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Book The Bulgari Connection

    Book Details:
  • Author : Fay Weldon
  • Publisher : Grove/Atlantic, Inc.
  • Release : 2007-12-01
  • ISBN : 155584801X
  • Pages : 199 pages

Download or read book The Bulgari Connection written by Fay Weldon and published by Grove/Atlantic, Inc.. This book was released on 2007-12-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] hilarious page-turner...Weldon’s diabolically clever satire of greed, fashion, sex, and age is smart entertainment of the highest order.”—Booklist Grace has just been released from prison, where she was sent for trying to run over her ex-husband’s new wife with her Jaguar in a supermarket parking lot. It may make things a little awkward when all three of them attend a glittering charity ball in London together... From the Booker Prize-nominated author of The Life and Loves of a She-Devil, this “piquant social comedy” (New York Daily News) is a tale of passion, spite, romance, and revenge, set in the world of the rich, the stylish, the famous—and the infamous. “Playful, sharp, and funny.”—Los Angeles Times “Swift and amusing.”—The New York Times

Book Die Bulgari Connection

    Book Details:
  • Author : Fay Weldon
  • Publisher :
  • Release : 2005
  • ISBN : 9783442435418
  • Pages : 251 pages

Download or read book Die Bulgari Connection written by Fay Weldon and published by . This book was released on 2005 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Bulgari Connection

    Book Details:
  • Author : Fay Weldon
  • Publisher :
  • Release : 2000
  • ISBN :
  • Pages : 190 pages

Download or read book The Bulgari Connection written by Fay Weldon and published by . This book was released on 2000 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Die Bulgari Connection

    Book Details:
  • Author : Fay Weldon
  • Publisher :
  • Release : 2002
  • ISBN : 9783455078855
  • Pages : 238 pages

Download or read book Die Bulgari Connection written by Fay Weldon and published by . This book was released on 2002 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die von ihrem Mann wegen einer Jüngeren verlassene Grace würde alles tun, um sich an der Geliebten zu rächen. Zunächst scheint ihr das Glück dabei nicht hold zu sein. Dann wendet sich das Blatt, als der junge Maler Walter in ihr Leben tritt.

Book Bulgari  The Perfume of Gems

Download or read book Bulgari The Perfume of Gems written by Simone Marchetti and published by Rizzoli Publications. This book was released on 2018-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A magnificent book on Bulgari's luxury line of fragrances exploring the intimate bonds that connect Rome, the gem roads, and the world of perfumes. This stunning luxury book--a kind of precious atlas of fragrances--traces the origins of Bulgari's precious perfumes back to the ancient gems and spice trails and to Bulgari's fine jewelry tradition, which is deeply rooted in Roman tradition. The fragrance range Le Gemme, developed by the greatest international master perfumers, is an expression of the DNA of the company and, like Bulgari jewels and watches, are worn by men and women who recognize the exclusive, refined, and colorful world of the Roman dolce vita lifestyle. Bulgari's muses have always been, and still are today, the most elegant women on the planet; noblewomen, princesses, actresses, and singers: from Sophia Loren to Liz Taylor, from Claudia Cardinale to Anna Magnani, from Sharon Stone to Nicole Kidman and Carla Bruni. An exclusive journey into the world of colors, jewelry, and fragrances, this elegant book tells a story that intertwines colored gems, precious essences, and the contemporary alchemies of the most famous "noses" in the world.

Book Bulgari   Roma

    Book Details:
  • Author : Jan Kralicek
  • Publisher : Rizzoli Publications
  • Release : 2020-12-01
  • ISBN : 8891829439
  • Pages : 0 pages

Download or read book Bulgari Roma written by Jan Kralicek and published by Rizzoli Publications. This book was released on 2020-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "cool" guide to Rome, with an emotional tour of the city's key historical sites and monuments revisited through the inspiration behind Bvlgari's jewelry. Since 1884, the majestic beauty of the Eternal City and its rich archaeological, artistic, and cultural heritage have represented an inexhaustible source of inspiration for Bvlgari. Yesterday as today, Rome's monuments and artistic details are gracefully evoked in the brand's jewelry creations. For example, the design of the iconic B-zero1 ring was inspired by the Colosseum, the ultimate symbol of the city, and likewise the recurrent octagonal geometries watch dial refers to the coffered ceiling of the Basilica of Maxentius. This handy, pocket-sized volume takes us on an unprecedented historical, artistic, and emotional tour of the city. In addition to an actual guide to the monuments, the narration is enriched by short stories by some of the best-known Roman authors from the world of contemporary Italian literature, inspired by the most iconic locations in the city. The book is further enhanced by contributions from figures linked to the city by birth or by adoption, including renowned names from fashion, cinema, sport, and music. The Bvlgari jewelry and the places in Rome that inspired it are photographed in stunning images with artistic direction by Jan Králícek.

Book Buzz

    Book Details:
  • Author : Marian Salzman
  • Publisher : John Wiley & Sons
  • Release : 2003-04-25
  • ISBN : 9780471273455
  • Pages : 264 pages

Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

Book Real World Media Ethics

Download or read book Real World Media Ethics written by Philippe Perebinossoff and published by Taylor & Francis. This book was released on 2012-07-26 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Los Angeles Times recently reported that the word "integrity was the most looked up word on Merriam-Webster's online dictionary, suggesting that people are looking for guidance in a scandal-driven world. Issues of ethics and the media continue to dominate our awareness and present real challenges in our day-to-day work. This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. Real-World Media Ethics is written in a friendly and approachable voice. It succeeds in offering an honest, frontline-aware and realistic sense of the ethical situations faced by entertainment and journalism professionals every day-in the real world. Most of the other books about media ethics focus mostly on journalism; this book, however, covers not just journalistic ethics but also ethics in the landscape of mass media, including public relations, the entertainment industry, and other forms of visual communication. The author includes numerous case studies about current headlines that readers will already be familiar with, providing realistic and engaging scenarios about when, how, and why ethics count.

