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EBookClubs

Read Books & Download eBooks Full Online

Book Customer Communities

Download or read book Customer Communities written by Nick Mehta and published by John Wiley & Sons. This book was released on 2023-11-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make community building your ultimate business growth strategy In Customer Communities: Engage and Retain Customers to Build the Future of Your Business, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you’ll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. The authors outline the 10 foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You’ll also find: Strategies for creating a cross functional customer engagement team Techniques for building community in places that aren’t the web or on social media Ways to bring your organization’s culture and values into your community with a human-first alignment An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

Book Customer Success

Download or read book Customer Success written by Nick Mehta and published by John Wiley & Sons. This book was released on 2016-02-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers now have the power. As such, B2B vendors must deliver success for their clients to achieve success for their own businesses. Customer success teams are being created in companies to quarterback the customer lifecycle and drive adoption, renewals, up-sell and advocacy. The Customer Success philosophy is invading the boardroom and impacting the way CEOs think about their business. Today, Customer Success is the hottest B2B movement since the advent of the subscription business model, and this book is the one-of-a-kind guide that shows you how to make it work in your company. From the initial planning stages through execution, you'll have expert guidance to help you: Understand the context that led to the start of the Customer Success movement Build a Customer Success strategy proven by the most competitive companies in the world Implement an action plan for structuring the Customer Success organization, tiering your customers, and developing the right cross-functional playbooks Customers want products that help them achieve their own business outcomes. By enabling your customers to realize value in your products, you're protecting recurring revenue and creating a customer for life. Customer Success shows you how to kick start your customer-centric revolution, and make it stick for the long term.

Book Customer Value Creation Behavior

Download or read book Customer Value Creation Behavior written by Youjae Yi and published by Taylor & Francis. This book was released on 2024-11-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all live in a service-based economy right now, and the role of customers has changed from passive buyers to active value creators. Customers are actively engaged in the value creation process, and customer value creation behavior has become an essential phenomenon. For the competitive advantage of the firm, employees need to change from exclusive service providers to value facilitators. Firms must now change their paradigm from treating customers as mere buyers to engaging customers as value creators. This book sheds insight into the essentiality of understanding customer value creation behavior for enhancing firm performance. This book is also a comprehensive reference critically analyzing the current state of customer value creation behavior. It covers theoretical foundations, measurement, antecedents and consequences of customer value creation behavior, in addition to applications in specific and various contexts. The book also highlights the importance of understanding the dimensional structure of customer value creation behavior for accurate results of empirical research. In addition, the book also examines customer value destruction behavior or dysfunctional customer behavior. This book challenges the conventional belief that handling customer complaints equates with handling dysfunctional customer behavior and provides useful insights for handling employees and customers.

Book Driving Customer Equity

Download or read book Driving Customer Equity written by Valarie A. Zeithaml and published by Simon and Schuster. This book was released on 2001-02-21 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

Book Becoming a Salesforce Certified Technical Architect

Download or read book Becoming a Salesforce Certified Technical Architect written by Tameem Bahri and published by Packt Publishing Ltd. This book was released on 2023-06-30 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain practical experience designing and building high-performance, secure, and scalable Salesforce solutions using real-world scenarios. Purchase of the book unlocks access to web-based exam prep resources like flashcards and a free eBook PDF. Key Features Master each knowledge domain by applying key concepts to a real-world scenario Put all the skills covered in the book into action with two full mock scenarios Gain access to additional online assets including flashcards and exam tips Book DescriptionThis book is a complete guide to learning essential architectural concepts that’ll enable you to deliver secure, high-performant Salesforce solutions and pass the Salesforce CTA review board exam with confidence. This second edition comes with updated content, additional supporting material such as cheat sheets, and detailed practical examples, and helps you learn key soft skills to craft a winning presentation. You’ll begin by reviewing vital architectural concepts needed to create a scalable end-to-end Salesforce solution. Next, you’ll find out how to identify requirements and break down a problem into smaller, more solvable parts. As you advance, you’ll gain practical experience in managing design decisions and defending them using real-world scenarios. The book also helps familiarize you with the correct methodology to structure your solution presentation and the necessary supporting artifacts. Finally, you’ll practice providing solutions for two full hypothetical scenarios and structuring your playback step by step. By the end of this Salesforce book, you’ll be able to design a highly scalable Salesforce solution and create suitable material to comfortably explain the end-to-end solution to the CTA review board and potentially your customer, and have a higher chance of passing.What you will learn Explore core architectural concepts essential for any Salesforce architect Understand Salesforce knowledge domains using practical examples Practice creating solutions using scenarios focusing on particular knowledge domains Discover key artifacts needed to document and explain an end-to-end solution Apply data life cycle management effectively in the Salesforce ecosystem Design appropriate enterprise integration interfaces to build your connected solution Know what to expect on the day of the review board along with valuable tips and tricks Who this book is for This book is for Salesforce architects who want to design secure, performant, and scalable technical solutions for their organizations and ultimately become Salesforce Certified Technical Architects. A solid understanding of the Salesforce platform is required, ideally combined with three to five years of practical experience as an application architect, system architect, enterprise architect, or solution architect.

