Download or read book The Boron Letters written by Gary Halbert and published by . This book was released on 2013-06-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles

Download or read book An Acquired Taste written by Kelly Cain and published by Tule Publishing Group, LLC. This book was released on 2021-06-08 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: May the best chef win... After four years at the country's top culinary school and several years as head chef in her mother's restaurant, Rowan Townsend has built a notable reputation. Her farm-to-table collard greens have long been bringing everyone to the yard, but limits on the restaurant's size have led to long waits. Looking to expand the restaurant, she enters a televised chef competition. The problem? Her infuriatingly-talented nemesis from culinary school also enters. To the culinary world, Knox Everheart is restaurant royalty. As much as Rowan wants to deny it, he's a gifted chef. Rowan knows her arrogant arch-nemesis is confident he'll win-he's certainly given her a run for her money more times than she'd like to admit. But this time, she's ready to show him who's boss. Their rivalry soon sparks fireworks in the kitchen and, as the competition heats up, so does Rowan's attraction to Knox. And somewhere between pasta and gumbo, they both need to decide what's worth fighting for.

Download or read book The Close Up written by Sarah Smith and published by Carina Press. This book was released on 2022-04-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A new work assignment goes delightfully off script in this friends-to-lovers rom-com from Sarah Smith, author of Faker and Simmer Down Simon Rutler is the perfect man. Handsome, kind and smart—Simon is amazing. Naomi Ellorza-Hays might be fresh out of a bad relationship and determined to stay single, but Simon is testing her newfound relationship ban. Good thing they’re working together. Simon may be perfect, but he’s also off-limits. There’s just one small—well, big—problem. Simon works as a relationship therapist, specializing in helping men better support their partners. But Naomi can’t stop thinking about how she was first introduced to Simon…as the camguy she watched in college. Filming him for her new docuseries suddenly takes on a whole new meaning. Their relationship is…complicated. Determined to stay professional, Naomi refuses to give in to their sizzling chemistry—until she does, and even then, it’s strictly no strings attached. Until it’s not. And Naomi realizes that maybe things between her and Simon aren’t so complicated after all. I Heart SF Book 1: The Close-Up

Download or read book Higher Status written by Jason Capital and published by . This book was released on 2017-04-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: When he was twenty-three, Jason Capital woke up one morning with only twenty-three dollars to his name, feeling stuck and overwhelmed. He realized that he wasn't going to win the game of life based on what he learned at school and from his parents. But Capital turned it around in less than a year by applying High Status techniques. He's now the World's #1 Success Trainer, and with the guidance he provides in this invaluable volume, you too can harness this cutting-edge technology, take control of your own destiny, and become a person of power, influence, and remarkable achievement.

Download or read book Getting Results the Agile Way written by J. D. Meier and published by Innovation Playhouse LLC. This book was released on 2010 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the Agile Results system, a systematic way to achieve both short- and long-term results that can be applied to all aspects of life.

Download or read book The New Rules of Work written by Alexandra Cavoulacos and published by . This book was released on 2017 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this definitive guide to the ever-changing modern workplace, Kathryn Minshew and Alexandra Cavoulacos, the co-founders of popular career website TheMuse.com, show how to play the game by the New Rules. The Muse is known for sharp, relevant, and get-to-the-point advice on how to figure out exactly what your values and your skills are and how they best play out in the marketplace. Now Kathryn and Alex have gathered all of that advice and more in The New Rules of Work. Through quick exercises and structured tips, the authors will guide you as you sort through your countless options; communicate who you are and why you are valuable; and stand out from the crowd. The New Rules of Work shows how to choose a perfect career path, land the best job, and wake up feeling excited to go to work every day-- whether you are starting out in your career, looking to move ahead, navigating a mid-career shift, or anywhere in between"--

Download or read book Gamestorming written by Dave Gray and published by "O'Reilly Media, Inc.". This book was released on 2010-07-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great things don't happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming. Overcome conflict and increase engagement with team-oriented games Improve collaboration and communication in cross-disciplinary teams with visual-thinking techniques Improve understanding by role-playing customer and user experiences Generate better ideas and more of them, faster than ever before Shorten meetings and make them more productive Simulate and explore complex systems, interactions, and dynamics Identify a problem's root cause, and find the paths that point toward a solution

Download or read book High Growth Handbook written by Elad Gil and published by Stripe Press. This book was released on 2018-07-17 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Download or read book The Will To Win written by Robert Herjavec and published by Harper Collins. This book was released on 2013-04-23 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his bestselling business book Driven, Robert Herjavec, the co-star of CTV’s Shark Tank and former co-star of CBC’s Dragons’ Den, urged his readers to embrace risk, take control of their lives and stay true to their visions. Now, Herjavec pushes his readers even further toward greatness. Known for his honesty, integrity and powers of persuasion, Herjavec never fails to reach for the highest rung on the ladder. In The Will to Win, he shares some of his own secrets for greatness, whether it’s knowing when to be aggressive (and when not to be), when to talk and when to listen, or when and how to ask the right questions. And he reminds us that we all have the same 24 hours a day in which to maximize our future—it’s how we spend those hours that counts. Whether you are seeking to build the next big communications technology company, become the most respected teacher in your education system or make a lasting impact as an artist in your field, the most important decision you can make, according to Herjavec, is to reject mediocrity. Drawing on anecdotes from his own life and from the lives of celebrity friends such as Oprah, Georges St-Pierre and Celine Dion, he delivers valuable lessons that will guide readers to greater happiness and success.

Download or read book Epic Fail written by Claire LaZebnik and published by Harper Collins. This book was released on 2011-08-02 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pride and Prejudice goes Hollywood in this winning romantic comedy inspired by Jane Austen’s classic. In her teen fiction debut, the author of Knitting Under the Influence goes back to high school for a tale of sisters, misinformation, and star-crossed love. Will Elise’s love life be an epic win or an epic fail? At Coral Tree Prep in Los Angeles, who your parents are can make or break you. Case in point: As the son of Hollywood royalty, Derek Edwards is pretty much prince of the school—not that he deigns to acknowledge many of his loyal subjects. As the daughter of the new principal, Elise Benton isn’t exactly on everyone’s must-sit-next-to-at-lunch list. When Elise’s beautiful sister catches the eye of the prince’s best friend, Elise gets to spend a lot of time with Derek, making her the envy of every girl on campus. Except she refuses to fall for any of his rare smiles and instead warms up to his enemy, the surprisingly charming social outcast Webster Grant. But in this hilarious tale of fitting in and flirting, not all snubs are undeserved, not all celebrity brats are bratty, and pride and prejudice can get in the way of true love for only so long.

Download or read book Extinction Point written by Paul Antony Jones and published by Extinction Point. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: First comes the red rain: a strange, scarlet downpour from a cloudless sky that spreads across cities, nations, and the entire globe. In a matter of panicked hours, every living thing on earth succumbs to swift, bloody death. With only wits, weapons, and a bicycle, Emily must undertake a grueling journey across a country that's turning increasingly alien. For though she fears she's been left to inherit the earth, the truth is far more terrifying than a lifetime of solitude.

Download or read book Wait written by Frank Partnoy and published by PublicAffairs. This book was released on 2012-06-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do these scenarios have in common: a professional tennis player returning a serve, a woman evaluating a first date across the table, a naval officer assessing a threat to his ship, and a comedian about to reveal a punch line? In this counterintuitive and insightful work, author Frank Partnoy weaves together findings from hundreds of scientific studies and interviews with wide-ranging experts to craft a picture of effective decision-making that runs counter to our brutally fast-paced world. Even as technology exerts new pressures to speed up our lives, it turns out that the choices we make -- unconsciously and consciously, in time frames varying from milliseconds to years -- benefit profoundly from delay. As this winning and provocative book reveals, taking control of time and slowing down our responses yields better results in almost every arena of life -- even when time seems to be of the essence. The procrastinator in all of us will delight in Partnoy's accounts of celebrity "delay specialists," from Warren Buffett to Chris Evert to Steve Kroft, underscoring the myriad ways in which delaying our reactions to everyday choices -- large and small -- can improve the quality of our lives.

Download or read book The Authentic Swing written by Steven Pressfield and published by Black Irish Entertainment LLC. This book was released on 2013-09-24 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Story Behind THE LEGEND OF BAGGER VANCE If you've read his books THE WAR OF ART and TURNING PRO, you know that for thirty years Steven Pressfield (GATES OF FIRE, THE AFGHAN CAMPAIGN etc.) wrote spec novel after spec novel before any publisher took him seriously. How did he finally break through? Ignoring just about every rule of commercial book publishing, Pressfield's "first" novel not only became a major bestseller (over 250,000 copies sold), it was adapted into a feature film directed by Robert Redford and starring Matt Damon, Will Smith, and Charlize Theron. Where did he get the idea? What magical something did THE LEGEND OF BAGGER VANCE have that his previous manuscripts lacked? Why did Pressfield decide to write a novel when he already had a well established screenwriting career? How does writing a publishable novel really work? Taking a page from John Steinbeck's classic JOURNAL OF A NOVEL, Steven Pressfield offers answers for these and scores of other practical writing questions in THE AUTHENTIC SWING.

Download or read book Don t Just Sit There DO NOTHING written by Jessie Asya Kanzer and published by Red Wheel/Weiser. This book was released on 2022 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Here are forty-seven inspirational pieces that are smart, hip, accessible, and rich with insight; forty-seven bite-sized stories of struggle, triumph, and contemplation based on sharp observations and anecdotes from the author's life. Each chapter begins with a verse from the Tao, followed by anecdotes and observations that give the teachings of Lao Tzu's applicability to contemporary life. Each chapter concludes with a section that offers an actionable step to bring the reader a sense of grounding and fluidity."--

Download or read book Coyote Moon Trailer Haven written by Robert Matte and published by . This book was released on 2019-06-30 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Somewhere in the Southwest sits Coyote Moon Trailer Haven. A place for both wanderers and those rooted to the earth. It contains the hopes, dreams and disappointments of those who make up the American story. Visit with them. Share a few words.

Download or read book Beloved Brands written by Graham Robertson and published by Createspace Independent Publishing Platform. This book was released on 2018-01-06 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.

Download or read book Couldn t Keep It to Myself written by Wally Lamb and published by Harper Collins. This book was released on 2004-02-03 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a stunning work of insight and hope, New York Times bestselling author Wally Lamb once again reveals his unmatched talent for finding humanity in the lost and lonely and celebrates the transforming power of the written word. For several years, Lamb has taught writing to a group of women prisoners at York Correctional Institution in Connecticut. In this unforgettable collection, the women of York describe in their own words how they were imprisoned by abuse, rejection, and their own self-destructive impulses long before they entered the criminal justice system. Yet these are powerful stories of hope and healing, told by writers who have left victimhood behind. In his moving introduction, Lamb describes the incredible journey of expression and self-awareness the women took through their writing and shares how they challenged him as a teacher and as a fellow author. Couldn't Keep It to Myself is a true testament to the process of finding oneself and working toward a better day.