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Book Dental Copywriting Hacks

Download or read book Dental Copywriting Hacks written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***Attract More Patients and Grow Your Dental Practice with Compelling Website Content*** Are you a dentist who wants to attract more patients and boost revenue? Do you want to be able to create amazing web content? There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what's the secret to standing out from the crowd? The answer is compelling, engaging website content that makes you stand out from every other dental practice out there. With Dental Copywriting Hacks: A Complete Blueprint to Marketing and Growing Your Online Dental Practice you will get help with: ✅ Understanding your market ✅ How to position yourself in the marketplace ✅ Action plans ✅ Developing a unique selling proposition ✅ Creating your homepage, team page, contact page & service pages ✅ Keyword research ✅ Proven copywriting strategies ✅ Demonstrating your expertise ✅ And much more… Your dental practice deserves to be seen among the crowd and positioned in exactly the right place to attract new customers. With Dental Copywriting Hacks you can do all that to make sure your business is ready to take the next step to become truly profitable. -------------------------------------------------------- Readers are saying... "This is a superb guide written on this subject." - Gena "A succinct, handy guide that actually has much wider application." - Zipporah "The author clearly understands the dental marketing profession and does an admirable job at helping dental practices to write better website copy and market themselves better online" - Robert Grayson

Book Dental Practice Hacks

Download or read book Dental Practice Hacks written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the world of dental marketing with this cutting-edge collection! Do you want to discover the best strategies for kickstarting your dental marketing efforts? Looking for ways to build your client base, attract new patients, and master the online sphere? Want to learn first-hand from an expert copywriter and experienced dentist? Then this bundle is for you! Inside this brilliant 3-in-1 book collection, you'll join best-selling author and dental marketing expert Alex Wong as he shares his years of dental marketing expertise. Breaking down the principal strategies for creating an unforgettable online presence, driving traffic with a top-notch website, and writing viral blog content, this bundle is perfect for any orthodontist, endodontist, periodontist, or anyone in the oral health field looking to expand their dental clinic and build their business. Inside Dental Marketing Hacks, you'll uncover a powerful formula for mastering the art of online dental marketing, including: ✔ The Secret To Identifying Your Perfect Target Audience ✔ Step-By-Step Instructions For Building Your Online Presence (Even If You're Not a Tech-Y Person) ✔ Practical Ways To Get Your Dental Website Off The Ground For Less Than $200! ✔ Top Tips For Writing Emails That Sell ✔ And Ingenious Advertising Strategies To Kickstart Your Dental Practice! Inside Dental Copywriting Hacks, you'll find a complete blueprint for crafting engaging, effective content to help you stand out from the crowd, including: ✔ How To Build Your "Action Plan" and Position Yourself In The Market ✔ Surprisingly Simple Ways To Create Your Homepage, Team Page, Contact Page and More ✔ How To Do Keyword Research Like a Pro ✔ Proven Copywriting Techniques To Hook Readers and Demonstrate Your Expertise ✔ And Much More... And inside Blogging Hacks For Dentistry, you'll learn the essential steps for creating viral, must-read blog content to find more patients and grow your practice, including: ✔ Tips and Tricks For Finding - and Engaging With - Your Target Readership ✔ Simple Ways To Generate an Entire Year's Worth of Topics (So You Can Focus Less On Brainstorming and More On Dentistry) ✔ The Secret To Creating Attention-Grabbing Headlines ✔ Easy-To-Use Tools For Creating Profitable Keywords ✔ And How To Make Optimized, Shareable, and Viral Dental Blog Content! Whether you're setting up your brand-new dental office for the first time, or if you're a seasoned professional looking to expand your skillsets and find more patients, the ingenious lessons inside this bundle are specially designed to help you master your online presence, create compelling blog content, and build an unforgettable website. Ready to supercharge your dental practice? Scroll up and buy now to get started!

