Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Download or read book Dictionary of International Business Terms written by John J. Capela and published by Barrons Educational Series. This book was released on 2004-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.
Download or read book The AMA Dictionary of Business and Management written by George Thomas Kurian and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.
Download or read book Dictionary of International Marketing written by and published by . This book was released on 2001 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dictionary of Trade Policy Terms written by Walter Goode and published by Cambridge University Press. This book was released on 2007-10-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an accessible guide to the vocabulary used in trade negotiations. It explains about 2,500 terms and concepts in simple language. Its main emphasis is on the multilateral trading system represented by the agreements under the World Trade Organization (WTO). In addition it covers many of the trade-related activities, outcomes and terms used in other international organizations, such as the United Nations Conference on Trade and Development (UNCTAD), the World Intellectual Property Organization (WIPO), the Food and Agriculture Organization (FAO) and the OECD. The last five years have seen a rapid spread in the formation of free-trade areas in all parts of the world. This dictionary allocates generous space to the vocabulary associated with such agreements. It offers clear explanations, for example, of the concepts used in the administration of preferential rules of origin. Additional areas covered include emerging trade issues and issues based particularly on developing-country concerns.
Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Download or read book Dictionary of International Trade written by Edward G. Hinkelman and published by . This book was released on 1994 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines 4,071 international trade, economic, banking, legal, and shipping terms. Also includes acronyms and abbreviations, an international dialing guide, regional maps of the world, world currencies, weights and measures, and resources for international trade. Annotation copyright by Book News, Inc., Portland, OR
Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Download or read book Dictionary of e Business written by Francis Botto and published by John Wiley & Sons. This book was released on 2003-01-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) * Demontrates clear applications to both technical and business markets * Covers all the latest developments in this fast moving field
Download or read book The American Heritage Dictionary of Business Terms written by David Logan Scott and published by Houghton Mifflin. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Heritage Dictionary of Business Terms covers the entire spectrum of business terminology. In clear language it defines over 6,000 terms drawn from the areas of investing, finance, marketing, law, real estate, management, economics, accounting, insurance, and international business. Entries range from investment fundamentals (price-earnings ratio, split, yield) to the lexicon of real estate (amortization, buy down, wraparound mortgage) to the terminology of contemporary finance (CDO, short sale, tranche). More than 100 key terms, such as antitrust, bailout, and subprime loan, are enhanced by real-world case studies that bring the concept to life. In addition, scores of tips from expert professionals offer advice on topics ranging from renegotiating a mortgage to reducing the estate tax.
Download or read book A Dictionary of Business and Management written by Jonathan Law and published by OUP Oxford. This book was released on 2009-01-01 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Download or read book The Dictionary of Event Management written by Joe Goldblatt and published by Wiley. This book was released on 1996-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the bestselling Special Events, comes a new dictionary that special event professionals and students alike will refer to repeatedly. The Dictionary of Event Management defines and clarifies numerous terms for professionals and anyone interested in all components of modern event management. With this invaluable resource, the reader will gain added confidence in his or her own managerial vocabulary.
Download or read book A Dictionary of Business Research Methods written by John Duignan and published by Oxford University Press. This book was released on 2016-02-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible new dictionary provides clear and authoritative definitions of terms, approaches, and techniques in the area of business research methods. It covers research philosophies including research design and qualitative and quantitative methods, types of data and data collection techniques, and organizing and reporting research finding. It is an invaluable resource for students, academics, and professionals learning about research methods as part of a business degree, and undertaking research in many fields including sociology, psychology, and marketing.
Download or read book Dictionary of Business and Economic Terms written by Jack P. Friedman and published by Simon and Schuster. This book was released on 2012-04-10 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small in size but packed with detailed information, Barron's Business Dictionaries are extremely useful and economical reference sources for business students, business managers, and general readers seeking advice and information on specific business subjects. Each pocket-size book defines thousands of authoritative yet specialized terms within its subject area and features an abundance of diagrams, charts, and line art. These are must-haves for students and professionals alike. This revised and expanded dictionary defines approximately 8,000 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, insurance, international business, management, marketing, real estate, and statistics. This brand-new edition has been expanded to include more than 150 new terms specifically relating to finance and economics.
Download or read book Encyclopedic Dictionary of International Finance and Banking written by Jae K. Shim and published by CRC Press. This book was released on 2001-06-28 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedic Dictionary of International Finance and Banking is a practical reference of proven techniques, strategies, and approaches. It covers virtually all important topics dealing with multinational business finance, money, investments, financial planning, financial economics, and banking. In addition, it explores the application of comput
Download or read book DICTIONARY OF INTERNATIONAL TRADE 8th Edition written by and published by Librix.eu. This book was released on with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt:
