Download or read book Digital Branding A phenomenon empowered by the Internet and the rising importance of Social Media written by Amelie Lorenzen and published by GRIN Verlag. This book was released on 2013-01-09 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9,2, Maastricht University (University College Maastricht), language: English, abstract: The Internet has revolutionized the world in many ways. Recently, it seems that both people and organizations have gone all digital. This paper shall give an explanation of Reitkopf’s statement on marketing by investigating to what extent the Internet has affected the world of corporate branding and elaborating on advantages and pitfalls of this medium. Arguably, digital branding can be a highly valuable online marketing tool if, and only if, an organization wins the challenge to understand its customers, to successfully establish a positive customer-brand relationship, and to have a comparative advantage over its online competitors. The structure of this paper his threefold. In the first part, it will derive implications of the Internet and social media on branding in general by elucidating advantages and disadvantages of the digital world. Secondly, the essay will focus on a specific aspect of the so-called I-branding (Simmons,2007), namely co-creation of brands. Lastly, a case study of the sports brand Nike will further clarify the meaning of I-branding and will provide examples for the advantages and disadvantages mentioned in the first part.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book User Innovation and the Entrepreneurship Phenomenon in the Digital Economy written by Isaias, Pedro and published by IGI Global. This book was released on 2017-10-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success. User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.
Download or read book Sport Racism and Social Media written by Neil Farrington and published by Routledge. This book was released on 2017-07-14 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today’s social media world it can be published to millions, from almost anywhere, in an instant. Sport, Racism and Social Media provides the first significant, academic account of how social media is shaping the nature of racisms in sport. Among the questions it addresses are: How, and why, is racism being expressed across different social media platforms and sporting contexts? To what extent is social media providing new platforms for traditional prejudices or actually creating new forms of racism? How can campaigners, authorities and individuals best challenge and counter these forms of racism? Combining analysis of social media content with in-depth interviews with athletes, fans, campaigners and officials, and including extensive case studies of soccer, boxing, the NHL, the NBA, and cricket, the book provides important new insights on a familiar but ever changing story. It is essential reading for any student, researcher, media professional, administrator or policy-maker with an interest in sport, new media or the issue of racism in wider society.
Download or read book Strengthening SME Performance Through Social Media Adoption and Usage written by Qalati, Sikandar Ali and published by IGI Global. This book was released on 2023-03-17 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small and medium-sized enterprises (SMEs) are recognized as the backbone of todays world economy. However, SMEs are well known for having limitations and acceptance barriers in adopting new technology even though the internet and communications channels revolution has changed the way people conduct business today. Further, the COVID-19 pandemic has disturbed the operations of SMEs and increased the burden on social media application globally. It is essential that SMEs utilize social media to strengthen their performance. Strengthening SME Performance Through Social Media Adoption and Usage explores experiences in different technological, managerial, organizational, and entrepreneurial environmental issues. It focuses on different conceptions of factors and consequences influencing social media usage and SME performance. Covering topics such as corporate social responsibility, marketing frameworks, and social media adoption, this premier reference source is a valuable resource for entrepreneurs, business leaders and managers, human resource managers, marketers, consultants, students and educators of higher education, librarians, researchers, and academicians.
Download or read book The SAGE Handbook of Social Marketing written by Gerard Hastings and published by SAGE. This book was released on 2011-11-15 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining elements of social marketing, their intellectual origins, evolution, current status and direction of travel; - discussing how these have been used in practice, emphasising emerging areas and recent innovations; and - setting the agenda for future research and development in the discipline. For academics, this book will fill the gap in comprehensive social marketing literature, while being of interest to policymakers and post-graduate marketing and health studies students alike as it explores the idea that tools used to market fast-moving consumer goods and financial services can also be applied to pressing social problems.
Download or read book Information Materials written by Manuel Kretzer and published by Springer. This book was released on 2016-11-03 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the potential of new, smart materials and their use in architecture. It begins with an overview of current global tendencies (technological, demographic, and socio-anthropological) and their relevance for architectural design. Expanding upon approaches for flexible design solutions to address change and uncertainty, Dr. Kretzer begins by exploring adaptive architecture and proceeds to introduce the topic of “information materials,” which encompasses smart and functional materials, their current usage, and their potential for the creation of future spaces. The second chapter provides a comprehensive overview of architectural materials, past and present, split into the topics: natural, industrial, synthetic, digital, and information materials. Chapter three introduces an educational approach for the mediation of information material usage in design courses and student workshops. The final section provides detailed information on a range of emerging material phenomena, including aerogels, bioluminescence, bio plastics, dye-sensitized solar cells, electroluminescent displays, electroactive polymers, soft robotics, and thermochromics. Each section explains its respective history, working principles, fabrication and (potential) usage in architecture and design, and provides hands-on tutorials on how to self-produce these materials, and displays class-tested experimental installations. The book concludes with an outlook into the domain of synthetic biology and the prospects of a “living” architecture. It is ideal for students of structural materials engineering, architecture, and urban planning; professionals working these in areas, as well as materials science/engineering and architecture educators.
Download or read book Organizations and Social Networking Utilizing Social Media to Engage Consumers written by Li, Eldon Y. and published by IGI Global. This book was released on 2013-05-31 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships. Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.
Download or read book Digital Disruption in Marketing and Communications written by Edoardo Magnotta and published by Routledge. This book was released on 2019-10-18 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model.
Download or read book Tourism Sanctions and Boycotts written by Siamak Seyfi and published by Routledge. This book was released on 2019-11-06 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a comprehensive account of sanctions and boycotts in tourism and the economic and ethical complexities that policy makers, tourists, tourism destinations, and businesses face. Sanctions and boycotts are an important feature of the global tourism system and the emerging ethics of tourism. Sanctions and embargoes are increasingly used as coercive instruments of diplomacy and foreign policy by the United Nations, supranational organizations, the US, and other nations to change the actions and behaviors of countries, organizations, businesses, and individuals. At the same time, boycotts and buycotts are a growing feature of political consumerism and interest group activism. Tourism and hospitality destinations, attractions, and businesses can be profoundly affected by this, with the legacy of a negative image lasting for decades. International travel to some destinations may be severely restricted, financial investment and supply chains disrupted, and, in the most comprehensive sanctions and boycotts, substantial economic and personal hardship may be experienced. This book is of interest not only to policy makers, destination management and marketing organizations, and students of crisis and politics in tourism and hospitality but also those who seek to address the interrelationships between sanctions, tourism destinations and attractions, and the tourists who boycott them.
Download or read book Tourism Products and Services in Bangladesh written by Azizul Hassan and published by Springer Nature. This book was released on 2021-03-16 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the latest research in the application of innovative technology to the tourism industry in Bangladesh, covering the perspectives, theories, issues, complexities, as well as opportunities and the challenges present. This book provides a blend of comprehensive and cross disciplinary as well as international insights from contributors to cover the various technologies in tourism. This book focuses on the importance of technologies in tourism, specifically the application and practice of such technologies including the relevant niches in tourism. This book also comprehensively highlights technologies that are impacting the tourism industry in Asia as well as reveals the specific constraints. The contents of this book deal with distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. This book is a significant contribution towards the very limited knowledge and under published area of tourism in Bangladesh. This book is designed to accommodate readers that from both both qualitative and quantitative research theory and practices. This book identifies specific examples of the existing tourism products and services in order to better promote and boost the tourism industry by suggesting tourism products and services available in Bangladesh. This book addresses a number of key issues and solutions by examining the products and services and the need for improved tourism marketing and development in Bangladesh as the central themes.
Download or read book Integrating Social Media into Business Practice Applications Management and Models written by Lee, In and published by IGI Global. This book was released on 2014-06-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.
Download or read book Amazing Facts Odyssey written by Marcella Gucci and published by Marcella Gucci. This book was released on 2024-06-07 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where your child's curiosity is constantly fueled, their imagination expanded, and their knowledge enriched—all from the pages of a single book. Introducing "Amazing Facts Odyssey: The Ultimate Guide to Interesting Stories, Curious Chronicles, and Obscure Facts About Our World," a must-have treasure trove that promises to captivate, educate, and entertain your child like never before. Unlock a Universe of Unbelievable Wonders In a world inundated with screens and digital distractions, "Amazing Facts Odyssey" offers a refreshing escape into the realm of the extraordinary. This book is not just a collection of facts; it's an odyssey through the most mind-boggling and awe-inspiring realities our world has to offer. From the heartbeats of blue whales that can be heard miles away to the regenerative powers of axolotls, your child will embark on a journey that transcends the ordinary and delves deep into the extraordinary. Fuel Their Passion for Learning Every page of "Amazing Facts Odyssey" is meticulously crafted to ignite your child's passion for learning. The book's unique blend of historical truths, scientific marvels, and quirky anecdotes ensures that there's something to pique the interest of every young reader. Whether it's exploring the mysteries of the Mariana Trench, understanding the complexities of human biology, or marveling at the obscure facts about our planet, your child will be constantly engaged and eager to learn more. Enhance Critical Thinking and Curiosity In an age where critical thinking is more important than ever, "Amazing Facts Odyssey" stands out as a valuable educational tool. The book's rich content challenges young minds to think beyond the obvious, question the status quo, and develop a deeper understanding of the world around them. With chapters dedicated to topics like "Unlocking the Unbelievable," "Crazy Travel Stories," and "Intriguing Animal Facts," your child will learn to appreciate the nuances and complexities of our world in a fun and engaging way. Foster a Love for Reading One of the greatest gifts you can give your child is a love for reading. "Amazing Facts Odyssey" is designed to captivate young readers from the very first page. The book's lively narrative, combined with its symphony of sentence variations and bursts of fascinating information, ensures that your child will be hooked and hungry for more. By fostering a love for reading, you're setting the foundation for a lifelong habit that will benefit your child academically and personally. Bonus Download for Continued Exploration As a special bonus, "Amazing Facts Odyssey" includes a free additional book download, offering even more content for your child to explore. This exclusive bonus ensures that the journey of discovery doesn't end with the last page of the book but continues to inspire and educate your child long after they've finished reading.
Download or read book Social Media in Strategic Management written by Miguel R. Olivas-Lujan and published by Emerald Group Publishing. This book was released on 2013-08-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol
Download or read book Marketing to the Social Web written by Larry Weber and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Download or read book The Routledge Companion to Global Internet Histories written by Gerard Goggin and published by Taylor & Francis. This book was released on 2017-02-17 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Global Internet Histories brings together research on the diverse Internet histories that have evolved in different regions, language cultures and social contexts across the globe. While the Internet is now in its fifth decade, the understanding and formulation of its histories outside of an anglophone framework is still very much in its infancy. From Tunisia to Taiwan, this volume emphasizes the importance of understanding and formulating Internet histories outside of the anglophone case studies and theoretical paradigms that have thus far dominated academic scholarship on Internet history. Interdisciplinary in scope, the collection offers a variety of historical lenses on the development of the Internet: as a new communication technology seen in the context of older technologies; as a new form of sociality read alongside previous technologically mediated means of relating; and as a new media "vehicle" for the communication of content.
