Download or read book Data Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Download or read book Advanced Digital Marketing Strategies in a Data Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Download or read book Data Driven written by Thomas C. Redman and published by Harvard Business Press. This book was released on 2008-09-22 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: · The special properties that make data such a powerful asset · The hidden costs of flawed, outdated, or otherwise poor-quality data · How to improve data quality for competitive advantage · Strategies for exploiting your data to make better business decisions · The many ways to bring data to market · Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

Download or read book Data Driven Business Strategies written by Steven Vollmer and published by Steven Vollmer. This book was released on 2023-06-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data-Driven Business Strategies: Understanding and Harnessing the Power of Big Data" is a comprehensive guide that delves into the intersection of business strategies and the potential of big data. This book equips readers with the knowledge and tools to leverage the vast amounts of data available in today's digital age. It covers essential concepts, methodologies, and real-world examples to help businesses make informed decisions, optimize processes, and create effective strategies based on data insights. Whether you're a business professional, manager, or entrepreneur, this book provides valuable insights into harnessing the power of big data to drive success in the modern business landscape.

Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

Download or read book The Data Driven Leader written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2017-10-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.

Download or read book Data Driven Business Transformation written by Peter Jackson and published by John Wiley & Sons. This book was released on 2019-05-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.

Download or read book Data Driven Business Models for the Digital Economy written by Rado Kotorov and published by Business Expert Press. This book was released on 2020-04-21 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services. Whether you are a new start-up building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions. Throughout the book the author illustrates with examples and use cases how the market competition has changed and how companies adept to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

Download or read book Implementing Data Driven Strategies in Smart Cities written by Didier Grimaldi and published by Elsevier. This book was released on 2021-09-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing Data-Driven Strategies in Smart Cities is a guidebook and roadmap for practitioners seeking to operationalize data-driven urban interventions. The book opens by exploring the revolution that big data, data science, and the Internet of Things are making feasible for the city. It explores alternate topologies, typologies, and approaches to operationalize data science in cities, drawn from global examples including top-down, bottom-up, greenfield, brownfield, issue-based, and data-driven. It channels and expands on the classic data science model for data-driven urban interventions – data capture, data quality, cleansing and curation, data analysis, visualization and modeling, and data governance, privacy, and confidentiality. Throughout, illustrative case studies demonstrate successes realized in such diverse cities as Barcelona, Cologne, Manila, Miami, New York, Nancy, Nice, São Paulo, Seoul, Singapore, Stockholm, and Zurich. Given the heavy emphasis on global case studies, this work is particularly suitable for any urban manager, policymaker, or practitioner responsible for delivering technological services for the public sector from sectors as diverse as energy, transportation, pollution, and waste management. Explores numerous specific urban interventions drawn from global case studies, helping readers understand real urban challenges and create data-driven solutions Provides a step-by-step and applied holistic guide and methodology for immediate application in the reader’s own business agenda Presents cutting edge technology presentation with coverage of innovations such as the Internet of Things, robotics, 5G, edge/fog computing, blockchain, intelligent transport systems, and connected-automated mobility

Download or read book Data Strategy written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

Download or read book Data Analytics for Business Leveraging Data for Strategic Insights written by Michael Roberts and published by Richards Education. This book was released on with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern business landscape, data is more valuable than ever. "Data Analytics for Business: Leveraging Data for Strategic Insights" is a comprehensive guide designed to help businesses harness the power of data analytics to drive decision-making, improve operations, and gain competitive advantage. This book covers the entire spectrum of data analytics, from foundational concepts to advanced techniques, with practical examples and real-world case studies. Whether you are a business leader, data professional, or aspiring analyst, this handbook equips you with the knowledge and skills to transform raw data into actionable insights that propel your organization forward. Embrace the future of business intelligence and unlock the full potential of data analytics.

Download or read book Data Driven Leaders Always Win written by Jay Zaidi and published by Alydata. This book was released on 2016-07-15 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations are being forced to undergo a digital transformation and this is creating a tumultuous period of change for them. Those that wish to win with data must implement a data culture - a complex undertaking.

Download or read book Data Driven written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2015-02-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization. Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business. Exploit one of the last remaining sources of competitive advantage Re-engineer the sales function to optimize success rates Implement a more effective analytics model to drive efficient change Boost operational effectiveness and decision making with big data There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.

Download or read book Data Strategy written by WALLIS and published by BCS, The Chartered Institute for IT. This book was released on 2021-07-02 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well thought out, fit-for-purpose data strategy is essential to modern data-driven businesses. This book is a practical guide to planning, developing and implementing such a strategy, presenting a framework which takes you from data strategy definition to successful strategy delivery and execution with support and engagement from stakeholders. Key topics include data-driven business transformation, change enablers, benefits realisation and measurement. Case studies, example scenarios and reader questions throughout the book are designed to stimulate real-world thinking and help you put the framework into practice in the context of your own organisation.

Download or read book Decision Intelligence Analytics and the Implementation of Strategic Business Management written by P. Mary Jeyanthi and published by Springer Nature. This book was released on 2022-01-01 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a framework for developing an analytics strategy that includes a range of activities, from problem definition and data collection to data warehousing, analysis, and decision making. The authors examine best practices in team analytics strategies such as player evaluation, game strategy, and training and performance. They also explore the way in which organizations can use analytics to drive additional revenue and operate more efficiently. The authors provide keys to building and organizing a decision intelligence analytics that delivers insights into all parts of an organization. The book examines the criteria and tools for evaluating and selecting decision intelligence analytics technologies and the applicability of strategies for fostering a culture that prioritizes data-driven decision making. Each chapter is carefully segmented to enable the reader to gain knowledge in business intelligence, decision making and artificial intelligence in a strategic management context.

Download or read book Data Strategy From Insight to Impact written by Subbarao Pothineni and published by subbarao. This book was released on 2022-04-19 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Strategy: From Insight to Impact" is a comprehensive guide to help businesses understand and develop a successful data strategy. Starting with a look at the evolution of data and its impact on the business world, this book covers all the key elements of a successful data strategy. From understanding data and analytics, developing a data strategy, and data collection and management, to data-driven decision-making, data-driven business transformation, and data governance and compliance.

Download or read book The Data Driven Leader written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2017-11-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.