Download or read book Digital China How To Prevent And Deal With PR Crises In China written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2021-01-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is meant to help brands avoid some common PR mistakes. It’s not an exhaustive list or the final word. Things in China change quickly, especially with a range of critical events overlapping in 2020 and 2021. However, if you’re aware, flexible, and ready to tackle the issues at hand, you have every chance of success. Here’s an excerpt to give you a taste. “Effective Ways to Avoid Problems Make sure all employees are aware of your company’s code of conduct, values and social media policies. During your on boarding process and at regular intervals after that, employees should be made clearly aware of all policies and guidelines around expected standards of behavior both in person and online, while at work and while off duty. This includes how you expect people to approach issues like natural disasters, local and global emergency situations and the consequences for breaching these policies. Keep an eye on your staff and listen to fellow employees who report issues. If an employee goes rogue and makes offensive statements, stay on top of things and react promptly. Don’t wait. Act swiftly and communicate in Chinese and English on multiple public channels to show your seriousness and sincerity. In a market and society that moves as fast as China’s, people are less understanding of a slow pace. And make sure you understand the pace. Your country’s fast might be China’s slow. “How to do Damage Control Xiaomi Makes Lemons Out of Lemonade. In 2015, Xiaomi co-founder and CEO, Lei Jun took the stage in New Delhi as Xiaomi launched one of its first products for the international market. This was his first time speaking English at a launch event. It’s likely that he chose to do this to better communicate with an Indian audience and so he could talk to the audience directly rather than through an interpreter. Given that his language skills were very basic, this was a brave choice. He approached the venture with gusto and good humor and laughed with the audience as, early in his speech, he had to correct himself quickly after he mistakenly said that he was very happy to be in China. He gamely kept going and delivered his announcement that everyone in the audience would receive a Mi Band, the brand’s version of a Fitbit, in clear but sometimes broken English, to loud cheers from the audience. Throughout the speech, he loudly repeated the phrase “Are you OK?” several times, seeming to mean “Are you excited?” Even though his English wasn’t accurate, he was well received for a few reasons. Not only were they all Mi fans, happy to have the company’s CEO on stage in front of them and grateful for a free gift, the audience was made up largely of English second language speakers who understood the difficulties of learning a new language. They seemed to appreciate Lei Jun’s effort and willingness to make mistakes just to communicate with them personally. The brand is hugely popular in India. Although a minority seemed to view the speech as a PR fail, it was embraced by Mi fans and the internet at large when it was remixed and autotuned to go with a cheery, humble tune. There was even a second remix done with a patriotic Chinese folk tune. It went viral and became a hit on blogs, industry news sites and social media, spreading the Xiaomi brand name and some joy right along with it. REVIEWS “Ashley is an up-to-date, enthusiastic and passionate expert in business marketing and social media in China. She is very focussed on giving effective advice on the best strategies in the market. I strongly recommend her” Elisabetta Borghi, GrandVision NV “Ashley is an expert on the latest trends in Greater China and Southeast Asia. She’s passionate about her work and her energy is very visible, even from her LinkedIn profile.” Tiziana Tini, Digital Marketing and Communication Consultant

Download or read book Crisis Communication in China written by Wei Cui and published by Emerald Group Publishing. This book was released on 2022-10-04 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communication in China examines crisis communication strategies taken by the Chinese government during public crises and discusses how the public react to these strategies, exploring the cultural context and the development of digital media as critical factors underlying the strategies adopted.

