Download or read book The Complete E Commerce Book written by Janice Reynolds and published by CRC Press. This book was released on 2004-03-30 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Download or read book Building E commerce Sites with the NET Framework written by Jason Bentrum and published by Sams Publishing. This book was released on 2002 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Building e-commerce Sites" describes the steps a developer takes to plan, develop and deploy an actual robust, scalable e-commerce application using the Microsoft Visual Studio .NET. There are detailed descriptions of design choices a developer makes and implementation details.

Download or read book Designing Ecommerce Websites written by Matt Isherwood and published by Transmitter Press. This book was released on 2019-02-11 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your ecommerce site attract visitors but fail to convert enough of them into paying customers? Are your sales numbers not where you want? Have you got an ecommerce site but not yet spent any time on improving the design? If it's time to upgrade your website's user experience then Designing Ecommerce Websites is the only book to tell you exactly how to do it. It provides you with 66 guidelines on how to best use every element on each page of an ecommerce website. This book contains the results of a decade's worth of UX design experience, and several years spent consulting with a wide range of different ecommerce startups. It is based on knowledge learned from user behaviour data and running many different usability tests. It tells you what works in reality, not in theory. The book itself was born from teaching the principles in workshops for over four years. These are principles that are useful to a range of job roles (not just designers) and no matter what your experience level. This book will take you step by step through the ecommerce funnel that applies to almost all ecommerce sites via scannable text and simple illustrations. It's a reference book that is designed to be easy to pick up and quickly learn from. Design LANDING pages that stop users from being confused and bouncing; Create LISTINGS that help your users find a product they actually want to buy; Design PRODUCT pages that don't leave the users with any fears about buying from you; Develop a CHECKOUT flow that results in more successful payments; And learn MORE advice about the other key pages on an ecommerce site. This is the second edition of the book and it features completely rewritten and updated advice for 2019, 15 totally new guidelines, and links to further reading for every guideline (so you can learn even more). The first edition was an Amazon Kindle bestseller in the ecommerce and technology business categories.

Download or read book Building eCommerce Applications written by Developers from DevZone and published by "O'Reilly Media, Inc.". This book was released on 2011-10-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay and Magento developers and you can expect to see more content focused on helping both the developer and merchant communities in the coming year. Our team has covered a wide variety of topics including building mobile shopping carts, QR codes, working with various PayPal APIs, including how to integrate PayPal with other technologies such as WordPress. Three main themes have emerged in the commerce world today: Mobile, Social, and Local. Expect to see more coverage of these in the coming months.

Download or read book How to Create Selling eCommerce Websites written by Smashing Magazine and published by Smashing Magazine. This book was released on 2012 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your clients customers to click that shiny Buy now button. In this eBook (eBook 5) you will be studying the universal principles for successful e-commerce websites, which include improving your checkout process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count. Only outstanding articles have made it into the book, according to Smashing Magazines high quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they are writing about. TABLE OF CONTENTS - Getting Started With ECommerce - 5 Universal Principles For Successful ECommerce Sites - 12 Tips for Designing an Excellent Checkout Process - How to Engage Customers in Your ECommerce Website - Principles of Effective Search in ECommerce Design - 15 Common Mistakes in ECommerce Design - E-Commerce: Fundamentals of a Successful Re Design - Improve Your ECommerce Design With Brilliant Product Photos - How To Use Photos To Sell More Online - Design To Sell: 8 Useful Tips To Help Your Website Convert - 7 More Useful Tips To Help Your Site Convert - Optimizing Conversion Rates: Less Effort, More Customers - Optimizing Conversion Rates: Its All About Usability - Use Conversions To Generate More Conversions - The Ultimate Guide To A/B Testing - Multivariate Testing: 5 Simple Steps to Increase Conversion Rates

Download or read book How to Build E commerce Website For Dropshipping Using WordPress written by Richard West and published by . This book was released on 2020-08-07 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want a step by step illustrative guide to help you build an e-commerce website with wordPress to sell or drop ship products? Then you have the right book.This book talks about all that it takes to build and customize your ecommerce website. The ecommerce of choice is Shopify. It contains well laid-out instructions from building a WordPress website to configuring your Shopify account and finally to get paid.The author makes use of images to explain parts that might be misunderstood by readers.Some of the things you will learn in this book include: Getting Started With WordPress For E-Commerce Installing WordPress on your computer Step by step guide to getting your website live When can you register your domain name? How much should you prepare for the domain name? Tips to choose the best domain name How to register your domain name for free Exploring some basic functionality on the WordPress dashboard How to create your first blog post in WordPress Plugins and customization Creating contact form using the WordPress plugins Getting the E-commerce experience on your WordPress Getting started with the Shopify experience Synchronizing the Shopify with WordPress Syncing your Shopify account with WordPress from the Shopify dashboard 31 Adding a new product Product details Title and description Pricing Inventory Shipping Variants Product availability Using the product and collection option to display your products How to add products to the manual collection you already set up How to remove a product from the manual collection How to delete a collection How to duplicate a product How to edit a product How to view or change your product's availability settings How to scan a barcode with your phone's camera from the Shopify app How to edit a search engine listing preview How to add tags to your products Adding variants to your products Adding variants to an existing product And Lots More Scroll Up and click the BUY WITH ONE-CLICK button to get started with e-commerce and shopify on WordPress

Download or read book How To Create Selling E Commerce Websites Vol 2 written by Smashing Magazine and published by Smashing Magazine. This book was released on 2014-11-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more and more people reaching out for their smartphones and tablets to shop online, mobile e-commerce is set to reach $86 billion by 2016 — a development that brings along entirely new demands on e-commerce websites. After our first e-commerce eBook was published four years ago, we wanted to take a fresh look at the challenges that crafting online shopping experiences bring along today, and equip you with the necessary know-how on how to deal with them effectively. Along the way, our expert authors will guide you through the vital steps of planning a successful e-commerce website and explore the design decisions that have to be considered in order to achieve a pleasant and compelling user experience. We’ll also take a deeper look into the peculiarities of mobile e-commerce usability and cover tips on designing a better checkout process. Reducing abandoned shopping carts is also one of the topics that we’ll dig into. With real-life examples and insights into a large-scale usability study that dissects some of the biggest e-commerce websites out there, this eBook will prove to be a valuable and practical source for all your e-commerce needs. TABLE OF CONTENTS: - How To Plan Your Next Mobile E-Commerce Website - Exploring Ten Fundamental Aspects Of M-Commerce Usability - An E-Commerce Study: Guidelines For Better Navigation And Categories - The Current State Of E-Commerce Search - Better Product Pages: Turn Visitors Into Customers - Designing A Better Mobile Checkout Process - Creating A Client-Side Shopping Cart - Reducing Abandoned Shopping Carts In E-Commerce

Download or read book Make an E commerce Site in a Weekend written by Bintu Harwani and published by Apress. This book was released on 2015-12-28 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to build e-commerce sites using PHP by installing a server using WAMP, configuring MySQL for your product database, creating your product database and tables, and writing the required PHP scripts for accessing and inserting data into the database. Make an E-commerce Site in a Weekend: Using PHP details how to create shopping carts for your customers and how to set up secure payment and processing options. Even if you are an absolute beginner and don't have much programming experience, you can build a responsive, powerful, and fully featured e-commerce site quickly using the information in this book. You will learn to: Create and maintain your e-commerce website using PHP scripts Create, edit, and update your product database using MySQL Manage visitors to your site, create custom forms, manage session handling, and more Manage shopping carts and shipping information Receive money through different payment modes on the sale of merchandise Who This Book is For: This book is for people who want to quickly set up their first e-commerce site. The book addresses beginners who don’t have a deep experience in programming languages. It teaches how to build professional fully featured e-commerce websites using PHP. The book uses practical, step-by step examples to explain all of the topics required in designing, creating, and managing an interactive e-commerce web site.

Download or read book Creating e commerce website written by Oliver Kopke and published by Editora Bibliomundi. This book was released on 2022-03-09 with total page 61 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business that sells physical goods and that business does not yet have an active internet presence, consider this. In 2008, online retail trade turnover in the US measured somewhere around $230 billion, which represented some 10% of total US retail sales!Even with the recent economic downturn, the percentage of retail trade that is transacted online is set to keep growing throughout the commercialized world as the internet becomes more sophisticated and efficient, while ‘high street’ businesses are constantly on the lookout to expand their customer base still further.In fact, if you have a real world, ‘bricks and mortar’ business that is not represented online, there has never been a better time to get your business online. Even if you already have a web site, unless you keep abreast of the latest online business trends and thinking – and you are probably too busy running a business for that – the chances are that your site is not doing what it should do.What if you are thinking about starting a business that supplies physical goods, but you have not yet done so?Once again, there could be no better time to think about doing so (and therefore no better time to be reading this book) because despite the phenomenal growth of online business over the past few years, we are only scratching the e-commerce surface at the moment.There seems little doubt that in the next few years, there is likely to be a global explosion in e-commerce as potential consumers become more accustomed and comfortable transacting business online.There is an awful lot to think about when you are considering taking your business online, an array of questions and alternatives that you need to address before diving in. This is a given, but it is not something that you need be too concerned about, as I am going to analyze and discuss these aspects of e-commerce as we move through this book.Let’s start by considering why taking your business online is such a good idea, and why there has never been a better time to do so than now.

Download or read book Beginners Guide to Building Ecommerce Websites With WordPress and Elementor written by Ted Humphrey and published by . This book was released on 2020-08-02 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking of building an ecommerce website for dropshipping or online business and don't know where to start from? Then keep reading...Online commerce continues to grow and constitutes a remarkable contribution to the profits of a company. However, the creation of an e-commerce site, and the legitimate questions that accompany it, sometimes may be confusing: Pertinent questions such as how to promote my products? How can I ensure online payment in a safe and simple and how can I guarantee maximum visibility for my site?This book will teach you how to create an ecommerce website using WordPress and Elementor, how to build and organize a database to ensure maximum visibility for your products, and how to use simple and completely secure online payment solutions. You will discover how to reference your site effectively, in order to ensure it has significant traffic. This resolutely practical book is primarily intended for VSEs and SMEs.At the end of your reading, you'll be able to create an efficient and lucrative site yourself. Differences between e-commerce and e-business Advantages and disadvantages of creating an e-commerce Steps to create an e-commerce Characteristics of an E-commerce Website The real start of an e-commerce The future of e-commerce Types of E-commerce Websites Choosing a Domain Name and Hosting How to choose the right domain extension? How do I find the right domain name? Important points for choosing a domain name Installing WordPress and Account Setup through Control Panel A Step-by-step Guide on how to Install WordPress and Continue with Building of your Website Installing a New Theme and Plugins On WordPress Install a paid WordPress theme (Pro/Premium version) Configure your WordPress theme Step-by-Step Guide in Installing Plug-ins Where to find WordPress plugins (extensions)? Common Bugs You May experience after installing your website WooCommerce Plug-in Install and configure the ecommerce plugin on your WordPress site Creating the structure of your eCommerce online store Configure your eCommerce store settings The configuration of automatic emails sent to your customers Creating the product pages for your eCommerce site Setting Up eCommerce Payment Methods Add Your First Product Designing E-Commerce Webpages with Elementor and the Design of other Sections Why and when to create custom layouts in WordPress? Getting Started with Elementor Creating a custom layout with Elementor How to Market and Promote your E-Commerce Store And lots more Let us get started by scrolling up to hit the BUY NOW WITH ONE CLICK BUTTON.

Download or read book Build Your E Commerce Website Store written by Amar Younis and published by Independently Published. This book was released on 2019-12-07 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why this Guide Have you ever inquired to know the cost of creating an e-commerce website? If not than why don't you try it just to know the cost difference in creating an ecommerce website following this guide and asking any developer or any other entity to create e-commerce website for you. The cost difference will surprise you for sure. Codnine has done all the hard work for you to find out best solution so you can create a stunning e-commerce website at lowest possible cost without comprising on quality. how this guide will save you money. For e.g. If someone is demanding 300 $ to 2000 $ to create ecommerce website, do you think he/she will develop it from scratch? Or will do all the difficult coding? You know what 99% answer is no. Anxious to know why? Let's find out together. Because, to develop even a basic website from scratch needs lots of resources and qualified team, especially for an e-commerce website which is lot more expensive. So, if someone is demanding this amount for creating ecommerce website what he/she will do? Well you can guess it, 99% of them are just going to buy a ready-made website in few bucks from somewhere and set it for you. So, why to pay them? if you can do it on your own within few hours and most importantly in less than 80$ including the cost of this amazing guide and you know what, the plus point is by doing it yourself you are being placed under the advantage of learning and later on managing this website will be a lot easier as compared to if it would have been done by someone else. Because, at the end you are the custodian of the website and you need to manage it. So, isn't it better you buy and set this e-commerce website and manage it? off course it is. Because, you will save reasonable amount of money along with getting some technical knowledge and valuable skills. So, by following this guide buying a ready-made e-commerce website and setting it as per your requirement is very easy, simple and straight forward process. How much it will cost you Cost of this guide + 45$ script cost (Ready-made website) + 17$ hosting for complete one year + 10$ for website domain This is estimated cost based on current offered discounts and may vary a little. What will you get in this guide 1: Complete process how you can buy ready-made e-commerce website and set it as per your requirements. 2: How you can get unlimited free life time SSL certificates for your multiple websites 3: How you can add your website in cloudflare for free to improve website performance 4: How you can automatically monitor your website for free 5: How you can do free marketing of your website Some of the important features of the script (Website). 1: Multiple Currency System 2: New Vendor Public Profile 3: Separate Digital Product Upload 4: Multi Vendor System 5: Multiple Vendor Packages 6: Product Management & Customer's Choice Options 7: Separate Digital Product Management 8: Portable Vendor Subscription System 9: Product & Vendor Rating 10: Popular Payment Gateways & much more

Download or read book Seniors Guide to Building Ecommerce Websites With Wordpress and Elementor written by Ted Humphrey and published by . This book was released on 2020-08-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking of building an ecommerce website for dropshipping or online business and don't know where to start from? Then keep reading...Online commerce continues to grow and constitutes a remarkable contribution to the profits of a company. However, the creation of an e-commerce site, and the legitimate questions that accompany it, sometimes may be confusing: Pertinent questions such as how to promote my products? How can I ensure online payment in a safe and simple and how can I guarantee maximum visibility for my site?This book will teach you how to create an ecommerce website using WordPress and Elementor, how to build and organize a database to ensure maximum visibility for your products, and how to use simple and completely secure online payment solutions. You will discover how to reference your site effectively, in order to ensure it has significant traffic. This resolutely practical book is primarily intended for VSEs and SMEs.At the end of your reading, you'll be able to create an efficient and lucrative site yourself. Differences between e-commerce and e-business Advantages and disadvantages of creating an e-commerce Steps to create an e-commerce Characteristics of an E-commerce Website The real start of an e-commerce The future of e-commerce Types of E-commerce Websites Choosing a Domain Name and Hosting How to choose the right domain extension? How do I find the right domain name? Important points for choosing a domain name Installing WordPress and Account Setup through Control Panel A Step-by-step Guide on how to Install WordPress and Continue with Building of your Website Installing a New Theme and Plugins On WordPress Install a paid WordPress theme (Pro/Premium version) Configure your WordPress theme Step-by-Step Guide in Installing Plug-ins Where to find WordPress plugins (extensions)? Common Bugs You May experience after installing your website WooCommerce Plug-in Install and configure the ecommerce plugin on your WordPress site Creating the structure of your eCommerce online store Configure your eCommerce store settings The configuration of automatic emails sent to your customers Creating the product pages for your eCommerce site Setting Up eCommerce Payment Methods Add Your First Product Designing E-Commerce Webpages with Elementor and the Design of other Sections Why and when to create custom layouts in WordPress? Getting Started with Elementor Creating a custom layout with Elementor How to Market and Promote your E-Commerce Store And lots more Let us get started by scrolling up to hit the BUY NOW WITH ONE CLICK BUTTON.

Download or read book Beginners Guide to Building E commerce Website with WordPress 2020 Edition written by William S Page and published by Independently Published. This book was released on 2020-07-24 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a well written book with over 185 screenshots. Do you want to learn how to build an e-commerce website? Do you want to learn practical approach on how to build an online store that you can use to sell products or services to people locally and internationally? If your answer is yes, then this book is for you.This is a detailed book by William S. Page who has over 15 years of experience in e-commerce. It is a book you will be happy you purchased at the end. This is written with updated information for the year 2020 on how to build e-commerce website with WordPress and WooCommerce integration.In this book, you will learn: - How to get a domain name for an e-commerce website- Detailed steps in registering your domain name- What to do if you run into problem in setting up your domain- Good domain name registrars with sound customer service- How to install WordPress on your e-commerce site- Step by step guide in installing suitable theme for e-commerce website building- Different types of e-commerce websites and how to build them- How to install and active WooCommerce plugin- How to setup WooCommerce to suite your store location- How to setup payment gateways for e-commerce websites in United States- How setup payment gateways for e-commerce websites in India- Detailed guide in setting up payment gateways for e-commerce websites that target African buyers- How to set up payment gateways for e-commerce websites that target buyers globally- How to add products on your online store- How to building e-commerce site with Elementor page builder- How to create categories for your e-commerce website- Step by step guide in building stunning menu that will attract buyers- Tips on how to promote your e-commerce website- How to engage in online marketing for your e-commerce website promotion- Secrets in getting more buyers from your online storeAll these and many more you will learn from this book. Kindly scroll up and hit Buy with 1-Click or Buy Now, and the book is yours

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Download or read book Effortless E Commerce with PHP and MySQL written by Larry Ullman and published by Pearson Education. This book was released on 2010-10-21 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to: • Think of the customer first, in order to maximize sales • Create a safe server environment and database • Use secure transactions and prevent common vulnerabilities • Incorporate different payment gateways • Design scalable sites that are easy to maintain • Build administrative interfaces • Extend both examples to match the needs of your own sites Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).

Download or read book Designing Professional Websites with Odoo Website Builder written by Sainu Nannat and published by Packt Publishing Ltd. This book was released on 2021-06-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to crafting elegant, intuitive, and customer-friendly websites to deliver a high-quality user experience using the powerful features of the Odoo website builder Key FeaturesUnderstand website creation using the Odoo website builder and learn how to make the most of itExtend your website by configuring the additional tools and functional optionsLearn about manageability and real-time functioning of the website using various operational toolsBook Description The Odoo website builder is an operational tool in the Odoo platform that allows you to design, develop, and manage a website. This book introduces and explains all the features of the Odoo website builder that will help you to be more productive while creating websites. The book starts with an overview of the Odoo website builder, its functionalities, and the tools it offers. Using descriptive illustrations and practical examples, you'll gain detailed insights into the block operations of the Odoo website builder and learn how to work with structure blocks, features blocks, and dynamic content blocks. As you advance, you'll discover how to use the HTML, CSS, or JS editor in Odoo website builder applications for customization. This Odoo book will take you through the different aspects of website building and show you how e-commerce websites can be designed and developed using website builder applications. You'll build a website, manage it, and run a discussion forum in Odoo using the website builder, and apply your knowledge to add a live chat tool that can be incorporated into your website using the Odoo website builder. By the end of this book, you'll have gained a solid understanding of the Odoo website builder and be able to leverage its features to develop your own website. What you will learnFind out how to implement structure blocks while developing a websiteWork with dynamic content blocks and inner content blocks in the Odoo website builderUse an HTML, CSS, or JS editor in the Odoo website builder to customize applicationsCreate and design a blog with the Odoo website builderBuild a fully functional e-commerce website and a discussion forum using the Odoo website builderTrack visitors on the website and understand the live chat tool and its functionalityWho this book is for This book is for Odoo users, functional consultants, techno-functional consultants, web designers, and anyone looking to create impressive websites. Odoo developers will also find the book useful for building their website for the end user. Basic functional knowledge of Odoo is all that you need to get started with this book.

Download or read book E Commerce Website Optimization written by Dan Croxen-John and published by Kogan Page Publishers. This book was released on 2020-12-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.