Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Download or read book The Art of Creative Rebellion written by John S. Couch and published by John Couch. This book was released on 2020-01-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can a creative mind thrive in a corporate landscape? Can a business leader use creativity to guide teams more effectively? From one of today’s leading creative minds comes a book for modern rebels on building a rewarding life without losing your edge. Written for uncompromising creative thinkers and aspiring changemakers, The Art of Creative Rebellion encapsulates insights and wisdom collected over a life of creative and professional prosperity. In these frank and insightful reflections, John S. Couch shares with young free thinkers the uncompromising principles needed to thrive in a world that seems to reward conformity. Above all, The Art of Creative Rebellion is a guide to shaping a life, career and reality that nourishes the spirit and feeds the soul—without compromises or apologies.

Download or read book Creative Fashion Drawing written by Noel Chapman and published by Arcturus Publishing. This book was released on 2013-10-15 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This stylish introduction to fashion drawing is aimed both at practicing designers who want to brush up their skills, and at wannabe designers and fashion enthusiasts who want to learn how to design, draw and illustrate fashion from scratch. User-friendly, accessible and stylish, this book is an ideal guide to the world of fashion illustration and design. Fully illustrated throughout, this book contains examples from a range of practising fashion designers and illustrators, and step-by-step illustrations showing how to get the best results. Beginning with the materials and equipment that readers will need, the book goes on to explain how to get inspiration and ideas and use a sketchbook to develop design projects, before moving on to the process of drawing fashion figures. Readers are guided through the process of drawing fashion figures, with step-by-step illustrations showing proportions, men and women, and a range of different poses (standing, sitting, walking etc). Noel Chapman is a fashion author, lecturer, consultant and designer who has designed clothes for Urban Outfitters, Tommy Hilfiger, Quiksilver and Galeries Lafayette amongst others. Judith Cheek is a fashion illustrator who trained at Central Saint Martin's School of Art and has worked for clients including M&S, the Conran Group, Viyella and Littlewoods.

Download or read book Introducing the Creative Industries written by Rosamund Davies and published by SAGE. This book was released on 2013-04-22 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Download or read book Comprehensive Guide to CMAT 2020 Common Management Admission Test with 3 Online Tests 3rd Edition written by Disha Experts and published by Disha Publications. This book was released on 2019-12-04 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The One Way Ticket Plan written by Alexa West and published by New World Library. This book was released on 2023-09-12 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2011, Alexa West sat on her bedroom floor, packed her life into a backpack, and got on a one-way flight with just $200 in her pocket. She turned that $200 into over ten years of full-time travel. She went from budget backpacker to solo female travel expert — and now teaches thousands of women how to travel alone and make money from anywhere. The One-Way Ticket Plan reveals her decade’s worth of lessons, regrets, embarrassments, love stories, shortcuts, and problem-solving strategies — all packed into a hilarious page-turner and actionable plan for a total life makeover. From real-world advice on how travel can lower your cost of living to guidance on traveling safely, using strange toilets, avoiding tourist traps, dealing with unfamiliar foods, and coping with friendships, romance, and loneliness, Alexa provides the tools and inspiration to turn even the most inexperienced traveler into an expert explorer before ever leaving the couch.

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Download or read book The New Consultant s Quick Start Guide written by Elaine Biech and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An action plan for working as a consultant Management consulting is a $250 billion industry and growing at a rate of over four percent annually. Many predict that more than 40 percent of the U.S. workforce will soon be contingent, freelance, or consulting members of the workforce—making this book more relevant than ever. Individuals become independent consultants out of necessity or preference: necessity because they lost their job or the company offered an attractive exit package; preference because they want a career change, more control over their time, or an enriched, varied work situation. Consulting also appeals to the Millennial workforce who are searching for careers that offer a good salary as well as meaningful work. The New Consultant’s Quick Start Guide: • Serves as a companion to The New Business of Consulting • Provides you with a place to plan your transition into consulting • Helps you identify your niche, develop a business plan, charge what you’re worth, and create a marketing strategy to ensure a steady stream of clients • Prepares you for changes you will encounter beyond your professional life, including social, family, and financial aspects The New Consultant’s Quick Start Guide helps you work through the challenges of consulting such as working alone, deciding on necessary insurance coverage, finding your first clients, struggling with cash flow, and understanding market trends.

Download or read book Freelance Consultant The Your comprehensive guide to starting an independent business written by Richard Newton and published by Pearson UK. This book was released on 2021-04-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freelance consulting, coaching, IT contracting and other self-employed professional roles are fast becoming the preferred way to find fulfilling work, generate a great income, and futureproof careers, whilst giving all the benefits and freedoms of being your own boss – but few know how to make it really work. The Freelance Consultant is the comprehensive guide into turning your expertise into a viable, and valuable, business. With independent consultant Richard Newton, you will discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories. The Freelance Consultant will explain how to: • Setup, run and thrive in your freelance, consultant or coaching business. • Acquire those vital first paying clients. • Know what it takes to become a successful, differentiated and valuable advisor. • Build your business, define your services and set your prices. • Understand your customers and identify, manage, and retain key clients. • Keep developing and continually improving your skills an growing your business. Turn from amateur to pro with the help of The Freelance Consultant.

Download or read book The Design Thinking Quick Start Guide written by Isabell Osann and published by John Wiley & Sons. This book was released on 2020-02-11 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief, beautiful introduction to Design Thinking that inspires business creativity and innovative solutions The Design Thinking Quick Start Guide: A 6-Step Process for Generating and Implementing Creative Solutionsshows you how you and your team can become more creative. This book presents methods you can use to innovate playfully and enjoyably. The Design Thinking Quick Start Guide is full of practical tools and activities, like the 6-3-5 method of brainstorming, to help you and your team get creative. For each of the six steps in the design thinking process, the authors offer two warm-ups that get teams ready to contribute and arrive at innovative solutions. Spur innovation with checklists for brainstorming and implementation Learn how to generate new ideas Lead your team in a proven process for doing creative work Whether you’re new to design thinking or experienced, the clearly outlined steps in this guide will inspire you to create and implement great ideas.

Download or read book Guide to Literary Agents 2020 written by Robert Lee Brewer and published by Penguin. This book was released on 2019-11-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Best Resource Available for Finding a Literary Agent! No matter what you're writing--fiction or nonfiction, books for adults or children--you need a literary agent to get the best book deal possible from a traditional publisher. Guide to Literary Agents 2020 is your go-to resource for finding that literary agent and earning a contract from a reputable publisher. Along with listing information for more than 1,000 agents who represent writers and their books, the 29th edition of GLA includes: • The key elements of a successful nonfiction book proposal. • Informative articles on crafting the perfect synopsis and detailing what agents are looking for in the ideal client--written by actual literary agents. • Plus, a 30-Day Platform Challenge to help writers build their writing platforms +Includes 20 literary agents actively seeking writers and their writing

Download or read book Inside the Box written by Drew Boyd and published by Simon and Schuster. This book was released on 2013-06-11 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The ‘inside-the-box approach’ can reveal key opportunities for innovation that are hiding in plain sight” (Daniel H. Pink, author of Drive). The traditional attitude toward creativity in the American business world is to “think outside the box”—to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally. Inside the Box demonstrates Systematic Inventive Thinking (SIT), which systemizes creativity as part of the corporate culture. This counterintuitive and powerfully effective approach to creativity requires thinking inside the box, working in one’s familiar world to create new ideas independent of specific problems. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. With “inside the box” thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis. It’s a system that works! “Boyd and Goldenberg explain the basic building blocks for creativity and by doing so help all of us better express our potential” (Dan Ariely, author of Predictably Irrational).

