Download or read book Cost Problems in Modern Marketing written by Max Kjær-Hansen and published by . This book was released on 1965 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Download or read book Modern Marketing Principles and Practices written by R S N Pillai and published by S. Chand Publishing. This book was released on 2010-12 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Download or read book The Curious Science of Modern Marketing Management written by Dr.M.G.Bhaskar and published by Archers & Elevators Publishing House. This book was released on with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Economic Analysis for Marketing Decisions written by Kristian S. Palda and published by Prentice Hall. This book was released on 1969 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Twenty First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 2006-02-23 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.

Download or read book Marketing Information Guide written by and published by . This book was released on 1961 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Agricultural Surplus and Farmer consumer Problems written by United States. Congress. House. Committee on Agriculture and published by . This book was released on 1957 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Catalogue written by Kansas State Agricultural College and published by . This book was released on 1922 with total page 1712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MODERN MARKETING written by D. CHANDRA BOSE and published by PHI Learning Pvt. Ltd.. This book was released on 2010-01-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, with wide access to information of every kind, and with advancements in technology, new vistas have been opened for marketers. They are often faced with huge challenges and tough competitions to cope with the growing demands of the consumers for quality products. This comprehensive text elucidates contemporary concepts and ideas to help overcome the challenges and obstacles faced by marketers in achieving marketing objectives of an organization. Divided into 23 chapters, the book begins with a brief introduction to the marketing concepts, its history, objectives and various channels. It then goes on to explain the functions of marketing, physical distribution, and pricing strategies for goods and services. The book also shows how a product should be branded and packaged; besides discussing the ways to market a product through proper channels. Dr. Chandra Bose, with his rich and long experience, demonstrates how studying consumer behaviour and consumer preferences can bring about a difference in the sales figures of a product. He devotes a chapter on Marketing Research and Information System, which deals with the emerging trends in the field. The book concludes with detailed discussion on the innovative strategies to market specific products belonging to different sectors such as agriculture, industry and consumer products. Primarily intended as a text for the undergraduate students of Commerce of all universities, this book could prove equally useful for the undergraduate and postgraduate students of management.

Download or read book Summer School Number written by Kansas State College and published by . This book was released on 1920 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book MSMEs AND EMPOWERMENT OF WOMEN ENTREPRENEURS THE EXPERIENCE OF KERALA written by Dr. SHINY V.N and published by Lulu.com. This book was released on 2018-03-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women entrepreneurs play a crucial role in the process of economic development. Over the years, women's share in the labour force is continuously rising. They are the emerging economic force, holding key positions in government as well as in private sectors. They are even managing their own business enterprises.

Download or read book Current Antitrust Problems written by United States. Congress. House. Committee on the Judiciary. Subcommittee No. 5 and published by . This book was released on 1955 with total page 2846 pages. Available in PDF, EPUB and Kindle. Book excerpt: Committee Serial No. 3. Includes following court cases and documents related to charges of monopoly against petroleum companies. a. U.S. v. Standard Oil Co. of New Jersey, Socony-Vacuum Oil Co., Standard Oil Co. of California, Texas Co., Gulf Oil Corp. Answer of Defendant Socony-Vacuum Oil Co. (p. 839-902). b. U.S. v. Standard Oil Co. of New Jersey, Socony-Vacuum Oil Co., Standard Oil Co. of California, Texas Co., Gulf Oil Corp., Sept. 1, 1953, compilation of documents submitted by Socony-Vacuum Oil Co. Includes documents relating to Iraq Petroleum Co. and New East Development Corp. (p. 903-1054); documents related to Arabian American Oil Co., and Trans-Arabian Pipeline Co. (p. 1055-1228); and documents related to Socony's purchase contracts with Anglo-Iranian Oil Co. and Middle East Pipelines, Ltd. (p. 1229-1521). c. Includes text of agreement between Iran and the National Iranian Oil Co. and the Gulf Oil Co., Socony-Vacuum Oil Co., Standard Oil Co. of New Jersey, Standard Oil Co. of California, Texas Co., Anglo-Iranian Oil Co., de Bataafsche Petroleum Maatschappij, and Compagnie Francaise Petroles (p. 1563-1651). Reviews the current administration of antitrust and anti-monopoly laws.

Download or read book Indian Economy for Civil Services by Arora IAS written by Nitin Arora and published by Arora IAS . This book was released on with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction Economics is often regarded as the backbone of a nation's policy-making and development. Its principles and applications impact every aspect of society, from individual choices to global trade policies. For Civil Service Exam aspirants, a thorough understanding of economics is indispensable, as it equips you with the knowledge to analyze and address the pressing issues facing our country and the world. The Importance of Economics in Civil Services Economics forms a crucial part of the Civil Service Exam syllabus, reflecting its importance in governance and administration. As future civil servants, you will be required to make informed decisions that can influence economic growth, social welfare, and overall national development. Hence, a solid grasp of both basic and advanced economic concepts is essential. Basic Concepts We begin with the fundamentals of economics, laying a strong foundation for more advanced topics. Key concepts such as supply and demand, market equilibrium, and the role of prices in an economy are explained in a straightforward manner. You will learn about different types of markets, including perfect competition, monopoly, and oligopoly, and how they function. National Income and Economic Indicators Understanding how to measure an economy’s performance is critical. We cover essential economic indicators like Gross Domestic Product (GDP), Gross National Product (GNP), inflation, and unemployment rates. These indicators provide insights into the health of an economy and are vital for policy-making. Money and Banking The role of money in the economy, the functioning of banks, and the significance of financial markets are explored in detail. You will learn about monetary policy, the workings of the Reserve Bank of India, and how financial institutions influence economic stability and growth. Public Finance This section delves into government revenue and expenditure, focusing on fiscal policy and its implications for the economy. Topics such as taxation, public debt, and budget deficits are discussed to provide an understanding of how governments manage economic resources. International Trade and Finance In an increasingly globalized world, understanding international economics is crucial. We discuss trade theories, balance of payments, exchange rates, and the impact of globalization on national economies. The roles of international organizations like the World Trade Organization (WTO) and the International Monetary Fund (IMF) are also covered. Economic Development and Planning Economic development is a major goal for any government. This part of the book examines the strategies and policies aimed at achieving sustainable development. Issues such as poverty, inequality, and environmental sustainability are addressed, along with the role of planning in economic development. Contemporary Economic Issues The final chapters focus on current economic challenges and trends. Topics like digital economy, climate change, and economic reforms are discussed to provide a contemporary perspective. Understanding these issues is crucial for aspiring civil servants who will be at the forefront of addressing them. Conclusion This book aims to provide a comprehensive yet accessible introduction to economics, tailored specifically for Civil Service Exam aspirants. By bridging basic and advanced topics, it prepares you to tackle the economic questions in the exam with confidence. More importantly, it equips you with the knowledge to contribute effectively to the economic development and welfare of our society. I hope this book serves as a valuable resource in your preparation and inspires you to delve deeper into the fascinating world of economics. Nitin Arora

Download or read book Current Antitrust Problems written by United States. Congress. House. Committee on the Judiciary and published by . This book was released on 1955 with total page 1310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Printers Ink written by and published by . This book was released on 1922 with total page 2666 pages. Available in PDF, EPUB and Kindle. Book excerpt: