Download or read book Digital Branding Fever written by Athanasios Poulis and published by Business Expert Press. This book was released on 2017-10-11 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your first step in a business is the most important one! When crafting a digital branding strategy, you want longevity. That’s the only way to succeed! In order to develop an effective digital marketing mix, it is important to understand the value of your brand for each target market. Of course, the value of a brand in a web-based company may have heightened importance due to the intangible nature of the web. Bottom line is that you always need to keep it simple and give a WOW experience. The game is changing and you need to step up! Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do! In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.
Download or read book Digital Branding written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.
Download or read book Digital Branding written by Daniel Rowles and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Branding gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns. Digital Branding contains real world case studies, a guide to the free and paid tools that can help measure digital branding in each of the different online channels, examples of social guidelines, process and policy and an original step by step digital branding process along with measurement techniques and guidelines.
Download or read book The Digital Marketing Landscape written by Jessica Rogers and published by Business Expert Press. This book was released on 2021-02-18 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Download or read book Innovations in Digital Branding and Content Marketing written by Das, Subhankar and published by IGI Global. This book was released on 2020-09-25 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today’s consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.
Download or read book Digital Metrics Playbook written by Enrique Quevedo and published by Dreaming Intent Press. This book was released on 2015-02-19 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.
Download or read book Digital Branding written by Daniel Rowles and published by . This book was released on 2019 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for any marketer or brand strategist looking to enhance their online brand identity, this succinct book delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. --
Download or read book Digital Branding A phenomenon empowered by the Internet and the rising importance of Social Media written by Amelie Lorenzen and published by GRIN Verlag. This book was released on 2013-01-09 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,2, Maastricht University (University College Maastricht), language: English, abstract: The Internet has revolutionized the world in many ways. Recently, it seems that both people and organizations have gone all digital. This paper shall give an explanation of Reitkopf’s statement on marketing by investigating to what extent the Internet has affected the world of corporate branding and elaborating on advantages and pitfalls of this medium. Arguably, digital branding can be a highly valuable online marketing tool if, and only if, an organization wins the challenge to understand its customers, to successfully establish a positive customer-brand relationship, and to have a comparative advantage over its online competitors. The structure of this paper his threefold. In the first part, it will derive implications of the Internet and social media on branding in general by elucidating advantages and disadvantages of the digital world. Secondly, the essay will focus on a specific aspect of the so-called I-branding (Simmons,2007), namely co-creation of brands. Lastly, a case study of the sports brand Nike will further clarify the meaning of I-branding and will provide examples for the advantages and disadvantages mentioned in the first part.
Download or read book Digital Marketing 2021 written by Michael Branding and published by . This book was released on 2021-02-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★55% OFF for Bookstores! LAST DAYS!★★ Your customers will love this social media marketing guide!
Download or read book Tell Me About Yourself written by Stavros Papakonstantinidis and published by Business Expert Press. This book was released on 2018-11-14 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously. What is branding and what makes people passionate about it? How can people develop and maintain a unique online persona? Who are the current trendsetters in personal branding? What makes social recruiting so important in today's business world? Why is it necessary to set up a personal brand strategy early on? What are the future trends in social recruiting and personal branding? The rules of recruitment and job searching have undoubtedly changed with the entry of a new breed of concept workers into the global workforce. We are witnessing the emergence of a non-age-specific generation of professionals who are exposed to ubiquitous digital technology and seek a more impactful job, an easy-going life, and a safe future. Social natives are looking for jobs following strategies that did not exist five years ago. Artificial intelligence, advanced software, wearable gadgets, and social media define today's fast-paced professional world. Social natives use blogs, podcasts, online bios, video resumes, images, selfies, recommendations, and endorsements to demonstrate their skills publicly. In comparison, global organizations take advantage of big data, business intelligence, and people analytics, as well as a plethora of social media screening tools to recruit and retain great talent. This book will help you understand how social media recruitment works and encourages you to take personal branding toward professional career development seriously.
Download or read book Building Strong Digital Brands written by Dieter Georg Herbst and published by epubli. This book was released on 2015-12-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
Download or read book Branding in a Digital World written by Hilary JM Topper MPA and published by iUniverse. This book was released on 2019-11-21 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business – from your overall image to messaging – is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: • build an integrated marketing plan. • use social media marketing. • recruit ambassadors for your brand. • integrate IoT and wearable tech. • create compelling blog and social content. • increase your SEO. • use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.
Download or read book Digital Marketing All In One For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2023-01-12 with total page 807 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Download or read book The Art of Digital Branding written by Ian Cocoran and published by Simon and Schuster. This book was released on 2010-06-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engines, and FAQs; choosing one global portal versus country-specific content; encouraging and retaining traffic flow; adding depth to the Web experience with audio, video, and animation; maximizing site functionality for online shopping or software updates; and much more. Step into the digital age with expert help from The Art of Digital Branding. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Download or read book What Is Digital Marketing written by Prabir Rai Chaudhuri and published by PRABIR RAI CHAUDHURI. This book was released on 2022-12-17 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is difficult to clearly discern the specific origin of marketing, since it stems from the innate need of human beings for survival through the exchange of goods and/or services. However, it is clear that from its emergence to date, this profession has adequately adapted to the times. A clear example of this approach is the way in which marketing has become involved with digital media, with no intention of stopping its evolution. The technological age and the need for people to stay in continuous contact, they have caused a significant revolution in business processes these days. That is why Digital Marketing arises , an aspect of marketing aimed at reaching current or potential customers of a brand through the Internet. The general objective of this Book is to analyze the main elements that make up Digital Marketing and how they can help you boost your business.
Download or read book Digital Branding Essentials written by Nate Everett and published by Street Smart Publishing. This book was released on 2024-04-04 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to digital branding mastery with this essential guide for modern businesses. From defining your brand identity to crafting compelling content and navigating crises with grace, this book equips you with the tools and strategies to elevate your brand presence in the digital realm. Packed with actionable insights, real-world case studies, and expert advice, it's your roadmap to building trust, engaging audiences, and thriving in the ever-evolving world of digital branding. Whether you're a seasoned marketer or a budding entrepreneur, this book will empower you to unleash the full potential of your digital brand.
Download or read book BrandDigital written by Allen P. Adamson and published by Macmillan. This book was released on 2008-08-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling author of BrandSimple offers a close-up look at the cutting-edge world of digital technology from the perspective of brand marketing, examining the impact of the dramatic global spread of digital technology on social networking and brand promotion sites, and provides helpful techniques, resources, and strategies for navigating the digital branding universe. 50,000 first printing.
