Download or read book Conversations with influencers written by Elma Smit and published by Penguin Random House South Africa. This book was released on 2020-08-25 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life has never been better for those who know how to make the most of their interests and their smartphone. Or has it? How do you turn your social media presence into cash, not just free stuff? Once you get selected for paid campaigns, how do you secure repeat business? And, will TikTok still be around in a few years? In Conversations with Influencers, leading, verified influencers, as well as advertising strategists, reveal the secrets, tips, tricks and pitfalls of surfing the waves of the influencer industry. In 2019, interviewer and author Elma Smit was handpicked by two global sporting governing bodies as the face of their World Cup digital content campaigns. As a reporter, she certainly scaled up; yet, she continued to generate more revenue from influencer work. That’s when she decided to speak to others and write about lessons learnt. Because, as marketing guru Seth Godin says, “ideas shared, go up in value”. Interviewees generously share how they’ve handled everything from a very public divorce to becoming a YouTube sensation before graduating from high school, how to bridge the jump from Instagram to TikTok and turn once-off campaigns into monthly retainers.

Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.

Download or read book Influencer The New Science of Leading Change Second Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2013-05-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: CHANGE YOUR COMPANY. CHANGE THE LIVES OF OTHERS. CHANGE THE WORLD. An INFLUENCER leads change. An INFLUENCER replaces bad behaviors with powerful new skills. An INFLUENCER makes things happen. This is what it takes to be an INFLUENCER. Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We learn to cope rather than learning to influence. From the bestselling authors who taught the world how to have Crucial Conversations comes the new edition of Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process--including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to: Identify high-leverage behaviors that lead to rapid and profound change Apply strategies for changing both thoughts and actions Marshal six sources of influence to make change inevitable Influencer takes you on a fascinating journey from San Francisco to Thailand to South Africa, where you'll see how seemingly "insignificant" people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover breakthrough ways of changing the key behaviors that lead to greater safety, productivity, quality, and customer service. No matter who you are or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better--and even save lives. The sky is the limit . . . for an Influencer. PRAISE FOR INFLUENCER: "AN INSTANT CLASSIC! Whether you're leading change or changing your life, this book delivers." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People "Ideas can change the world—but only when coupled with influence--the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference." -- Muhammad Yunus, Nobel Peace Prize Winner "Influencing human behavior is one of the most difficult challenges faced by leaders. This book provides powerful insight into how to make behavior change that will last." -- Sidney Taurel, Chairman and Chief Executive Officer, Eli Lilly and Company "If you are truly motivated to make productive changes in your life, don't put down this book until you reach the last page. Whether dealing with a recalcitrant teen, doggedly resistant coworkers, or a personal frustration that 'no one ever wants to hear my view,' Influencer can help guide you in making the changes that put you in the driver's seat." -- Deborah Norville, anchor of Inside Edition and bestselling author

Download or read book Expert Profiles Volume 5 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2018-11-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expert Profiles Volume 13 Conversations with Innovators and Influencers written by Authority Media Publishing and published by . This book was released on 2020-12-23 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Influencers & InnovatorsFeaturing Conversations with:Toni S. Winston - Freedom Travel "Travel to be Free, Be Free to Travel"Patty Farmer - Marketing. Media. Money.Dr. Terrance Cooper - How a Whole Body Vibration Machine Made for Seniors Helps the Body Heal ItselfParthiv Shah - How to Pivot During the COVID Crisis and Over the Next Several YearsDr. Heather Tucker - Lean In. Let Go. Leap Forward.David Adelson - Peace and Harmony NowJason Elias - Hymie Lipsyc

Download or read book Expert Profiles Volume 1 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2018-04-25 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Influencers & Innovators Featuring Conversations with: Lisa Charlene Williams - Business Profile Specialist Lauren Bealore - Advocate for Women of Color Joy Donnell - Luxury Brand Expert Lori Battle - Women's Success Coach Susan MacNicol - Recruitment Marketing Specialist Meagan Ward - Branding Expert Kynia Starkey - Business & Wellness Coach for Women of Color Melanie Benson - Revenue Strategist Dr. Marcy Cole - Connectivity Coach for Women Nikkia McClain - Public Relations Expert Dr. Pamela Williamson - President and CEO of WBENC-West Monick Halm - Real Estate Investor Nicole Neal Armstrong - Female Executive Consultant

Download or read book Expert Profiles Volume 14 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2021-04-26 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer... Innovator. These aren't titles that can be awarded to yourself. They are bestowed by others - the people whose opinions, actions, and lives have been positively changed because of your message or solutions. EXPERT PROFILES contains powerful and fascinating conversations with passionate, dedicated, and driven individuals who have played such an influential role in the success of so many others. Conversations with Influencers & Innovators Featuring Conversations with: Karissa Adkins - Reclaim Your Best Self Leslie Purdy- Real Estate Profitability(R) Serious Money. Every Deal. Arlea Hoffman - True Fit Marketing - Foundational Marketing Methodology Barbara Beckley - Diamond Factor Experience Katie Bruno, CFP(R), CDFA, MIMFA - Financial Peace of Mind Dan Obusek - Performance Martial Arts and Fitness (PMAF) - Life Enhancing Personal Development Program For Kids

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Download or read book A Parent s Guide to Influencers written by Axis and published by Tyndale House Publishers. This book was released on 2022-12-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teens trust online influencers to teach them what to buy, what to wear, and how to live—sometimes to their detriment. Dig deep into influencer culture, understand teens’ desire to follow or become social media influencers, and learn how to discuss it without sounding condemning or ignorant. Explore topics like: Gaining wealth and fame as an influencer Engaging with name-brand sponsors Weighing the pros and cons of building a platform Comparing Christian vs. non-Christian influencers Learning what the Bible says about being a “follower” Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.

Download or read book Expert Profiles Volume 5 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2018-11-05 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Influencers & Innovators Featuring Conversations with: Joel Hawbaker, Real Life Leading - Confident Humility James Hsieh (JH) - CEO & Internet Business Consultant Adam Vest - How to Maximize Digital Marketing for Service Based Businesses Jim Yeargan - What to do if You Get Pulled Overfor DUI Dan Goldstein - How to Attract More Leads for Doctors, Attorneys and Dentists Fiona Johnson - Empowering Leaders to Release Ineffective Patterns and Habits for Greater Success Dr. Paul S. Inselman - Helping Business Owners Create Financial Freedom Through Marketing Shawna Ranae - Entrepreneur - Visionary - Philanthropist Lefford Fate - Professional Coach Specializing on Working with Military Veterans Transitioning into Civilian Life Brandy Sales - Make $1K per Day with Smartphone Video

Download or read book Expert Profiles Volume 17 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2023-08-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer... Innovator. These aren't titles that you can award to yourself. They are bestowed by others-the people whose opinions, actions, and lives have been positively changed because of your message or solutions. EXPERT PROFILES contains powerful and fascinating conversations with passionate, dedicated, and driven individuals who have played an influential role in the success of so many others. Conversations with Influencers & Innovators Featuring Conversations with: David Abrahams - Real Estate with Character Francisco Bermudez Jr - San Antonio's HVAC Expert Marco Flores - San Antonio's Trusted CPA Sally Gimon - A Concise Introduction to Tax-Saving Trusts Regina Gulbinas - Inside the Mind of a Seasoned Business Strategist: Unveiling Key Business Insights L. Paul Hood, Jr - Unveiling the Secret of Buy/Sell Agreements Donovan Manley - Mastering Leadership and Fulfillment Lynda J. Roth - Streamlining Operations in Mid-Market Companies Jaime Sepulveda - Strategic Property Management (SPM) Shannon Simmons - Achieving Financial Balance for Entrepreneurs Sofiya Stasiv - Unveiling the Journey of Holistic Wellness Coaching