Download or read book Digital China How To Win With Chinese Tourists written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2020-03-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Chinese tourists have become a mainstay in global tourism. The United Nations World Tourism Organisation shows the number of Chinese travellers going abroad climbed from 2.8 million in 1997 to about 73 million in 2018. This means that as of 2018, China was fourth in terms of international visits behind Germany, the United States and Britain. Would you like to attract more of these Chinese travellers to your location, shop or brand? Then this is the book for you. Find out who China’s outbound tourists are, where they’re travelling, what they’re purchasing and why. Here’s an excerpt to give you a taste. China has the world’s largest pool of tourists and in the past decade, Chinese tourism has seen outstanding growth. Now more than ever, Chinese people are travelling. With growth in the larger economy and an increase in disposable income, people are also spending more on travel and in their destination. According to data from the China National Tourism Administration (CNTA), in 2000 there were only 4.5 million outbound trips. In 2018, there were 149.72 million. Purchases while travelling accounted for 11% of per-capita spending in 2018, which is twice the level recorded in 2011. Changes in Chinese travellers’ behaviour have also been noted in recent years. They’re adapting more “Western” travel habits. Instead of just going sightseeing and shopping, they’re more willing to engage in in-depth experiences of local lifestyle and culture. Unique, tailor-made travel services are also a new trend. For example, some are moving from 5-star hotels to boutique hotels or Airbnb homestays and bespoke tours are becoming more popular. We’ve created this mini book for those in the tourism industry who want to understand Chinese outbound tourists and recent trends in order to attract them and provide the best service to them. If you’ve ever asked yourself “How can my business benefit from the increasing number of Chinese travellers?”, this book will answer that question. In the past 8 years, I’ve worked with over 300 brands helping them tap into China. Since 2016, I’ve been a speaker at over 90 events and run my signature Chinese social media masterclasses across Asia, Europe and the Middle East. You’re in safe hands. Modern Chinese Tourists: Who Are They and How are They Travelling? So, who’s coming to visit? Modern Chinese tourists aren’t one group and are changing and developing every year. Some traits cross demographic boundaries, like the fact that women make up 53% of Chinese tourists, while others don’t. And things are changing rapidly because of current events and trade tensions. Understanding the differences and preferences of these groups is crucial to attracting Chinese tourists and increasing the most important kind of marketing – word of mouth. Here’s some of the key information as things stand in November 2019. Millenials One of the most desired consumer groups among marketers all over the world is millennials and China is no different. Chinese millennials, born in the 80s and 90s and now between 20 and 39 years old, are hitting prime consumption age. Described as educated, open-minded and tech-savvy, they make up 31% of China’s total population, representing 415 million consumers. BCG estimates that by 2021, millennials will make up 46% of China’s urban population. They will experience increasing purchasing power and will gradually become the main consumers of products and services. In tourism, millennials play a vital role in shaping trends, as they represent 55% of all Chinese travellers and according to a Coresight Research survey they take an average of 2.3 trips per year. They tend to be more independent and have sophisticated demands. While other travel groups pay greater attention to climate, exchange rates and prices, millennials are ready to pay more and go farther in order to experience unique cultures, cuisine and greater shopping options. Some call it the “experience it all” approach and it’s expected that they’ll keep these habits and preferences as they age. This group is also more spontaneous and makes the largest number of last minute bookings. Usually their trips are inspired and encouraged by influencers on platforms such as WeChat, Weibo and Xiaohongshu. Millennial travellers are ready to spend a significant amount of their income on travel and on average spend more per day (US$ 346) than other groups (US$ 320). Millennials are also affecting their parents’ travel choices, especially when they travel in groups with older family members.” REVIEWS “Great and relevant content! Professional and knowledgeable speaker with contagious energy.” Michelle Ng, Harley-Davidson “Ashley opened our eyes to how the Chinese are leading innovation in the social media space, and how we can learn from them.” Coen Tan, Lead Trainer at Ministry of Influence

Download or read book Innovation Factory China s Digital Playbook For Global Brands written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2023-09-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The criticism of China used to be that it was good at manufacturing but not at innovating. It has now proven those critics wrong. On top of that, some of its companies have developed cutting edge management approaches. We look at what’s behind China’s digital transformation, its unique e-commerce to see what Western brands can learn from China. In this book you’ll learn: How China got to its current stage of digital transformation How Chinese brands optimize e-commerce and digital marketing What highly effective management approaches Chinese companies have used to ramp up profit and turn around failing enterprises Here's what's inside: Chapter 1 What’s Behind China’s Innovation? Chapter 2 A Closer Look at China’s Digital Development I Customer-centric Ecosystems Chapter 3 China’s Tech Giant Transformation II The Future of Retail: What DTC Brands Can Learn from China Chapter 4 Mobile First Chapter 5 The Impact of Social Commerce Chapter 6 Online Merge Offline (OMO) Chapter 7 The Human Touch: Last Mile Delivery, QR Codes and CRM III Innovative Management Models Chapter 8 Management and Leadership Models from China Chapter 9 What China Can Learn From the World Chapter 10 Learning Together "Successful Chinese startups prioritize adaptability, quick production, and deep investment in influencer marketing while overseas brands often opt for a more organic strategy, risking missed growth and copycat challenges." — Tingyi (Jenny) Chen, Co-founder of Walk the Chat “Social new retail, combining social media, e-commerce and offline retail provides seamless consumer experiences and growth opportunities for retailers. As AI progresses, it will further improve the social new retail experience in China.” — Sandrine Zerbib, Founder & Chairwoman of Full Jet & President of Baozun Brand Management

Download or read book Unlocking the World s Largest E market A Guide To Selling on Chinese Social Media written by Ashley Dudarenok and published by Alarice International Limited. This book was released on with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.

