Download or read book Dictionary of Trade Name Origins written by Adrian Room and published by Routledge. This book was released on 1982 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ntc S Dictionary Of Trade Name Origins written by Room and published by . This book was released on 1998-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book NTC s Dictionary of Trade Name Origins written by Adrian Room and published by National Textbook Company. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade Name Origins written by Adrian Room and published by National Textbook Company. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alphabetically arranged entries present the stories behind over 700 everyday trade names, such as aspirin, Grape Nuts, Lego, and Wimpy, with information on how trade names are devised and a look at the linguistic and legal pitfalls of choosing a name.
Download or read book NTC s Dictionary of Word Origins written by Adrian Room and published by NTC/Contemporary Publishing Company. This book was released on 1994-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive reference to the origins of nearly 1,200 words used in the English language.
Download or read book NTC s Dictionary of Word Origins written by and published by . This book was released on 1994 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Trade Names in Contemporary Romanian Public Space written by Alina Bughesiu and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a linguistic research study of trade names, especially names of firms (in the production and services sector), shops, eating/drinking houses and accommodation locations. It identifies and analyses the onomastic behaviour characteristic of the field of trades in contemporary Romanian public space, in addition to delineating a representative naming pattern for every subcategory of commercial onomastics investigated, according to three coordinates: (1) lexical and grammatical structure, (2) semantics (pointing out different levels of meaning), and (3) language preference. Methodologically, this book relies on the theoretical configuration provided by onomastics, functional, cognitive and generative grammar, semiotics (in the interpretation of trade names as iconic, indexical and symbolic signs), and pragmatics (observing that trade names underlie speech acts). Moreover, the study also refers to psycholinguistics, underlining the cognitive and affective mechanisms that are involved in the creation and use of trade names. The way in which commercial designations behave in society (especially how they contribute to the characterisation of a community both linguistically and culturally) is analysed using the tools of sociolinguistics. From the same point of view, the current context of trade names is also described, with reference to the influence of the English language and the American sociocultural mindset (as instruments of globalisation) on the Romanian language and culture, and particularly on the unprecedented development of commercial onomastics. The methodology employed in this book furthermore includes theoretical precepts specific to linguistic polyphony, emphasising the similarity between trade names and unconventional anthroponyms (particularly nicknames and virtual names). Postcolonial studies, and post-communist studies, as a branch of this field of research, also play a role here. Finally, the reference to translation studies is made in order to be able to define trade names as cultural mediators in contemporary Romanian public space.
Download or read book Guide to Reference in Business and Economics written by Steven W. Sowards and published by American Library Association. This book was released on 2014-07-22 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.
Download or read book Trade Names Dictionary written by Donna J. Wood and published by . This book was released on 1986 with total page 1828 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Using the Financial and Business Literature written by Thomas Slavens and published by CRC Press. This book was released on 2004-03-11 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specifically written to assist in the quick retrieval of commercial, industrial, manufacturing, communicative, automotive, and agricultural research, this reference conveniently assembles the most recent print and electronic research tools, compact discs, and online databases for swift collection and organization of information in the business, marketing, and financial communities.
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Download or read book An Alphabetical Guide to the Language of Name Studies written by Adrian Room and published by Scarecrow Press. This book was released on 1996 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information on more than 660 terms used in onomastics, the study of names.
Download or read book Dictionary of Word Origins written by Jordan Almond and published by Citadel Press. This book was released on 1995 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary gives the intriguing origins of hundreds of everyday words and expressions. Useful for reference and fun just for browsing, Dictionary of Word Origins is also a great way to expand vocabulary and enjoy doing it.
Download or read book How to Find Business Information written by Lucy Heckman and published by Bloomsbury Publishing USA. This book was released on 2011-07-22 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fact-filled guide serves as an introductory handbook or as a refresher for those who want to research a specific topic or update their research skills. The good news is that more business information is available than ever before. But for those drowning in a plethora of data, that is also the bad news. How to Find Business Information: A Guide for Businesspeople, Investors, and Researchers extends a lifeline to those inundated souls, offering sage advice about locating what one needs easily, quickly, and from trustworthy sources. Encompassing print and digital materials, journals (both online and print), online databases, reference materials, and websites, this handbook will prove invaluable to anyone who finds it necessary to research business information. The tips and tactics it offers can, of course, be used by investors, but also by those seeking information about possible business partners, potential clients and customers, or sources of goods and services. Topics covered include banking and finance, economics, company information, industry information, marketing, accounting and taxation, and management, in short, everything one needs to know to make sound business and investment decisions.
Download or read book Words Names and History written by Cecily Clark and published by Boydell & Brewer. This book was released on 1995 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cecily Clark (1926-1992) is familiar to medievalists as editor of the Peterborough Chronicle; others will know her work in Anglo-Saxon, Anglo-Norman and Middle English studies, in particular her extensive researches in medieval English onomastics. She lectured at the universities of London, Edinburgh and Aberdeen before settling in Cambridge as Research Fellow of, successively, Newnham College and Clare Hall. She was past joint editor of Nomina, a Council member of the English Place-Name Society, and a member of the International Committee of Onomastic Sciences.
Download or read book The Oxford Handbook of Names and Naming written by Carole Hough and published by Oxford University Press. This book was released on 2016-04-28 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.
Download or read book Language History and Linguistic Modelling written by Jacek Fisiak and published by Walter de Gruyter. This book was released on 1997 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work presents a collection of some 130 contributions covering a wide range of topics of interest to historical, theoretical and applied linguistics alike. A major theme is the development of English which is examined on several levels in the light of recent linguistic theory in various papers. The geographical dimension is also treated extensively with papers on controversial aspects of a variety of studies, as are topical linguistic matters from a more general perspective.
