Download or read book The Healthy Skeptic written by Robert J. Davis and published by Univ of California Press. This book was released on 2008-06 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a seasoned health reporter, this treasure trove of little-known facts provides invaluable tips, tools, and resources to help readers cut through the hype about their health.

Download or read book The Executive Guide to Artificial Intelligence written by Andrew Burgess and published by Springer. This book was released on 2017-11-15 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a pragmatic and hype–free approach to explaining artificial intelligence and how it can be utilised by businesses today. At the core of the book is a framework, developed by the author, which describes in non–technical language the eight core capabilities of Artificial Intelligence (AI). Each of these capabilities, ranging from image recognition, through natural language processing, to prediction, is explained using real–life examples and how they can be applied in a business environment. It will include interviews with executives who have successfully implemented AI as well as CEOs from AI vendors and consultancies. AI is one of the most talked about technologies in business today. It has the ability to deliver step–change benefits to organisations and enables forward–thinking CEOs to rethink their business models or create completely new businesses. But most of the real value of AI is hidden behind marketing hyperbole, confusing terminology, inflated expectations and dire warnings of ‘robot overlords’. Any business executive that wants to know how to exploit AI in their business today is left confused and frustrated. As an advisor in Artificial Intelligence, Andrew Burgess regularly comes face–to–face with business executives who are struggling to cut through the hype that surrounds AI. The knowledge and experience he has gained in advising them, as well as working as a strategic advisor to AI vendors and consultancies, has provided him with the skills to help business executives understand what AI is and how they can exploit its many benefits. Through the distilled knowledge included in this book business leaders will be able to take full advantage of this most disruptive of technologies and create substantial competitive advantage for their companies.

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Download or read book Tap Click Read written by Lisa Guernsey and published by John Wiley & Sons. This book was released on 2015-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to promoting literacy in the digital age With young children gaining access to a dizzying array of games, videos, and other digital media, will they ever learn to read? The answer is yes—if they are surrounded by adults who know how to help and if they are introduced to media designed to promote literacy, instead of undermining it. Tap, Click, Read gives educators and parents the tools and information they need to help children grow into strong, passionate readers who are skilled at using media and technology of all kinds—print, digital, and everything in between. In Tap, Click, Read authors Lisa Guernsey and Michael H. Levine envision a future that is human-centered first and tech-assisted second. They document how educators and parents can lead a new path to a place they call 'Readialand'—a literacy-rich world that marries reading and digital media to bring knowledge, skills, and critical thinking to all of our children. This approach is driven by the urgent need for low-income children and parents to have access to the same 21st-century literacy opportunities already at the fingertips of today's affluent families.With stories from homes, classrooms and cutting edge tech labs, plus accessible translation of new research and compelling videos, Guernsey and Levine help educators, parents, and America's leaders tackle the questions that arise as digital media plays a larger and larger role in children's lives, starting in their very first years of life. Tap, Click, Read includes an analysis of the exploding app marketplace and provides useful information on new review sites and valuable curation tools. It shows what to avoid and what to demand in today's apps and e-books—as well as what to seek in community preschools, elementary schools and libraries. Peppered with the latest research from fields as diverse as neuroscience and behavioral economics and richly documented examples of best practices from schools and early childhood programs around the country, Tap, Click, Read will show you how to: Promote the adult-child interactions that help kids grow into strong readers Learn how to use digital media to build a foundation for reading and success Discover new tools that open up avenues for creativity, critical thinking, and knowledge-building that today's children need The book's accompanying website keeps you updated on new research and provides vital resources to help parents, schools and community organizations.

Download or read book AUUGN written by and published by . This book was released on 1996 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Digitized Imagination written by Nalini Rajan and published by Routledge. This book was released on 2012-04-27 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work explores the complex and profound implications of digital technology for a stunning variety of spaces, ranging from science and cinema to citizenship and bazaars. It maps the multiple ways in which the 'new' media rewrites the 'old', and the dilemmas and issues that they pitch - questioning, in turn, received notions of knowledge, legality, ethics, privacy, identity and community. The book argues that the old and the new media are neither radically different nor the same: while the mutability of a narrative, whether on the printed page or on a digitally recorded disk remains, there are intrinsic differences between print and digital print.

