Download or read book Digital Marketing in Agricultural Sector written by Vedrana Bojkić and published by . This book was released on 2018 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: The agriculture industry has the lowest percentage of content marketing adoption - 78% compared to the average 88% across all other industries. This is not to say that the agriculture sector is slow to adapt. Instead, it shows that non-digital tactics are more important in this industry. Many businesses in this sector still run successful content marketing campaigns, often using a mixture of online and offline techniques to provide something of value to their existing customers. The marketing of agricultural products is regarded as unique and deserve a special attention. The key objective of digital marketing is to promote brands, build preference and increase sales through various digital marketing techniques. In our survey, we wanted to show that digital marketing represents a huge opportunity for Agri-marketers. We took a sample on 200 student respondents to find out their knowledge about agricultural applications like Ag DNA, Agren Soil Calculator, AgriApp, Agric business, Agricultural chemicals, Agro Guide, Agri Market, Agricultural Policy Research, Climate App., Cropalyser, GPS Fields Area Measure, Organic Farming, Precision Agriculture, TigerSul Nutrient CalculatorTiger-Sul Nutrient Calculator, Vrain, Vegetable farming, VRPETERS (Vehicle Rollover Prevention Education Training Emergency Reporting System), etc.

Download or read book Agricultural Marketing written by S.B. Verma and published by Scientific Publishers. This book was released on 2014-07-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

Download or read book Digital Marketing Strategies for Agribusiness written by Digital World and published by Digital World. This book was released on 2024-04-03 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agribusiness Guide Series Welcome to the world of modern agriculture, where innovation and sustainability come together to drive the agribusiness of the future. In this series of books, we will delve into crucial and fascinating themes that shape the contemporary agricultural landscape, covering everything from the latest technologies to essential strategies for precision and sustainable agriculture. The ebook "Digital Marketing Strategies for Agribusiness" offers a practical and theoretical approach to applying digital marketing concepts in the agricultural sector. From using AI and automation to online promotion and sales strategies, readers will learn how to make the most of digital opportunities to grow their business. Divided into 20 chapters, this ebook covers everything from research and development to financial management, offering a complete guide to driving success in agribusiness.

Download or read book E Business Models and Web Strategies for Agribusiness written by Roby Jose Ciju and published by AGRIHORTICO. This book was released on 2019-05-22 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Wide Web has huge potential to accelerate the growth of agribusiness sector of a nation, even more so when it comes to the economic performance of agricultural marketing systems. With the advent of the e-businesses and e-commercial transactions, the number of internet users who rely on internet for their buying and selling transactions has gone up considerably paving way for technological progress in agribusiness sector around the world. This book explores various e-business models and web strategies that enable small agribusinesses make a smooth transition from their traditional business models to modern day e-agribusiness models.

Download or read book Overcoming challenges to digital agribusiness start ups written by Kropff, Wietske and published by CTA. This book was released on 2019-03-01 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent CTA workshop on ‘catalysing actionable knowledge to enhance next-generation ACP agribusiness through digitalisation’ identified five intersecting drivers that explain what farmer-oriented agribusinesses expect to achieve by investing in digitalisation: reduced risk, raised productivity, increased efficiency, improved decisions, and enhanced market access. Participants argued that digital interventions all serve one or more of these, depending on specific local needs and situations. A critical factor underpinning what works in all these areas is the economic sustainability of the business models used to deliver value and services.

Download or read book Global Agricultural and Food Marketing in a Global Context written by Aluwani Maiwashe Tagwi and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book produceshigh-quality and relevant industry-driven knowledge and literature that will improve the capacity of agricultural marketing services in the public sector and agricultural economics, especially in South Africa"--

Download or read book Encyclopaedia Of Agricultural Marketing written by Jagdish Prasad (ed. By) and published by Mittal Publications. This book was released on 2005-01-01 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Introduction to Agricultural Marketing written by Robert E. Branson and published by McGraw-Hill Companies. This book was released on 1983 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

Download or read book Farmer to Consumer Marketing written by Sheldon Cheney and published by . This book was released on 1986 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book DEVELOPMENT OF MARKETING AT AGRICULTURAL AND PROCESSING ENTERPRISES written by Bondarenko V., Sidorenko V., Hryshchenko A., Vyshnivska B., Nahorna O., Barylovych O., Riabchyk A., Zikranets M., Zbarskyi V., Mastylo A., Avramenko R., Galchynska J., Havryliuk Y., Kalkovska I., Heraimovych V., Humenyuk I., Golovnina O., Grydzhuk I. and published by International Science Group. This book was released on 2024-04-16 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, distributed, or transmitted, in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher. The content and reliability of the articles are the responsibility of the authors. When using and borrowing materials reference to the publication is required.

