Download or read book Creative Use of Emotion written by Swami Rama and published by Himalayan Institute Press. This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Emotion By Design written by Greg Hoffman and published by Twelve. This book was released on 2022-04-05 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Download or read book In My Heart written by Jo Witek and published by Abrams. This book was released on 2014-10-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate feelings in all their shapes and sizes in this New York Times bestselling picture book from the Growing Hearts series! Happiness, sadness, bravery, anger, shyness . . . our hearts can feel so many feelings! Some make us feel as light as a balloon, others as heavy as an elephant. In My Heart explores a full range of emotions, describing how they feel physically, inside, with language that is lyrical but also direct to empower readers to practice articulating and identifying their own emotions. With whimsical illustrations and an irresistible die-cut heart that extends through each spread, this gorgeously packaged and unique feelings book is sure to become a storytime favorite.
Download or read book The Emotion Thesaurus A Writer s Guide to Character Expression 2nd Edition written by Becca Puglisi and published by JADD Publishing. This book was released on 2019-02-19 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 56 new entries! One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters’ feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much. If you need inspiration for creating characters’ emotional responses that are personalized and evocative, this ultimate show-don’t-tell guide for emotion can help. It includes: • Body language cues, thoughts, and visceral responses for over 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character’s reactions • A breakdown of the biggest emotion-related writing problems and how to overcome them • Advice on what should be done before drafting to make sure your characters’ emotions will be realistic and consistent • Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues • And much more! The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last.
Download or read book Mind and Emotions written by Matthew McKay and published by New Harbinger Publications. This book was released on 2011-07-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all have our own ways of handling stressful situations without letting emotions get the best of us, but some ways of coping work better than others. Short-term fixes that help us avoid or numb our emotions may temporarily alleviate sadness and anger, but can also end up causing anxiety, depression, chronic anger, and even physical health problems. If you struggle with overwhelming emotions and feel trapped by unhealthy patterns, this workbook is your ticket out. Mind and Emotions is a revolutionary universal treatment program for all emotional disorders that helps you discover which of the seven problematic coping styles is keeping you trapped in a cycle of emotional pain. Instead of working on difficulties like anxiety, anger, shame, and depression one by one, you’ll treat the root of all your emotional suffering at once. Drawing on evidence-based skills from cognitive behavioral therapy, acceptance and commitment therapy, and dialectical behavior therapy, this workbook offers all the techniques you need to manage unwelcome feelings in effective and productive ways. Learn and practice the most effective coping skills: Clarifying and acting on your core values Mindfulness and acceptance Detaching from negative thoughts Self-soothing and relaxation exercises Assertiveness and interpersonal skills Gradually facing your strong emotions This book has been awarded The Association for Behavioral and Cognitive Therapies Self-Help Seal of Merit — an award bestowed on outstanding self-help books that are consistent with cognitive behavioral therapy (CBT) principles and that incorporate scientifically tested strategies for overcoming mental health difficulties.
Download or read book Design for Emotion written by Trevor van Gorp and published by Elsevier. This book was released on 2012-06-15 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs
Download or read book Writing Irresistible Kidlit written by Mary Kole and published by Penguin. This book was released on 2012-12-04 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.
Download or read book The Book of Moods written by Lauren Martin and published by Grand Central Publishing. This book was released on 2020-12-08 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Happiness Project meets So Sad Today in this "hilariously witty, unflinchingly honest" book from Words of Women founder Lauren Martin, as she contemplates the nature of negative emotions -- and the insights that helped her to take control of her life (Bobbi Brown). Five years ago, Lauren Martin was sure something was wrong with her. She had a good job in New York, an apartment in Brooklyn, a boyfriend, yet every day she wrestled with feelings of inferiority, anxiety and irritability. It wasn't until a chance encounter with a (charming, successful) stranger who revealed that she also felt these things, that Lauren set out to better understand the hold that these moods had on her, how she could change them, and began to blog about the wisdom she uncovered. It quickly exploded into an international online community of women who felt like she did: lost, depressed, moody, and desirous of change. Inspired by her audience to press even deeper, The Book of Moodsshares Lauren's journey to infuse her life with a sense of peace and stability. With observations that will resonate and inspire, she dives into the universal triggers every woman faces -- whether it's a comment from your mother, the relentless grind at your job, days when you wish the mirror had a Valencia filter, or all of the above. Blending cutting-edge science, timeless philosophy, witty anecdotes and effective forms of self-care, Martin has written a powerful, intimate, and incredibly relatable chronicle of transformation, proving that you really can turn your worst moods into your best life.
Download or read book The Marketing Power of Emotion written by John O'Shaughnessy and published by . This book was released on 2003 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.
Download or read book Emotional Wellness written by Osho and published by Harmony. This book was released on 2007-04-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we reconcile our need to express our emotions with our desire to protect others? Far too often we find ourselves trapped in this dilemma of expression versus repression. We fear that by expressing our true feelings, we will hurt and alienate those close to us. But by repressing our emotions—even in the benevolent guise of “self-control”—we only risk hurting ourselves. Osho, one of the most provocative and inspiring spiritual teachers of our time, provides here a practical and comprehensive approach to dealing with this conflict effectively. Incorporating new, never-before-published material, Emotional Wellness leads us to understand the roots of our emotions, to react to situations in a way that can teach us more about ourselves and others, and to respond to life’s inevitable ups and downs with far greater confidence and equilibrium. Discover: • The impact that fear, anger, and jealousy have on our lives • How emotions like guilt, insecurity, and fear are used to manipulate us • How to break out of unhealthy responses to strong emotions • How to transform destructive emotions into creative energy • The role of society and culture on our individual emotional styles Osho’s unique insight into the human mind and heart goes far beyond conventional psychology. He teaches us to experience our emotions fully and to deal with them creatively in order to achieve a richer, fuller life.
Download or read book Breathing Lessons written by Michael Sky and published by Lulu.com. This book was released on 2011-04-06 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long used by meditators as a way to inner peace, health, and vitality, intentional breathing can also help to deal with difficult emotions. In Breathing Lessons, Michael Sky details simple but potent breathing techniques that are intended to be experienced as they are read. He discusses breath, the central organizing life force, as it relates to emotional responses, lifetime habits, love, personal relationships, social viruses, raising happy children, and living creatively."Ultimately, this is simple human alchemy.We are learning to breathe spirit into flesh."
Download or read book Designing for Emotion written by Aarron Walter and published by Book Apart. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring guidance for the principles of designing for humans.
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Download or read book Creative Anger written by Rhoda Baruch and published by Bloomsbury Publishing USA. This book was released on 2007-11-30 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are a nation of plenty, of opportunity, and luxury, but we are also a nation flush with fury. Homicides, assaults, domestic abuse, youth violence, and even road rage are too common, let alone everyday outbursts of temper that harm family members, friends, peers, and co-workers. The market for anti-anger, mood-stabilizing drugs is booming, as is the market for anger management counseling and classes. What is happening? In this book, a team of experts who've been traveling the nation presenting workshops on Rethinking Anger start by telling us this: Anger is normal; nature hardwired into our brains for protection. But here is the paradox. Anger out of control destroys, yet anger understood and controlled is a constructive force, one that can be used for creativity, change, and growth. Authors Baruch, Grotberg, and Stutman show us how to take charge of this powerful emotion, so it can be used in constructive ways, rather than destructive. Using the anger energy constructively can release creative potential and be liberating. We are a nation of plenty, of opportunity, and luxury, but we are also a nation flush with fury. Homicides, assaults, domestic abuse, youth violence, and even road rage are all too common, let alone everyday outbursts of temper that harm family members, friends, peers, and co-workers. The market for anti-anger, mood-stablizing drugs is booming, as is the market for anger management counseling and classes. What is happening? In this book, a team of experts who've been traveling the nation presenting workshops on Rethinking Anger start by telling us this: Anger is normal; nature hardwired into our brains for protection. But here is the paradox. Anger out of control destroys, yet anger understood and controlled is a constructive force, one that can be used for creativity, change, and growth. Authors Baruch, Grotberg, and Stutman show us how to take charge of this powerful emotion, so it can be used in constructive ways, rather than destructive. Using anger energy constructively can release creative potential, and be liberating. Ten years of research and workshops have honed the knowledge and skills of this author team, and here they guide us to taming our anger into a positive force. This book will be useful to all trying to tame their own anger, or that of others close to them. It will also be of interest to teachers, counselors, managers and students of psychology.
Download or read book How Games Move Us written by Katherine Isbister and published by MIT Press. This book was released on 2017-10-27 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging examination of how video game design can create strong, positive emotional experiences for players—with examples from popular, indie, and art games. This is a renaissance moment for video games—in the variety of genres they represent, and the range of emotional territory they cover. But how do games create emotion? In How Games Move Us, Katherine Isbister takes the reader on a timely and novel exploration of the design techniques that evoke strong emotions for players. She counters arguments that games are creating a generation of isolated, emotionally numb, antisocial loners. Games, Isbister shows us, can actually play a powerful role in creating empathy and other strong, positive emotional experiences; they reveal these qualities over time, through the act of playing. She offers a nuanced, systematic examination of exactly how games can influence emotion and social connection, with examples—drawn from popular, indie, and art games—that unpack the gamer’s experience. Isbister describes choice and flow, two qualities that distinguish games from other media, and explains how game developers build upon these qualities using avatars, non-player characters, and character customization, in both solo and social play. She shows how designers use physical movement to enhance players’ emotional experience, and examines long-distance networked play. She illustrates the use of these design methods with examples that range from Sony’s Little Big Planet to the much-praised indie game Journey to art games like Brenda Romero’s Train. Isbister’s analysis shows us a new way to think about games, helping us appreciate them as an innovative and powerful medium for doing what film, literature, and other creative media do: helping us to understand ourselves and what it means to be human.
Download or read book Emotion Efficacy Therapy written by Matthew McKay and published by New Harbinger Publications. This book was released on 2016-06-01 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking guide for clinicians, psychologist Matthew McKay and Aprilia West present emotional efficacy therapy (EET)—a powerful and proven-effective model for treating clients with emotion regulation disorders. If you treat clients with emotion regulation disorders—including depression, anxiety, post-traumatic stress disorder (PTSD), bipolar disorder, and borderline personality disorder (BPD)—you know how important it is for these clients to take control of their emotions and choose their actions in accordance with their values. To help, emotion efficacy therapy (EET) provides a new, theoretically-driven, contextually-based treatment that integrates components from acceptance and commitment therapy (ACT) and dialectical behavior therapy (DBT) into an exposure-based protocol. In doing so, EET targets the transdiagnostic drivers of experiential avoidance and distress intolerance to increase emotional efficacy. This step-by-step manual will show you how to help your clients confront and accept their pain, and learn to apply new adaptive responses to emotional triggers. Using a brief treatment that lasts as little as eight weeks, you will be able to help your clients understand and develop a new relationship with their emotions, learn how to have mastery over their emotional experience, practice values-based action in the midst of being emotionally triggered, and stop intense emotions from getting in the way of creating the life they want. Using the transdiagnostic, exposure-based approach in this book, you can help your clients manage difficult emotions, curb negative reactions, and start living a better life. This book is a game changer for emotion exposure treatment!
Download or read book Big Feelings written by Liz Fosslien and published by Penguin. This book was released on 2022-04-26 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the duo behind the bestselling book No Hard Feelings and the wildly popular @LizandMollie Instagram, an insightful and approachable illustrated guide to handling our most difficult emotions. We all experience unwieldy feelings. But between our emotion-phobic society and the debilitating uncertainty of modern times, we usually don't know how to talk about what we're going through, much less handle it. Over the past year, Liz Fosslien and Mollie West Duffy’s online community has laughed and cried about productivity guilt, pandemic anxiety, and Zoom fatigue. Now, Big Feelings addresses anyone intimidated by oversized feelings they can't predict or control, offering the tools to understand what's really going on, find comfort, and face the future with a sense of newfound agency. Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for turning big emotions into manageable ones. You’ll learn: • How to end the cycle of intrusive thoughts brought on by regret, and instead use this feeling as a compass for making decisions • How to identify what’s behind your anger and communicate it productively, without putting people on the defensive • Why we might be suffering from perfectionism even if we feel far from perfect, and how to detach your self-worth from what you do Big Feelings helps us understand that difficult emotions are not abnormal, and that we can emerge from them with a deeper sense of meaning. We can’t stop emotions from bubbling up, but we can learn how to make peace with them.
