Download or read book Deploying AI in the Enterprise written by Eberhard Hechler and published by Apress. This book was released on 2020-09-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company has committed to AI. Congratulations, now what? This practical book offers a holistic plan for implementing AI from the perspective of IT and IT operations in the enterprise. You will learn about AI’s capabilities, potential, limitations, and challenges. This book teaches you about the role of AI in the context of well-established areas, such as design thinking and DevOps, governance and change management, blockchain, and quantum computing, and discusses the convergence of AI in these key areas of the enterprise. Deploying AI in the Enterprise provides guidance and methods to effectively deploy and operationalize sustainable AI solutions. You will learn about deployment challenges, such as AI operationalization issues and roadblocks when it comes to turning insight into actionable predictions. You also will learn how to recognize the key components of AI information architecture, and its role in enabling successful and sustainable AI deployments. And you will come away with an understanding of how to effectively leverage AI to augment usage of core information in Master Data Management (MDM) solutions. What You Will Learn Understand the most important AI concepts, including machine learning and deep learning Follow best practices and methods to successfully deploy and operationalize AI solutions Identify critical components of AI information architecture and the importance of having a plan Integrate AI into existing initiatives within an organization Recognize current limitations of AI, and how this could impact your business Build awareness about important and timely AI research Adjust your mindset to consider AI from a holistic standpoint Get acquainted with AI opportunities that exist in various industries Who This Book Is For IT pros, data scientists, and architects who need to address deployment and operational challenges related to AI and need a comprehensive overview on how AI impacts other business critical areas. It is not an introduction, but is for the reader who is looking for examples on how to leverage data to derive actionable insight and predictions, and needs to understand and factor in the current risks and limitations of AI and what it means in an industry-relevant context.
Download or read book Enterprise Artificial Intelligence Transformation written by Rashed Haq and published by John Wiley & Sons. This book was released on 2020-06-10 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation.
Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Download or read book Smarter Data Science written by Neal Fishman and published by John Wiley & Sons. This book was released on 2020-04-14 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations can make data science a repeatable, predictable tool, which business professionals use to get more value from their data Enterprise data and AI projects are often scattershot, underbaked, siloed, and not adaptable to predictable business changes. As a result, the vast majority fail. These expensive quagmires can be avoided, and this book explains precisely how. Data science is emerging as a hands-on tool for not just data scientists, but business professionals as well. Managers, directors, IT leaders, and analysts must expand their use of data science capabilities for the organization to stay competitive. Smarter Data Science helps them achieve their enterprise-grade data projects and AI goals. It serves as a guide to building a robust and comprehensive information architecture program that enables sustainable and scalable AI deployments. When an organization manages its data effectively, its data science program becomes a fully scalable function that’s both prescriptive and repeatable. With an understanding of data science principles, practitioners are also empowered to lead their organizations in establishing and deploying viable AI. They employ the tools of machine learning, deep learning, and AI to extract greater value from data for the benefit of the enterprise. By following a ladder framework that promotes prescriptive capabilities, organizations can make data science accessible to a range of team members, democratizing data science throughout the organization. Companies that collect, organize, and analyze data can move forward to additional data science achievements: Improving time-to-value with infused AI models for common use cases Optimizing knowledge work and business processes Utilizing AI-based business intelligence and data visualization Establishing a data topology to support general or highly specialized needs Successfully completing AI projects in a predictable manner Coordinating the use of AI from any compute node. From inner edges to outer edges: cloud, fog, and mist computing When they climb the ladder presented in this book, businesspeople and data scientists alike will be able to improve and foster repeatable capabilities. They will have the knowledge to maximize their AI and data assets for the benefit of their organizations.
Download or read book Enterprise AI in the Cloud written by Rabi Jay and published by John Wiley & Sons. This book was released on 2023-12-20 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embrace emerging AI trends and integrate your operations with cutting-edge solutions Enterprise AI in the Cloud: A Practical Guide to Deploying End-to-End Machine Learning and ChatGPT Solutions is an indispensable resource for professionals and companies who want to bring new AI technologies like generative AI, ChatGPT, and machine learning (ML) into their suite of cloud-based solutions. If you want to set up AI platforms in the cloud quickly and confidently and drive your business forward with the power of AI, this book is the ultimate go-to guide. The author shows you how to start an enterprise-wide AI transformation effort, taking you all the way through to implementation, with clearly defined processes, numerous examples, and hands-on exercises. You’ll also discover best practices on optimizing cloud infrastructure for scalability and automation. Enterprise AI in the Cloud helps you gain a solid understanding of: AI-First Strategy: Adopt a comprehensive approach to implementing corporate AI systems in the cloud and at scale, using an AI-First strategy to drive innovation State-of-the-Art Use Cases: Learn from emerging AI/ML use cases, such as ChatGPT, VR/AR, blockchain, metaverse, hyper-automation, generative AI, transformer models, Keras, TensorFlow in the cloud, and quantum machine learning Platform Scalability and MLOps (ML Operations): Select the ideal cloud platform and adopt best practices on optimizing cloud infrastructure for scalability and automation AWS, Azure, Google ML: Understand the machine learning lifecycle, from framing problems to deploying models and beyond, leveraging the full power of Azure, AWS, and Google Cloud platforms AI-Driven Innovation Excellence: Get practical advice on identifying potential use cases, developing a winning AI strategy and portfolio, and driving an innovation culture Ethical and Trustworthy AI Mastery: Implement Responsible AI by avoiding common risks while maintaining transparency and ethics Scaling AI Enterprise-Wide: Scale your AI implementation using Strategic Change Management, AI Maturity Models, AI Center of Excellence, and AI Operating Model Whether you're a beginner or an experienced AI or MLOps engineer, business or technology leader, or an AI student or enthusiast, this comprehensive resource empowers you to confidently build and use AI models in production, bridging the gap between proof-of-concept projects and real-world AI deployments. With over 300 review questions, 50 hands-on exercises, templates, and hundreds of best practice tips to guide you through every step of the way, this book is a must-read for anyone seeking to accelerate AI transformation across their enterprise.
Download or read book Demystifying AI for the Enterprise written by Prashant Natarajan and published by CRC Press. This book was released on 2021-12-30 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) in its various forms –– machine learning, chatbots, robots, agents, etc. –– is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today’s people, processes, and products. There is still considerable mystery, hype, and fear about AI in today’s world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don’t consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow’s AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow’s enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Download or read book AI Blueprints written by Dr. Joshua Eckroth and published by Packt Publishing Ltd. This book was released on 2018-12-31 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential blueprints and workflow you need to build successful AI business applications Key FeaturesLearn and master the essential blueprints to program AI for real-world business applicationsGain insights into how modern AI and machine learning solve core business challengesAcquire practical techniques and a workflow that can build AI applications using state-of-the-art software librariesWork with a practical, code-based strategy for creating successful AI solutions in your businessBook Description AI Blueprints gives you a working framework and the techniques to build your own successful AI business applications. You’ll learn across six business scenarios how AI can solve critical challenges with state-of-the-art AI software libraries and a well thought out workflow. Along the way you’ll discover the practical techniques to build AI business applications from first design to full coding and deployment. The AI blueprints in this book solve key business scenarios. The first blueprint uses AI to find solutions for building plans for cloud computing that are on-time and under budget. The second blueprint involves an AI system that continuously monitors social media to gauge public feeling about a topic of interest - such as self-driving cars. You’ll learn how to approach AI business problems and apply blueprints that can ensure success. The next AI scenario shows you how to approach the problem of creating a recommendation engine and monitoring how those recommendations perform. The fourth blueprint shows you how to use deep learning to find your business logo in social media photos and assess how people interact with your products. Learn the practical techniques involved and how to apply these blueprints intelligently. The fifth blueprint is about how to best design a ‘trending now’ section on your website, much like the one we know from Twitter. The sixth blueprint shows how to create helpful chatbots so that an AI system can understand customers’ questions and answer them with relevant responses. This book continuously demonstrates a working framework and strategy for building AI business applications. Along the way, you’ll also learn how to prepare for future advances in AI. You’ll gain a workflow and a toolbox of patterns and techniques so that you can create your own smart code. What you will learnAn essential toolbox of blueprints and advanced techniques for building AI business applicationsHow to design and deploy AI applications that meet today’s business needsA workflow from first design stages to practical code solutions in your next AI projectsSolutions for AI projects that involve social media analytics and recommendation enginesPractical projects and techniques for sentiment analysis and helpful chatbotsA blueprint for AI projects that recommend products based on customer purchasing habitsHow to prepare yourself for the next decade of AI and machine learning advancementsWho this book is for Programming AI Business Applications provides an introduction to AI with real-world examples. This book can be read and understood by programmers and students without requiring previous AI experience. The projects in this book make use of Java and Python and several popular and state-of-the-art opensource AI libraries.
Download or read book Operating AI written by Ulrika Jagare and published by John Wiley & Sons. This book was released on 2022-04-19 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: A holistic and real-world approach to operationalizing artificial intelligence in your company In Operating AI, Director of Technology and Architecture at Ericsson AB, Ulrika Jägare, delivers an eye-opening new discussion of how to introduce your organization to artificial intelligence by balancing data engineering, model development, and AI operations. You'll learn the importance of embracing an AI operational mindset to successfully operate AI and lead AI initiatives through the entire lifecycle, including key areas such as; data mesh, data fabric, aspects of security, data privacy, data rights and IPR related to data and AI models. In the book, you’ll also discover: How to reduce the risk of entering bias in our artificial intelligence solutions and how to approach explainable AI (XAI) The importance of efficient and reproduceable data pipelines, including how to manage your company's data An operational perspective on the development of AI models using the MLOps (Machine Learning Operations) approach, including how to deploy, run and monitor models and ML pipelines in production using CI/CD/CT techniques, that generates value in the real world Key competences and toolsets in AI development, deployment and operations What to consider when operating different types of AI business models With a strong emphasis on deployment and operations of trustworthy and reliable AI solutions that operate well in the real world—and not just the lab—Operating AI is a must-read for business leaders looking for ways to operationalize an AI business model that actually makes money, from the concept phase to running in a live production environment.
Download or read book Competing in the Age of AI written by Marco Iansiti and published by Harvard Business Press. This book was released on 2020-01-07 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: "a provocative new book" — The New York Times AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value. Now with a new preface that explores how the coronavirus crisis compelled organizations such as Massachusetts General Hospital, Verizon, and IKEA to transform themselves with remarkable speed, Marco Iansiti and Karim R. Lakhani show how reinventing the firm around data, analytics, and AI removes traditional constraints on scale, scope, and learning that have restricted business growth for hundreds of years. From Airbnb to Ant Financial, Microsoft to Amazon, research shows how AI-driven processes are vastly more scalable than traditional processes, allow massive scope increase, enabling companies to straddle industry boundaries, and create powerful opportunities for learning—to drive ever more accurate, complex, and sophisticated predictions. When traditional operating constraints are removed, strategy becomes a whole new game, one whose rules and likely outcomes this book will make clear. Iansiti and Lakhani: Present a framework for rethinking business and operating models Explain how "collisions" between AI-driven/digital and traditional/analog firms are reshaping competition, altering the structure of our economy, and forcing traditional companies to rearchitect their operating models Explain the opportunities and risks created by digital firms Describe the new challenges and responsibilities for the leaders of both digital and traditional firms Packed with examples—including many from the most powerful and innovative global, AI-driven competitors—and based on research in hundreds of firms across many sectors, this is your essential guide for rethinking how your firm competes and operates in the era of AI.
Download or read book Leveraging Artificial Intelligence for Business Success written by Vishal Singhal and published by Notion Press. This book was released on 2020-08-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: How should we use Artificial Intelligence? has become a common question among all management folks and board members of both small and medium companies besides large companies who have already started strategizing on top levels and putting in enormous funds for overall enterprise transformation. Executives view AI as a key disruptive technology; employees fear it as a job snatcher; consultants pitch it as a cure-all; the media hypes and derides it endlessly. While many large organizations have created strategies and are putting huge resources to perform end-to-end transformation, small and medium companies are still struggling to understand what it will take to develop AI capabilities in their businesses. This book tries to address these very concerns and makes it simpler for all (the technical or the non-technical, the initiated or the uninitiated) to understand what it will take to make their AI-adoption journey hurdle-free and painless.
Download or read book Enterprise AI For Dummies written by Zachary Jarvinen and published by John Wiley & Sons. This book was released on 2020-08-17 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the application of artificial intelligence in your enterprise with the book series trusted by millions In Enterprise AI For Dummies, author Zachary Jarvinen simplifies and explains to readers the complicated world of artificial intelligence for business. Using practical examples, concrete applications, and straightforward prose, the author breaks down the fundamental and advanced topics that form the core of business AI. Written for executives, managers, employees, consultants, and students with an interest in the business applications of artificial intelligence, Enterprise AI For Dummies demystifies the sometimes confusing topic of artificial intelligence. No longer will you lag behind your colleagues and friends when discussing the benefits of AI and business. The book includes discussions of AI applications, including: Streamlining business operations Improving decision making Increasing automation Maximizing revenue The For Dummies series makes topics understandable, and as such, this book is written in an easily understood style that's perfect for anyone who seeks an introduction to a usually unforgiving topic.
Download or read book The Rise of Intelligent Machines written by Venkat Srinivasan and published by Wiley. This book was released on 2021-11-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel look at the concept of Intelligent Machines. The widespread feeling is that Artificial Intelligence (AI) is ‘here and now’ and it is going to affect every industry and business. While there is certainly a lot of hype, this book is designed to educate the reader on the challenges of deploying AI successfully and point out that there is a clear path to deploying AI successfully. There is a lot of misguided focus on analytics alone to the exclusion of implementing what the analytics reveal, and this book describes how analytics and intelligent automation are inter-connected. Finally, there is no book that documents successful AI use cases. Using case studies, this book shows managers at all levels to believe and adopt AI with greater confidence, making this book of interest to CEOs, CXOs, senior executives, data scientists, information technology professionals, consultants and academics alike.
Download or read book Artificial Intelligence for Business written by Jason L. Anderson and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.
Download or read book Beyond Algorithms written by James Luke and published by CRC Press. This book was released on 2022-05-30 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: With so much artificial intelligence (AI) in the headlines, it is no surprise that businesses are scrambling to exploit this exciting and transformative technology. Clearly, those who are the first to deliver business-relevant AI will gain significant advantage. However, there is a problem! Our perception of AI success in society is primarily based on our experiences with consumer applications from the big web companies. The adoption of AI in the enterprise has been slow due to various challenges. Business applications address far more complex problems and the data needed to address them is less plentiful. There is also the critical need for alignment of AI with relevant business processes. In addition, the use of AI requires new engineering practices for application maintenance and trust. So, how do you deliver working AI applications in the enterprise? Beyond Algorithms: Delivering AI for Business answers this question. Written by three engineers with decades of experience in AI (and all the scars that come with that), this book explains what it takes to define, manage, engineer, and deliver end-to-end AI applications that work. This book presents: Core conceptual differences between AI and traditional business applications A new methodology that helps to prioritise AI projects and manage risks Practical case studies and examples with a focus on business impact and solution delivery Technical Deep Dives and Thought Experiments designed to challenge your brain and destroy your weekends
Download or read book Trustworthy AI written by Beena Ammanath and published by John Wiley & Sons. This book was released on 2022-03-15 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential resource on artificial intelligence ethics for business leaders In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI. Filled with deep insights and actionable steps for enabling trust across the entire AI lifecycle, the book presents: In-depth investigations of the key characteristics of trustworthy AI, including transparency, fairness, reliability, privacy, safety, robustness, and more A close look at the potential pitfalls, challenges, and stakeholder concerns that impact trust in AI application Best practices, mechanisms, and governance considerations for embedding AI ethics in business processes and decision making Written to inform executives, managers, and other business leaders, Trustworthy AI breaks new ground as an essential resource for all organizations using AI.
Download or read book Leveraging Generative AI for Enterprise Architecture written by Anand Vemula and published by Anand Vemula. This book was released on 2023-08-03 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to understanding the potential of generative AI in the field of enterprise architecture, the possibilities are truly limitless. In this subchapter, we will explore how this technology can be leveraged to transform the way organizations approach their architectural design and decision-making processes. Generative AI, a subset of artificial intelligence, has the capability to generate novel ideas, designs, and solutions based on a given set of parameters and objectives. This can revolutionize the way organizations approach enterprise architecture, as it offers the ability to automate and optimize various aspects of the architectural process. In this subchapter, we will delve into the key concepts and principles of generative AI and its relevance to enterprise architecture. We will explore how this technology can be utilized to streamline the design and decision-making process, reduce time and resources, and ultimately enhance the overall effectiveness of an organization's architectural endeavors. Furthermore, we will discuss the various applications and use cases of generative AI in enterprise architecture. From creating intelligent blueprints to generating optimized architectural designs, this technology can assist architects and organizations in making informed decisions and developing innovative solutions. To fully grasp the potential of generative AI in enterprise architecture, it is crucial to understand the challenges and considerations associated with its implementation. We will address the potential limitations and risks of relying solely on generative AI, while also highlighting the importance of human expertise and collaboration in conjunction with this technology. Lastly, in this subchapter, we will provide practical guidance on how organizations can begin incorporating generative AI into their architectural processes. We will outline the steps and best practices required to successfully implement generative AI solutions, while also emphasizing the need for continuous learning and adaptation.
Download or read book The AI Powered Enterprise written by Seth Earley and published by LifeTree Media. This book was released on 2020-04-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave—rather than be crushed by it—need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.