Download or read book Android Ad Network Primer written by Tim Mackenzie and published by Android Income Series. This book was released on 2012-04-01 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know that billions are spent on mobile advertising each year. You have the app. You just need to resolve that last piece - getting those advertising dollars into your pocket. The booming mobile advertising industry is filled with many big players and even more hopefuls. Unfortunately, many ad networks do not live up to the hype, leaving the developers to foot the bill in labor and lost time. Enter the Android Ad Network Primer. This crash course in advertising revenue from Android apps gets you the information you need to make decisions and get ads into your app. This book helps cut through the hype, giving you tools to evaluate which ad networks will be right for you, and walking through sign-up and integration of several of the big networks. It also contains details on over a dozen ad networks in an extensive resources section. By the end of this quick primer, you'll know which ad networks are right for your app, have an ad solution integrated, and be earning money with your app.

Download or read book Big Data written by Bernard Marr and published by John Wiley & Sons. This book was released on 2015-01-09 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

Download or read book The AI Advantage written by Thomas H. Davenport and published by MIT Press. This book was released on 2019-08-06 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting through the hype, a practical guide to using artificial intelligence for business benefits and competitive advantage. In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM's Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don't go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient. Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won't replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise. Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI. A book in the Management on the Cutting Edge series, published in cooperation with MIT Sloan Management Review.

Download or read book Magazine Writing written by Christopher D. Benson and published by Routledge. This book was released on 2014-02-03 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to launch a career writing for magazines? In this comprehensive, up-to-date introduction to magazine writing, students will learn everything from the initial story pitch all the way through to the final production, taking with them the essential tools and skills they will need for today’s rapidly changing media landscape. Written by a team of experienced writers and editors, Magazine Writing teaches the time-tested rules for good writing alongside the modern tools for digital storytelling. From service pieces to profiles, entertainment stories and travel articles, it provides expert guidance on topics such as: developing saleable ideas; appealing to specific segments of the market; navigating a successful pitch; writing and editing content for a variety of areas, including service, profiles, entertainment, travel, human interest and enterprise Chock full of examples of published works, conversations with successful magazine contributors and bloggers, and interviews with working editors, Magazine Writing gives students all the practical and necessary insights they need to jumpstart a successful magazine writing career.

Download or read book Total Clubfitting written by Jeff Jackson and published by Hireko Golf. This book was released on 1993-06 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Princeton Alumni Weekly written by and published by princeton alumni weekly. This book was released on 2008 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

Download or read book The Cloud at Your Service written by Arthur Mateos and published by Simon and Schuster. This book was released on 2010-11-21 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cloud Computing is here to stay. As an economically viable way for businesses of all sizes to distribute computing, this technology shows tremendous promise. But the intense hype surrounding the Cloud is making it next to impossible for responsible IT managers and businessdecision-makers to get a clear understanding of what the Cloud really means, what it might do for them, when it is practical, and what their future with the Cloud looks like. The Cloud at Your Service helps cut through all this fog to help enterprises make these critical decisions based on facts and the authors' informed unbiased recommendations and predictions. Purchase of the print book comes with an offer of a free PDF, ePub, and Kindle eBook from Manning. Also available is all code from the book.

Download or read book The Analytics Revolution written by Bill Franks and published by John Wiley & Sons. This book was released on 2014-09-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead your organization into the industrial revolution of analytics with The Analytics Revolution The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not. The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you'll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes: An overview of what operational analytics are and what trends lead us to them Tips on structuring technology infrastructure and analytics organizations to succeed A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered Guidance on how to justify, implement, and govern operational analytics The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Download or read book Streaming and Digital Media written by Dan Rayburn and published by Taylor & Francis. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to streaming and digital media.

Download or read book Stop the Investing Rip off written by David B. Loeper and published by John Wiley and Sons. This book was released on 2009-05-04 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Investing Rip-Off How can you tell whether an advisor is conflicted or looking out for your best interests? What questions should you ask when making important investment decisions? How can you select investments that avoid needless expenses and risk? As investors, many of us have put our faith in the financial services industry when it comes to the stewardship of our wealth. Unfortunately, the industry has consistently failed us on this front. The financial services industry including banks, brokerages, and insurance companies is unique among all others. Through effective advertising and marketing, it's been able to evade being painted with the brush other underperforming industries have, and in most cases, their well-designed sales pitch has allowed them to effectively prey on the emotional desires of investors. Based on author David Loeper's nearly twenty-five years of experience with this industry's inner workings, Stop the Investing Rip-off reveals the real costs of the investments we make, details the false and misleading information sold to us, and discusses the devastating effects they can have on personal wealth. With this book as your guide, you'll gain invaluable insights into the major segments of the financial services industry, how they spin their offerings, and the questions you need to ask before committing any money to a financial product or service you may be interested in. Filled with in-depth insights and practical advice, Stop the Investing Rip-off sheds much-needed light on the often-unseen aspects of the financial services industry exposing what¿only insiders know and shows you how to avoid the conflicts of interest that could compromise your financial well-being.