Download or read book Dartmouth Public Relations written by Dartmouth College. Public Relations Committee and published by . This book was released on 1953 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Public Affairs Program for Dartmouth College written by Dartmouth College. Ad Hoc Committee on a Public Affairs Program and published by . This book was released on 1953 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dartmouth Public Relations written by Dartmouth College. Public Relations Committee and published by . This book was released on 1956 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Download or read book EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY THIRD EDITION written by REDDI, C.V. NARASIMHA and published by PHI Learning Pvt. Ltd.. This book was released on 2019-09-01 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.
Download or read book Public Relations written by Paul Baines and published by Routledge. This book was released on 2007-06-07 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR * Overseas media and the globalization of media communications * The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.
Download or read book Fundamentals of Public Relations written by Lawrence W. Nolte and published by Pergamon. This book was released on 1974 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Nationalisms in International Politics written by Kathleen E. Powers and published by Princeton University Press. This book was released on 2022-02-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the ideas that animate nationalism influence whether it causes—or calms—conflict With nationalism on the rise around the world, many worry that nationalistic attitudes could lead to a surge in deadly conflict. To combat this trend, federations like the European Union have tried to build inclusive regional identities to overcome nationalist distrust and inspire international cooperation. Yet not all nationalisms are alike. Nationalisms in International Politics draws on insights from psychology to explore when nationalist commitments promote conflict—and when they foster cooperation. Challenging the received wisdom about nationalism and military aggression, Kathleen Powers differentiates nationalisms built on unity from those built on equality, and explains how each of these norms give rise to distinct foreign policy attitudes. Combining innovative US experiments with fresh analyses of European mass and elite survey data, she argues that unity encourages support for external conflict and undermines regional trust and cooperation, whereas equality mitigates militarism and facilitates support for security cooperation. Nationalisms in International Politics provides a rigorous and compelling look at how different forms of nationalism shape foreign policy attitudes, and raises important questions about whether transnational identities increase support for cooperation or undermine it.
Download or read book Calculating Credibility written by Daryl G. Press and published by Cornell University Press. This book was released on 2007 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Daryl G. Press uses historical evidence to answer two crucial questions: When a country backs down in a crisis, does its credibility suffer? How do leaders assess their adversaries' credibility? Press illuminates the decision-making processes behind events such as the crises in Europe that preceded World War II, the superpower showdowns over Berlin in the 1950s and 60s, and the Cuban Missile Crisis."--Page 4 of cover.
Download or read book Public Relations Democracy written by Aeron Davis and published by Manchester University Press. This book was released on 2002-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Download or read book Pathways to Public Relations written by Burton St. John III and published by Routledge. This book was released on 2014-04-24 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context. This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena.
Download or read book The Lettered Barriada written by Jorell A. Meléndez-Badillo and published by Duke University Press. This book was released on 2021-09-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Lettered Barriada, Jorell A. Meléndez-Badillo tells the story of how a cluster of self-educated workers burst into Puerto Rico's world of letters and navigated the colonial polity that emerged out of the 1898 US occupation. They did so by asserting themselves as citizens, producers of their own historical narratives, and learned minds. Disregarded by most of Puerto Rico's intellectual elite, these workers engaged in dialogue with international peers and imagined themselves as part of a global community. They also entered the world of politics through the creation of the Socialist Party, which became an electoral force in the first half of the twentieth century. Meléndez-Badillo shows how these workers produced, negotiated, and deployed powerful discourses that eventually shaped Puerto Rico's national mythology. By following these ragtag intellectuals as they became politicians and statesmen, Meléndez-Badillo also demonstrates how they engaged in racial and gender silencing, epistemic violence, and historical erasures in the fringes of society. Ultimately, The Lettered Barriada is about the politics of knowledge production and the tensions between working-class intellectuals and the state. Duke University Press Scholars of Color First Book Award recipient
Download or read book The Dartnell Public Relations Handbook written by Richard W. Darrow and published by . This book was released on 1979 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: DARTNELL'S PUBLIC RELATIONS HANDBOOK, 4TH EDITION is written by a team of expert PR practitioners, including editor Robert L. Dilenschneider, who brings in-depth theoretical expertise & more than 30 years of practical experience in public relations for corporate & professional groups, trade associations & education institutions. DARTNELL'S PUBLIC RELATIONS HANDBOOK covers everything from the history of public relations to the latest strategies in news media, from effective internal PR programs to crisis communications program. No matter how you use this newly revised reference, you'll find it invaluable. The 4th edition includes case studies; a series of "how-to" chapters, including how to write a press release, develop a media kit, speak to the media, etc.; a new chapter on how to work with a PR firm; plus much more.
