Download or read book Cultural Mediations of Brands written by Caroline Marti and published by John Wiley & Sons. This book was released on 2020-02-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.
Download or read book Global Culture Industry written by Scott Lash and published by Polity. This book was released on 2007-04-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first half of the twentieth century, Theodor Adorno wrote about the 'culture industry'. For Adorno, culture too along with the products of factory labour was increasingly becoming a commodity. Now, in what they call the 'global culture industry', Scott Lash and Celia Lury argue that Adorno's worst nightmares have come true. Their new book tells the compelling story of how material objects such as watches and sportswear have become powerful cultural symbols, and how the production of symbols, in the form of globally recognized brands, has now become a central goal of capitalism. Global Culture Industry provides an empirically and theoretically rich examination of the ways in which these objects - from Nike shoes to Toy Story, from global football to conceptual art - metamorphose and move across national borders. This book is set to become a dialectic of enlightenment for the age of globalization. It will be essential reading for students and scholars across the social sciences.
Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by M.E. Sharpe. This book was released on 2009-07-06 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. The Handbook of Brand Relationships includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Download or read book Advances in Industrial Design written by Cliff Sungsoo Shin and published by Springer Nature. This book was released on 2021-07-08 with total page 1144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses current research trends and practice in industrial design. Going beyond the traditional design focus, it explores a range of recent and emerging aspects concerning service design, human–computer interaction and user experience design, sustainable design, virtual and augmented reality, as well as inclusive/universal design, and design for all. A further focus is on apparel and fashion design: here, innovations, developments and challenges in the textile industry, including applications of material engineering, are taken into consideration. Papers on pleasurable and affective design, covering studies on emotional user experience, emotional interaction design and topics related to social networks, are also included. Based on the AHFE 2021 International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, held virtually on 25–29 July 2021, from USA, this book provides, researchers and professionals in engineering, design, human factors and ergonomics, human computer interaction and materials science with extensive information on research trends, innovative methods and best practices, and is expected to foster collaborations between experts from different disciplines and sectors.
Download or read book Cultural Mediation for Museums written by Michela Addis and published by Taylor & Francis. This book was released on 2023-01-31 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement. Leveraging a case study of the National Gallery of Modern and Contemporary Arts in Rome, the book helps readers understand how to apply marketing management to cultural mediation, enabling museums to segment the visitors’ market to drive improvements to arts accessibility and engagement. By running a comprehensive and multi-method research project, the authors propose a customized cultural mediation model to support museums in facing the current challenges and build their future. Our model supports museums in segmenting the visitors’ market and designing cultural mediation for enriched visitor experiences; readers will also learn how to invest, manage, hire, and train staff members devoted to this service, resulting in more engaging and successful experiences. This book will be a valuable resource for educational services offices at museums worldwide. This book will also be of interest to researchers, academics, and scholars carrying out research in the fields of museum management, cultural mediation and communication, and marketing.
Download or read book Advances in Physical Social Occupational Ergonomics written by Ravindra S. Goonetilleke and published by Springer Nature. This book was released on 2021-07-07 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on cutting-edge findings and developments in physical, social and occupational ergonomics. It covers a broad spectrum of studies and evaluation procedures concerning physical and mental workload, work posture and ergonomic risk. Further, it reports on significant advances in the design of services and systems, including those addressing special populations, for purposes such as health, safety and education, and discusses solutions for a better and safer integration of humans, automated systems and digital technologies. The book also analyzes the impact of culture on people’s cognition and behavior, providing readers with timely insights into theories on cross-cultural decision-making, and their diverse applications for a number of purposes in businesses and societies. Based on the AHFE 2021 conferences on Physical Ergonomics and Human Factors, Social & Occupational Ergonomics, and Cross-Cultural Decision Making, held virtually on 25–29 July, 2021, from USA, it provides readers with a comprehensive overview of the current challenges in physical, social and occupational ergonomics, including those imposed by technological developments, highlights key connections between them, and puts forward optimization strategies for sociotechnical systems, including their organizational structures, policies and processes.
Download or read book The SAGE Handbook of Cultural Sociology written by David Inglis and published by SAGE. This book was released on 2016-05-09 with total page 1228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural sociology - or the sociology of culture - has grown from a minority interest in the 1970s to become one of the largest and most vibrant areas within sociology globally. In The SAGE Handbook of Cultural Sociology, a global range of experts explore the theory, methodology and innovations that make up this ever-expanding field. The Handbook′s 40 original chapters have been organised into five thematic sections: Theoretical Paradigms Major Methodological Perspectives Domains of Inquiry Cultural Sociology in Contexts Cultural Sociology and Other Analytical Approaches Both comprehensive and current, The SAGE Handbook of Cultural Sociology will be an essential reference tool for both advanced students and scholars across sociology, cultural studies and media studies.
Download or read book Social Computing and Social Media Communication and Social Communities written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.
