Download or read book Cross Cultural Customer Satisfaction in E commerce Study written by Saeid Samiee and published by Independent Author. This book was released on 2023-05-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Cross-Cultural Customer Satisfaction in E-commerce Study" aims to explore and understand the dynamics of customer satisfaction in the context of electronic commerce across different cultures. With the growing prevalence of e-commerce, understanding how customer satisfaction varies across cultures becomes crucial for businesses operating in global markets. Cultural factors, such as values, norms, and beliefs, can significantly influence customers' expectations, perceptions, and satisfaction levels in online shopping experiences. This research investigates the impact of culture on customer satisfaction by analyzing various dimensions, including website usability, product quality, customer service, delivery speed, and overall shopping experience. By examining these factors across different cultural contexts, researchers seek to identify commonalities and differences in customer satisfaction and gain insights into the underlying mechanisms. The study adopts a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants from diverse cultural backgrounds. This approach allows for both statistical analysis of survey responses and in-depth exploration of cultural nuances and customer perspectives. The findings of this study have implications for businesses operating in the e-commerce sector. By understanding the cultural drivers of customer satisfaction, companies can tailor their strategies and offerings to meet the specific needs and preferences of customers from different cultures. This can involve adapting website design, improving customer service practices, or customizing product offerings to align with cultural expectations. Moreover, this research contributes to the existing literature on cross-cultural consumer behavior and enhances our understanding of the complex relationship between culture and customer satisfaction in the e-commerce domain. Ultimately, it provides valuable insights for businesses seeking to improve customer satisfaction and build successful cross-cultural e-commerce strategies.
Download or read book The Influence of Culture and Personality on Customer Satisfaction written by Franziska Krüger and published by Springer. This book was released on 2016-02-23 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Download or read book E commerce and Cultural Values written by Theerasak Thanasankit and published by IGI Global. This book was released on 2003-01-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is substantial interest in research in developing countries, especially in the use, implementation and development of information technology and systems. Many researchers have been moving toward an understanding of indigenous social and cultural structures and how they influence the use and development of information systems. E-Commerce and Cultural Values addresses these issues and brings together scholars to share their expertise on different aspects of the social side of e-Commerce and information systems and how they impact the cultural values of a society.
Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.
Download or read book Research Anthology on E Commerce Adoption Models and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Download or read book Analyzing the Cultural Diversity of Consumers in the Global Marketplace written by Alcántara-Pilar, Juan Miguel and published by IGI Global. This book was released on 2015-04-30 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Download or read book Cross Cultural Consumer Behavior written by Katja Gelbrich and published by Edward Elgar Publishing. This book was released on 2023-05-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase, Cross-Cultural Consumer Behavior explains why and how cultural values such as individualism, indulgence, or uncertainty avoidance influence consumers’ buying behavior.
Download or read book Electronic Commerce written by Steve Elliot and published by John Wiley & Sons. This book was released on 2002-03-15 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite upheaval, industry continues to embrace the concepts of electronic commerce. Yet a major barrier to widespread implementation is uncertainty within organizations as how best to proceed. This proven guide to the implementation of B2C e-commerce addresses the documented uncertainties of business and consumers with Internet retailing by presenting the experiences of leading players in each of six economies. The countries represent a broad range of environments to identify issues that may be specific to a particular market, and the firms have been selected as significant examples of Internet retailing in industry sectors recognized as leaders in the use of the Internet.
Download or read book Cross Cultural Interaction Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-01-31 with total page 1740 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized society, individuals in business, government, and a variety of other fields must frequently communicate and work with individuals of different cultures and backgrounds. Effectively bridging the culture gap is critical to success in such scenarios. Cross-Cultural Interaction: Concepts, Methodologies, Tools, and Applications explores contemporary research and historical perspectives on intercultural competencies and transnational organizations. This three-volume compilation will present a compendium of knowledge on cultural diversity and the impact this has on modern interpersonal interactions. Within these pages, a variety of researchers, scholars, professionals, and leaders who interact regularly with the global society will find useful insight and fresh perspectives on the field of cross-cultural interaction.
Download or read book Cross Cultural Design written by P.L.Patrick Rau and published by Springer. This book was released on 2014-06-02 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume constitutes the refereed proceedings of the 6th International Conference on Cross-Cultural Design, CCD 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCI International 2014, held in Heraklion, Crete, Greece, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences was carefully reviewed and selected from numerous submissions. The papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. They thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The 76 papers included in this volume deal with the following topics: cross-cultural product and service design; cross-cultural issues in interaction; social aspects and implications of cross-cultural design; cross-cultural issues in e-commerce, marketing and branding; cross-cultural design for knowledge sharing and learning; cross-cultural design for the smart city and cross-cultural design for creativity.
Download or read book Cross cultural Consumer and Business Studies written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Ethnic and Intra cultural Marketing written by Brodowsky, Glen H. and published by Edward Elgar Publishing. This book was released on 2022-10-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Download or read book Handbook on Cross Cultural Marketing written by Glen H. Brodowsky and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Download or read book Proceedings of the Fourteenth International Conference on Management Science and Engineering Management written by Jiuping Xu and published by Springer Nature. This book was released on 2020-06-22 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the proceedings of the 14th International Conference on Management Science and Engineering Management (ICMSEM 2020). Held at the Academy of Studies of Moldova from July 30 to August 2, 2020, the conference provided a platform for researchers and practitioners in the field to share their ideas and experiences. Covering a wide range of topics, including hot management issues in engineering science, the book presents novel ideas and the latest research advances in the area of management science and engineering management. It includes both theoretical and practical studies of management science applied in computing methodology, highlighting advanced management concepts, and computing technologies for decision-making problems involving large, uncertain and unstructured data. The book also describes the changes and challenges relating to decision-making procedures at the dawn of the big data era, and discusses new technologies for analysis, capture, search, sharing, storage, transfer and visualization, and in the context of privacy violations, as well as advances in the integration of optimization, statistics and data mining. Given its scope, it will appeal to a wide readership, particularly those looking for new ideas and research directions.
Download or read book Cross Cultural Marketing written by Dawn Burton and published by Routledge. This book was released on 2008-11-21 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cross-cultural consumer behaviour Cross-cultural management practice Promotional strategies Product development Distribution Marketing research methods Cross-cultural Marketing offers a new, more complex and sophisticated approach to the important challenges for existing marketing theory and practice and their continued relevance for stakeholders. As such, it is an invaluable text for students of international and cross-cultural marketing, as well as for practitioners who wish to assess new developments in the field.
Download or read book Cross cultural Business and Management Perspectives and Practices written by Chandan Maheshkar and published by Vernon Press. This book was released on 2023 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is a 'cumulative custom of beliefs, values, rituals, and sanctions practiced by a group of people, province or country'. It is a more sensitive dimension of internationalization of any business and making it perform in a culturally diverse environment. Sometimes, nations/states lose their normative significance in a cross-cultural setting (e.g., India, South America). It is because they undermine their earlier philosophies of norms, values, and beliefs or neglect the cultural significance of other nations. In the current business and workplace dynamics, cultural components introduced significant changes in the core assumptions of business practices and skill expectations. This paradigm shift has forced business executives and managers to know how cultural differences affect inter- and intra-organizational functioning. It has made gaining cross-cultural compatibility a serious concern for business and academic communities worldwide. Therefore, this book facilitates business leaders, expatriate managers, business executives, academicians and scholars to explore different cross-cultural business perspectives and practices.
Download or read book Cross cultural Consumer and Business Studies written by Frank J. Carmone and published by . This book was released on 1998 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
