Download or read book The Idea Writers written by T. Iezzi and published by Springer. This book was released on 2016-09-27 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2020-04-07 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Download or read book Accidental Genius written by Mark Levy and published by Berrett-Koehler Publishers. This book was released on 2010-08-09 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills, while also generating content. This is The Artist's Way for business people and social media people. Accidental Genius uses a similar methodology of freewriting to create business plan, find solutions, and generate new content. Over 10,000 of the original edition sold.
Download or read book The Copywriter s Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Download or read book Words that Sell written by Richard Bayan and published by McGraw-Hill Companies. This book was released on 1987 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.
Download or read book Jerusalem s Daughter written by Jenna Van Mourik and published by Nowgo Publishing. This book was released on 2021-03-14 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: EXPERIENCE THE PASSION WEEK Having grown up in the impoverished lower city of Jerusalem, Shamira is no stranger to injustice at the hands of the Pharisees and Sadducees. Her family is shunned by many in the Jewish community who believe that their misfortune in life is the result of a secret sin. Rumors are spreading of a nearby healer with incredible abilities; if the stories are true, then the Messiah may be near, and Shamira will stop at nothing in the pursuit of a miracle. Asa spends every day at the temple under the tutelage of his strict father, an elite Levite priest who enforces the laws without mercy. Between the growing demands of the Roman government and the threats of the Zealots, tensions are high. When Shamira, the girl who stole his heart years ago, asks him to help her find the healer called Jesus, he must choose to either follow in his father's footsteps or forge his own path. Shamira knows that both her life and the lives of her loved ones could be changed forever, but only if she can find a way to speak to the man called Jesus of Nazareth before it's too late.
Download or read book The Little Book of Gratitude written by Dr Robert A Emmons PhD and published by Hachette UK. This book was released on 2024-08-15 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gratitude is, first and foremost, a way of seeing that alters our gaze. Gratitude is the simple, scientifically proven way to increase happiness and encourage greater joy, love, peace, and optimism into our lives. It's not just good medicine though, a nice sentiment, a warm fuzzy feeling, or a strategy or tactic for being happier or healthier. It is also the truest approach to life. We did not create or fashion ourselves, and we did not get to where we are in life by ourselves. Living gratefully begins with affirming the good and recognizing its sources. It is the understanding that life owes you nothing and all the good you have is a gift, accompanied by an awareness that nothing can be taken for granted. Featuring beautiful illustrations and simple exercises, this is the perfect little book to help you: - Practice gratitude - Improve your health and wellbeing - Enhance your relationships - Encourage healthy sleep - Heighten feelings of connectedness
Download or read book Self Care written by Insight Editions and published by Mandala Publishing. This book was released on 2019-01-08 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivate mindfulness and encourage wellness amid your busy lifestyle with this guided self-care journal! Commit to your self-care routine with intention and dedication. Filled with guided prompts and simple activity logs for day and night, this 90-day journal helps you develop a habit of regular self-care to carry throughout your life. It’s easy to be distracted by the busy day-to-day and forget to focus on the present and what’s most important. This reflection journal provides a place to record your thoughts and activities and consider how they affect your emotional and physical health—helping you develop positive thinking and self-compassion, overcome challenging and stressful experiences and negative emotions, and improve your overall well-being. The perfect anxiety relief or inspirational gift for women and men, this wellness journal creates a diary of positive thoughts and helpful self-care routines to be a source of inspiration any time. Additional details: Ideal 5.75” x 8.25” size and durable flexibound format offer plenty of writing space while being small enough to travel easily Easy to write on archival paper takes pen and pencil nicely with 184 lined, acid-free pages Deluxe design with vegan leather cover, foil accents, removable cover band, and helpful ribbon marker make for a lasting keepsake Delicate, beautiful illustrations encourage a calming mindset and lovely backdrop for deep reflection Habit trackers for sleep, mood, food, exercise, and more help you monitor and understand important lifestyle patterns affecting your well-being Journal simply with guided prompts and lists that make it easy to check in with yourself morning and night, relieve stress, and promote gratitude Build your collection: Self-Care is part of Insight Editions’ successful line of Inner World guided journals, including Gratitude, Mindfulness, Meditation, Calm, Recharge, Connection, and more
Download or read book Summer of the Mariposas written by Guadalupe Garcia McCall and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an adventure reminiscent of Homer's Odyssey, fifteen-year-old Odilia and her four younger sisters embark on a journey to return a dead man to his family in Mexico, aided by La Llorona, but impeded by a witch, a warlock, chupacabras, and more.
Download or read book Everyone Loves You When You re Dead written by Neil Strauss and published by Harper Collins. This book was released on 2012-05-01 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil Strauss can uncover the naked truth like nobody else. With his groundbreaking book The Game, Strauss penetrated the secret society of pickup artists. Now, in Everyone Loves You When You're Dead, the Rolling Stone journalist collects the greatest moments from the most insane music interviews of all time. Join Neil Strauss, "The Mike Tyson of interviewers," (Dave Pirner, Soul Asylum), as he Makes Lady Gaga cry, tries to keep Mötley Crüe out of jail & is asked to smoke Kurt Cobain's ashes by Courtney Love Shoots guns with Ludacris, takes a ride with Neil Young & goes to church with Tom Cruise and his mother Spends the night with Trent Reznor, reads the mind of Britney Spears & finds religion with Stephen Colbert Gets picked on by Led Zeppelin, threatened by the mafia & serenaded by Leonard Cohen Picks up psychic clues with the CIA, diapers with Snoop Dog & prison survival tips from Rick James Goes drinking with Bruce Springsteen, dining with Gwen Stefani & hot tubbing with Marilyn Manson Talks glam with David Bowie, drugs with Madonna, death with Johnny Cash & sex with Chuck Berry Gets molested by the Strokes, in trouble with Prince & in bed with . . . you'll find out who inside. Enjoy many, many more awkward moments and accidental adventures with the world's number one stars in Everyone Love You When You're Dead.
Download or read book Self Publish Succeed written by Julie Broad and published by . This book was released on 2021-02-23 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can write a book-anyone can. But if you want to write a book that people will want or even need to read, it's not as simple as sitting down to write. In fact, that's one of the biggest mistakes unsuccessful authors make. Writing a book can be one of the smartest moves for your business success. But you need more than writing skills to create an impressive book that readers will love. You also need a plan to market, sell, and leverage your book into a new level of leadership within your industry to reach your professional goals. In Self-Publish & Succeed, trusted best-selling author and entrepreneur Julie Broad shows you that writing a successful nonfiction book starts long before you write your first chapter. To write a book that boosts your brand, generates a profit, and makes you an influencer in your industry, you need the #noboringbooks way. You're about to discover: -The reason why you're not finishing your book-and how to overcome it. -Why most books are boring, and how to keep yours from being one of them. -Which editors you need to perfect your story and where to find them. -The one simple page that could generate thousands of sales. -Seven places to sell your book (and only one starts with "A!"). Nonfiction doesn't mean no fun. Write a money-making book that delivers meaningful impact. Self-Publish & Succeed is your step-by-step guide to writing, publishing, and marketing a book that will get attention, explode your career, and change people's lives-including yours.
Download or read book Bookseller and the Stationery Trades Journal written by and published by . This book was released on 1957 with total page 1180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Toronto Board of Trade Journal written by and published by . This book was released on 1922 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book You Are a Writer So Start Acting Like One written by Jeff Goins and published by . This book was released on 2014-09-02 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Becoming a writer begins with a simple but important belief: You are a writer; you just need to write. In "You Are a Writer," Jeff Goins shares his own story of self-doubt and what it took for him to become a professional writer. He gives you practical steps to improve your writing, get published in magazines, and build a platform that puts you in charge. This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. Here's what else you will learn: -How to transition from wanting to be a writer to actually being one -What "good" writing is (and isn't) -How to stop waiting to be picked and finally choose yourself -What it takes to build a platform -Why authors need to brand themselves (and how to do it) -Tips for freelancing, guest blogging, and getting published in magazines -Different ways to network with other writers, artists, and influencers -The importance of blogging and social media and how to use it well to find more readers and fans of your writing "You Are a Writer" will help you fall back in love with writing and build an audience who shares your love. It's about living the dream of a life dedicated to words. AND IT ALL BEGINS WITH YOU. Table of Contents Introduction Part 1: Writing You ARE a Writer: Claiming the Title Writers Write The Myth of Good It Gets Tough Part 2: Getting Read Three Tools Every Writer Needs You Need a Platform Your Brand is You Channels of Connection Part 3: Taking Action Getting Started Before Your First Book When the Pitching Ends What Next?
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1957 with total page 1472 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
Download or read book Princeton Alumni Weekly written by and published by princeton alumni weekly. This book was released on 1962 with total page 1076 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tide written by and published by . This book was released on 1937 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:
