Download or read book Current Debates in Public Relations Communication Studies First Edition April 2018 IJOPEC Publication No 2018 19 ISBN 978 written by Nuran Öze and published by IJOPEC. This book was released on 2018 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is a combination of public relations and communication studies. Especially new trends in communication studies have drawn the main borders of this book. Different aspects of communication studies have been discussed, evaluated and explained in this study with theories and case studies. Consumption culture, main stream media, life styles, virtual life, branding via new media technologies, cross-cultural subjects, health and communicaTion relations have been analysed both practically and theoretically. The book can be considered as an examplary study to the interdisciplinary approach to communication studies.
Download or read book Public Relations Campaigns written by Regina M. Luttrell and published by SAGE Publications. This book was released on 2018-02-05 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasizes the tools you will need when working in the industry. Authors Regina M. Luttrell and Luke W. Capizzo present real examples and current case studies to help you develop practical skills for creating more effective PR campaigns. You are given multiple opportunities to practice and build your skills throughout the book by learning how to incorporate the PESO model—Paid media, Earned media, Social media, and Owned media. The PESO model helps students understand the importance of creating integrated campaigns that coordinate PR efforts with both advertising and marketing. Key Features The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR. Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations campaigns. Real-world information including sample PR plans with budgets prepare students for success in their future careers.
Download or read book Public Relations written by Jacquie L'Etang and published by Psychology Press. This book was released on 2006 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.
Download or read book Big Ideas in Public Relations Research and Practice written by Finn Frandsen and published by Emerald Group Publishing. This book was released on 2019-10-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Download or read book Rhetorical and Critical Approaches to Public Relations II written by Dr Robert L Heath and published by Routledge. This book was released on 2013-11-05 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide pedagogy and practice. It also supplies pedagogic and critical standards with which to meet the needs of an increasingly sophisticated society that tends to reject all of public relations as propaganda. With the enormous amount of money spent on product publicity and public policy debates, this book gives practitioners a sense of whether their public relations campaigns make a contribution to the organizational bottom line by means of achieving the timeless standards of the art of rhetoric.
Download or read book Media and Public Relations Research in Post Socialist Societies written by Maureen C. Minielli and published by Lexington Books. This book was released on 2021-03-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies. Contributors illuminate the current state of the academic fields of communication and media studies and their pertinent explorations in several countries in East-Central Europe and Central Asia.
Download or read book Public Relations Law written by L. Marie Parkinson and published by Routledge. This book was released on 2007-10-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
Download or read book Public Relations Management in Africa Volume 2 written by Albert A. Anani-Bossman and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-part volume book examines current pedagogical modules, research directions and other emerging issues in public relations and communication management in Africa. In comparison to its Western and Asian counterparts, the literature on public relations management in Africa is limited, and much of it is examined through the lenses of Western philosophies and pedagogies that do not generally resonate with Africa's socioeconomic, political, and cultural contexts. This book aims to change that. Volume 2 brings together African scholars, moving beyond organizational impacts, to share wider theoretical and practical perspectives on the practice of public relations on the continent. Through conceptual discussions and empirical analyses, this volume demonstrates how Africa is gradually emerging from the shadows of Western public relations scholarship by building a body of knowledge and reflecting on developments in public relations management on the continent. The chapters covered include a discussion on the current landscape of public relations scholarship and practice in Africa, public relations and identity management, how public relations responds to the challenges of health communication, and the future of public relations in Africa in light of globalization and technological advancement, coupled with the many technological challenges the continent continues to face. Albert A. Anani-Bossman (PhD) is a lecturer and Ag. Head of the Department of public relations in the Faculty of Public Relations, Advertising & Marketing, Ghana Institute of Journalism. Takalani E. Mudzanani is a professor of communication science at the University of South Africa (UNISA). Cornelius B. Pratt is Professor Emeritus of Global Communication and Leadership in the Lew Klein College of Media and Communication at Temple University in Philadelphia, United States. Isaac A. Blankson is a professor of communication and public relations and the president of the African University College of Communications (AUCC). .
Download or read book Current Debates in Film Media Studies written by Emrah Doğan and published by IJOPEC PUBLICATION. This book was released on 2019-12-19 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, prepared within the scope of current debates in social sciences, explores significant researches made in both film and media studies in parallel with the acceleration in interdisciplinary studies. In the field of film studies, some of the themes represented in the film are evaluated by using qualitative critical analysis, but the directors' view of cinema is filtered through a critical filter. In the media section, internet self-efficacy based on the aims of using social media, digital literacy levels and innovative personality profiles of young people in the rapidly developing new communication technologies are examined.
Download or read book Current Debates in Tourism Development Studies written by S. Emre Dilek and published by IJOPEC. This book was released on 2018 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book entitled “Current Debates In Tourism & Development Studies” includes 10 chapters written by researchers in the field of tourism and development. It is divided into four themes, each theme exploring current tourism and development issues that are of critical importance. The key themes of the book concern transforming tourism-resident perception (theme 1), alternative tourism (theme 2), event tourism and destination image (theme 3), and development studies (theme 4). The book has following specific objectives: (a) to identify and analyze the current debates of tourism; (b) to examine current key tourism trends, issues and challenges; (c) to provide compherensive review of tourism and development over the years; (d) to implement rural development, behavioral economics and demographic divident and economic growth issues. It is our strong believe that these chapters will contribute to the understanding of current debates in tourism and development. Furthermore, each chapter in the book will make a significant platform for both tourism industry and academia.
Download or read book Current Debates in Public Finance Public Administration written by Sevda Mutlu Akar and published by IJOPEC. This book was released on 2018 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses selected current issues in the field of public finance and public administration. These current issues include budget right, global public goods, financial reporting, control of the activities, robot tax, arms trade, tax expenditures and mandatory private pension system, public and private partnerships, fiscal space, ethics, governance, urban safety and metropolitan municipality. For this reason, the book is capable of appealing to everyone interested in these fields. It will also contribute to researchers who want to improve themselves in public finance and public administration.
Download or read book Current Debates in Business Studies written by F. Burcu Candan and published by IJOPEC. This book was released on 2018 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a product of the need of understanding the new debates from the perspective of business studies. First part includes the topics that define some of the contemporary issues in accounting, as well as demonstrate how accounting practices change to adapt necessities of time. Part II deals with contemporary marketing topics indicating the importance of consumer in today’s business and the necessity of understanding consumers. Finally, the last part of the book, includes writing related to new methods and approaches in operation management and production that gain importance parallel to development in industry.
Download or read book Current Debates in International Relations Law written by Övgü Kalkan Küçüksolak and published by ismail siriner. This book was released on 2018 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection of CUDES 2017, wide spectrum of topics that occupy primary place in the current debates of International Relations and Law were addressed by the papers presented at the Current Debates in Social Sciences Conference which was held in İstanbul, on December 14-16, 2017. The purpose of this conference was to provide a forum for scholars, researchers and students to foster discussion and expand understanding on the current themes of Social Sciences. In parallel to changing and multiplying dynamics of world politics, papers reflect diversity of issues in International Relations and Law including: the impacts of the Syrian Refugee Crisis on EU-Turkey relations, lone wolf terrorism, energy security, Russia’s domestic factors in its foreign policy, foreign policy of Iran and Russia in the Middle East, Mirziyoyev’s first year in presidency, Turkish foreign aid under the Justice and Development Party, the place of civil aviation in Turkish foreign policy as a soft power instrument, the Kosovo intervention in the context of UN’s human security discourse, UN and gender issues, mediation in international law and Turkey, the development of good corporate governance in Turkey, Ombudsman institution in Turkey, the status of surviving spouse in terms of law of succession and the regime of participation in acquired property in Turkey, legitimacy of censorship in the West from the perspective of human rights, intellectual property protection for plant innovation, legal framework of ‘autonomy in modern liberal eugenics’, the impact of the new technologies on the law.
Download or read book Current Debates in Business Studies written by Selva Staub and published by IJOPEC Publication. This book was released on 2018 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic and Management Issues in Retrospect and Prospect written by Eszter Wirth and published by IJOPEC PUBLICATION. This book was released on 2018-11-30 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Global Crisis Local Voices written by Gabriele Piazza and published by IJOPEC PUBLICATION. This book was released on 2019-04-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an interconnected and globalized world, the voices of the local communities struggle to make themselves heard on the international stage. But many issues that arise within international relations have consequences for ordinary lives and are therefore closely connected. Climate change, warfare and migration are all examples of this. They are often discussed in abstract terms with relation to international diplomacy, but threaten the actual livelihoods of small communities and ordinary people. This was the setting of the conference ‘Global Crisis, Local Voices’, held in May 2018. This journal is a compilation of the papers presented at that conference, which was the second ‘DEN International Student Conference’. The conference and this publication is one of the many projects that the Democratic Education Network (DEN) is responsible for since its launch in 2016. This book is a collection of diverse works, all written by student authors from a range of different universities. From Democracy and Ideology, to Climate Change and China, it covers numerous concepts, ideas and geographical regions, that are often found in the studies of Politics and International Relations. This book is the result of passion and hard work from all students involved in its production and it is a project that we in DEN are incredibly proud of and hope to continue in the future. “I encourage you to read these publications to catalyse views in you that stimulate great debate that helps you become part of the compassionate, progressive and responsible movement of young people that will help overcome injustices in the world and make the world a better place.” Dr Peter Bonfield OBE FREng Vice-Chancellor and President University of Westminster
Download or read book Institutions Economic Policies written by İrem Berksoy and published by Ijopec Publication. This book was released on 2017 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
