Download or read book Pioneers of Digital written by Mel Carson and published by Kogan Page Publishers. This book was released on 2012-10-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen Fry

Download or read book Films from the Future written by Andrew Maynard and published by Mango Media Inc.. This book was released on 2018-11-15 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Deftly shows how a seemingly frivolous film genre can guide us in shaping tomorrow’s world.” —Seth Shostak, senior astronomer, SETI Institute Artificial intelligence, gene manipulation, cloning, and interplanetary travel are all ideas that seemed like fairy tales but a few years ago. And now their possibilities are very much here. But are we ready to handle these advances? This book, by a physicist and expert on responsible technology development, reveals how science fiction movies can help us think about and prepare for the social consequences of technologies we don’t yet have, but that are coming faster than we imagine. Films from the Future looks at twelve movies that take us on a journey through the worlds of biological and genetic manipulation, human enhancement, cyber technologies, and nanotechnology. Readers will gain a broader understanding of the complex relationship between science and society. The movies mix old and new, and the familiar and unfamiliar, to provide a unique, entertaining, and ultimately transformative take on the power of emerging technologies, and the responsibilities they come with.

Download or read book Digital Business Models in Industrial Ecosystems written by Kai-Ingo Voigt and published by Springer Nature. This book was released on 2021-10-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, digital business models have frequently been the subject of academic and practical discourse. The increasing interconnectivity across the entire supply chain, which is subsumed under the term Industry 4.0, can unlock even farther-reaching potentials for digital business models, affecting entire supply chains and ecosystems. This book examines the specific challenges and obstacles that supply chain and ecosystem management poses with regard to the development of digital business models. The top-quality contributions gathered here focus on the successful implementation of Industry 4.0 in digital business models for industrial organizations in a European context, making the book a valuable asset for researchers and practitioners alike.

Download or read book Handbook of Research on Management and Strategies for Digital Enterprise Transformation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-04-02 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: From traditional brick and mortar to new start-ups, businesses are harnessing the power of digital enterprise as a cost-effective model to deliver goods and services online. Digital enterprise strategy is adopted for transforming business, streamlining processes, and making the best use of online technologies to enhance interaction with customers and employees and deliver excellent customer experience in real time. Digital enterprises increasingly need digital workers to establish greater digital skills to bear on every activity and to drive management, strategy, and innovation, which are key for digital enterprise transformation. The Handbook of Research on Management and Strategies for Digital Enterprise Transformation is a crucial reference source that discusses leveraging technology for the customers’, employees’, and suppliers’ benefit, as well as integrating complex processes to management, marketing, production, manufacturing, and financial systems. Combining management, strategy, technology, and digital enterprise topics into one book provides the reader with a holistic understanding of the new developments in these emerging fields. This study will also include key topics of interest on how to address structural changes underway in the local and global business environment for digital enterprise transformation. Featuring research on topics such as e-commerce, organizational learning, and agile management, this book is ideally designed for business professionals, policymakers, researchers, students, and managers.

Download or read book Digital Business Strategy written by Garvan Callan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-20 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

Download or read book Strategic Information Management written by Robert D. Galliers and published by Routledge. This book was released on 2020-04-08 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, there are few in senior management positions who can afford to ignore modern information technology, and few individuals who would prefer to be without it. Modern IT is key to organizational performance; yet we often assume the benefits will occur without forethought or effort. As managerial tasks become more complex, so the nature of the required information systems changes – from structured, routine support to ad hoc, unstructured, complex enquiries at the highest levels of management. If taken for granted, serious implications can arise for organizations. This fifth edition of Strategic Information Management has been brought fully up to date with recent developments in the management of information systems, including digital transformation strategy, the issues surrounding big data and algorithmic decision-making. The book provides a rich source of material reflecting recent thinking on the key issues facing executives, drawing from a wide range of contemporary articles written by leading experts in North America, Europe, and Australia. Combining theory with practice, each section is fully introduced, includes further reading and questions for further discussion. Designed for MBA, master's level students, and advanced undergraduate students taking courses in information systems management, it also provides a wealth of information and references for researchers.