Download or read book Crisis Communication in China written by Wei Cui and published by Emerald Group Publishing. This book was released on 2022-10-04 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communication in China examines crisis communication strategies taken by the Chinese government during public crises and discusses how the public react to these strategies, exploring the cultural context and the development of digital media as critical factors underlying the strategies adopted.

Download or read book Report on Chinese Social Opinion and Crisis Management written by Yungeng Xie and published by Springer. This book was released on 2019-05-22 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on Chinese society in the environment created by new media. It offers insights into Chinese public opinion for an international readership, and to promote the media literacy and crisis coping capacity of all social sectors by integrating multiple research perspectives, including journalism and communication, management, sociology, psychology, information security, etc. The volume is guided by an innovative “overarching public opinion research framework” as well as qualitative and quantitative research methods, and includes in-depth studies on: the status quo of Chinese social opinion and Internet public opinion, the developmental history of Chinese Internet public opinion over the past ten years (2003-2012), the online communication of public events, and public satisfaction with the government. ​

Download or read book Media in China written by and published by . This book was released on 2005 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Proceedings of the 2023 4th International Conference on Management Science and Engineering Management ICMSEM 2023 written by Suhaiza Hanim Binti Dato Mohamad Zailani and published by Springer Nature. This book was released on 2023-11-10 with total page 1820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.Management science aims to study the dynamic study of human use of limited resources in management activities to achieve organizational goals: complex and innovative social behavior and its laws. And engineering management refers to the management of important and complex new products, equipment and devices in the process of development, manufacturing and production, and also includes the study and management of technological innovation, technological transformation, transformation, transformation, layout and strategy of industrial engineering technology development. The development or breakthrough of management theory is accompanied by the development and progress of science and technology, and the level of science and technology and the level of management theory in each historical period are mutually adaptive, and it can be said that the progress of science and technology plays an important role in promoting the development of management. At the same time, the rapid development and progress of science and technology give a strong injection to the development of engineering, and provide the possibility for engineering construction can use new technology, new equipment, new technology and new materials. Modern management is an important development direction of management science nowadays. And the use of modern management in engineering has an important role in saving social costs, ensuring project quality, and improving safety awareness and behavior. ICMSEM 2023 will focus on modern management, discuss about the benefits that modernization brings to engineering. ICMSEM 2023 aims to: Develop and advance management science through the study and application of certain issues. Open up new perspectives in the sharing of speakers and inspire the audience to new ways of managing in engineering. Create a forum for sharing, research and exchange at the international level, so that the participants can be informed of the latest research directions, results and contents of management science, which will inspire them to new ideas for research and practice.

Download or read book New Retail Born in China Going Global written by Ashley Dudarenok and published by Alarice International Limited. This book was released on 2019-01-01 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alibaba, JD.com, Tencent and a growing group of innovative brands, retailers and digital pioneers, fueled by the demands of the most spoiled consumers in the world have spurred a retail renaissance and plotted a course for the future of retail and consumption around the world. If you want to see the future of retail and commerce, read this book, and then, if you can, spend a week shopping in Shanghai. “ The gravitational force of retail has moved east and industry executives that ignore this monumental shift do so at their peril. “New Retail” is a concise, no nonsense look into one of the most profound revolutions in retail history. Authors Dudarenok and Michael Zakkour provide a clear and well documented narrative on how companies like Alibaba, JD and Tencent are, quite literally, reinventing the modern concept of retail. ” Doug Stephens, Founder of Retail Prophet and Author of Reengineering Retail: The Future of Selling in a Post-Digital World

Download or read book China s Crisis Management written by Jae Ho Chung and published by Routledge. This book was released on 2013-03 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive overview of crisis management in China. It considers economic, political and military crises, and also natural disasters and public health problems. In each area it considers the nature of potential crises and their possible effects, and the degree to which China is prepared to cope with crises.

