Download or read book Encyclopedia of Information Science and Technology written by Mehdi Khosrow-Pour and published by IGI Global Snippet. This book was released on 2009 with total page 4292 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.
Download or read book Science Technology and Industry Outlook 1998 written by OECD and published by OECD Publishing. This book was released on 1998-10-09 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a discussion of recent trends and prospects in science, technology and industry, based on comparative indicators, such as output, investment and productivity, research and development (R&D), patent activity and innovation and knowledge flows.
Download or read book Advertising Research The Internet Consumer Behavior and Strategy written by George Zinkan and published by Marketing Classics Press. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book USITC Publication written by and published by . This book was released on 1997 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Overcoming Barriers to the Utilization of Technology in the Classroom written by United States. Congress. House. Committee on Science. Subcommittee on Technology and published by . This book was released on 2000 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Operational Oceanography written by N.C. Flemming and published by Elsevier. This book was released on 2002-06-05 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Ocean Observing System (GOOS) is an international programme for a permanent global framework of observations, modelling and analysis of ocean variables that are needed to support operational services around the world. The EuroGOOS strategy has two streams: the first is to improve the quality of marine information in European home waters, and the second is to collaborate with similar organisations in other continents to create a new global ocean observing and modelling system that will provide the open ocean forecasts needed to achieve the best possible performance by local marine information services everywhere. EuroGOOS held its second international conference in The Hague in 1999. Here, the operational services already in place in the EuroGOOS regions were presented and evaluated. In addition, a "Forward Look" was presented, with targets for the next 5-10 years. The proceedings of the first EuroGOOS conference were published by Elsevier in the /locate/inca/600827EOS Series No. 62 Editors: Stel et al, ISBN 0-444-82892-3.
Download or read book U S Industry Trade Outlook written by and published by McGraw-Hill Companies. This book was released on 1999-02 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 37th edition of the U.S. Industry and Trade Outlook is the result of a unique pooling of talent and resources: the International Trade Administration of the U.S. Department of Commerce and The McGraw-Hill Companies, a global provider of business and financial information.
Download or read book Market Oriented Technology Management written by Fred Y. Phillips and published by Springer Science & Business Media. This book was released on 2013-03-14 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2024-03-03 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer. The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook. Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data. New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies. This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
Download or read book Products and Services from USDA s Economic Research Service written by United States. Dept. of Agriculture. Economic Research Service and published by . This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Products and Services from ERS NASS written by and published by . This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Innovation and Structural Change in Post Socialist Countries A Quantitative Approach written by David A. Dyker and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book uses a range of S&T and structural indicators to analyse the transfonnation process, in particular the transfonnation of science, technology and industry, in the fonner communist countries. The book originates from a sense of the tremendous need for quantitative indicators for assessing trends and perfonnance in the post-socialist economies. S&T systems in the region have passed through the first phase of rapid deterioration, or as it is called by some analysts 'implosion'. After ten years of transfonnation we are witnessing a process of increasing differentiation of these countries in tenns of general patterns of growth and structural change, as well as specific lines of restructuring in their S&T systems. The question of sources of growth - or indeed of stagnation - is an increasingly urgent one, from both the policy and academic perspectives. In that context there is a pressing need for in-depth assessment of restructuring patterns in science, technology and industry in the region, as a basis for understanding how restructuring in S&T is linked to industrial restructuring, and to general economic and social transfonnation. As the contributions to this volume show, there is now a critical mass of quantitative data across the post-socialist countries which deserves to be studied more thoroughly in a comparative manner. The changes of the last ten years have produced varying patterns of adjustment which are now clearly visible in S&T and structural indicators.
Download or read book Resources in Education written by and published by . This book was released on 1998 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Networked and Virtual Organizations written by Putnik, Goran D. and published by IGI Global. This book was released on 2008-03-31 with total page 2048 pages. Available in PDF, EPUB and Kindle. Book excerpt: [Administration (référence électronique] ; informatique].
Download or read book Science Technology and Global Governance written by John R. De La Mothe and published by Routledge. This book was released on 2014-04-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Science, technology and innovation have long been key factors in the competitive advantage of nations. Today, however, the new international political economy is being increasingly driven by science and technology in new ways. Integration, globalization and internationalization have all become watchwords for a series of dynamic processes in which science and technology are deeply implicated. As a result, not only are the policies of national governments being exposed in terms of the limits of their sovereignty, but science and technology are being increasingly implicated in a wide array of public issues - ranging from security, privacy, development and economic growth to employment, environment, foreign policy and geopolitics. Clearly, in today's emerging world, the ways in which governments organize their science and technology policy, their science and technology intelligence, and their research advisory structures and resources matter more today than ever before. In turn, the contract between science and democracy is being rapidly redefined. This book is the first to comprehensively discuss these critical issues.
Download or read book Journal of Marketing written by and published by . This book was released on 1997 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