Download or read book Thomas Jefferson and Sally Hemings written by Annette Gordon-Reed and published by University of Virginia Press. This book was released on 1998-03-29 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Annette Gordon-Reed's groundbreaking study was first published, rumors of Thomas Jefferson's sexual involvement with his slave Sally Hemings had circulated for two centuries. Among all aspects of Jefferson's renowned life, it was perhaps the most hotly contested topic. The publication of Thomas Jefferson and Sally Hemings intensified this debate by identifying glaring inconsistencies in many noted scholars' evaluations of the existing evidence. In this study, Gordon-Reed assembles a fascinating and convincing argument: not that the alleged thirty-eight-year liaison necessarily took place but rather that the evidence for its taking place has been denied a fair hearing. Friends of Jefferson sought to debunk the Hemings story as early as 1800, and most subsequent historians and biographers followed suit, finding the affair unthinkable based upon their view of Jefferson's life, character, and beliefs. Gordon-Reed responds to these critics by pointing out numerous errors and prejudices in their writings, ranging from inaccurate citations, to impossible time lines, to virtual exclusions of evidence—especially evidence concerning the Hemings family. She demonstrates how these scholars may have been misguided by their own biases and may even have tailored evidence to serve and preserve their opinions of Jefferson. This updated edition of the book also includes an afterword in which the author comments on the DNA study that provided further evidence of a Jefferson and Hemings liaison. Possessing both a layperson's unfettered curiosity and a lawyer's logical mind, Annette Gordon-Reed writes with a style and compassion that are irresistible. Each chapter revolves around a key figure in the Hemings drama, and the resulting portraits are engrossing and very personal. Gordon-Reed also brings a keen intuitive sense of the psychological complexities of human relationships—relationships that, in the real world, often develop regardless of status or race. The most compelling element of all, however, is her extensive and careful research, which often allows the evidence to speak for itself. Thomas Jefferson and Sally Hemings: An American Controversy is the definitive look at a centuries-old question that should fascinate general readers and historians alike.
Download or read book Digital Humanities in the Library written by Arianne Hartsell-Gundy and published by Assoc of College & Research Libraries. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In the past decade there has been an intense growth in the number of library publishing services supporting faculty and students. Unified by a commitment to both access and service, library publishing programs have grown from an early focus on backlist digitization to encompass publication of student works, textbooks, research data, as well as books and journals. This growing engagement with publishing is a natural extensions of the academic library's commitment to support the creation of and access to scholarship."--Back cover.
Download or read book Forging Global Fordism written by Stefan J. Link and published by Princeton University Press. This book was released on 2023-12-05 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new global history of Fordism from the Great Depression to the postwar era As the United States rose to ascendancy in the first decades of the twentieth century, observers abroad associated American economic power most directly with its burgeoning automobile industry. In the 1930s, in a bid to emulate and challenge America, engineers from across the world flocked to Detroit. Chief among them were Nazi and Soviet specialists who sought to study, copy, and sometimes steal the techniques of American automotive mass production, or Fordism. Forging Global Fordism traces how Germany and the Soviet Union embraced Fordism amid widespread economic crisis and ideological turmoil. This incisive book recovers the crucial role of activist states in global industrial transformations and reconceives the global thirties as an era of intense competitive development, providing a new genealogy of the postwar industrial order. Stefan Link uncovers the forgotten origins of Fordism in Midwestern populism, and shows how Henry Ford's antiliberal vision of society appealed to both the Soviet and Nazi regimes. He explores how they positioned themselves as America's antagonists in reaction to growing American hegemony and seismic shifts in the global economy during the interwar years, and shows how Detroit visitors like William Werner, Ferdinand Porsche, and Stepan Dybets helped spread versions of Fordism abroad and mobilize them in total war. Forging Global Fordism challenges the notion that global mass production was a product of post–World War II liberal internationalism, demonstrating how it first began in the global thirties, and how the spread of Fordism had a distinctly illiberal trajectory.
Download or read book Public Relations written by Dennis L. Wilcox and published by . This book was released on 1986 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt:
