Download or read book Consumption of Beer and Other Alcoholic Drinks in Northern Ireland from the Point of View of Marketing Strategy written by Patrick Doyle and published by . This book was released on 1983 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index to Theses Accepted for Higher Degrees by the Universities of Great Britain and Ireland and the Council for National Academic Awards written by and published by . This book was released on 1983 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcohol Advertising and Young People s Drinking written by B. Gunter and published by Springer. This book was released on 2010-10-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.
Download or read book Marketing of Alcoholic Beverages Wine Beer Spirits and Liqueurs written by Dr. Aarti T More and published by JEC PUBLICATION. This book was released on with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing of Alcoholic Beverages ( Wine, Beer, Spirits and Liqueurs)" : A Comprehensive Guide to Marketing Alcoholic Beverages.' This illuminating book provides a deep dive into the intricacies of promoting wines, beers, spirits, and liquors in a dynamic and competitive market. From branding to digital campaigns, discover the innovative tactics that shape the success stories of renowned beverage brands. Whether you're a seasoned marketer seeking fresh insights or a curious enthusiast exploring the business behind the bottle, this book offers a spirited exploration of the marketing landscape, blending industry expertise with captivating narratives.
Download or read book Drinking in Ireland written by Brendan M. Walsh and published by . This book was released on 1980 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alcoholic Beverages written by John Cavanagh and published by Taylor & Francis. This book was released on 2023-12-01 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: For most of the post-war period, alcohol problems had been viewed primarily as individual problems. During the 1970s and 1980s, research highlighted the importance of larger socio-economic factors in shaping drinking levels, patterns and problems. However, it largely ignored a paramount force which shaped this larger socio-economic environment: the modern multinational corporation. The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies. While the authors did not want to suggest a single causal relationship between corporate strategies and the consumption of alcoholic beverages, the implications of their work were of the greatest significance to public health throughout the world. The book was an indispensable work for those interested in public health, alcoholism, and multinational business at the time. Today it can be read in its historical context.
Download or read book Alcohol and the Media written by Marjatta Montonen and published by WHO Regional Office Europe. This book was released on 1996 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses alcohol problems the images presented in the media. It suggests that whilst alcohol advertising is not a negligible influence on the abuse of alcohol, it would be wrong to assume that restricting it would reduce the level of alcohol consumption or alcohol-related problems.
Download or read book Digital marketing of alcoholic beverages written by and published by World Health Organization. This book was released on 2022-03-18 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposure to alcohol marketing increases the acceptability of drinking alcohol, an earlier age of onset and influence drinking behaviours, including heavy episodic drinking. The digital ecosystem provides opportunities for marketing companies to position increasingly covert advertising. These new advertisements target individual consumers based on the data that has been gathered about them allowing marketers to optimize their strategies. Policy- and decision-makers concerned to regulate and enforce digital marketing for reducing risks of harm need to keep pace with the constantly evolving digital marketspace. This Snapshot is part of a series of briefs tackling critical issues related to the determinants driving the acceptability, availability and affordability of alcohol consumption and how it affects people and their communities. The briefs result from a quick scanning of the recent evidence on the topic, insights from leading experts, consultation with selected countries and discussions that took place during webinars convened to create a platform to match evidence, practice and policies. It is intended for a wide audience, including professionals working in public health and local and national alcohol policy focal points, policy-makers, government officials, researchers, civil society groups, consumer associations, the mass media and people new to alcohol research or practice.
Download or read book Alcohol Marketing and Young People written by Corinne Dobson and published by . This book was released on 2012 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Prevention of Alcohol Related Problems in Northern Ireland written by Prevention Strategy Group and published by . This book was released on 1986 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Backpacker written by and published by . This book was released on 2001-03 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book Sport Beer and Gender written by Lawrence A. Wenner and published by Peter Lang. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary gendered identity." --Book Jacket.
Download or read book New Home Economics written by and published by . This book was released on 1985 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Drink in the UK written by Wendy Gower and published by . This book was released on 1985 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Entry Strategy Black Sheep Brewery written by Sabine Schulz and published by GRIN Verlag. This book was released on 2007-04-16 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1, New College Durham, language: English, abstract: The Black Sheep Brewery Plc is a traditional English brewery based in Masham, North Yorkshire. Masham is an ancient trading place for sheeps. That is reflected in the name of the brewery. The founder is Paul Theakston (today managing director), the fifth generation of a famous Masham brewer family. The brewery is divided into 4 departments: Production, Sales and Distribution, Administration and Visitor Centre with a total of 116 employees. Last year turnover added up to₤14,310,900 that result in a total gross profit of₤4,815,451. In 2006 the brewery also gets a national accolade: the Brewery of the Year title by the Good Pub Guide. Black Sheep is a relatively young brewery; first pints of beer were sold in pubs in and around the Yorkshire Dales in October 1992. Today six ales are brewed: Black Sheep Ale, Best Bitter, Emmerdale, Riggwelter, Holy Grale and Golden Sheep. All these ales are special in their taste. The reasons are: Crystal clear dales water from their own well Maris Otter malted barley for extra flavour Some wheat to fortify our beers’ natural head A little roasted malt for colour and flavour Generous amounts of whole English hops to make the beer really refreshing. (www.blacksheep.co.uk) The ales can be bought either in bottles or cask of different size and they can be drunken in many pubs all around the world. Despite of that, Black Sheep is always open-minded about capturing new markets.
Download or read book Drink in the UK written by Economist Intelligence Unit (Great Britain) and published by . This book was released on 1980 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Statist written by and published by . This book was released on 1920 with total page 1526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