Download or read book Expert Profiles Volume 18 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2023-11-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer... Innovator. These aren't titles that you can award to yourself. They are bestowed by others-the people whose opinions, actions, and lives have been positively changed because of your message or solutions. EXPERT PROFILES contains powerful and fascinating conversations with passionate, dedicated, and driven individuals who have played an influential role in the success of so many others. Featuring Conversations with: Kerri Anne - Quick Introduction to Empowering Growth LauraAura - Unlocking Success: The Power of Mindset Todd Baker - Unlocking Your Best Life Lauren Best - Unlocking Potential Within the Subconscious Mind Jennifer Faye - A Quick Introduction to Custom Card Decks and Journals Leketa Hawkins - How to Overcome Money Struggles and Find Financial Freedom Connor Hiebel - Amelia Island Microgreens: Let Food Be Thy Medicine Rick Kansa - From Information to Transformation - Moving from Pain to Prosperity Dr. Emily Letran - Unleashing Your Highest Potential: The Journey to Creating Your High-Performance Life Latasha Morgan - Unlocking Purpose and Self-Love Omu Obilor - A Quick Dive into Mindset Transformation Eric Slivoskey - Transforming Thought Patterns Bob Thompson - Unlocking Success

Download or read book Expert Profiles Volume 16 Conversations with Innovators and Influencers written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2023-01-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer... Innovator. These aren't titles that you can award to yourself. They are bestowed by others-the people whose opinions, actions, and lives have been positively changed because of your message or solutions. EXPERT PROFILES contains powerful and fascinating conversations with passionate, dedicated, and driven individuals who have played an influential role in the success of so many others. Conversations with Influencers & Innovators Featuring Conversations with: Tim Knifton - ITEX Barter Marketplace Katie Edge - Renovation Sells San Antonio Jenny Mendez - Independent Beauty Consultant Alex Randall - Stride Pest Control Eddie Solis - Empire Real Estate Brenda Garcia - Empire Real Estate Team San Antonio Jacob Warren - Financial Planning HQ Elvia Williams - Your Time Home Inspections

Download or read book Expert Profiles Volume 6 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2019-01-04 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Influencers & Innovators Featuring Conversations with: Leise Jones - Breaking the Cycle of Bad Photography Manohar Lal Tandon - Generations of Continuous Innovation and Transformation Matthew J. Cherney - How To Move Forward After Bankruptcy Dr. Joe Schaefer - Digital Marketing - Kung Fu Style Don Johanson - A Unique Business Philosophy Creates a Success Formula For Happy Clients and Happy Workers

Download or read book Influencer written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-12-29 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influential are no longer only those with celebrity status – but until now there has been no authoritative resource on the theory and practice of influencer marketing. This book will educate and inspire decision makers, researchers, students, and influencers themselves. Diving deeper than the many "how-to" books on the influencer phenomenon, this book brings in frameworks from marketing, sociology, psychology, and communication studies to redefine the influencer as a persona (related to a person, group of people, or organization) that possesses greater than average sway over others. Cornwell and Katz go on to: introduce the influencers, macro and nano, authentic and inauthentic, ascending and fading; consider their relationship to brands in the marketing ecosystem, along with regulations that set limits on influencer marketing; describe how influence is measured and evaluated and look into the future; and bring together the latest research on influencer marketing and organize it for the reader. The book serves both those who want to understand the science behind influencer marketing and those who want to most effectively employ influencers in brand strategy. Instructors, students, and professionals will appreciate international examples from multiple industries applying theories to the real world.

Download or read book Expert Profiles Volume 4 written by Authority Media Publishing and published by Authority Media Publishing. This book was released on 2018-09-07 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversations with Influencers & Innovators Featuring Conversations with: Kendra Seck

Download or read book Influencer Marketing written by Duncan Brown and published by Routledge. This book was released on 2008-01-28 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. The ‘ecosystems’ this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that- • As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge • The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence. • Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched. • Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great • Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively • Influencers can be influenced – the question is how to get to them to generate market awareness, leads and address sales barriers Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.