Book Dental Content Marketing Hacks

Download or read book Dental Content Marketing Hacks written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract more patients and grow your dental practice with the ultimate dental marketing blueprint. Do you want to: Attract more patients? Boost your practice’s revenue? Ensure your dental practice stands out from the crowd? There's a lot of competition in the dental industry for new patients. Every day new websites appear, offering to make it attractive for potential customers to switch to their practice. So, what’s the secret to stand out from the crowd? The answer is compelling, engaging website content that makes you stand out from every other dental practice out there. In Dental Content Marketing Hacks, you get two books for the price of one with Dental Copywriting Hacks and Blogging Hacks For Dentistry, which will help you with: ✅ Understanding your market ✅ How to position practice in the marketplace ✅ Step-by-step action plans ✅ Developing a unique selling proposition ✅ Creating your homepage, team page, and service pages ✅ Keyword research ✅ Proven copywriting and blogging strategies ✅ Demonstrating your expertise ✅ Creating attention-grabbing headlines ✅ Optimizing your blog posts for Google ✅ How to make your blog posts go viral ✅ Plus, much more The first book focuses on how to create compelling content for your website, while the second book shows you how to create unique engaging blog posts that will attract the patients you need to make your practice a success. So, are you ready to take your dental practice to the next level? Get this audiobook now and start making a success of your dental business today!

Book Dental Content Marketing Hacks  2 Books in 1   Dental Copywriting Hacks and Blogging Hacks for Dentistry

Download or read book Dental Content Marketing Hacks 2 Books in 1 Dental Copywriting Hacks and Blogging Hacks for Dentistry written by Alex Wong and published by . This book was released on 2018-04-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2 Manuscripts in 1 Book: Dental Copywriting Hacks & Blogging Hacks For Dentistry Book 1: Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice Do you want to: Attract more patients? Boost your practice's revenue? Create website content that captivates visitors? Ensure YOUR dental practice stands out from the crowd? Dental Copywriting Hacks: A Complete Blueprint To Marketing And Growing Your Online Dental Practice is here to help. Every day, thousands of new websites are popping up. However, with so many dental websites out there, there's a lot of competition for new patients. So what's the secret to standing out from the crowd? What you need is compelling, engaging website content that makes you stand out from every other dental practice out there. Inside, you will discover: My special trick to find out EXACTLY what patients want Step-by-step action plans to practice what you learn How to effectively position your practice in the marketplace How to create a high converting homepage that grabs readers' attention How to discover the best keywords to use How to optimize your page titles to rank high on Google Easy tricks to get patients to leave glowing testimonials Proven copywriting strategies to engage readers and get them to contact you How to create an informative and effective FAQs page How to create a team page that builds credibility and trust A proven method to create high-converting service pages to get bookings Book 2: Blogging Hacks For Dentistry: How To Engage Readers And Attract More Patients For Your Dental Practice Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers. What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there. In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success. Inside, you will discover: How to find and engage with your unique target readership Step-by-step action plans for creating successful posts 10 simple ways to generate an entire year's worth of topics The secret to creating attention-grabbing headlines How to develop your own unique writing style How to effectively position your blog to stand out My proven formula to outline your blog posts Easy tools to generate profitable keywords How to optimize your blog posts for Google How to make posts that go viral And more! Soon, you'll no longer struggle to find new patients, or pull your hair out trying to stand out. Dental Copywriting Hacks and Blogging Hacks for Dentistry gives you the fastest and easiest way to grow and market your dental practice. Ready to take your online dental practice to the next level? Grab a copy and start creating viral posts today!

Book Blogging Hacks For Dentistry

Download or read book Blogging Hacks For Dentistry written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: How To Create Viral Must-Read Blog Content For Your Dental Practice Do you want to: ✔ Attract more patients? ✔ Create engaging blog content? ✔ Boost your practice's exposure and credibility? ✔ Ensure YOUR blog stands out from the crowd? Blogging Hacks for Dentistry: How to Engage Readers and Attract More Patients for Your Dental Practice is here to help. Blogging is one of the easiest and most affordable ways to connect with potential patients and drive them to your practice. However, with literally hundreds of thousands of dental blogs out there, it takes more than just luck to attract readers. What you need is compelling, useful, and unique blog content that make you stand out from every other dentist out there. In easy-to-understand, step-by-step instructions, Blogging Hacks for Dentistry combines proven blogging techniques and consumer psychology to show you exactly how to create compelling blog content that will attract the readers you need to make your practice a success. Inside, you will discover: ✔ How to find and engage with your target readership ✔ Step-by-step action plans ✔ Simple ways to generate an entire year's worth of topics ✔ The secret to creating attention-grabbing headlines ✔ How to position your blog to stand out ✔ Easy tools to generate profitable keywords ✔ How to optimize your blog posts for Google ✔ How to make posts that go viral ✔ And more! Soon, you'll no longer struggle to find new readers and patients, or pull your hair out deciding what to write. This informative guide gives you the fastest and easiest way to grow your dental blog and market your practice. Ready to take your dental blog to the next level? Grab a copy of Blogging Hacks for Dentistry and start creating viral posts today!

Book Dental Marketing Hacks

Download or read book Dental Marketing Hacks written by Alex Wong and published by Alex Wong Publishing. This book was released on with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★★Discover how you can kickstart your dental practice in 90 days or less!★★★ Are you a dentist, and you're struggling to get your business off the ground? Are you searching for the best ways to boost your client base, improve your profits, and market your dental clinic like a pro? Interested in learning from a seasoned dental marketing expert? Dentistry is an essential service, but far too many dentists struggle to get their clinics off the ground and stand out from the crowd. With ever-growing competition and new websites appearing left and right, how can you build an unforgettable online presence and master the art of dental advertising? Now, join best-selling author and dental marketing expert Alex Wong as he reveals the best ways to kickstart your dental business and start seeing results. As the head copywriter for a dental marketing agency for three years, Alex knows exactly what it takes to gain exposure and get your business off the ground. Inside this guide, you'll discover a powerful 90-day plan for identifying your target market, creating a killer dental marketing plan, building your online presence, and then scaling your business to the stars! Written in a concise, easy-to-digest way, you can follow along even if you're a complete beginner to the world of marketing. Plus, with a collection of simple action plans and worksheets to instantly kickstart your marketing skills, now you can build your dream dental practice in no time. Here's just a little of what you'll find inside: ☑ The Secret To Identifying Your Target Audience ☑ How To Create a Powerful USP and Define Your Dental Business Goals ☑ Simple Ways To Develop Your Lead Magnet and Build Your Online Presence (Even If You're Not a Tech-y Person) ☑ Top Tips For Writing Emails That Sell ☑ Practical Ways To Build Your Dental Website For Less Than $200! ☑ The Essential Differences Between Advertising and Marketing (and Why They Matter) ☑ Surprisingly Effective Advertising Strategies ☑ And Much More! So if you're stuck struggling to get your dental practice off the ground, or if you want to drive more clients to your clinic and master the art of online dental marketing, then Dental Marketing Hacks is for you. Discover from the expert how to define your goals, write emails that sell, and build an unforgettable online presence! ★Scroll up and buy now to kickstart your online dental marketing campaign today!★

Book Copywriting Hacks and Tips for Beginners

Download or read book Copywriting Hacks and Tips for Beginners written by Douglas Canning and published by . This book was released on 2018-11-21 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the growing world of business and advertising, a copywriter can find a great home with many opportunities for earning and career expansion. Some people undermine the work of copywriters merely because their job seems to be placed at the bottom of the bureaucracy. However, a copywriter with the right determination and skill can definitely work his or her way to the top the way their more business-oriented peers do.Copywriting can be a very fulfilling career for those who have the right skills for the job. If you are full of bright ideas and know how to write well then you might want to try out becoming a copywriter. A copywriter is expected to be skilled in coming up with great advertising ideas as well as putting them to paper in a very articulate and effective manner. A copywriter should also have a good grasp of layout and typography because visuals are also very important in advertising. Over here in this book, we'll break down the most fundamental basics of becoming one and you can start earning your first paycheck and train yourself to become a 6-figure income copywriter with the right blueprint.Book Content Includes:Chapter 1 - What Is a Copywriter and What Does a Copywriter Do?Chapter 2 - Copywriter: The Key TypesChapter 3 - Copywriting Courses to Jump-Start Your CareerChapter 4 - Copywriting Tips: How To Get Your First Copywriting JobChapter 5 - Copywriting Choices: Specialist or Non-Specialist?Chapter 6 - Copywriter Rates: 10 Factors Determine Prices for CopywritingChapter 7 - The Fastest Way to Copywriting Success Chapter 8 - Write for Performance for High Income

Book Copywriting Quick Start

    Book Details:
  • Author : Carla Nickels
  • Publisher :
  • Release : 2021-08-15
  • ISBN :
  • Pages : 48 pages

Download or read book Copywriting Quick Start written by Carla Nickels and published by . This book was released on 2021-08-15 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want some copywriting hacks that you can use to make your copy convert more, this book may be a good choice for you. After reading it, you may now get a "123 easy" sales letter template that not only speaks directly to your end users' frustrations but is also extremely evergreen and simple to execute.

Book Conversion Copywriting Hacks

Download or read book Conversion Copywriting Hacks written by Dennis Pollom and published by . This book was released on 2021-08-15 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want some copywriting hacks that you can use to make your copy convert more, this book may be a good choice for you. After reading it, you may now get a "123 easy" sales letter template that not only speaks directly to your end users' frustrations but is also extremely evergreen and simple to execute.

Book The Most Underrated Skill That Would Make You Your First 6 Figures Income

Download or read book The Most Underrated Skill That Would Make You Your First 6 Figures Income written by Douglas Canning and published by . This book was released on 2018-11-10 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the growing world of business and advertising, a copywriter can find a great home with many opportunities for earning and career expansion. Some people undermine the work of copywriters merely because their job seems to be placed at the bottom of the bureaucracy. However, a copywriter with the right determination and skill can definitely work his or her way to the top the way their more business-oriented peers do.Copywriting can be a very fulfilling career for those who have the right skills for the job. If you are full of bright ideas and know how to write well then you might want to try out becoming a copywriter. A copywriter is expected to be skilled in coming up with great advertising ideas as well as putting them to paper in a very articulate and effective manner. A copywriter should also have a good grasp of layout and typography because visuals are also very important in advertising. Over here in this book, we'll break down the most fundamental basics of becoming one and you can start earning your first paycheck and train yourself to become a 6-figure income copywriter with the right blueprint.Book Content Includes:Chapter 1 - What Is a Copywriter and What Does a Copywriter Do?Chapter 2 - Copywriter: The Key TypesChapter 3 - Copywriting Courses to Jump-Start Your CareerChapter 4 - Copywriting Tips: How To Get Your First Copywriting JobChapter 5 - Copywriting Choices: Specialist or Non-Specialist?Chapter 6 - Copywriter Rates: 10 Factors Determine Prices for CopywritingChapter 7 - The Fastest Way to Copywriting Success Chapter 8 - Write for Performance for High Income

Book Hacks of Copywriting

    Book Details:
  • Author : Ryan Farrell
  • Publisher :
  • Release : 2020-02-12
  • ISBN :
  • Pages : 184 pages

Download or read book Hacks of Copywriting written by Ryan Farrell and published by . This book was released on 2020-02-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to Learn the copywriting hacks?Do you want to increase the sales with persuasive content?Then this book is for you. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a LOT more when you discover the right words that make people buy.Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Putting The Right Words On Paper and Online Is the Single Most Profitable Skill Everyone Can Learn. If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you.In this book you will learn: *Powerful Copywriting Hacks*How to Create a Persuasive Content?*Biggest Challenge to Bring the Traffic*Best Practices and Future of CopywritingIf you want to make more sales, no matter what you sell or who you sell it to, this book is for you.If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you, especially if you're not making as many sales as you want to right now.Don't wait, go grasp your copy now!

Book Hypnotic Writing

Download or read book Hypnotic Writing written by Joe Vitale and published by John Wiley & Sons. This book was released on 2006-12-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

Book How to Write Copy That Sells

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Book Copywriting and Earn Money Online In 2021

Download or read book Copywriting and Earn Money Online In 2021 written by Ryan Farrell and published by . This book was released on 2020-02-18 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in a digital age, where the state of affairs is rapid technological change, and learning to make money online is easier than ever. The world is changing to the individual's on-demand economy, which provides wonderful opportunities to become a businessman, build wealth, remote work and independence from time to time. Nobody is born knowing how to sell. But the truth is, you can learn how to sell more, a lot more when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you.However, if you're looking for realistic ways to start earning money online today, then you can really take several paths to profit.In this book you will learn: *Powerful Copywriting Hacks*Best Practices and Future of Copywriting*How to establish an online business?*Future ways of earning money onlineIf you want to make more sales, no matter what you sell or who you sell it to, this book is for you.Don't wait, go grasp your copy now!

Book The Copywriter s Handbook

Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

Book Proofreading  Revising   Editing Skills Success in 20 Minutes a Day

Download or read book Proofreading Revising Editing Skills Success in 20 Minutes a Day written by Brady Smith and published by Learning Express (NY). This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive guide will prepare candidates for the test in all 50 states. It includes four complete practice exams, a real estate refresher course and complete math review, as well as a real estate terms glossary with over 900 terms, and expert test-prep tips.

Book Website Optimization

    Book Details:
  • Author : Andrew B. King
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2008-07-08
  • ISBN : 1449367712
  • Pages : 398 pages

Download or read book Website Optimization written by Andrew B. King and published by "O'Reilly Media, Inc.". This book was released on 2008-07-08 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.