Download or read book The Graphic Communication Handbook written by Simon Downs and published by Routledge. This book was released on 2013-03-01 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Download or read book A History of Data Visualization and Graphic Communication written by Michael Friendly and published by Harvard University Press. This book was released on 2021-06-08 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive history of data visualization—its origins, rise, and effects on the ways we think about and solve problems. With complex information everywhere, graphics have become indispensable to our daily lives. Navigation apps show real-time, interactive traffic data. A color-coded map of exit polls details election balloting down to the county level. Charts communicate stock market trends, government spending, and the dangers of epidemics. A History of Data Visualization and Graphic Communication tells the story of how graphics left the exclusive confines of scientific research and became ubiquitous. As data visualization spread, it changed the way we think. Michael Friendly and Howard Wainer take us back to the beginnings of graphic communication in the mid-seventeenth century, when the Dutch cartographer Michael Florent van Langren created the first chart of statistical data, which showed estimates of the distance from Rome to Toledo. By 1786 William Playfair had invented the line graph and bar chart to explain trade imports and exports. In the nineteenth century, the “golden age” of data display, graphics found new uses in tracking disease outbreaks and understanding social issues. Friendly and Wainer make the case that the explosion in graphical communication both reinforced and was advanced by a cognitive revolution: visual thinking. Across disciplines, people realized that information could be conveyed more effectively by visual displays than by words or tables of numbers. Through stories and illustrations, A History of Data Visualization and Graphic Communication details the 400-year evolution of an intellectual framework that has become essential to both science and society at large.
Download or read book The Graphic Communication Handbook written by Simon Downs and published by Routledge. This book was released on 2013-03-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Download or read book Introduction to Graphic Communication written by Harvey R. Levenson and published by Graphic Arts Books. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Design Discourse written by Henry Hongmin Kim and published by Chronicle Books. This book was released on 2018-03-20 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
Download or read book Introduction to Graphic Communication written by Harvey Levenson and published by . This book was released on 2018-04-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.
Download or read book The Graphics of Communication written by Ivan Bradley and published by . This book was released on 2021-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive overview of the technical and artistic skills and knowledge one uses in the graphic communications profession to produce communication through through print or digital media.
Download or read book The Development of a Course of Study and Workbook for Graphic Communications written by Robert J. Moore and published by . This book was released on 1976 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Origins of Graphic Design in America 1870 1920 written by Burton Raffel and published by Yale University Press. This book was released on 1997-01-01 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: By the time the phrase "graphic design" first appeared in print in 1922, design professionals in America had already created a discipline combining visual art with mass communication. In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize them-selves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, type founding, advertising, and publishing industries, setting the early history of graphic design in the context of American social history.
Download or read book Graphic Communications Today written by William E. Ryan and published by Cengage Learning. This book was released on 2004 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!
Download or read book Development of a Course of Study for Graphic Communications in Junior High School written by Roland Siegfried Heidmann and published by . This book was released on 1978 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Graphic Communications written by Martin L. Greenwald and published by Cengage Learning. This book was released on 1997 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers comprehensive coverage of each step of design through production, with reference to traditional processes and how they relate to current state-of-the-art technologies. Topics include typography, creative design, budgeting, scheduling, computer graphics, digital data, photographic imaging, image manipulation, CD-ROM technology, prepress, printing processes, with practical applications in designing for production. The elements of creative graphic design and the role of the computer as a basic design and problem solving tool emphasize the transference of skills.
Download or read book Graphic Communications written by Z. A. Prust and published by . This book was released on 2022-12-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Communications: Digital Design and Print Essentials uses an easy-to-understand approach to teach the processes, methods, and equipment used in the graphic design and printing industry, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Career and professional business chapters help prepare students for futures in industry, while technical chapters discuss topics related to typography, design, layout. Technological advancements and newer processes, such as updates to digital printing and web design, have been included in this edition. Correlated to Print[ED]'s "Introduction to Graphics" Graphic Communication Skills Competencies (GCSC) credential. Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content, while Academic Links throughout various chapters use questions and activities to relate chapter content to math, science, and history.
Download or read book Thoughts on Design written by Paul Rand and published by Chronicle Books. This book was released on 2014-08-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
Download or read book History of Graphic Design and Communication written by Clive Ashwin and published by London : Pembridge Press. This book was released on 1983 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Graphic Arts and Media Technologies written by Daniel Bouweraerts and published by Cognella Academic Publishing. This book was released on 2020-12-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.
Download or read book Graphic Communications written by Z. A. Prust and published by Goodheart-Wilcox Publisher. This book was released on 2017-10-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Communications, based on a foundation of modern industry standards, teaches the processes, methods, and equipment used in the field, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Newer processes, such as updates to digital printing and web design, have been included in this edition. The text also addresses current curriculum trends that help students prepare for career or college. Correlated to PrintED standards from the Graphic Arts Education and Research Foundation (GAERF) and to Precision Exams' Graphic Communications, Introduction exam standards. Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content. Think Green features show how the industry is working toward making products and processes safer for people and the environment. Career Links highlight career opportunities in the graphic communications field to prepare students for career and college. Academic Links use questions and activities to relate chapter content to math, science, and history. G-W Learning Companion Website includes vocabulary activities, matching activities, e-Flash Cards, and end-of-chapter questions in electronic format.