Download or read book Creative Approaches to Problem Solving written by Scott G. Isaksen and published by SAGE. This book was released on 2011 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Approaches to Problem Solving (CAPS) is a comprehensive text covering the well-known, cited, and used system for problem solving and creativity known as Creative Problem Solving (CPS). CPS is a flexible system used to help individuals and groups solve problems, manage change, and deliver innovation. It provides a framework, language, guidelines, and set of easy-to-use tools for understanding challenges, generating ideas and transforming promising ideas into action. Features and Benefits: - Specific objectives in each chapter for the reader - This provides a clear focus for instruction or independent learning - Practical case study introduced in the beginning of each chapter and then completed as a "rest of the story" toward the end of the chapter - This feature provides an application anchor for the reader - Upgraded mix of graphics - These updated and refreshed graphics include tables, figures, and illustrative images that are designed to provide "pictures" to go along with the word. The aim has been to aid attention, retention, and practical application - Enhanced emphasis on flexible, dynamic process-- Enables users to select and apply CPS tools, components, and stages in a meaningful way that meets their actual needs - A framework for problem solving that has been tested and applied across ages, settings, and cultures-- Readers can apply a common approach to process across many traditional "boundaries" that have limited effectives. Creative Approaches to Problem Solving has been (and continues to be) used as a core text for faculty who are teaching courses in Creative Problem Solving or Creativity and Innovation as part of an MBA program, or in Education, a course on Creativity (often as a component of certification or endorsement requirements in gifted education). It is also used as a core text for those enrolled in professional development, continuing education, or executive education programmes.

Download or read book The Art of Consultancy written by Calvert Markham and published by Legend Press Ltd. This book was released on 2019-07-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the practical approach I wish I had come across much earlier in my career." Cynthia Pexton-Shaw Whether you are just starting out, considering or already working as a consultant this book is essential reading, enabling you to understand the needs of your client and to get the result they want.

Download or read book Professional Management Consulting written by Alan J. Blackman and published by Taylor & Francis. This book was released on 2024-04-25 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when consulting has increasingly come under scrutiny by governments and communities, Professional Management Consulting: A Guide for New and Emerging Consultants redefines “management consulting” and reinforces what it means to be a professional. With a focus on the importance of ethical practice and continuous personal development for building reputation, this easy‐to‐read book sets a new benchmark for aspiring consultants. Based on sound research and supported by the author’s background in leadership, management consulting practice, research, business strategy, and academia over several decades, Blackman brings together a range of tried and tested theoretical models commonly used by successful consultants. Drawing on his own experiences as a director of the industry’s peak body, the International Council of Management Consulting Institutes, he provides a clear explanation on what a management consultant is and how and why clients use consultants to help them solve complex problems and manage change. With an emphasis on the importance of building and recognising relationships as a basis for problem‐solving and implementing change, this book is an essential contribution to the profession worldwide. This book is a vital resource for new and emerging professional consultants. It is suitable as an introductory text for business/commerce and engineering undergraduate students and a secondary reading for graduate students in engineering and management.

Download or read book Thursday is the New Friday written by Joe Sanok and published by HarperCollins Leadership. This book was released on 2021-10-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create your own schedule, maximize your leisure time, and work less while making more by following the revolutionary—yet realistic—four-day work week outlined in this groundbreaking book. In Thursday is the New Friday, author Joe Sanok offers the exercises, tools, and training that have helped thousands of professionals—from authors and scholars to business leaders and innovators—create the schedule they want, resulting in less work, greater income, and more time for what they most desire. Outlining the exact same strategies Joe used to go from working 60-hour weeks in the beginning of his career to now working 4 or less days a week, Thursday is the New Friday will help you: Understand how you too can apply these principles and customize them for your own situation to be more productive at work while enjoying more leisure time. Discard unnecessary tasks and learn efficiencies that would not have been discovered otherwise. Find inspiration in the stories and testimonials from Joe’s clients and colleagues who have implemented his methodology into their own work lives with incredible results. Understand the psychological research behind the principles of the four-day workweek and why we are actually more productive with one less workday. Most importantly, Thursday is the New Friday empowers you with a practical, evidence-based methodology to create your own work schedule and dedicate more of your precious personal time to pursuing your hobbies and spending time with your family and friends.

Download or read book Strategic Storytelling written by Dave McKinsey and published by . This book was released on 2014-11-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Storytelling" is a complete guide to creating persuasive business presentations.Based on intensive study of presentations developed by leading management consulting firms, this step-by-step playbook shows you how to craft stories using proven narrative frameworks, design data-driven slides, and master your verbal and non-verbal delivery.