Download or read book DESIGNOLOGY A Designer is a Scientist who creates an Emotional Connection between a Brand and its Audiences written by Yasushi Kusume and published by Diplomica Verlag. This book was released on 2016-10 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is an essential element of business. It maximises the work of internal and external experts. It brings focus to foresight, ideas to innovation and expression to marketing. In short, it helps companies grow and prosper. Yet many businesses ignore the potential of design. They fail to make full use of the competences and skills designers have to offer. One reason for this is that there is no established academic science of design. This book takes steps to fi ll that gap by offering its own design science – a science called Designology. Designology should embrace a wide range of disciplines, from neuroscience, psychology and sociology to anthropology, ethnology and behavioural science. This book, however, decides to focus on just two of these disciplines – neuroscience and psychology – to demonstrate that design is a science rather than an art, and that designers equipped with the knowledge they offer can provide a credible, expert and, above all, effective contribution to any business. Designology – the science of connecting a brand to ist audience.
Download or read book DESIGNOLOGY A Designer is a Scientist who Creates an Emotional Connection Between a Brand and Its Audiences written by Yasushi Kusume and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Place Advantage written by Sally Augustin and published by John Wiley & Sons. This book was released on 2015-09-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using psychology to develop spaces that enrich human experience Place design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people inhabit. This guide to person-centered place design shows architects, landscape architects, interior designers, and other interested individuals how to develop spaces that enrich human experience using concepts derived from rigorous qualitative and quantitative research. In Place Advantage: Applied Psychology for Interior Architecture, applied environmental psychologist Sally Augustin offers design practitioners accessible environmental psychological insights into how elements of the physical environment influence human attitudes and behaviors. She introduces the general principles of place science and shows how factors such as colors, scents, textures, and the spatial composition of a room, as well as personality and cultural identity, impact the experience of a place. These principles are applied to multiple building types, including residences, workplaces, healthcare facilities, schools, and retail spaces. Building a bridge between research and design practice, Place Advantage gives people designing and using spaces the evidence-based information and psychological insight to create environments that encourage people to work effectively, learn better, get healthy, and enjoy life.
Download or read book Research for Designers written by Gjoko Muratovski and published by SAGE. This book was released on 2021-12-01 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design is everywhere. It influences how we live, what we wear, how we communicate, what we buy, and how we behave. To design for the real world and define strategies rather than just implement them, you need to learn how to understand and solve complex, intricate and often unexpected problems. Research for Designers is the guide to this new, evidence-based creative process for anyone doing research in Design Studies or looking to develop their design research skills. The book: Takes an organized approach to walking you through the basics of research. Highlights the importance of data. Encourages you to think in a cross-disciplinary way. Including interviews with 10 design experts from across the globe, this guide helps you put theory into practice and conduct successful design research.
Download or read book Designology written by Sally Augustin and published by Mango. This book was released on 2019-02-28 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESIGNOLOGY cuts through the fads of clutter and cleaning books and delivers the clear, uncomplicated truth about why we respond to certain spaces in certain ways, and how we can use colors, scents, and other sensory experiences to create spaces that serve our real needs. Sally Augustin delivers straightforward action plans we need to develop places where we can live our best lives.
Download or read book The Designer s Guide to Doing Research written by Sally Augustin and published by John Wiley & Sons. This book was released on 2012-01-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Designer’s Guide to Doing Research An essential introduction to applying research for busy architects and designers The competitive design market and the need to create enduring value place high demands on architects and designers to expand their knowledge base to be able to digest and utilize multiple sources of information. Expected by their clients to be well versed on all aspects of a project, time-constrained architects and designers need quick responses in the face of daily challenges. As a result, these professionals must—more than ever—rely on, and apply, readily accessible information culled from sound research to gain a competitive advantage. The Designer’s Guide to Doing Research serves as an introductory guide on the general concepts and processes that define “good” research. Organized logically with the practical tools necessary to obtain research for all facets of the designer’s workflow, this book offers: Material written in an accessible format specifically for practitioners Reliable content by experienced authors—a noted environmental psychologist and an interior design educator who is also a practitioner and writer Tools for planning, executing, and utilizing research presented in an easy-to-follow format along with case studies, sources, and applications Written for all practices and people concerned with the built environment, from architects and interior designers to facility managers, landscape architects, and urban planners, this book serves as an invaluable starting point for gathering and implementing research effectively.
Download or read book London Transport Posters written by David Bownes and published by Lund Humphries Publishers Limited. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: transport, history, drawing.