Book Value Creation of Firm Established Brand Communities

Download or read book Value Creation of Firm Established Brand Communities written by Philipp Wiegandt and published by Springer Science & Business Media. This book was released on 2009-11-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both – the company and their customers.

Book The Digital First Customer Experience

Download or read book The Digital First Customer Experience written by Joe Wheeler and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide to designing digital-first experiences customers love. In his third book on the topic of customer experience, bestselling author and consultant Joe Wheeler tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the right problems, develop a measurable business case, design digital-first experiences customers love and execute the new design at scale.

Book The 2009 Pfeiffer Annual

Download or read book The 2009 Pfeiffer Annual written by Delta Organization & Leadership LLC and published by John Wiley & Sons. This book was released on 2009-03-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership development continues to be a top concern for most organizations. The third Pfeiffer Annual of Leadership Development has arrived! This year, four editors have brought together some of the best minds in the leadership world to reflect on four distinct topics: Leading in a Global World, Convergence and Collaboration & Risk and Innovation, and The Customer-Connected Leader.

Book Practical Guide to Salesforce Communities

Download or read book Practical Guide to Salesforce Communities written by Philip Weinmeister and published by Apress. This book was released on 2018-06-23 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you are brand new to the world of Salesforce communities or you are looking to take your Community Cloud knowledge to the next level, this detailed guide will help you to build and manage a Salesforce community by leveraging the declarative power of the platform with clicks, not code. Each Salesforce community is a part of a widespread ecosystem, with thousands of communities and millions of users active today on Community Cloud. Through valuable social and business tools, this online platform enables companies to empower and equip their customers, partners, and employees in new, powerful ways. In this book, Philip Weinmeister, a Salesforce MVP and the first-ever recipient of the “Community Cloud MVP” Trailblazer award, leads you through the ins and outs of Salesforce communities and provides you with an array of best practices to deliver top-notch business portals on the Salesforce platform. Practical Guide to Salesforce Communities is the first book to comprehensively cover this next-generation offering from Salesforce, providing real, actionable guidance to help individuals build effective and engaging online communities. The book takes you through the entire process: from planning and designing a community to configuration/build, setup, and administration, all the way to deployment. Detailed explanations are provided of key components, templates, and features such as Community Builder, Audience Targeting, Lightning Bolts, and much more. Additionally, considerations and best practices are covered, including valuable tips and insights. What You’ll Learn Plan and design a community Conceptualize how employees, partners, and customers use and benefit from communities Assess available templates and make an informed selection decision Use Community Builder and Lightning components within a Lightning community template Apply topics and knowledge articles to a community to increase value and adoption Inject process automation into a community using Workflow, Flow, and Process Builder Create dynamic and personalized user experiences with audience targeting Build, export, and import unique templates with the Lightning Bolt solution framework Provide community data for members or community managers Who This Book Is For Salesforce administrators, Salesforce developers, Salesforce functional architects, Salesforce business analysts, and Salesforce community managers

Book Proceedings of the 2nd International Academic Conference on Blockchain  Information Technology and Smart Finance  ICBIS 2023

Download or read book Proceedings of the 2nd International Academic Conference on Blockchain Information Technology and Smart Finance ICBIS 2023 written by Jerome Yen and published by Springer Nature. This book was released on 2023-07-25 with total page 1595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.With the rapid development of modern economy and Internet technology, the traditional financial industry has to develop Internet finance to provide better services and meet the needs of the times. It is against this background that the blockchain, relying on its special advantages (collective maintenance, reliable databases, and decentralization), provides the reliability to solve the credit risk of Internet finance, has an impact on institutions, trust mechanisms, risk control, etc. in the Internet finance industry, and has derived more new application scenarios, thus paving the way for the development of finance in the Internet era. Applying blockchain technology to the financial field can promote data information sharing, improve value transmission efficiency, and enhance database security. The financial market based on the decentralized system of blockchain technology can reduce the operating costs of financial institutions, improve economic efficiency, and solve problems such as information asymmetry. The new financial business model of "blockchain+finance" is conducive to improving the Internet credit reporting system, preventing and controlling Internet financial risks, and further realizing "financial disintermediation". At present, in China's financial field, blockchain technology has been applied and innovated in supply chain finance, cross-border payment, trade finance, asset securitization and other scenarios. To promote the exchange and development of blockchain, information technology and financial experts and scholars. The 2nd International Academic Conference on Blockchain, Information Technology and Smart Finance (ICBIS 2023) will be held in Hangzhou from February 17 to 19, 2023. This conference mainly focuses on the latest research on "blockchain, information technology and smart finance". This conference brings together experts, scholars, researchers and relevant practitioners in this field from all over the world to share research results, discuss hot issues, and provide participants with cutting-edge scientific and technological information, so that you can timely understand the development trends of the industry and master the latest technologies, broaden research horizons and promote academic progress.

Book Collaborating with Customers to Innovate

Download or read book Collaborating with Customers to Innovate written by Emanuela Prandelli and published by Edward Elgar Publishing. This book was released on 2008 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has created the problem of an increasing need for innovation, but - as this volume explains - also provides the solution. The authors explore the collaborative potential offered by customers in digital environments to enhance the effectiveness of new product development.

Book Open Source Systems  Integrating Communities

Download or read book Open Source Systems Integrating Communities written by Kevin Crowston and published by Springer. This book was released on 2016-05-16 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 12th International IFIP WG 2.13 International Conference on Open Source Systems, OSS 2016, held in Gothenburg, Sweden, in May/June 2016. The 13 revised full papers presented were carefully reviewed and selected from 38 submissions. The papers cover a wide range of topics related to free, libre, and open source software, including: organizational aspects of communities; organizational adoption; participation of women; software maintenance and evolution; open standards and open data; collaboration; hybrid communities; code reviews; and certification.

Book Listen Up

    Book Details:
  • Author : Karen Mangia
  • Publisher : John Wiley & Sons
  • Release : 2020-09-11
  • ISBN : 1119723868
  • Pages : 192 pages

Download or read book Listen Up written by Karen Mangia and published by John Wiley & Sons. This book was released on 2020-09-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s one voice that matters more than any other: the voice of the customer. Learn how to fully understand the number one source of your organization’s prosperity, profits, and productivity. These actionable insights will help you to better connect with your customers and gain an undeniable lead over your competition. Listen Up!: How to Tune In to Customers and Turn Down the Noise teaches readers how to create a customer experience that’s built on listening and designed for engagement. Author and Salesforce executive Karen Mangia has created a practical and comprehensive examination of how best-of-breed companies listen and respond to customer demands—creating a foundation of customer success, loyalty, and brand evolution. Listen Up! features discussions about: How to go beyond the survey: best practices associated with customer understanding, customer experience, and customer service How to move from deep listening to data-based insights into customer behavior The statistics and stories behind companies, organizations, and even city governments that have created a customer-centric culture How powerful new questions can offer a fresh perspective into any customer, anywhere: empowering your customer-facing teams, including sales teams, in the current market Winning greater mindshare, and market share, with a fresh look at the future of customer service, customer success, and customer satisfaction Perfect for anyone in a leadership or management role in a customer-facing organization, including sales teams, business development leaders and marketing professionals, Listen Up! belongs on the bookshelves of executives, customer service and success employees, and leaders who want to better engage with the one voice that matters most: the voice of the customer.

Book Revenue Rocket

Download or read book Revenue Rocket written by John Addison and published by ProStar Publications. This book was released on 2003-04 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revenue Rocket unveils 15 strategies for market leadership, partner excellence, and sales leverage. With real-life success stories, executives, marketing, and sales professionals will learn how to inspire partners to achieve record sales. Compel partners to make you #1. Accelerate growth with each new product launch. Avoid 10 critical mistakes with partners. Improve partner relationships and reduce conflict. Solve customer problems by working with strategic allies. Revenue Rocket shows how great companies sell with partners. John Addison, as president of OPTIMARK, has devoted the last 10 years to helping corporations improve their sales channel strategy and achieve partner excellence. Mr. Addison's workshops and speeches are popular in the Americas, Europe and Asia. Prior to consulting and workshops, Mr. Addison was an area channel manager for Sun Microsystems. In 3 years he led a sales team to 300% annual growth from $4 million to $110 million annual revenue.

Book Establishing the Foundation of Collaborative Networks

Download or read book Establishing the Foundation of Collaborative Networks written by Luis Camarinha-Matos and published by Springer Science & Business Media. This book was released on 2007-08-22 with total page 1359 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes a number of selected papers from the PRO-VE '07 Conference, providing a comprehensive overview of recent advances in various Collaborative Networks domains. It covers trust aspects, performance and value systems, VO breeding environments, VO creation, e-contracting, collaborative architectures and frameworks, professional virtual communities, interoperability issues, business benefits, and case studies and applications in industry and services.

Book Conceptual Modeling

    Book Details:
  • Author : Paul Johannesson
  • Publisher : Springer
  • Release : 2015-10-09
  • ISBN : 331925264X
  • Pages : 608 pages

Download or read book Conceptual Modeling written by Paul Johannesson and published by Springer. This book was released on 2015-10-09 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 34th International Conference on Conceptual Modeling, ER 2015, held in Stockholm, Sweden, in October 2015. The 26 full and 19 short papers presented were carefully reviewed and selected from 131 submissions. The papers are organized in topical sections on business process and goal models, ontology-based models and ontology patterns, constraints, normalization, interoperability and integration, collaborative modeling, variability and uncertainty modeling, modeling and visualization of user generated content, schema discovery and evolution, process and text mining, domain-based modeling, data models and semantics, and applications of conceptual modeling.

Book Business Orchestration

Download or read book Business Orchestration written by Johan Wallin and published by John Wiley & Sons. This book was released on 2006-08-04 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.