Book Handbook of Product Placement in the Mass Media

Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg

Book Branded Entertainment

Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007-03-03 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film to music video, to computer games, the author explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and exploiting the opportunities afforded by advances in technology to spread the message across multimedia channels.

Book Fay Weldon  Feminism  and British Culture

Download or read book Fay Weldon Feminism and British Culture written by Mara E. Reisman and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fay Weldon, Feminism, and British Culture: Challenging Cultural and Literary Conventions offers a critical analysis of British author Fay Weldon’s major novels from 1967 to the present and addresses how Weldon’s fiction engages with controversial moral, social, and political issues. This book provides an in-depth examination of the relationship between Weldon’s fiction and the contemporary feminist, cultural, and literary movements in Britain. Representative works from each decade speak to the multiple controversies and challenges to convention in which Weldon and her books played key roles. Drawing on Weldon’s personal history, fiction, and nonfiction as well as on historical, sociological, and literary documents, this book builds a cultural framework in which to understand Weldon’s work and the critical response to it. It shows that although Weldon’s battleground may change with the times, her ability and desire to provoke controversy remain constant as she continues to question and upset social, literary, and cultural conventions.

Book Red Roulette

Download or read book Red Roulette written by Desmond Shum and published by Simon and Schuster. This book was released on 2021-09-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "THE BOOK CHINA DOESN'T WANT YOU TO READ."--CNN​ A riveting insider's story of how the Party and big money work in China today, by a man who, with his wife, Whitney Duan, rose to the zenith of power and wealth--and then fell out of favor. She was disappeared four years ago. News of this book led to a phone call from Whitney, proof that she's alive. As Desmond Shum was growing up impoverished in China, he vowed his life would be different. Through hard work and sheer tenacity he earned an American college degree and returned to his native country to establish himself in business. There, he met his future wife, the highly intelligent and equally ambitious Whitney Duan who was determined to make her mark within China's male-dominated society. Whitney and Desmond formed an effective team and, aided by relationships they formed with top members of China's Communist Party, the so-called red aristocracy, he vaulted into China's billionaire class. Soon they were developing the massive air cargo facility at Beijing International Airport, and they followed that feat with the creation of one of Beijing's premier hotels. They were dazzlingly successful, traveling in private jets, funding multi-million-dollar buildings and endowments, and purchasing expensive homes, vehicles, and art. But in 2017, their fates diverged irrevocably when Desmond, while residing overseas with his son, learned that his now ex-wife Whitney had vanished along with three coworkers. This is both Desmond's story and Whitney's, because she has not been able to tell it herself.

Book Ads  Fads  and Consumer Culture

    Book Details:
  • Author : Arthur Asa Berger, San Francisco State University
  • Publisher : Rowman & Littlefield Publishers
  • Release : 2011-04-16
  • ISBN : 1442206705
  • Pages : 260 pages

Download or read book Ads Fads and Consumer Culture written by Arthur Asa Berger, San Francisco State University and published by Rowman & Littlefield Publishers. This book was released on 2011-04-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Book Ads  Fads  and Consumer Culture

Download or read book Ads Fads and Consumer Culture written by Arthur Asa Berger and published by Rowman & Littlefield. This book was released on 2015-01-22 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.

Book Global Trends in Media and Communications

Download or read book Global Trends in Media and Communications written by Mr. Anant Chauhan Vishwendra and published by K.K. Publications. This book was released on 2021-09-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past decades, global media and communication industry has developed into a rapidly expanding field with a large number of players. Communications across borders consist of flows of words, images, texts and data that move between and among individuals, governments, social movements, and business organizations. Flows of world news are carried across the globe by the major printed news agencies and the leading agencies for visual news. Flows of entertainment and educational materials, which include recorded music, feature films, textbooks, and TV entertainment are provided by the world’s largest entertainment media companies. In addition to financial interests, global media have an impact on media content, politics, and culture. Like the Internet, global media are influenced by the culture and interests of the United States. In some ways, global media could be considered an extension of the American system. As the Internet becomes a broadband medium, it is increasingly taking on the characteristics of a mass medium rather than an interpersonal one. In the future, mass media trends could be extended to the Internet. For instance, a recent study of Dutch children’s Internet usage revealed that they primarily used the Internet as a leisure medium to play games, watch video clips, and visit entertainment sites. Research on Americans however, shows people primarily use the Internet to maintain social relationships through e-mail. This book presents information on some of the basic concepts of this subject. Contents: • The Promise of Citizen Journalism • Freedom of Press and Responsible Journalism • Cyber Journalism: Legal and Ethical Issues • Theoretical Foundations of Communication Regulations Freedom • Intercultural Dimensions of Media Ethics • Media Accountability • State and Media Accountability System • History of Broadcasting • Radio Broadcasting

Book Real Luxury

Download or read book Real Luxury written by M. Pinkhasov and published by Springer. This book was released on 2014-08-28 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Book Engaging Consumers through Branded Entertainment and Convergent Media

Download or read book Engaging Consumers through Branded Entertainment and Convergent Media written by Parreno, Jose Marti and published by IGI Global. This book was released on 2015-04-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields. Featuring information regarding emergent research and techniques, this publication is a critical reference source for academics, university teachers, researchers and post-graduate students, as well as universities, advertising agencies, marketing directors, brand managers, and professionals interested in the usage and benefits of branded entertainment.