Download or read book Decoded written by Phil Barden and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Download or read book Decoded written by Jay-Z and published by One World. This book was released on 2010-12-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)
Download or read book Teaching Students to Decode the World written by Chris Sperry and published by ASCD. This book was released on 2022-03-23 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our media-saturated environment, how can we teach students to distinguish true statements from those that are false, misleading, or manipulative? How can we help them develop the skills needed to identify biases and stereotypes, determine credibility of sources, and analyze their own thinking and its effect on their perceptions? In Teaching Students to Decode the World, authors Chris Sperry and Cyndy Scheibe tackle these questions as they introduce readers to constructivist media decoding (CMD), a specific way to lead students through a question-based analysis of media materials—including print and digital documents, videos and films, social media posts, advertisements, and other formats—with an emphasis on critical thinking and collaboration. Drawing from their decades of experience as teachers, consultants, and media literacy advocates, the authors explain how to * Develop and facilitate CMD activities in the classroom and in virtual teaching environments; * Implement CMD across the curriculum, at all grade levels; * Connect CMD with educational approaches such as project-based learning, social-emotional learning, and antiracist education; * Incorporate CMD into assessments; and * Promote CMD as a districtwide initiative. This comprehensive guide explains the theoretical foundations for CMD and offers dozens of real-life examples of its implementation and its powerful impact on students and teachers. Equipped with CMD skills, students will be better able to navigate a complex media landscape, participate in a democratic society, and become productive citizens of the world.
Download or read book Decoding Reality written by Vlatko Vedral and published by Oxford University Press. This book was released on 2018 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this engaging and mind-stretching book, Vlatko Vedral explores the nature of information and looks at quantum computing, discussing the bizarre effects that arise from the quantum world. He concludes by asking the ultimate question: where did all of the information in the Universe come from?
Download or read book Decode Your Fatigue written by Alex Howard and published by Hay House, Inc. This book was released on 2021-10-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to overcoming chronic fatigue, adrenaline fatigue syndrome and chronic low energy, by a renowned health expert. Get to the root cause of your chronic fatigue diagnosis and discover a clinically proven 12-step plan to healing, recovery and transformation. Living with fatigue can feel hopeless and confusing, with traditional medical approaches focusing on managing symptoms rather than understanding and addressing underlying causes. But healing is possible when you learn to decode your fatigue and apply the right interventions, in the right sequence, at the right time. After suffering from chronic fatigue for seven years, renowned health expert Alex Howard founded one of the world's leading clinics specializing in fatigue, and has dedicated over 20 years to understanding this condition. This book will guide you through a clinically proven methodology to help you to: · Understand the underlying factors that cause fatigue · Discover the key steps to increasing your energy sustainably · Map out your personalized plan for recovery This revolutionary 12-step approach will not only help you to decode your fatigue, but also start to create your own path to healing and transformation.
Download or read book Decoded written by Mai Jia and published by Penguin UK. This book was released on 2014-03-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Decoded tells the story of Rong Jinzhwen, one of the great code-breakers in the world. A semi-autistic mathematical genius, Jinzhen is recruited to the cryptography department of China's secret services, Unit 701, where he is assigned the task of breaking the elusive 'Code Purple'. Jinzhen rises through the ranks to eventually become China's greatest and most celebrated code-breaker; until he makes a mistake. Then begins his descent through the unfathomable darkness of the world of cryptology into madness. Decoded was an immediate success when it was published in 2002 in China and has become an international bestseller. With the pacing of a literary crime thriller, Mai Jia's masterpiece also combines elements of historical fiction and state espionage. Taking place in the shadowy world of Chinese secret security, where Mai Jia worked for decades, it introduces us to a place that is unfamiliar, intriguing and authentic. And with Rong Jinzhen, it introduces us to a character who is deeply flawed and fragile, yet possessing exceptional intelligence. Decoded is an unforgettable and gripping story of genius, brilliance, insanity and human frailty. Mai Jia (the pseudonym of Jiang Benhu) is arguably the most successful writer in China today. His books are constant bestsellers, with total sales over three million copies. He became the highest paid author in China last year with his new book, Wind Talk. He has achieved unprecedented success with film adaptation: all of his novels are made - or are being made - into major films or TV series, the screenplays of which are often written by Mai Jia himself. He is hailed as the forerunner of Chinese espionage fiction, and has created a unique genre that combines spycraft, code-breaking, crime, human drama, historical fiction, and metafiction. He has won almost every major award in China, including the highest literary honor - the Mao Dun Award.
Download or read book Decode to Encode written by Avinash Ramachandran and published by Avinash Ramachandran. This book was released on 2018-11-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video coding is complex. YouTube and Netflix use it to deliver great video even at extremely low data rates. Have you ever wondered how they optimize video for low bandwidths? Do technical terms like 'rate distortion optimization', 'predictive coding' or 'adaptive quantization' overwhelm you? Decode To Encode is the only book that answers the hows and whys of elements in AVC (H.264), HEVC (H.265) and VP9. It provides video engineers and students all the compression fundamentals they need to solve problems, conduct research and serve their customers better. Coming from an experienced video codec engineer and product enthusiast, the book is written in a clear language with numerous examples.You will learn about: - digital video fundamentals and the evolution of codecs;- spatial and temporal aspects leveraged to achieve compression in block-based video architecture;- intra and inter coding, GOPs, block partitioning, prediction, transforms, quantization, CABAC, in-loop filtering, rate-distortion optimization and rate control;- bitrate modes, performance metrics and comparisons;- emerging topics like per-title encoding, AV1, 360 Video and VR, and encoding with ML.Why be left behind in today's evolving video landscape? Get the tools you need to understand technical specifications and design video algorithms. Learn the concepts in this book and become a compression expert today. Exude confidence as you walk into your next meeting or start a conversation about video compression
Download or read book The Book of Revelation Decoded written by Rabbi Kirt a Schneider and published by Charisma Media. This book was released on 2017 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the connection between the Old Testament and the end times, what to expect during the last days, and how to stand firm in Christ in the face of opposition. Rabbi K. A. Schneider decodes the Book of Revelation, showing how the end-time events prophesied in the New Testament book correspond with the teachings of the Torah and the Hebrew prophets. You will discover how the Passover foreshadows the great tribulation, and what the Hebrew prophets reveal about the anti-Messiah, Armageddon, hell, the return of the Messiah, the millennial kingdom, heaven, and much more. As the world grows darker and darker, many people have a sense of impending doom. This book will teach you what to expect during the last days and how to stand firm in Christ even in the face of opposition.
Download or read book Decoding Boys written by Cara Natterson and published by Ballantine Books. This book was released on 2020-02-11 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “If you’re raising a boy, you need this brilliant book. It is clear, wise, and eye-opening.” —Lisa Damour, Ph.D., author of Untangled When boys enter puberty, they tend to get quiet—or at least quieter than before—and parents often misread their signals. Here’s how to navigate their retreat and steer them through this confusing passage, by the bestselling author of The Care and Keeping of You series and Guy Stuff: The Body Book for Boys. What is my son doing behind his constantly closed door? What’s with his curt responses, impulsiveness, newfound obsession with gaming, and . . . that funky smell? As pediatrician and mother of two teenagers Cara Natterson explains, puberty starts in boys long before any visible signs appear, and that causes confusion about their changing temperaments for boys and parents alike. Often, they also grow quieter as they grow taller, which leads to less parent-child communication. But, as Natterson warns in Decoding Boys, we respect their increasing “need” for privacy, monosyllabic conversations, and alone time at their peril. Explaining how modern culture mixes badly with male adolescent biology, Natterson offers science, strategies, scripts, and tips for getting it right: • recognizing the first signs of puberty and talking to our sons about the wide range of “normal” through the whole developmental process • why teenagers make irrational decisions even though they look mature—and how to steer them toward better choices • managing video game and screen time, including discussing the unrealistic and dangerous nature of pornography • why boys need emotional and physical contact with parents—and how to give it in ways they’ll accept • how to prepare boys to resist both old and new social pressures—drugs, alcohol, vaping, and sexting • teaching consent and sensitivity in the #MeToo culture Decoding Boys is a powerful and validating lifeline, a book that will help today’s parents keep their sons safe, healthy, and resilient, as well as ensure they will become emotionally secure young men. Praise for Decoding Boys “Comforting . . . a common-sensical and gently humorous exploration of male puberty's many trials.”—Kirkus Reviews
Download or read book How To Decode God Creation The Tree Of Life Angels Demons The Devil The Afterlife The Underworld The Brain The Planets and The Universe written by David Gomadza and published by David Gomadza. This book was released on with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only true convincing explanations to the questions about God, Creation & DNA, The Tree Of Life, Angels & Demons, The Devil, The Afterlife, The Underworld, The Brain, The Planets and The Universe. A detailed explanation supported by the bible, history, science and even religion as a whole. We decoded the following; 1. The DNA sequencing. We know the DNA language and its rules. 2. God. We can tell you about God information you will never find somewhere else. 3. The brain. Only us can tell you how to decode the brain. Visit www.twofuture.world Visit also www.xcodes.shop
Download or read book Software Design Decoded written by Marian Petre and published by MIT Press. This book was released on 2016-10-06 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging, illustrated collection of insights revealing the practices and principles that expert software designers use to create great software. What makes an expert software designer? It is more than experience or innate ability. Expert software designers have specific habits, learned practices, and observed principles that they apply deliberately during their design work. This book offers sixty-six insights, distilled from years of studying experts at work, that capture what successful software designers actually do to create great software. The book presents these insights in a series of two-page illustrated spreads, with the principle and a short explanatory text on one page, and a drawing on the facing page. For example, “Experts generate alternatives” is illustrated by the same few balloons turned into a set of very different balloon animals. The text is engaging and accessible; the drawings are thought-provoking and often playful. Organized into such categories as “Experts reflect,” “Experts are not afraid,” and “Experts break the rules,” the insights range from “Experts prefer simple solutions” to “Experts see error as opportunity.” Readers learn that “Experts involve the user”; “Experts take inspiration from wherever they can”; “Experts design throughout the creation of software”; and “Experts draw the problem as much as they draw the solution.” One habit for an aspiring expert software designer to develop would be to read and reread this entertaining but essential little book. The insights described offer a guide for the novice or a reference for the veteran—in software design or any design profession. A companion web site provides an annotated bibliography that compiles key underpinning literature, the opportunity to suggest additional insights, and more.
Download or read book Out of order Fetch Decode and Issue written by Jared Warner Stark and published by . This book was released on 2000 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Decode and Conquer written by Lewis C. Lin and published by . This book was released on 2013-11-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land that Dream Product Manager Job...TODAYSeeking a product management position?Get Decode and Conquer, the world's first book on preparing you for the product management (PM) interview. Author and professional interview coach, Lewis C. Lin provides you with an industry insider's perspective on how to conquer the most difficult PM interview questions. Decode and Conquer reveals: Frameworks for tackling product design and metrics questions, including the CIRCLES Method(tm), AARM Method(tm), and DIGS Method(tm) Biggest mistakes PM candidates make at the interview and how to avoid them Insider tips on just what interviewers are looking for and how to answer so they can't say NO to hiring you Sample answers for the most important PM interview questions Questions and answers covered in the book include: Design a new iPad app for Google Spreadsheet. Brainstorm as many algorithms as possible for recommending Twitter followers. You're the CEO of the Yellow Cab taxi service. How do you respond to Uber? You're part of the Google Search web spam team. How would you detect duplicate websites? The billboard industry is under monetized. How can Google create a new product or offering to address this? Get the Book that's Recommended by Executives from Google, Amazon, Microsoft, Oracle & VMWare...TODAY
Download or read book Double Life written by Kelli Connell and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Limited to 1,500 casebound copies"--Colophon.
Download or read book Amazon Decoded written by David Gaughran and published by . This book was released on 2020-08-06 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Life Decoded written by J. Craig Venter and published by Penguin. This book was released on 2007-10-18 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The triumphant memoir of the man behind one of the greatest feats in scientific history Of all the scientific achievements of the past century, perhaps none can match the deciphering of the human genetic code, both for its technical brilliance and for its implications for our future. In A Life Decoded, J. Craig Venter traces his rise from an uninspired student to one of the most fascinating and controversial figures in science today. Here, Venter relates the unparalleled drama of the quest to decode the human genome?a goal he predicted he could achieve years earlier and more cheaply than the government-sponsored Human Genome Project, and one that he fulfilled in 2001. A thrilling story of detection, A Life Decoded is also a revealing, and often troubling, look at how science is practiced today.
Download or read book Neuronal Dynamics written by Wulfram Gerstner and published by Cambridge University Press. This book was released on 2014-07-24 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This solid introduction uses the principles of physics and the tools of mathematics to approach fundamental questions of neuroscience.