Download or read book The Art of Is written by Stephen Nachmanovitch, PhD and published by New World Library. This book was released on 2019-04-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A MASTERFUL BOOK ABOUT BREATHING LIFE INTO ART AND ART INTO LIFE "Stephen Nachmanovitch's The Art of Is is a philosophical meditation on living, living fully, living in the present. To the author, an improvisation is a co-creation that arises out of listening and mutual attentiveness, out of a universal bond of sharing that connects all humanity. It is a product of the nervous system, bigger than the brain and bigger than the body; it is a once-in-a-lifetime encounter, unprecedented and unrepeatable. Drawing from the wisdom of the ages, The Art of Is not only gives the reader an inside view of the states of mind that give rise to improvisation, it is also a celebration of the power of the human spirit, which — when exercised with love, immense patience, and discipline — is an antidote to hate." — Yo-Yo Ma, cellist
Download or read book The Science and Art of Branding written by Giep Franzen and published by Routledge. This book was released on 2015-02-12 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Download or read book Living with Color written by Rebecca Atwood and published by Clarkson Potter. This book was released on 2019-08-27 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover inspiration from the most colorful homes in America with this vibrant lookbook and style manual that brings the magic of color into your home—from the author of Living with Pattern Personalizing your color palette may be one of the most important decisions you make in your home. The right combination of hues can set the mood and transform any room from ordinary to magical. Textile designer Rebecca Atwood invites you to take a color journey in this stunning yet practical guide. In Living with Color, you’ll tour beautifully designed homes to see some of the most interesting uses of the rainbow and to gather inspiration for your own spaces. You’ll train your eye to notice how color lives all around you, from the pink light bouncing off a building you see every day to the exact blue of the ocean on your last getaway. You can even learn how to express yourself through your own custom palette with Rebecca’s accessible, illustrated overview of color theory. As you embark on your color hunt and begin to trust your own instincts, Living with Color will embolden you to breathe life into every part of your home.
Download or read book Advances in Design and Digital Communication written by Nuno Martins and published by Springer Nature. This book was released on 2020-10-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.
Download or read book The Consumer Mind written by Pepe Martínez and published by Kogan Page Publishers. This book was released on 2012-06-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Download or read book Color written by Cherie Fehrman and published by . This book was released on 2018 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color: The Secret Influence explores the full and far-reaching effects of color and light on human physiology, psychology, and sociological and cultural values. Readers will learn about the impact of color in all areas of mental and physical life, as well as how to use color effectively in a wide range of design applications. Lively and engaging, the book opens with an explanation of the color connection to human perception and experience. Subsequent chapters discuss pigment and light, myths and biases regarding color and specific colors, and the impact of color on health and psychology. The second half of the book focuses on practical applications of color in interiors, architecture, advertising, and fashion and textiles. Closing chapters are devoted to color in culture and society, color order systems, and ways to push the color envelope. Structured so that each chapter is a self-contained unit, the book allows instructors to tailor the material to their courses. Extensively field-tested by numerous instructors and their students, Color: The Secret Influence is ideal for courses in art, product design, interior design, and fashion design. Husband and wife, as well as business partners, Kenneth and Cherie Fehrmanhave been interior designers, color consultants, and design educators for thirty years. They are cofounders of PRISM, the Photochromatic Research Institute for Science and Marketing. Designer Cherie Fehrman is the author of numerous articles and books. She has taught at San Francisco State University, the Interior Designers Guild, and the Western Design Institute. Kenneth Fehrman holds an Ed.D. in color and light from the University of San Francisco and is professor emeritus in interior design at San Francisco State University where he teaches courses in color and design.
Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.
Download or read book The Eco design Handbook written by Alastair Fuad-Luke and published by . This book was released on 2004 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Eco-Design Handbook is the first book to present the best-designed objects for every aspect of the home and office, including the most environmentally sound materials and building products. The book contains three essential components. An introduction puts forward the history and latest thinking in green design strategies. Its core comprises two sections devoted to detailed illustrated descriptions of objects for domestic living and products for the office or work-related activities. The third element is a vast reference source, defining available materials, from organic to specially developed eco-sensitive composites and then providing detailed information on manufacturers, design studios, green organizations, online information, as well as further reading and a glossary of useful terms and concepts. Lastly, a comprehensive index makes it possible for the reader to find any product, designer or manufacturer instantly.
Download or read book Sustainable Facilities written by Keith Moskow and published by McGraw Hill Professional. This book was released on 2008-03-23 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let a Team of Leading Architects Take You through 20 Large-Scale, Sustainable Facilities Designed with Green Methods and Materials! A vital working tool for all building professionals interested in green architecture and construction, Sustainable Facilities presents an in-depth look at 20 facilities that were designed for environmental organizations and were constructed and now operate using green building methods and materials. Featuring contributions by leading architects in green building, this expert resource examines each building_from planning through operations-- covering new construction, energy-efficient design, operational cost savings, historic preservation, renovation and expansion, land conservation, and LEED ratings. Packed with 200 black & white and full-color illustrations, Sustainable Facilities takes readers through the Woods Hole Research Center... Chesapeake Bay Foundation Environmental Center...Conservation Law Foundation Headquarters... Marion Art and Environmental Center... ...Thoreau Center for Sustainability... California EPA Headquarters Building...Forestech Centre...Institute for Forestry and Nature Research...and many other facilities. This skills-building reference features: Authoritative and up-to-date, Sustainable Facilities now equips architects, engineers, and contractors with a state-of-the-art guide to green design, construction, and operations. The reference contains information on materials, methods, and costs that will enable them to take an integrated team approach to green design and building for facilities of all kinds.