Download or read book Perspectives on Design II written by Daniel Raposo and published by Springer Nature. This book was released on 2021-10-01 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on interdisciplinary research and practices in communication, interior, fashion and product design, highlighting strategies for systematizing the design approach in a global, digital world. It gathers a selection of chapters written by the authors of the best articles presented at the 7th EIMAD conference, held online on May 14–15, 2020, from Portugal. The works were chosen for their particular link to contemporary concerns in terms of identity, health and well-being, social inclusion, sustainability, education and environment and, among others. They cover and bridges between important aspects of design education, research and practice, as well as creativity and emerging technology, offering a timely perspective and a source of inspiration to researchers, professionals and educators in design, product development and related fields.
Download or read book Cultural Mediation in Europe 1800 1950 written by Reine Meylaerts and published by Leuven University Press. This book was released on 2017-12-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: International exchange in European cultural life in the 19th and 20th centuries From the early nineteenth century till the middle of the twentieth century, cultures in Europe were primarily national. They were organized and conceived of as attributes of the nation states. Nonetheless, these national cultures crossed borders with an unprecedented intensity even before globalization transformed the very concept of culture. During that long period, European cultures have imported and exported products, techniques, values, and ideas, relying on invisible but efficient international networks. The central agents of these networks are considered mediators: translators, publishers, critics, artists, art dealers and collectors, composers. These agents were not only the true architects of intercultural transfer, they also largely contributed to the shaping of a common canon and of aesthetic values that became part of the history of national cultures. Cultural Mediation in Europe, 1800-1950 analyses the strategic transfer roles of cultural mediators active in large parts of Western Europe in domains as varied as literature, music, visual arts, and design. Contributors Amélie Auzoux (Université Paris IV-Sorbonne), Christophe Charle (Université Paris I-Panthéon-Sorbonne), Kate Kangaslahti (KU Leuven), Vesa Kurkela (University of the Arts, Helsinki), Anne O’Connor (University of Galway), Saijaleena Rantanen (University of the Arts, Helsinki), Ágnes Anna Sebestyén (Hungarian Museum of Architecture, Budapest), Inmaculada Serón Ordóñez (University of Málaga), Renske Suijver (Van Gogh Museum, Amsterdam), Tom Toremans (KU Leuven), Dirk Weissmann (Université Toulouse Jean-Jaurès)
Download or read book The Value of Design in Retail and Branding written by Katelijn Quartier and published by Emerald Group Publishing. This book was released on 2021-06-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Download or read book Cultural Mediations of Brands written by Caroline Marti and published by John Wiley & Sons. This book was released on 2020-01-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture. The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.
Download or read book Precarious Passages written by Tuire Valkeakari and published by University Press of Florida. This book was released on 2022-06-28 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Precarious Passages unites literature written by members of the far-flung Black Anglophone diaspora. Rather than categorizing novels as simply "African American," "Black Canadian," "Black British," or "postcolonial African Caribbean," this book takes an integrative approach: it argues that fiction creates and sustains a sense of a wider African diasporic community in the Western world. Tuire Valkeakari analyzes the writing of Toni Morrison, Caryl Phillips, Lawrence Hill, and other contemporary novelists of African descent. She shows how their novels connect with each other and with defining moments in the transatlantic experience, most notably the Middle Passage and enslavement. The lives of their characters are marked by migration and displacement. Their protagonists yearn to experience fulfilling human connection in a place they can call home. Portraying strategies of survival, adaptation, and resistance across the limitless varieties of life experiences in the diaspora, these novelists continually reimagine what it means to share a Black diasporic identity.
Download or read book Cultural Tourism and Tourism Cultures written by Can-Seng Ooi and published by Copenhagen Business School Press DK. This book was released on 2002 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book presents a comprehensive and dynamic understanding of cultural tourism. It examines cultural mediators and how they help tourists appreciate foreign cultures. It also shows how tourism experiences are strategically crafted by mediators. The mediation process is complex, and the various products are mediated differently. A number of different products are investigated, including destination brand identities, ""living"" cultures and everyday life, art and history. "
Download or read book Conflict Mediation Across Cultures written by David W. Augsburger and published by Westminster John Knox Press. This book was released on 1992-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Believing not only that conflict is inevitable in human life but that it is essential and can be quite constructive, Augsburger proposes a shift to an "international" approach in resolving conflict. Augsburger focuses on interpersonal and group conflicts and provides a comparison of conflict patterns within and among various cultures.
Download or read book Mediating International Child Abduction Cases written by Sarah Vigers and published by Bloomsbury Publishing. This book was released on 2011-10-07 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is growing enthusiasm for the use of mediation to seek to resolve cases arising under the Hague Convention of 25 October 1980 on the Civil Aspects of International Child Abduction (the Convention). However, despite being endorsed by the conclusions of meetings of experts, judicial comment and even legislative changes, there have been relatively few cases where mediation has played a significant role. It is suggested that the reason underlying this dichotomy between the widespread support for the use of mediation and the current limited practice is that there are several key questions regarding the use of mediation in the context of the Convention which remain to be answered. Specifically: what is meant by Convention mediation? How can a mediation process fit within the constraints of the Convention? And why offer mediation in Convention cases given the existing legal framework? This book addresses these questions and in so doing seeks to encourage a movement from enthusiasm about the use of mediation in the Convention context to greater practice. This title is included in Bloomsbury Professional's Family Law online service.
Download or read book How Brands Become Icons written by D. B. Holt and published by Harvard Business Press. This book was released on 2004-09-15 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
