Download or read book Deconstructing Public Relations written by Thomas J. Mickey and published by Routledge. This book was released on 2003-01-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing to illustrate the deconstruction and analysis of public relations campaigns. Author Thomas J. Mickey uses a cultural studies approach and demonstrates how it can be used as a critical theory for public relations practice, offering real-world examples to support his argument. Through the interpretive act of deconstruction, this book serves to challenge the myth of public relations as an objective "science," allowing the social importance of public relations to be redefined and encouraging public relations to take a fuller place in the interdisciplinary study of text and knowledge. Intended for public relations scholars and students in public relations cases/campaigns, public relations criticism, and media studies courses, Deconstructing Public Relations: Public Relations Criticism demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public relations.
Download or read book Building the Fourth Estate written by Chappell Lawson and published by Univ of California Press. This book was released on 2002-08-05 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building the Fourth Estate reveals the crucial part played by the Mexican media in the country's remarkable recent political transformation. Based on an in-depth examination of Mexico's print and broadcast media over the last twenty-five years, Chappell Lawson traces the role of the media in that country's move toward democracy, demonstrating the reciprocal relationship between changes in the press and changes in the political system. In addition to illuminating the nature of political change in Mexico, Lawson's findings have broad implications for understanding the role of the mass media in democratization around the world. -- from back cover.
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Download or read book Sociodrama written by Thomas J. Mickey and published by . This book was released on 1995 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique book, Thomas Mickey looks at public relations from a humanistic definition that is focused on understanding publics rather than controlling them or predicting their behavior. Most public relations books assume several theories, which are more positivist in their approach, because they view public relations as a science. Sociodrama moves beyond that assumption to take public relations as a form of interaction. In this application of the theory of Sociodrama to public relations, Mickey describes Sociodrama's focus on language as the way to constitute the organization rather than as a tool to get something done. The author explains how the theory of Sociodrama proposes elements and levels of a drama present in our language. His study makes use of 2 qualitative research methodologies: focus groups and Q sorting, with a whole chapter of the book devoted to case studies. Mickey's study allows students to obtain a different view of public relations and makes the reader aware of the drama in the language of the organizations and the language of the public. The practitioner can use the knowledge gained from this book to interact in a way which builds a relationship with the publics, talking with them, and not to them.
Download or read book Media Smackdown written by Abraham Aamidor and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism is in crisis. The rise of the internet through social media and citizen journalism and the financial crisis of 2008 have taken their toll. Thousands of reporters and editors have been laid off; nightly news on the major networks is losing close to one million viewers a year; newspapers have seen declining ad revenues and circulation figures cut in half; and the old business model for newspapers based on advertising and subscriptions appears to be collapsing. Filling the void is commentary, punditry, and even bigotry. It may have an audience, but it's not journalism in the professional sense: a commitment to objectivity and a separation of news and opinion. At this important juncture in the evolution of journalism, Media Smackdown takes a close look at the history of the news media in America in order to address the historical, legal, economic, theoretical, and political issues that affect the practice as well as the changing face and future of journalism.
Download or read book The Public Relations of Everything written by Robert E. Brown and published by Routledge. This book was released on 2014-10-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
Download or read book Social Media and Public Relations written by Judy Motion and published by Routledge. This book was released on 2015-11-19 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest? The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners—the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so. This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies. Winner of the 2016 NCA PRIDE Award for best book
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Download or read book Deconstructing Organized Crime written by Joseph L. Albini and published by McFarland. This book was released on 2012-09-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is organized crime? There have been many answers over the decades from scholars, governments, the media, pop culture and criminals themselves. These answers cumulatively created a "Mafia Mystique" that dominated discourse until after the Cold War, when transnational organized crime emerged as a pronounced, if nebulous, threat to global security and stability. The authors focus both on the American experience that dominated organized crime scholarship in the second half of the 20th century and on the more recent global scene. Case studies show that organized crime is best understood not as a series of famous gangsters and events but as a structure of everyday life formed by numerous political, social, economic and anthropological variables. Instructors considering this book for use in a course may request an examination copy here.
Download or read book Non Obvious Guide to PR and Communication written by Shonali Burke and published by IdeaPress Publishing. This book was released on 2022-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid, engaging, and refreshingly straightforward guide to deconstructing and effectively implementing public relations for companies of any size. More than a century after it entered the business lexicon, the brand -and market -building potential of PR is still barely tapped into. Why? Because if business leaders don't understand, at a fundamental level, how PR contributes to the bottom line, they're unlikely to invest in it. In this guide, award-winning PR strategist and teacher ShonaliBurke sets the record straight about the power of PR, showing you how -when done right -it is by far the most effective way to build trust with your audiences and, as a result, transform your brand's position, thought leadership, and market share.
Download or read book Public Relations and the Digital written by Clea Bourne and published by Springer Nature. This book was released on 2022-09-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
Download or read book Deconstructing Stigma in Mental Health written by Canfield, Brittany A. and published by IGI Global. This book was released on 2018-05-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stigma continues to play an integral role in the multifaceted issues facing mental health. While identifying a clear operational definition of stigma has been a challenge in the field, the issues related to stigma grossly affect not only the mental health population but society as a whole. Deconstructing Stigma in Mental Health provides emerging research on issues related to stigma as a whole including ignorance, prejudice, and discrimination. While highlighting issues such as stigma and its role in mental health and how stigma is perpetuated in society, this publication explores the historical context of stigma, current issues and resolutions through intersectional collaboration, and the deconstruction of mental health stigmas. This book is a valuable resource for mental health administrators and clinicians, researchers, educators, policy makers, and psychology professionals seeking information on current mental health stigma trends.
Download or read book Deconstructing Anxiety written by Todd E. Pressman and published by Rowman & Littlefield. This book was released on 2019-07-24 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Deconstructing Anxiety, Pressman provides a new and comprehensive understanding of fear's subtlest mechanisms. In this model, anxiety is understood as the wellspring at the source of all problems. Tapping into this source therefore holds the clues not only for escaping fear, but also for releasing the very causes of suffering, paving the way to a profound sense of peace and satisfaction in life. With strategically developed exercises, this book offers a unique, integrative approach to healing and growth, based on an understanding of how the psyche organizes itself around anxiety. It provides insights into the architecture of anxiety, introducing the dynamics of the “core fear” (one's fundamental interpretation of danger in the world) and “chief defense” (the primary strategy for protecting oneself from threat). The anxious personality is then built upon this foundation, creating a “three dimensional, multi-sensory hologram” within which one can feel trapped and helpless. Replete with processes that bring the theoretical background into technicolor, Deconstructing Anxiety provides a clear roadmap to resolving this human dilemma, paving the way to an ultimate and transcendent freedom. Therapists and laypeople alike will find this book essential in helping design a life of meaning, purpose and enduring fulfillment.
Download or read book Deconstructing Tyrone written by Natalie Hopkinson and published by Cleis Press. This book was released on 2006 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A portrait of today's African-American male evaluates both archetypes and stereotypes, exploring black masculinity as it is represented by a range of personalities, from professionals and hip-hop figures to family men and criminals. Original.
Download or read book Public Relations written by Jacquie L′Etang and published by SAGE. This book was released on 2007-11-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An excellent text for encouraging students to think critically about key public relations issues. Not only does it help students to develop a deeper appreciation of public relations, it also helps them to develop valuable learning skills." - Amanda Coady, The Hague University "A typically excellent piece of work from Jacquie L′Etang. Critical of every basic concept and provocative to all students. Ideal for second and final year undergraduates, plus MA students." - Chris Rushton, Sunderland University "Extending beyond the usual bounds of insularity, this text is designed to encourage critical thought in students and improve practice in workplaces. A refreshing read that is consistently inventive enough to attain both aims." - David McKie, Waikato Management School "At long last fills a void in the landscape of text books on public relations theory and practice... it develops critical thinking skills while exposing interdisciplinary approaches and providing a very solid foundation for lively debate and further study - Julia Jahansoozi, University of Central Lancashire This book introduces students to the key concepts in Public Relations, with 12 chapters providing clear and careful explanations of concepts such as: Reputation Risk Impression management Celebrity Ethics Persuasion and propaganda Emotional and spiritual dimensions of management Promotional culture and globalization Drawing on a wide range of interdisciplinary sources, Jacquie L′Etang also encourages students to think critically about public relations as an occupation. Student exercises, ′critical reflections′, vignettes and ′discipline boxes′ help students to widen their intellectual perspective on the subject, and to really engage the thinking that has shaped both the discipline and practice of public relations.
Download or read book Reconfiguring Public Relations written by David McKie and published by Routledge. This book was released on 2007-05-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing globalisation and establishes their relevance to organisational identity and core values. The book clarifies the present by taking a look back at the past and projecting forward to possible futures, including scenarios.
Download or read book Public Relations Ethics and Professionalism written by Johanna Fawkes and published by Routledge. This book was released on 2014-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society. This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice. This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