Download or read book Information and Communication Technologies for Agriculture Theme IV Actions written by Dionysis D. Bochtis and published by Springer Nature. This book was released on 2022-03-07 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the last (IV) of four under the main themes of Digitizing Agriculture and Information and Communication Technologies (ICT). The four volumes cover rapidly developing processes including Sensors (I), Data (II), Decision (III), and Actions (IV). Volumes are related to ‘digital transformation” within agricultural production and provision systems, and in the context of Smart Farming Technology and Knowledge-based Agriculture. Content spans broadly from data mining and visualization to big data analytics and decision making, alongside with the sustainability aspects stemming from the digital transformation of farming. The four volumes comprise the outcome of the 12th EFITA Congress, also incorporating chapters that originated from select presentations of the Congress. The focus in this volume is on the directions of Agriculture 4.0 which incorporates the transition to a new era of action in the Agricultural sector, represented by the evolution of digital technologies in 4 aspects: Big Data, Open Data, Internet of Things (IoT), and Cloud Computing. Under the heading of “Action,” 14 Chapters investigate the implementation of cutting-edge technologies on real world applications. It will become apparent to the reader that the penetration of ICT in agriculture can result in several benefits related to the sustainability of the sector and to yield the maximum benefits, successful management is required. The entire discussion highlights the importance of proper education in the adoption of innovative technologies starting with the adaption of educational systems to the new era and moving to the familiarization of farmers to the new technologies. This book covers topics that relate to the digital transformation of farming. It provides examples and case studies of this transformation from around the world, examines the process of diffusion of digital technologies, and assesses the current and future sustainability aspects of digital agriculture. More specifically, it deals with issues such as: Challenges and opportunities from the transition to Agriculture 4.0 Safety and health in agricultural work automation The role of digital farming on regional-spatial planning The enrollment of Social Media in IoT-based agriculture The role of education in digital agriculture Real-life implementation cases of smart agriculture around the world

Download or read book Marketing Your Farm written by Myrna Greenfield and published by Savvy Press. This book was released on 2022-11-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide for choosing the best marketing tactics for your farm How much marketing do you need to run a successful farm? How much time and money will it take? Do you really need a website or Facebook page? How can you get your farm to stand out? How do you know if your marketing is working? Successful farmers can describe the ideal customers for their farm, attract their attention, and satisfy their needs. The best marketing tactics for your farm depend on your goals, scale, and market conditions. If you’re a microfarm, your needs will be different than if you’re running a 200-acre, multigeneration family farm. Marketing Your Farm provides frank advice for farmers who sell some or all of their offerings directly to consumers. It will help you choose, implement, and measure the right marketing tactics for your farm. Learn what to do, how to do it, and how to measure if it’s working.

Download or read book E agriculture in action Blockchain for agriculture written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2019-02-15 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of ICT in the last decade has provided many opportunities to overcome some of the challenges faced by the agriculture sector. Recent developments such as the increase in the use of mobile-broadband access devices, the Internet of things (IoT), drones, smart networks, capacity for big data analytics, and artificial intelligence have provided agriculture stakeholders with some key tools and technologies to improve production and marketing processes, for example, in agriculture and allied fields. One of the most discussed technologies of late is Distributed Ledger Technology (DLT); Blockchain is one implementation of DLTs. This publication aims to demystify the technology, provide some thoughts on the opportunities and challenges in implementing blockchain-based systems as well as document some case studies on the use of blockchain for agriculture.

Download or read book Encyclopaedia of Agricultural Marketing written by Jagdish Prasad and published by Mittal Publications. This book was released on 1999 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book AGRICUTCUTRAL MARKETING AND RURAL DEVELOPMENT written by DR DEEPTI M BIJAPUR and published by Shashwat Publication. This book was released on 2023-02-13 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The regulated markets in India dealing the large quantity of agricultural produces and authorized to the sale-transactions. The regulated marketing committee is to look after all kind of sale-transactions and serve the farming community in particular and marketing machineries in general. The different kind of agricultural produces in India and accordingly the price system is also varies. All kind of agricultural produces are to be transacted in the marketing premises are bound by the regulations/guidelines framed and executed by the committee. Inspite of this, the farmers are facing lot many hurdles for the sale-transactions and the infrastructures facilities to be required for them. Agriculture marketing comprises all the activities involved in the supply of agricultural inputs and outputs including all those operations which are related to the procurement, collecting, grading, storing, food and agro processing, transportation, financing and selling of the agricultural produce. In fact, marketing includes all the aspects of agribusiness excluding the cultivation process. The agricultural marketing system also relates to economic growth of the agricultural sector and ensuring safe and affordable food to consumers, which is directly linked to the food security of the country. Keeping these issues in the mind, the authors have taken up for investigation and accordingly carried out.

Download or read book The Agricultural Marketing System written by V. James Rhodes and published by . This book was released on 2015 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural Marketing written by and published by . This book was released on 1956-10 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: