Download or read book CORPORATE Communication and Impression Management written by Reggy Hooghiemstra and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Social Networking and Impression Management written by Carolyn Cunningham and published by Rowman & Littlefield. This book was released on 2013 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportunities to ask questions such as who am I; what matters to me; and, how do I want others to perceive me? Original research studies in this collection utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs including authenticity, professional uses of SNSs, LGBTQ identities, and psychological and cultural impacts. Together, the contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods to further the conversation on impression management and SNSs, making this text essential for both students and scholars of social media.
Download or read book Impression Management in the Workplace written by Andrew J. DuBrin and published by Routledge. This book was released on 2010-10-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wanting to create a favorable impression with others is a basic part of human nature in both work and personal life. In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to practical application. He highlights not only impressions that individuals make, but those made by entire organizations. Self-tests and questionnaires allow readers to pinpoint how they currently employ impression management techniques in their work lives. Each chapter includes a section on "Guidelines for Application and Skill Development" that provides real-world advice based on the theories and research outlined in the chapter. With this book, students will glean the best methods for creating positive, career-building impressions in current and future positions.
Download or read book Corporate Communication written by Joep Cornelissen and published by SAGE. This book was released on 2011-03-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Download or read book Impression Management written by Barry R. Schlenker and published by Krieger Publishing Company. This book was released on 1980-01-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Reputation Image and Impression Management written by D. B. Bromley and published by . This book was released on 1993-06-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses a social psychological approach to comprehensively deal with reputation in a multidisciplinary way. Examines personal reputations, corporate and brand images along with other kinds of reputational entity. Explores how and why reputation is such a pervasive feature of social life affecting self-esteem, status, personal freedom, social identity and order.
Download or read book Impression Management in the Workplace written by Andrew J. DuBrin and published by Routledge. This book was released on 2010-10-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Andrew J. DuBrin skillfully provides a guide to the effective use of impression management based on scholarly research and theory, with particular attention to practical application.
Download or read book Managing Corporate Communication written by Rossella Gambetti and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Download or read book The Power of Impression Management written by Donald W. Slowik and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Corporate Communication written by Klement Podnar and published by Routledge. This book was released on 2014-11-13 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways communication can add value to an organization. Step by step, this text introduces the main concepts of the field, including discipline and function frameworks, corporate identity, corporate and employer branding, corporate social responsibility, stakeholder management, storytelling, corporate associations, identification, commitment and acceptability. In order to help reinforce key learning points, grasp the essential facts and digest and retain information, the text offers a comprehensive pedagogy, including: chapter summaries; a list of key words and concepts; case studies and questions at the end of each chapter. Principles are illustrated through a wealth of real life examples, drawn from a variety of big, small, global and local companies such as BMW Group, Hidria, Lego, Mercator, Krka, Barilla, Domino's Pizza, Gorenje, Si Mobil, BP, Harley-Davidson and Coca-Cola. This exciting new textbook is essential reading for all professional corporate marketing and communication executives, as well as undergraduate and postgraduate students of marketing and public relations, not to mention managers who need a complete and accurate view of this increasingly important subject.
Download or read book Corporate Communication written by Sandra Oliver and published by Kogan Page Publishers. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Oliver presents an academic commentary and literature review on theoretical concepts of integrated corporate communication, stressing the importance of two way communication and of developing a better understanding of the priorities of others.
Download or read book Impression Management in Organizations written by Paul Rosenfeld and published by . This book was released on 1995 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is the process whereby people in organizations seek to control the image other people have of them - impression management. The combination of illustrations, case studies and practical advice involve and challenge the reader.
Download or read book Impression Management Theory and Social Psychological Research written by James T. Tedeschi and published by Academic Press. This book was released on 2013-09-24 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Impression Management Theory and Social Psychological Research gathers together the various strands of thinking and research on impression management. This book does not easily lend itself to a singular organization. Not only do the authors deal with very different topics, they sometimes disagree with one another on assumptions and interpretations. Nevertheless, there are chapters that tend to group together. The book can be organized into six parts. Part I, General Theory, consists of chapters that deal primarily with issues related to the reasons for, and specific tactics of, impression management. Part II, Impression Management and Laboratory Research, includes two chapters that make a major contribution to the social psychology of the experiment. Part III, Attitudes as Tactics of Self-Presentation, centers around the concept of attitudes. The chapters in Part IV, Self-Presentation and Harm-Doing, are organized around the theme of harm-doing. Part V, Bargaining, Distributive Justice, and Impression Management, focuses on the distribution of rewards in groups. Part VI, Individual Differences and Impression Management, is concerned with individual differences such as mental illness, social anxiety, and shyness.
Download or read book Fundamentals of Corporate Communications written by Richard Dolphin and published by Routledge. This book was released on 2009-11-03 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Corporate Communications gives professionals and students in marketing a comprehensive and incisive overview of what modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide ranging research in major corporations to produce an authoritative account of best practice - backed by numerous cases and examples. The book demonstrates how corporate communications affects today's marketing mix and explains how it can support wider marketing objectives. The key elements are covered in depth: * Who are the key audiences in the present business climate * The role of Corporate Image and Identity in the communications process * How communications informs and affects corporate strategy development * What are the tools of modern communications- from lobbying to brand building * Using communications in a crisis * Who should be communicator and why The book is both highly practical, it is grounded in real business issues, and rigorous in covering the concepts accessibly. It will be an essential text and reference for practitioners and students of marketing.
Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.
Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities
