Download or read book Cost effective Marketing Strategies for Businesses Employees and Customers written by Catherine Prentice and published by Cambridge Scholars Publishing. This book was released on 2024-07-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is generally an expensive practice of facilitating exchanges of values, goods and services to maximise benefits for the stakeholders. In most cases, the return on marketing investments is minimal or fails to justify the endeavours. This book introduces cost-effective marketing strategies that require minimal organisational resources to achieve organisational benefits including financial outcomes and the wellbeing of employees and customers. These strategies are approached from 1) the human perspective; 2) the product perspective; and 3) the technological perspective, for instance, the use of artificial intelligence. This book begins with addressing employee wellbeing and performance, followed by customer wellbeing and loyalty with non-organisational factors. For employees, this book discusses how employees’ personal traits and volitional activities can shape their wellbeing and performance, and subsequently organisational wellbeing. Subsequently, this book discusses how customers’ mindfulness, self-determination, social motives, and volitional engagement are related to their relationships with business organisations. Moving from customer psychological antecedents, the book discusses how product traits and external forces influence consumer purchases.

Download or read book Advertising Your Small Business written by and published by . This book was released on 1984 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 13 Low Cost Marketing Strategies to Get More Customers written by Rekha Sorout and published by Gullybaba Publishing House Pvt Limited. This book was released on 2022-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the ultimate guide for small businesses and start-ups who want to learn the cost effective marketing ways and get more out of the small budget . This manual enables one to learn about simple marketing strategies to get more customers. This will enable readers of the book to give boost to their brand and establish credibility and trust with their customers. Rekha Sorout is leading Woman Entrepreneur and Marketing Consultant for Small Businesses and Start-ups and is on a mission to help the young women entrepreneur to get start with their new start-ups and create their own identity. She is helping more and more women to grow their potential into performance, growing a profitable business, living a purposeful life, and becoming entrepreneur of influence. She is one of those women who defied gender discrimination and went on to build their own companies.

Download or read book Marketing IT Products and Services written by Jessica Keyes and published by CRC Press. This book was released on 2009-09-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing m

Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.

Download or read book Marketing Analysis of tools and methods written by Muli Benjamin and published by GRIN Verlag. This book was released on 2018-08-23 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Egerton University, language: English, abstract: This project will analyze existing marketing strategies at Walmart local retail and make recommendations for improvement. I will commence the project by describing the marketing tools and methods used by the target company to segment their products before analyzing the effectiveness of the marketing mix for the target company. This will be followed by an evaluation of how the company’s in-store and local marketing meet the needs of its customers. I will then identify the role social responsibility plays in the company’s marketing efforts. Eventually, I will propose specific improvements to the target company’s overall marketing efforts. Every successful business requires effective marketing strategy. The strategy should reflect target markets, segments, and customers. The main objective of marketing strategy is “to identify specific customer needs, then design a marketing program that can satisfy those needs”. In order to accomplish this in an effective manner, a business needs to have sufficient knowledge about its existing and potential customers.

Download or read book The Marketer s Handbook written by Laurie Young and published by John Wiley & Sons. This book was released on 2011-04-22 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society

Download or read book Startup Guides A Guide to Building and Growing Your Own Business written by Aman Singh and published by Aman Singh . This book was released on with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to startup success with "Startups: Innovation, Growth, and Navigating Challenges." This comprehensive e-book offers entrepreneurs, founders, and business enthusiasts the ultimate guide to navigating the dynamic world of startups. Discover proven strategies for innovation, scaling, funding, and overcoming common challenges in the entrepreneurial journey. Learn from real-world case studies, success stories, and expert insights that will empower you to turn your startup dreams into reality. Why Buy This Book? Comprehensive Startup Guidance: Whether you're at the ideation stage or scaling your business, this book covers all aspects of the startup lifecycle, providing you with a roadmap for success. Practical Tips and Techniques: Gain access to actionable advice, from managing stress and burnout to building a scalable business model. This ebook offers practical solutions for real-world startup challenges. Learn from Success Stories: Explore case studies and success stories from successful startups, giving you a firsthand look at what it takes to build a thriving business. Avoid Common Pitfalls: Understand the common mistakes that lead to startup failure and learn how to avoid them. This book equips you with the knowledge to navigate obstacles and stay on the path to success. Expert Insights and Advice: Benefit from the wisdom and experience of successful startup founders and industry experts. Their insights will inspire you and help you make informed decisions. Flexible and Adaptable Strategies: The book's strategies are flexible, allowing you to adapt them to your unique startup journey, industry, and business goals. Keywords: #Startups #entrepreneurship #businessgrowth #startupchallenges #innovation #funding #stressmanagement #startupsuccess #scaling #startup guide With "Startups: Innovation, Growth, and Navigating Challenges," you'll have the tools and insights needed to overcome obstacles and build a successful startup. Purchase this ebook today to embark on a journey of innovation, growth, and endless possibilities. Your entrepreneurial adventure awaits!

Download or read book Customer Care A New Business Discipline written by Atton Institute and published by CreateSpace. This book was released on 2018-04-26 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer service is one of the most important aspects of running a business. This book from the Atton Institute has the answers to a number of relevant questions such as “What should and should not be done when working with clients,” “How to correctly react to changes and innovations,” “How to improve the level of customer service & satisfaction,” etc. The main objective of this book is to help you to organize your work in such a way that you are able to get maximum benefit when working with your clients. After all, if you don’t think of customer satisfaction, you won’t be able to stay at the market for long. The book will be of interest first of all to those who work with customers, as well as for managers and owners of the companies. It will also be useful to marketers, brand managers and all those professionals who want to improve the efficiency of their work with clients.

Download or read book Google Marketing Analysis written by Richardson Steve and published by GRIN Verlag. This book was released on 2013-05-07 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Massachusetts Boston, language: English, abstract: 1.0 Executive Summary New and creative modes of thinking are outlined by the structure of the systems of business and marketing performed by Google. Google basic product is their engine used for searching and the generation of results that are relevant is of utmost attraction. The most fundamental thing is that Google involves their users in the search lists. Thus, the results are not only the works of Google but also those of their users. The acting and thinking system of Google Company provides a lot of distributed materials to the users offering ideas on businesses and even entrepreneurship. Majority of people prefer using Google instead of developing their own search sites. Google offers a range of options from offering maps, videos from you tube, and even ways of increasing budgets all offered freely. This way, Google is able to help much business whether small or big. 1.1 Introduction There are great lamentations worldwide that Google has become a monopoly and many institutions and companies have come up with goals that are common relating to the regulation of this giant in the internet. Google being the leading company in the internet world that receives millions of visitors every few minutes, it has to put in place certain workable marketing strategies. According to this report the marketing strategies that I will explain are the ones being applied by Google in their efforts to keep their visitors coming back and also getting new visitors. In the recent years Google and other internet companies have made a few strategic choices which have included the adoption of different marketing strategy and also advertising of its products. Through this report we also realize that the rise of Google is linked to adoption of certain perspectives over the other balanced scorecard perspectives due to the fact that it is through these perspectives that his company has been able to be adopted and grown in all the departments that is in the customer care department, internal operations department, human resource department and finance department. These measures are all about putting the people in the front or giving them priority. In doing these Google was able to make great strides in improving its profits through increase in revenue. They were also able to improve the quality and output of their products due to the improved, motivation of the workers and employees. (Gumbus, 2003)

Download or read book Fool Proof Marketing written by Robert W. Bly and published by John Wiley & Sons. This book was released on 2003-04-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.

Download or read book Guerrilla Marketing for Social Media 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2015-06-22 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover New Entrepreneurial Marketing Strategies for Supercharging Profits and Sustaining Competitive Advantage! This practical guide shows how to use modern entrepreneurial marketing techniques to differentiate your company in the eyes of customers to achieve sustainable profitability. The authors focus on innovative strategies and tactics, pioneered by some of today’s most successful and disruptive companies, including Google, Quidsi (diapers.com), Apple, Victoria’s Secret, Anki, Pebble, Metricstream, and Warby Parker. These high-impact methods will help entrepreneurs achieve immediate, bottom-line results through more effective marketing. Based on The Wharton School of the University of Pennsylvania’s pioneering Entrepreneurial Marketing course, this edition is fully updated to reflect what works in the marketplace today. Guided by the authors’ collaboration with dozens of high-growth companies, it offers new insights into which marketing programs and distribution channels are likely to succeed, and how to leverage them in your unique business environment—even with limited resources. The authors begin by helping you refine your competitive positioning by clarifying “What am I selling to whom?” and “Why do they care?” Next, they guide you through the fundamentals of demand generation via public relations, social media, viral marketing, advertising, distribution, and marketing-enabled sales. Finally, they provide you with valuable tips on how to secure the right human capital resources to build the team you need to succeed. Each of these core concepts is illustrated with real-world anecdotes that provide fresh insights into traditional marketing concepts. Pragmatic from start to finish, Marketing That Works, Second Edition, is for marketers who care about both long-term strategies and short-term results. • Leverage cutting-edge, entrepreneurial techniques to get your positioning and pricing right • Generate, screen, and develop great new marketing ideas to reach your target audience • Lead your customers to your offering—and motivate them to buy • Cultivate the right people and resources for outstanding execution This guide offers high-value, low-cost marketing solutions that leverage today’s newest trends, tactics, channels, and technologies. It highlights companies that are redefining marketing and illuminates powerful new ways to secure resources, test and execute plans, and build brands. The authors present practices for getting close to customers, reinforcing positioning, and developing marketing programs. Wherever you compete, this guide will help you grow your sales and profits, and drive more value from every dollar you spend on marketing. For more information about Marketing That Works, visit www.marketingthatworksbook.com.

Download or read book Instant Marketing for Almost Free written by Susan Benjamin and published by Sourcebooks, Inc.. This book was released on 2007 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1,000 marketing tactics small businesses can actually use and afford.

Download or read book Marketing Plan Templates for Enhancing Profits written by Elizabeth Rush Kruger and published by Business Expert Press. This book was released on 2015-11-10 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic decisions in the marketing plan for a business. The first part uses the SWOT Analysis to assess its strengths and weaknesses and identify possible opportunities and threats. The SWOT Analysis clarifies the mission, target market, specialty, and suppliers of the business. The questions at the end of these four chapters guide business leaders to focus on quality, describe key customers, compete on strength, and delegate weaknesses. The next part positions the business relative to its competitors with marketing mix decisions. Business leaders specify its products and services, and how to distribute, promote, and price them. These four chapters close with questions that lead the business to offer treasures, deliver delight, trumpet empathy, and price as valued. The final part motivates them to implement their decisions. The closÂing questions motivate business leaders to target key prospects, reward the best, concentrate resources, and jump into action. These twelve decisions transform a marketing plan and build the business. Her unique scientific system coaches business leaders to use the 80/20 rule to magnify their profits.

Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-04-03 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.

Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2014-11-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.