Download or read book Tuesday Morning Quarterback written by Gregg Easterbrook and published by Universe Publishing(NY). This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.
Download or read book The Last Great Days of Radio written by Lynn Woolley and published by Taylor Trade Publishing. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.
Download or read book The American Yawp written by Joseph L. Locke and published by Stanford University Press. This book was released on 2019-01-22 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume I begins with the indigenous people who called the Americas home before chronicling the collision of Native Americans, Europeans, and Africans.The American Yawp traces the development of colonial society in the context of the larger Atlantic World and investigates the origins and ruptures of slavery, the American Revolution, and the new nation's development and rebirth through the Civil War and Reconstruction. Rather than asserting a fixed narrative of American progress, The American Yawp gives students a starting point for asking their own questions about how the past informs the problems and opportunities that we confront today.
Download or read book The Big Book of Marketing written by Anthony G. Bennett and published by McGraw Hill Professional. This book was released on 2009-06-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A real world tool for helping develop effective marketing strategies and plans." -- Dennis Dunlap, Chief Executive Officer, American Marketing Association "For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University "A 'must read' for every business major and corporate executive." -- Clarence Brown, former Acting Secretary, U.S. Department of Commerce The Biggest Companies. The Boldest Campaigns. THE BEST INSIDER'S GUIDE ON THE MARKET. The most comprehensive book of its kind, The Big Book of Marketing is the definitive resource for marketing your business in the twenty-first century. Each chapter covers a fundamental aspect of the marketing process, broken down and analyzed by the greatest minds in marketing today. For the first time ever, 110 experts from the world's most successful companies reveal their step-by-step strategies, proven marketing tools, and tricks of the trade—fascinating, exclusive, real-world case studies from an all-star roster of companies, including: ACNielsen * Alcoa * American Express * Amtrak * Antimicrobial * Technologies Group * APL Logistics * Arnold * AT&T * Atlas Air * Bloomingdale's * BNSF * Boeing * Bristol-Myers Squibb * Burson-Marsteller * BzzAgent * Caraustar * Cargill * Carnival * Coldwell Banker * Colgate-Palmolive * Colonial Pipeline * Con-way * Costco * Dean Foods * Discovery Communications * Draftfcb * DSC Logistics * DuPont * Edelman * ExxonMobil * Fabri-Kal * FedEx Trade Networks * Fleishman-Hillard * Ford * Frito-Lay * GE * Greyhound * Hair Cuttery * Hilton * HOLT CAT * IBM * Ingram Barge * Ingram Micro * International Paper * John Deere * Kimberly-Clark * Kodak * Kraft * L.L.Bean * Landor * Long Island Rail Road * Lulu.com * Mars * MCC * McCann * McDonald's * McKesson * Nationals * NCR * New York Times * Nordstrom * Ogilvy Action * OHL * 1-800Flowers.com * Overseas Shipholding Group * Owens Illinois * P & G * Papa John's * Paramount Pictures * Patagonia * PepsiCo * Pfizer * Porter Novelli * RAPP * Ritz-Carlton * Safeway * Saks Fifth Avenue * Sara Lee * SC Johnson * Sealed Air * Sears * Silgan * Skyhook * Snap-on Tools * Southwest * Sports and Leisure * ResearchGroup * Staples * Stoner * Supervalu * Synovate * Tanimura & Antle * TBWA * Tenet Healthcare * Texas Instruments * 3M * ToysRUs * Trader Joe's * Tupperware * Under Armour * United Airlines * United Stationers * Verizon * VISA * Weyerhaeuser * Wilson Sporting Goods * Wunderman * Xerox * Y&R * Zappos.com No matter what business you're in--from retail and manufacturing to service and nonprofit--The Big Book of Marketing offers the most practical, hands-on advice you’ll ever find . . . from the best in the business. Anthony G. Bennett taught marketing at Georgetown University. With three decades of experience in the field, he has held a variety of key marketing positions at Fortune 500 companies, including AT&T and others. He resides in McLean, Virginia.
Download or read book Ethics and Neuromarketing written by Andrew R. Thomas and published by Springer. This book was released on 2016-10-19 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of neuromarketing to consider the ethical implications of applying powerful tools for data collection. The rationale behind neuromarketing is that human decision-making is not primarily a conscious process. Instead, there is increasing evidence that the willingness to buy products and services is an emotional process where the brain uses short cuts to accelerate the decision-making process. At the intersection of economics, neuroscience, consumer behavior, and cognitive psychology, neuromarketing focuses on which emotions are relevant in human decision-making, and uses this knowledge to make marketing more effective. The knowledge is applied in product design; enhancing promotions and advertising, pricing, professional services, and store design; and improving the consumer experience as a whole. The foundation for all of this activity is data gathering and analysis. Like many new processes and innovations, much of neuromarketing is operating far ahead of current governmental compliance and regulation and thus current practices are raising ethical issues. For example, facial recognition software, used to monitor and detect a wide range of micro-expressions, has been tested at several airports—under the guise of security and counterterrorism. To what extent is it acceptable to screen the entire population using these powerful and intrusive techniques without getting passengers’ consent? Citing numerous examples from the public and private sectors, the editors and contributing authors argue that while the United States has catalyzed technological advancements, European companies and governments are more progressive when it comes to defining ethical parameters and developing policies. This book details many of those efforts, and offers rational, constructive approaches to laying an ethical foundation for neuromarketing efforts.
Download or read book The King of Sports written by Gregg Easterbrook and published by Macmillan. This book was released on 2013-09-24 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gridiron football is the king of sports – it's the biggest game in the strongest and richest country in the world. In The King of Sports, Easterbrook tells the full story of how football became so deeply ingrained in American culture. Both good and bad, he examines its impact on American society. The King of Sports explores these and many other topics: * The real harm done by concussions (it's not to NFL players). * The real way in which college football players are exploited (it's not by not being paid). * The way football helps American colleges (it's not bowl revenue) and American cities (it's not Super Bowl wins). * What happens to players who are used up and thrown away (it's not pretty). * The hidden scandal of the NFL (it's worse than you think). Using his year-long exclusive insider access to the Virginia Tech football program, where Frank Beamer has compiled the most victories of any active NFL or major-college head coach while also graduating players, Easterbrook shows how one big university "does football right." Then he reports on what's wrong with football at the youth, high school, college and professional levels. Easterbrook holds up examples of coaches and programs who put the athletes first and still win; he presents solutions to these issues and many more, showing a clear path forward for the sport as a whole.
Download or read book The American Yawp written by Joseph L. Locke and published by Stanford University Press. This book was released on 2019-01-22 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume II opens in the Gilded Age, before moving through the twentieth century as the country reckoned with economic crises, world wars, and social, cultural, and political upheaval at home. Bringing the narrative up to the present,The American Yawp enables students to ask their own questions about how the past informs the problems and opportunities we confront today.
Download or read book Modeling With Mathematics written by COMAP and published by Macmillan. This book was released on 2006-02-28 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Designed for juniors and seniors in high school who have not succeeded using traditional approaches to teaching mathematics, but want to prepare for Algebra II or a College Algebra course" -- Publisher.
Download or read book Western Rivermen 1763 1861 written by Michael R. Allen and published by LSU Press. This book was released on 1994-04-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western Rivermen, the first documented sociocultural history of its subject, is a fascinating book. Michael Allen explores the rigorous lives of professional boatmen who plied non-steam vessels—flatboats, keelboats, and rafts—on the Ohio and lower Mississippi rivers from 1763-1861. Allen first considers the mythical “half horse, half alligator” boatmen who were an integral part of the folklore of the time. Americans of the Jacksonian and pre-Civil War period perceived the rivermen as hard-drinking, straight-shooting adventurers on the frontier. Their notions were reinforced by romanticized portrayals of the boatmen in songs, paintings, newspaper humor, and literature. Allen contends that these mythical depictions of the boatmen were a reflection of the yearnings of an industrializing people for what they thought to be a simpler time. Allen demonstrates, however, that the actual lives of the rivermen little resembled their portrayals in popular culture. Drawing on more than eighty firsthand accounts—ranging from a short letter to a four-volume memoir—he provides a rounded view of the boatmen that reveals the lonely, dangerous nature of their profession. He also discusses the social and economic aspects of their lives, such as their cargoes, the river towns they visited, and the impact on their lives of the steamboat and advancing civilization. Allen’s comprehensive, highly informative study sheds new light on a group of men who played an important role in the development of the trans-Appalachian West and the ways in which their lives were transformed into one of the enduring themes of American folk culture.
Download or read book The Encyclopedia of Daytime Television written by Wesley Hyatt and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Five-decade chronicle of television history [covering] ... all daytime programs that aired for three or more weeks on a commercial network between 1947 and 1996, plus 100 nationally syndicated shows from the same period ... . [Includes] cartoons, children's programs, game shows, news shows, soap operas, sports programs, [and] talk shows ... . Provides the dates each show aired, a synosis of its plot, its principal cast members, and other pertinent information"--Back cover.
Download or read book Building a Speech written by Sheldon Metcalfe and published by Wadsworth Publishing Company. This book was released on 2004 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metcalfe's BUILDING A SPEECH, Fifth Edition, continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, BUILDING A SPEECH guides students through a step-by-step process of acquiring public speaking skills by observation, peer criticism, personal experience and instructor guidance. Readings and exercises provide assistance in developing informative and persuasive speeches as well as research and speechwriting skills. This book establishes a caring environment for the learning process through a conversational style that aims to both interest and motivate students, while conveying encouragement through topics such as apprehension and listening that will help students to realize that they are not alone in their struggles. It is grounded in the philosophy that students can master the steps of speech construction if provided with a caring environment, clear blueprints, and creative examples.
Download or read book CliffsAP English Language and Composition written by Barbara V. Swovelin and published by Cliffs Notes. This book was released on 2000-12-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to taking the AP English Language and Composition test that includes test-taking strategies, sample questions, and full-length practice tests.
Download or read book The Indiana Way written by James H. Madison and published by . This book was released on 1986 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a splendid example of how to write well balanced, highly readable state history. --The Old Northwest "Madison has succeeded as have few other authors of state histories in blending modern scholarly concerns with the traditional narrative historiography of his state. This book is in many ways a model state history." --Choice "Neither too detailed and provincial, nor too broad and comparative, The Indiana Way adopts an integrated analytical approach, but also includes some narrative and biography." --Journal of American History
Download or read book Sticks and Stones and Other Student Essays written by Ruthe Thompson and published by Bedford/St. Martin's. This book was released on 2010-07-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique collection of essays written by students around the country offers diverse and accessible models in the form of responses to writing assignments in the Guide. The chapters in Sticks and Stones correspond to the chapters in Part One of the Guide. Packaged free with the Guide.
Download or read book Watching TV written by Harry Castleman and published by Syracuse University Press. This book was released on 2016-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Castleman and Podrazik present a sweeping season-by-season story, capturing the essence of television from its inception to the contemporary era of anytime access and online streaming, including every prime time fall schedule since 1944. The authors have dug through the mounds of obscure facts, offbeat anecdotes, and corporate strategies that have made television a multibillion-dollar industry. Watching TV provides a fascinating history of how the personalities, popular shows, and coverage of key events have evolved across eight decades. Full of facts, firsts, insights, and exploits, as well as rare and memorable photographs, Watching TV is the standard history of American television. This third edition includes coverage up through the mid-2010s and looks ahead to the next waves of change.
Download or read book Atlantic Charter written by and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
