is no precise definition for data-driven organization or what qualifies an organization to call itself data-driven. Given the hype in the market for big data, analytics and AI, every CIO has a budget for analytics, but very little clarity on where to begin or how to choose and prioritize the analytics projects. Most end up investing in a visualization platform like Tableau or QlikView, which in essence is an improved version of their BI dashboard that the organization had invested into not too long ago. The most important stakeholders, the decision-makers, are rarely kept in the loop while choosing analytics projects. This book provides a fail-safe methodology for assured success in deriving intended value from investments into analytics. It is a practitioners’ handbook for creating a step-by-step transformational roadmap prioritizing the big data for the big decisions, the 10% of decisions that influence 90% of business outcomes, and delivering material improvements in the quality of decisions, as well as measurable value from analytics investments. The acid test for a data-driven organization is when all the big decisions, especially top-level strategic decisions, are taken based on data and not on the collective gut feeling of the decision makers in the organization.

Download or read book Lifemark written by and published by Addison-Wesley Professional. This book was released on 2022 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Annotation: David's comfortable world is turned upside down when his birthmother unexpectedly reaches out to him, longing to meet the 18-year-old son she's only held once. With the encouragement of his adoptive parents, David embarks on a journey of discovery that leads to a staggering truth from his past.