Download or read book Creative B2B Branding No Really written by Scot McKee and published by Goodfellow Publishers Ltd. This book was released on 2010-03-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B brand communications have changed little in the last 25 years, until now. This book combines experience, insight, anecdote, observation and example to demonstrate how businesses can dramatically improve their creative communication and the value of their brands.
Download or read book Designing B2B Brands written by Carlos Martinez Onaindia and published by John Wiley & Sons. This book was released on 2013-02-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As an in-depth explanation of one organisation’s brand strategy, this guide is both fascinating and full of useful insights.” — The CA magazine (UK) Get tactical insight from the top business-to-business branding experts—and gain a global presence This comprehensive manual lays out the steps necessary for creating an iconic global identity. It uses the lessons and inside knowledge of Deloitte, the world's largest professional services organization, to help other business-to-business operations deliver a high-impact, value-added brand experience. This book will illustrate all the components of an integrated brand identity system, and how they can be crafted and implemented for optimal effect. Here, the speculative is replaced by the proven: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. Features essential up-to-date strategies for keeping your brand fresh and enduring Addresses the role of designers; the marketing and communication function; human resources and talent teams; agencies and vendors; and more Considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands Incorporates best practices for emerging markets With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.
Download or read book Business Marketing Face to Face written by Chris Fill and published by Goodfellow Publishers Ltd. This book was released on 2011-10-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
Download or read book Managing Public Relations and Brand Image through Social Media written by Singh, Anurag and published by IGI Global. This book was released on 2016-05-16 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement with a hashtag. This new landscape requires a strategic plasticity and careful consideration of how the public will react to an organization’s actions. Participation in social media is mandatory for a brand’s success in this highly competitive online era. Managing Public Relations and Brand Image through Social Media provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organization’s visibility and reputation. This publication targets policy makers, website developers, students and educators of public relations, PR and advertising professionals, and organizations who wish to better understand the effects of social media.
Download or read book Entrepreneurship and Post Pandemic Future written by Anthony Abiodun Eniola and published by Emerald Group Publishing. This book was released on 2022-03-03 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and Post-Pandemic Future illuminates entrepreneurship in the African setting, focusing on the prospects, challenges as well as the post-pandemic future and captures insights on the impact of Covid-19, the containment strategies that businesses are embracing to cope, and the post-pandemic future.
Download or read book Green Economic Structures in Modern Business and Society written by Jean-Vasile, Andrei and published by IGI Global. This book was released on 2015-03-31 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental and sustainable development concerns permeate numerous aspects of society, including economic activity. Many countries now run their economies based on such sustainable economic structures to improve production models and overall living conditions. Green Economic Structures in Modern Business and Society discusses the implementation of environmentally friendly models in contemporary economies, as well as the development and evolution of such strategies in recent years. Focusing on theoretical frameworks, empirical research findings, and key methodologies, this book is a pivotal reference source for academicians, advanced-level students, and professionals within the growing field of green economics.
Download or read book ICASI 2019 written by Rahmat Hidayat and published by European Alliance for Innovation. This book was released on 2019-11-26 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an annual event, THE 2ND INTERNATIONAL CONFERENCE ON ADVANCE & SCIENTIFIC INNOVATION 2019 continued the agenda to bring together researcher, academics, experts and professionals in examining about Scientific Innovation in technology, education, management, accounting and many aspect area. In 2019, this event held in 18 July 2019 at Politeknik Kutaraja, Banda Aceh, Indonesia. This ICASI Proceeding 2019 are published along with article from ICASI 2018 and each contributed paper was refereed before being accepted for publication. The double-blind peer reviewed was used in the paper selection.
Download or read book Organizational Culture and Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-02-10 with total page 1932 pages. Available in PDF, EPUB and Kindle. Book excerpt: The questionable practices and policies of many businesses are coming under scrutiny by consumers and the media. As such, it important to research new methods and systems for creating optimal business cultures. Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications is a comprehensive resource on the latest advances and developments for creating a system of shared values and beliefs in business environments. Featuring extensive coverage across a range of relevant perspectives and topics, such as organizational climate, collaboration orientation, and aggressiveness orientation, this book is ideally designed for business owners, managers, entrepreneurs, professionals, researchers, and students actively involved in the modern business realm.
Download or read book Teambuilding Bullet Guides written by Peter MacBride and published by John Murray. This book was released on 2011-10-28 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete course in Dutch which takes you effortlessly from beginner to confident speaker? Whether you are starting from scratch, or are just out of practice, Complete Dutch will guarantee success!
Download or read book Boring2Brave written by Mark Choueke and published by Practical Inspiration Publishing. This book was released on 2021-07-19 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hello. You’re a B2B SaaS marketer, right? Yeah, I thought I recognised you. What are you working on? What’s that? “Whatever the sales team needs to close the next deal?” It’s hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal-driven focus means your marketing looks identical to that of your growing competitor set: complex, technical, boring, product-led sales messages spewed onto another whitepaper. It’s self-sabotage: ‘fail to differentiate, blend in, become invisible’. Sound familiar? Try being braver. Boring2Brave is a step-by-step guide to showing how B2B marketing done differently will increase your influence and ‘10X’ results. Stop being measured in metrics you’ve always known are meaningless and start building your company’s brand and value. Get off the treadmill. This book will equip you to inject audacity, invention and white-hot competitive advantage into your B2B marketing. Just by being brave. A former editor of Marketing Week Magazine, Mark Choueke’s 20-year career at the heart of global B2B marketing has seen him grow more than 50 B2B technology companies across the world.
Download or read book Humanizing B2B written by Paul Cash and published by Practical Inspiration Publishing. This book was released on 2021-04-26 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. It’s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth. There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today’s demanding world. PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling. JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.
Download or read book Modern B2B Marketing written by David Sweenor and published by TinyTechMedia LLC. This book was released on 2023-05-21 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are untold resources on marketing and its different functions—brand marketing, content marketing, social media marketing, and more. However, throughout our combined fifty years in the field, we have failed to find a digestible book for business-to-business (B2B) marketing grounded in day-to-day realities that explains how various marketing functions fit together. This book provides practical explanations, advice, tips, and best practices on how B2B marketing actually works. Modern B2B Marketing: A Practitioner's Guide for Marketing Excellence is designed for anyone who leads, works, or engages with marketing. It’s for business leaders and chief marketing officers (CMOs) who want to learn how to sustain a high-performance marketing organization; for product managers and sales professionals who often work with marketing but don’t understand how it all fits together; and for marketers early in their careers who want to understand how B2B software marketing works outside of a classroom setting. This book is not about marketing technology or a rehash of the Pragmatic Marketing Framework. It is a practitioner's guidebook for effective, modern B2B marketing. Centered around a new model for modern marketing, Modern B2B Marketing is built around the customer. It provides an integrated framework and approach to marketing, including downloadable templates that will help you improve performance in portfolio and product marketing, content marketing, demand generation, marketing operations, customer advocacy, and more. If you want to gain a competitive advantage in today’s fast-paced digital world, this TinyTechGuide™ is for you! Remember, it’s not the tech that’s tiny, just the book!™
Download or read book B2B Marketing Strategy written by Heidi Taylor and published by Kogan Page Publishers. This book was released on 2017-12-03 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become consumed by the marketing activity itself - the tactics - instead of the outcomes marketers want and need to achieve for customers and businesses. B2B Marketing Strategy provides fresh insight into the challenges marketers are facing in such an environment and offers a new framework for developing B2B marketing strategy and plans. Written by an internationally recognised and award winning senior marketing strategist, B2B Marketing Strategy is a thought-provoking and comprehensive exploration of the state of B2B marketing. Expertly examined, this book will challenge the perspective of B2B marketers by confronting and refuting the many fallacies that currently dominate the industry. Filled with real-world case studies and practical, actionable insights, B2B Marketing Strategy takes the reader through three phases of thinking, doing and being different in order to make B2B marketing memorable in the hearts and minds of customers, creating lasting customer engagement.
Download or read book Power Up Your B2B Branding written by Rob Dalton and published by Bookbaby. This book was released on 2019-05-23 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: For decades, psychologists have been perpetuating a saying attributed to Eleanor Roosevelt, "No one can make you feel inferior without your consent." This is total B.S. because every time your competitor (you know the one I'm talking about) launches a new ad campaign or marketing stunt, customers eat it up. Your customers. Bam! Your heart sinks. Your head explodes. As a marketing professional, you feel you've failed your company. I can only guess but I'll bet your company makes a better product, and your service is far superior, too. (Yup, life isn't fair.) So you have to decide. Will you hang your head and accept defeat? Or worse yet, make excuses for getting beat up on the marketplace playground? Or, is today the day you decide to take charge of your brand and the trajectory of your growth?If you are a Chief Marketing Officer, Marketing Director, Brand Manager, Digital Marketing Specialist or other influencer of your company's branding and marketing, I want to make you a promise. In 35 days you will stop introducing yourself as the person responsible for your company's marketing, and start introducing yourself as the person IN CHARGE of your company's marketing. Not one, but two editors tried to talk me out of writing this book. Because much of its content is heavily biased toward creative- and emotion-driven thinking--stuff both editors felt would unfairly challenge marketing directors and turn off corporate decision-makers. I respectfully disagree. It is not a new concept that people buy on emotion (95% of our brains--and therefore our decisions--are powered by emotion) and later validate their purchase decisions withrational thought. So it is imperative to purposefully create, or re-create your branding and marketing based on emotional expression, not just rational thought and data. I've been using ?creative- and emotion-based stimuli described in this book for over 15 years and found that marketing directors and corporate decision makers "get it" and absolutely hone in on how to identify the things that make their brands unique and powerful. And how to articulate their brands' purpose and product features and benefits in unique and powerful ways--in traditional, experiential and digital channels.Most of the marketing people I've worked with are ingenious, hard-working and proud of their companies. The problem is, most of them (especially those in B2B) underestimate the power of branding and marketing and rely almost entirely on their sales people and reps to introduce products, build relationships and grow their businesses. My mission is to help them power up their branding and marketing so they can shorten the sales cycle, generate more qualified leads, build stronger customer relationships and leapfrog right over their competitors.
Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Download or read book Inbound Marketing written by Brian Halligan and published by Wiley. This book was released on 2009-10-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. • Improve your rankings in Google to get more traffic • Build and promote a blog for your business • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. • Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
