Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.

Download or read book Living with Robots written by Paul Dumouchel and published by Harvard University Press. This book was released on 2017-11-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface to the English edition -- Introduction -- The substitute -- Animals, machines, cyborgs, and the taxi -- Mind, emotions, and artificial empathy -- The other otherwise -- From moral and lethal machines to synthetic ethics

Download or read book The Tragedy of Waste written by Stuart Chase and published by . This book was released on 1925 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Metaculture written by Greg Urban and published by U of Minnesota Press. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book What Social Robots Can and Should Do written by J. Seibt and published by IOS Press. This book was released on 2016-10-14 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social robotics drives a technological revolution of possibly unprecedented disruptive potential, both at the socio-economic and the socio-cultural level. The rapid development of the robotics market calls for a concerted effort across a wide spectrum of academic disciplines to understand the transformative potential of human-robot interaction. This effort cannot succeed without the special expertise in the study of socio-cultural interactions, norms, and values that humanities research provides. This book contains the proceedings of the conference “What Social Robots Can and Should Do,” Robophilosophy 2016 / TRANSOR 2016, held in Aarhus, Denmark, in October 2016. The conference is the second event in the biennial Robophilosophy conference series, this time combined with an event of the Research Network for Transdisciplinary Studies in Social Robotics (TRANSOR). Featuring 13 plenaries and 74 session and workshop talks, the event turned out to be the world’s largest conference in Humanities research in and on social robotics. The book is divided into 3 sections: Part I and Part III contain the abstracts of plenary lectures and contributions to 6 workshops: Artificial Empathy; Co-Designing Children Robot Interaction; Human-Robot Joint Action; Phronesis for Machine Ethics?; Robots in the Wild; and Responsible Robotics. Part II contains short papers for presentations in 7 thematically organized sessions: methodological issues; ethical tasks and implications; emotions in human robot interactions; education, art and innovation; artificial meaning and rationality; social norms and robot sociality; and perceptions of social robots. The book will be of interest to researchers in philosophy, anthropology, sociology, psychology, linguistics, cognitive science, robotics, computer science, and art. Since all contributions are prepared for an interdisciplinary readership, they are highly accessible and will be of interest to policy makers and educators who wish to gauge the challenges and potentials of putting robots in society.

Download or read book Dictionary of Mass Communication and Media Research written by David P. Demers and published by . This book was released on 2005-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a clothbound version of the original paperback book (ISBN 0-922993-25-4). The dictionary contains more than 1,400 concepts and terms associated with mass communication--two-thirds of which are not found in other comparable dictionaries. This dictionary provides more comprehensive of most terms than other dictionaries.

Download or read book Energise written by James Woudhuysen and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise, authoritative, and confrontational challenge to the accepted "wisdoms" about the future of energy, complete with post-Obama victory notes "If the world could be more thoughtful about energy supply, we could all afford to be thoughtless about our personal use of energy.” At last, this cogent, widely researched analysis of the future of energy will enable readers to distinguish fact from fiction. Rather than disputing the nature and extent of climate change, this treatise analyzes humanity's response to it; examining why we have so far failed to deliver an intelligent response to the problem, investigating the intellectual origins of humankind’s pessimism in the face of global warming, and exploring the global, political, and economic factors constraining the development of solutions. It also puts forward the question of what framework societies should be adopting to create a future where there is energy for all, not just the affluent West. Hugely controversial and challenging, this guide to the issues surrounding global warming will create a new level of discussion on the energy issue.

Download or read book A Reference Grammar of Classical Japanese Prose written by Alexander Vovin and published by Psychology Press. This book was released on 2003 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: This complete description of the language of the golden Heian period (794-1185) features an innovative morphological analysis to facilitate reference usage and provides a comprehensive reference work for students of classical Japanese.

Download or read book An Historical Grammar of Japanese written by Sir George Bailey Sansom and published by . This book was released on 1928 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Here Be Dragons written by Stefan Ekman and published by Wesleyan University Press. This book was released on 2013-02-19 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: First in-depth study of the use of landscape in fantasy literature

Download or read book Lexicon of Reconstructed Pronunciation written by Edwin G. Pulleyblank and published by UBC Press. This book was released on 1991-06-01 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Known for his pioneering work in Chinese historical phonetics, Edwin Pulleyblank has compiled this Lexicon to present in convenient dictionary form the result of his researches on the phonology of Middle Chinese and its evolution to Mandarin. The Lexicon complements Pulleyblank's earlier book, Middle Chinese, by providing reconstructed pronunciation for approximately 8,000 Chinese characters at three historical stages. Early Middle Chinese is the language of the Qieyun rhyme dictionary of AD 601, which codified the standard literary language of both North and South China the preceding period of division. Pulleyblank's reconstruction is a thorough reworking of that of Bernhard Karlgren, completed in the twenties, and in some respects differs radically from it. Late Middle Chinese is the standard language of the High Tang Dynasty, based on the dialect of the capital, Chang'an. It has not been reconstructed previously as a separate stage but is of special importance, since it is the ancestor of most modern dialects. Early Mandarin represents the speech of the Yuan capital, Dadu (present Beijing), around the year 1300, for which Pulleyblank's reconstruction differs considerably from that of Hugh M. Stimson. The sources and methods used in these reconstructions were fully discussed in Middle Chinese, but recent developments in phonological theory have led to some modifications in detail. The entries are arranged alphabetically according to the Pinyin system with an index, by the traditional Kangxi radical and stroke numbers. The Morohashi number is also given for each character, enabling easy reference to this important Chinese thesaurus. Another useful feature of the Lexicon is the inclusion of the numbers in Karlgren's Grammata Serica for characters that are included in that work. Concise English equivalents for the Chinese words are also provided. Reconstructed forms are given in the International Phonetic Alphabet. Though this requires a number of phonetic signs and diacritical marks, these are carefully explained in the introduction. Every effort has been made to provide a useful tool for students of Chinese literature and China's relations with foreign countries, as well as for specialists in Chinese linguistics.

Download or read book Race and Popular Fantasy Literature written by Helen Young and published by Routledge. This book was released on 2015-08-11 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illuminates the racialized nature of twenty-first century Western popular culture by exploring how discourses of race circulate in the Fantasy genre. It examines not only major texts in the genre, but also the impact of franchises, industry, editorial and authorial practices, and fan engagements on race and representation. Approaching Fantasy as a significant element of popular culture, it visits the struggles over race, racism, and white privilege that are enacted within creative works across media and the communities which revolve around them. While scholars of Science Fiction have explored the genre’s racialized constructs of possible futures, this book is the first examination of Fantasy to take up the topic of race in depth. The book’s interdisciplinary approach, drawing on Literary, Cultural, Fan, and Whiteness Studies, offers a cultural history of the anxieties which haunt Western popular culture in a century eager to declare itself post-race. The beginnings of the Fantasy genre’s habits of whiteness in the twentieth century are examined, with an exploration of the continuing impact of older problematic works through franchising, adaptation, and imitation. Young also discusses the major twenty-first century sub-genres which both re-use and subvert Fantasy conventions. The final chapter explores debates and anti-racist praxis in authorial and fan communities. With its multi-pronged approach and innovative methodology, this book is an important and original contribution to studies of race, Fantasy, and twenty-first century popular culture.

Download or read book The Cambridge Companion to Fantasy Literature written by Edward James and published by Cambridge University Press. This book was released on 2012-01-26 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fantasy is a creation of the Enlightenment, and the recognition that excitement and wonder can be found in imagining impossible things. From the ghost stories of the Gothic to the zombies and vampires of twenty-first-century popular literature, from Mrs Radcliffe to Ms Rowling, the fantastic has been popular with readers. Since Tolkien and his many imitators, however, it has become a major publishing phenomenon. In this volume, critics and authors of fantasy look at its history since the Enlightenment, introduce readers to some of the different codes for the reading and understanding of fantasy, and examine some of the many varieties and subgenres of fantasy; from magical realism at the more literary end of the genre, to paranormal romance at the more popular end. The book is edited by the same pair who produced The Cambridge Companion to Science Fiction (winner of a Hugo Award in 2005).

Download or read book Diaries of Court Ladies of Old Japan written by Murasaki Shikibu and published by . This book was released on 1920 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Stories about Stories written by Brian Attebery and published by Oxford University Press, USA. This book was released on 2014-02 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive study of fantasy's uses of myth, this book offers insights into the genre's popularity and cultural importance. Combining history, folklore, and narrative theory, Attebery's study explores familiar and forgotten fantasies and shows how the genre is also an arena for negotiating new relationships with traditional tales.

Download or read book The Blood is the Life written by Leonard G. Heldreth and published by Popular Press. This book was released on 1999 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this volume use a humanistic viewpoint to explore the evolution and significance of the vampire in literature from the Romantic era to the millennium."--BOOK JACKET.

Download or read book A History of Writing in Japan written by Christopher Seeley and published by University of Hawaii Press. This book was released on 2000-04-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals chronologically with the history of writing in Japan, a subject which spans a period of 2,000 years, beginning with the transmission of writing from China in about the first or second century AD, and concluding with the use of written Japanese with computers. Topics dealt with include the adoption of Chinese writing and its subsequent adaptation in Japan, forms of writing employed in works such as the "Kojiki" and "Man'yoshu," development of the "kana" syllabaries, evolution of mixed character-"kana" orthography, historical "kana" usage, the rise of literacy during the Edo period, and the main changes that have taken place in written Japanese in the modern period (ca. 1868 onwards). This is the first full-length work in a European language to provide the Western reader with an overall account of the subject concerned, based on extensive examination of both primary and secondary materials.