Download or read book Information Controls Global Media Influence and Cyber Warfare Strategy written by U.s.-china Economic and Security Review Commission and published by Createspace Independent Publishing Platform. This book was released on 2017-10-17 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first panel will address censorship and Internet controls within China. The Chinese Communist Party (CCP) relies on what is known as the Great Firewall, an assortment of sophisticated electronic censorship and surveillance mechanisms, to monitor online activity within China's borders. It prevents web users within China from accessing foreign ideas, which the Party regards as an ideological threat. It also allows the CCP to maintain effective control over the news by blocking sensitive stories. The second panel will focus on Beijing's efforts to manipulate global coverage of China, including its attempts to increase its own soft power by gaining influence over the American film industry. The Chinese leadership sees American soft power as a major obstacle to China's rise. To counter this aspect of "soft power," the CCP seeks not only to prohibit negative portrayals of China in popular culture but also to curtail positive depictions of the United States while incentivizing Hollywood to portray China positively. Acquisitions by Chinese companies of cornerstone companies in the U.S. film industry have economic and security implications for the United States. We will also hear about the current situation for journalists in China, both foreign and Chinese, who have in recent years been subjected to markedly increased harassment by the Chinese government. The third panel today will address Beijing's views on norms in cyberspace and China's cyber warfare strategy. The Chinese government advocates for a concept known as "Internet sovereignty" in which countries have the right to control their part of cyberspace. And it also asserts that Internet governance should be the purview of national governments and no other actors, which really contrasts with the "multi-stakeholder" model that the United States and certainly others in Europe currently use and is in place. And it would mean that the Internet is no longer a virtual common. The Chinese government has declared that cyberspace and space are now the "new commanding heights in strategic competition." That means war starts there.

Download or read book China s Belt And Road Initiative s Impact on Europe written by Jasna Plevnik and published by BEIJING BOOK CO. INC.. This book was released on 2022-09-01 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book not only discusses the uniqueness of the Belt and Road Initiative in the history of global integration, but also analyzes the reasons why the BRI conforms to European interests and maintains the stability of the world order. Jasna Plevnik believes that the BRI has a positive and farreaching influence on the economic cooperation and cultural exchange between Europe and China. If the European Union follows the United States’ policy to contain China, it would be a serious strategic mistake, as it would weaken its ability for economic and strategic transformation in the new landscape of international relations. She proposed that China and Europe, as the advanced and nongeopolitical powers, should continue to strengthen their partnership through financing, multilateral cooperation, and management of new projects to increase their prosperity. China and the EU have a moral duty to redefine global politics by acting in conformity with the principles of peace, mutual understanding, free trade, and cooperation.

Download or read book Dispute Resolution and Social Governance in Digital China written by Jieren Hu and published by Taylor & Francis. This book was released on 2024-08-02 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on in-depth field research conducted in China between 2019 and 2023, this book raises a concept of “rightful control” and demonstrates a new means of dispute resolution used by the Chinese Communist Party (CCP) through digital technology and its impact on state-society relations. The author argues that when rightful control relies more on means beyond law and policy, it not only fails to construct an image of a responsible state but also leads to the counterproductive result of creating new conflicts that may bring social instability and threaten regime legitimacy. The study explains why digital technology could only perform a limited role in strengthening social control, which adds a new dimension to state-society relations in China from the perspective of digital governance. The book will attract researchers and students studying law, political science, and sociology, and government personnel who focus on digital governance.

Download or read book Crisis Rhetoric and Policy Change in China written by Yihong Liu and published by Springer Nature. This book was released on 2022-01-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how China's political system responds to crisis. A crisis is an episode whose impact cannot be controlled merely by astute on-the-ground incident management, particularly in cases involving widespread doubt about the legitimacy of established policy paradigms or the political order as a whole. Crisis can create “political windows” for advocacy groups challenging established policies in pluralist democracies. The political battle between competing definitions of an uncertain and ambiguous situation among the various actors provides them with crisis-induced opportunity space for dramatic policy change. However, the process of crisis-induced policy change, mainly by crisis framing, in non-west regimes like China has not been adequately addressed. As China's leadership foregrounds legitimacy in “victory” over COVID-19, and a new era of climate change disasters begins, this dynamic model of crisis and recuperation will offer food for thought for scholars of Chinese and global politics.

Download or read book Using Online Data to Understand Personal and Public Health Outcomes and Behaviors written by and published by Frontiers Media SA. This book was released on 2023-04-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Other Digital China written by Jing Wang and published by . This book was released on 2019 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Westerners tend to equate political action with revolution and open criticism, leading to concerns that the less outspoken citizens of nonliberal societies are brainwashed, complicit, or paralyzed by fear. Jing Wang shatters this myth, showing how online activists in China are quietly building powerful coalitions for incremental social change.