Download or read book Digital Transformation written by Emmanuel Monod and published by IAP. This book was released on 2023-06-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whereas digital transformation, considered from the standpoint of strategy, suggests a direct link with business benefits, questions linger about the implementation of digital technologies that often result in a lack of return on investment. Many consulting trends adopt a technology-centered approach, assuming that AI, IoT, data analytics, or robotics, would lead to business performance. Yet, most of the time, organizational factors are neglected, especially hidden costs or hidden work. Moreover, unexpected consequences are overlooked, such as resistance to change. Digital transformation is a practical problem for managers. Are IS implementation approaches such as agile methods to Socio-Technical Systems (STS) sufficient to tackle these issues? This book suggests starting from organizational transformation, in essence, independently from technology with methods such as Business Process Management (BPM), Socio-Economic Approaches to Management (SEAM) or Organizational Development (OD). Overall, whereas technology-centered approaches have been associated with numerous unintended consequences and failures with previous generations of technologies (e.g., ERP or KMS), process-centered and human-centered approaches may represent a less risky approach to digital transformation implementation. This volume focuses on evaluating the potential performance improvements and risks of digital transformation and ways to assess how technology may support work and organizational goals. Therefore, whereas written by both academics and practitioners, this book has been written for all managers in companies and institutions in order to help them achieve digital transformation success.

Download or read book News 2 0 written by Martin Hirst and published by Routledge. This book was released on 2020-07-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have never been so many ways of producing news and news-like content. From podcasts, to YouTube, blogs and the phenomenal popularity of social media, seismic shifts are underway in global media. News 2.0 bridges the gap between theory and practice to present an integrated approach to journalism that redefines the profession. Key ideas in journalism theory, political economy and media studies are used to explore the changing cultures of journalism in an historical context. Hirst explains the fragmentation of the mass audience for news products, and how digital commerce has disconnected consumers from real democracy. He argues that journalism requires a restatement of the role of journalists as public intellectuals with a commitment to truth, trust and the public interest. '. a powerful reply to those whose utopian dreams cloud their thinking about the political, social, economic and cultural implications of digital convergence.' - Vincent Mosco, Canada Research Chair, Queen's University '. essential reading for students, journalists and everyone interested in the future of news and journalism.' - Bob Franklin, Professor of Journalism Studies, Cardiff University '. tackles the urgent questions that surround journalism from a pragmatic yet radical perspective.' - Janet Wasko, Knight Chair in Communication Research, University of Oregon 'Anyone interested in where journalism finds itself now, and where it may be headed any time soon, should start by reading this book.' - Michael Bromley, Professor of Journalism, University of Queensland

Download or read book Financial Innovation and Value Creation written by Martin Užík and published by Springer Nature. This book was released on 2023-03-10 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume provides academic insights into the digital financial world. It illustrates the state-of-the-art research on financial technology and innovation with special focus on the impact in society. Technologies are not only door openers for the digital world, but they are also key drivers of change. These key drivers of digitalization, accelerating the pace, are literally forcing individuals to adapt. The authors discuss these dynamics and reflect on society’s adaptability. The first part of the book focuses on cryptocurrencies as disruptive technology. It discusses the status quo, future trends and legal frameworks for virtual money. The second part of the book sheds light on value creation in a digitalized world. The authors discuss digital platforms and economic networks and the impact of digital dominance.

Download or read book The Future of Competitive Strategy written by Mohan Subramaniam and published by MIT Press. This book was released on 2022-08-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

Download or read book Education in North America written by D. E. Mulcahy and published by A&C Black. This book was released on 2014-02-27 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Education in North America is a concise and thorough reference guide to the main themes in American and Canadian education from their historical roots to the present time. The book brings a global awareness to the discussion of local issues in North American education and sheds light on the similar and different ways that Canada and the United States have moved in light of political and social changes. Scholarly contributions made by active researchers from the region provide an overview of each country's education system, the way in which it arose, and its current state of affairs.

Download or read book Digital Business Leadership written by Ralf T. Kreutzer and published by Springer. This book was released on 2018-04-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

Download or read book The Multiplicities of Internet Addiction written by Nicola F. Johnson and published by Routledge. This book was released on 2016-03-03 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overuse of the internet is often characterized as problematic, disruptive, or addictive, with stories frequently claiming that online use interferes with relationships, or that 'excessive' time in front of computer screens is unhealthy. The Multiplicities of Internet Addiction contests the claim that computers - specifically Internet use - are addictive, arguing that use of the Internet is now a form of everyday leisure engaged in by many people in Western society. Offering an analysis of the nature of addiction alongside a detailed empirical study of home computer use, this book will be of interest not only to sociologists of culture and popular culture, but also to scholars of media, ICT and education.

Download or read book Editorial Illustration written by Andrew Selby and published by Bloomsbury Publishing. This book was released on 2022-12-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across digital and print media, editorial illustrators create visuals to support text and convey ideas, but there is more to these illustrations than meets the eye. Internationally-recognised illustrator and educator Andy Selby takes you through the importance of context and content when responding to editorial illustration briefs, explaining how understanding of visual communication concepts leads to more successful illustrations - all while under the time pressure of editorial briefs. Covering ideation, development and execution, this book includes: - A short history of illustration as a political and social tool - How to use visual language, symbolism and satire and to what purpose - Representation of identity, ethics and society - both for impact and sensitive designs - Research, commercial judgement and experimentation - Professional conduct, self-promotion, responsibilities and plagiarism So whether you're illustrating a news story, summarising new scientific discoveries or creating an image for a magazine cover, Editorial Illustration will give you the skills to produce striking commercial designs on time and to brief.

Download or read book Corporate Cybersecurity in the Aviation Tourism and Hospitality Sector written by Thealla, Pavan and published by IGI Global. This book was released on 2024-08-05 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rapid advancement of Industry 4.0 technologies is revolutionizing the travel, tourism, and hospitality industries, offering unparalleled opportunities for innovation and growth. However, with these advancements comes a significant challenge: cybersecurity. As organizations in these sectors increasingly rely on digital technologies to enhance customer experiences and streamline operations, they become more vulnerable to cyber threats. The need for clarity on how to effectively manage cybersecurity risks in the context of Industry 4.0 poses a severe threat to the integrity and security of these industries. Corporate Cybersecurity in the Aviation, Tourism, and Hospitality Sector presents a solution to this pressing problem by comprehensively exploring cybersecurity and corporate digital responsibility in the global travel, tourism, and hospitality sectors. It brings together cutting-edge theoretical and empirical research to investigate the impact of emerging Industry 4.0 technologies on these industries. It provides insights into how organizations can build cybersecurity capabilities and develop effective cybersecurity strategies. By addressing key topics such as cyber risk management policies, security standards and procedures, and data breach prevention, this book equips industry professionals and scholars with the knowledge and tools needed to navigate the complex cybersecurity landscape of the Fourth Industrial Revolution.

Download or read book Transforming Teacher Education with Mobile Technologies written by Kevin Burden and published by Bloomsbury Publishing. This book was released on 2020-05-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transforming Teacher Education with Mobile Technologies provides an international, comparative overview of current thinking and research in the field of mobile learning and teaching/teacher education, with case studies from Australia, Germany, Ireland, Norway, Sweden, Turkey and the United Kingdom. Drawing together contributions with teachers and teacher educators engaged in a European project, this book investigates practices further afield and provides insight into research and cutting-edge pedagogical practice in teaching and teacher education using mobile learning. Students use personal technologies like their mobile phones, extensively and expect to be constantly connected and engaged in a networked world. It is imperative, therefore, that teachers keep pace with this ever-shifting landscape and this is a challenge to those in the profession and more widely to teacher education which is tasked with preparing the next generation of teachers. This volume provides some answers to these challenges, linking theory to practice and developing theoretical models. The contributors also explore possible future developments in this field using an innovative methodology associated with Future Thinking Scenario Planning (Snoek, 2004).

Download or read book The Missing Entrepreneurs 2019 Policies for Inclusive Entrepreneurship written by OECD and published by OECD Publishing. This book was released on 2019-12-10 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Missing Entrepreneurs 2019 is the fifth edition in a series of biennial reports that examine how public policies at national, regional and local levels can support job creation, economic growth and social inclusion by overcoming obstacles to business start-ups and self-employment by people from disadvantaged or under-represented groups in entrepreneurship.