Download or read book Crash Course in Corporate Communications written by Rachel McAlpine and published by . This book was released on 1999 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how to write quickly, clearly and correctly.

Download or read book Communications Crash Course written by Alixander Laffredo-Dietrich and published by Independently Published. This book was released on 2019-03-31 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enhance your Conversation Confidence with 11 Strategic Conversation Frameworks! Do you find yourself frantically searching for what to say in a conversation? Do you feel trapped in silence in social situations? Do you understand the amazing VALUE of talking to people and want to learn how? With the right strategy and basic know-how of the elements of communication, the issue of "how to talk to people" will be a thing of the past, even if: -You are shy -You are introverted -You get nervous around people and social situations Alixander Dietrich knows a thing or two on learning how to talk to people. From a social hermit to conversational hero, he created strategies that assisted even the most reserved people to realize their communication potential. Imagine having Step-by-step formulas you can use in any conversation! This is not a book filled with canned one-liners or dishonest "tricks". Despite what many people say, such things do not work because conversations can go an infinite number of directions! Instead, this book teaches the foundations of communication and conversation and even provides amazing frameworks to use in numerous scenarios! In other words... This is about understanding what communication is made of and leveraging those elements to improve your execution of it! Now, learning to talk to people does not have to be an excruciating endeavor! The Quickest, Easiest Way to Always Know What to Say! What if, instead of scrambling around your head and agonizing to find the "right" words, you knew how to always have topics, that are relevant to the conversation, to draw from? What if instead of relying on bumbling one-liners that barely work in a handful of situations, you knew how to craft your thoughts on the spot? Being a savvy conversationalist offers the following benefits: -Confidence in conversations and social settings -Deeper relationships with people you've known your entire life or just met -Enhanced chances of success in scenarios that demand conversation skills such as dating, networking, and more! This book will teach you everything you need to be a fabulous communicator! It is NOT a specific look at any one particular type of communication (such as negotion, flirting, persuasion). "Communications Crash Course" IS a baseline in communication that will serve as a powerful foundation for whatever type of communication you engage in. Important areas that will be discussed include: -Elements of Communication -How Nonverbal and Verbal elements tie into each other -The effects of Context -Differences in types of Communication -Eleven Strategic Conversation Frameworks that you can use in any discussion and much more! This book is for YOU, if... You want to leave the frantic search for the "right thing to say" behind you and have knock-out communication skills! You want to fulfill your longing of being able to converse confidently with other people in any social setting You want to express yourself and truly connect with other people! Are you ready to start learning how to enhance your communications and conversation confidence RIGHT NOW? Get started by scrolling up and click the BUY Button

Download or read book Communicate with Mastery written by JD Schramm and published by John Wiley & Sons. This book was released on 2020-01-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your leadership communication Communicating with Mastery provides readers with a rich treasure trove of frameworks and tools for leadership communication as developed and taught over the past decade at Stanford's Graduate School of Business. Designed for the business leader on the go, it provides you quick access to helpful approaches to vexing communication problems leaders face today in speaking and writing to various audiences. Projects often fail not because of the vision, but in the articulation of that vision. With the help of this book, you’ll learn how to ensure you get the results you desire as a leader and communicator including: Speak with conviction and write with impact Tailor your communication to any goal, setting, or audience Scale your leadership through effective coaching Every time you write or speak, you need to make your words count. And this book shows you how.

Download or read book 8 Second PR written by Liz H. Kelly and published by . This book was released on 2019-01-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the average attention span of an adult being 8 seconds, your job as a marketer just got 100 times harder. If you want to amplify your personal or business brand, 8-Second PR is a fun how-to-promote-your-business guide with case study examples of what works and doesn't work. Brands and experts can learn how to develop a Wow Story, increase Word-of-Mouth Marketing through digital marketing, and score hundreds of earned media interviews (print, TV, radio and digital). Based on a unique 360-view as a marketing professional, author and reporter, Liz H Kelly uncovers her proven 8-Second PR Story Energizer Process with tips for how to make powerful connections with fans, reporters and influencers. Each chapter includes eight action items, a PR Superpower, and lessons learned based on client and mega brand examples. Readers can gain 8 PR Superpower skills (Media Hook Superpower, Interview Flight Superpower, Digital PR Superpower) that together can make a brand unstoppable! You'll walk away with roadmap for magnifying your brand, increasing sales and Ultimate Media Success!

Download or read book Printscape written by Daniel G. Wilson and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Telecom Management Crash Course written by P. J. Louis and published by McGraw Hill Professional. This book was released on 2002 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows service providers how to efficiently manage their technology advantages and back-end operations to survive in this challenging economic climate.

Download or read book Personal Branding Crash Course written by IntroBooks and published by IntroBooks. This book was released on 2018-02-21 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand is a name, symbol, design, term and virtually any other characteristic that can be used for identifying a product and distinguishing it from other products. Personal branding can, therefore, be seen as the characteristics of an individual that can be used in distinguishing him from another individual. A brand refers to anything, whatsoever, that associates with any particular product; this can be the symbolism of that brand or the experiences that the end users derived from using or interacting with that product. From the above definition, it can then be deduced that branding refers to the look, utility, and feel of a product, service or a person; not disregarding the importance of collateral, advertising and packaging of that product. Taking it further, the characteristic of a brand can equally be affected by the attitudes of the promoters and the sales representatives; they can also form public opinion about that product, which can determine the progress and acceptability of the said product. A wise company or brand owner will work acidulously to develop an acceptable image for its brand or product meticulously. A goal-oriented company will be guided by all the variables earlier mentioned in a given direction to reach the target audience, attain sales goals and increase the equity of the brand in question. The way the company presents its brand will determine how it will be registered in the minds of the consumers and the general public.

Download or read book The Parent s Crash Course in Career Planning written by Sharon Lynn Jones and published by Lulu.com. This book was released on 2007 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: From freshman orientation through senior year, this book addresses career planning: what parents and students should do. Learn about current career trends, job options, choosing a major and career, and conducting a job search to land a satisfying and rewarding job.

Download or read book Corporate Communication written by Otto Lerbinger and published by John Wiley & Sons. This book was released on 2018-12-06 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.

Download or read book English Fluency I NEP 2020 for the University of Delhi written by Neerja Deswal & Pooja Khanna and published by Vikas Publishing House. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: English Fluency - I is specifically composed keeping in mind the needs of the B.A./B.Com. programme first-year students of GE English based on Undergraduate Curriculum Framework (UGCF) 2022 as per National Education Policy (NEP) 2020. This student-centric book has been designed to offer clarity on concepts and topics which are part of the syllabus. The aim is to sharpen the reading, writing and listening skills through various activities and exercises, thereby building confidence of mastering the language. With minimal textual emphasis and optimal use of practice exercises, an effort has been made to make learning a pleasure for students. In student-friendly language, the book caters to young readers looking for innovative and interactive material in English.

Download or read book Where s My Umbrella a Crash Course in Crisis Management written by Len Biegel and published by ibooks. This book was released on 2014-10-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Regardless of how respected or careful a company is, preparing for the possibility of a crisis is essential in today's business world. WHERE’S MY UMBRELLA offers valuable insights that any business should want to hear and follow." Gary Sheffer Vice President of Communications and Public Affairs. GE “The best way for any executive to manage any issue is to do so with a 360 view and to reach out to experts. There is no doubt that Len is someone to consult for expert advice.” Rick Sasso President MSC Cruises Len, president of the communications counseling firm The Biegel Group brings his deep experience in a wide range of crises and reputation challenges to WHERE’S MY UMBRELLA. From the Tylenol tampering to 9/11 to hurricanes and environmental crimes, Biegel not only chronicles a host of wakeup calls. He tells what they mean. Len makes the case that many crises can be prevented.

Download or read book Corporate Communications written by Lars Thoeger Christensen and published by SAGE. This book was released on 2008-02-28 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes. The authors pose important questions such as: - Where does the central idea of corporate communications come from? - What are the underlying assumptions of most corporate communications practices? - What are the organizational and ethical challenges of attempting truly `corporate′ communication? Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices. Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read′ for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

Download or read book The Complete Idiot s Guide to MBA Basics 3rd Edition written by Tom Gorman and published by Penguin. This book was released on 2011-05-03 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the time to expand your career opportunities-and the knowledge in here can be the key. This third edition compresses the most significant skills and lessons of a two year MBA into one comprehensive guide. With clear, concise information, expert Tom Gorman includes recent developments in management, economics, marketing, leadership, information technology, and communications. Whether the reader is studying to achieve an advanced degree or needs the concrete, practical skills required in the business world, this guide is the most current and comprehensive available. • Practical guide to the most significant issues facing business professionals today. • A suitable study tool for all graduate students as well as those trying to expand their skills and knowledge in their careers.

Download or read book Principles of Corporate Communication written by C. B. M. van Riel and published by Financial Times/Prentice Hall. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective, integrating theory from the public relations tradition, and marketing communications, and focuses on the interdependent relations between corporate strategy, corporate identity and corporate image. This work is intended for use on MBA and Masters-level corporate communications courses, and also for public relations, marketing communications and advertising courses.

Download or read book Telecommunications Crash Course Third Edition written by Steven Shepard and published by McGraw Hill Professional. This book was released on 2014-07-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: COMPLETE COVERAGE OF THE LATEST TELECOMMUNICATIONS TECHNOLOGIES AND TRENDS Fully revised to address the convergence of the telecom, media, and technology (TMT) sectors, the new edition of this cutting-edge guide provides a comprehensive overview of the current telecom landscape. The book focuses on the interdependence of the IT infrastructure, multimedia content, and broadband transport network in today's hyper-connected mobile environment and discusses the importance of storing, delivering, analyzing, tracking, and monetizing content. Emerging telecom technologies are described in detail. This up-to-date resource is essential for TMT professionals, business decision-makers, marketing and sales staff, and students. Telecommunications Crash Course, Third Edition, covers: Standards and regulations Data communications protocols Telephony, VoIP, SS7, SIP, and IP PBX Premises technologies -- LANs, Gigabit Ethernet, WiFi, ZigBee, FireWire, Thunderbolt, and USB Content -- multimedia, video, and TV Fixed access technologies, including DSL, cable, DOCSIS 3.0, CMTS, and DSLAM Wireless access technologies such as CDMA, GSM, HSPA, LTE, Bluetooth, RFID, and satellite solutions Transport technologies -- frame relay, ATM, high-speed IP switching, optical networking, DWDM, channelized optics, and optical switching IP, IPv6, Multiprotocol Label Switching (MPLS), and IP networking IT, telecom, and media convergence Cloud technologies, data centers, analytics, big data, security, Dumb Terminal 2.0, Bring Your Own Device (BYOD), and other emerging topics

Download or read book Crash Course in Creativity written by Brian Clegg and published by Kogan Page Publishers. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use work of improving creativity fast suitable for individuals or as part of a group. Split into 30 units, this Crash Course in Creativity is designed to be manageable in spare time. The free CD-ROM contains additional techniques and exercises, together with interactive Web links.

Download or read book Business Essentials for Strategic Communicators written by M. Ragas and published by Springer. This book was released on 2014-12-17 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals.