Download or read book Consumption and Advertising in Eastern Europe and Russia in the Twentieth Century written by Magdalena Eriksroed-Burger and published by Springer Nature. This book was released on 2023-02-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Eastern European consumer cultures in the twentieth century, taking a comparative perspective and conceptualizing the peculiarities of consumption in the region. Contributions cover lifestyles and marketing strategies in imperial contexts in the late nineteenth and early twentieth centuries; urban consumer cultures in the Interwar Period; and consumer and advertising cultures in the Soviet Union and its satellite republics. It traces the development of marketing throughout the century, and the changes in society brought about by democratization and the 'Americanization' of consumption. Taken together, the essays gathered here make a valuable contribution to our understanding of consumption and advertising in the region.

Download or read book Advertising and Socialism written by Philip Hanson and published by Routledge. This book was released on 1974 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 1974.

Download or read book Making Jews Modern written by Sarah Abrevaya Stein and published by Indiana University Press. This book was released on 2003-12-22 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the eve of the 20th century, Jews in the Russian and Ottoman empires were caught up in the major cultural and social transformations that constituted modernity for Ashkenazi and Sephardi Jewries, respectively. What language should Jews speak or teach their children? Should Jews acculturate, and if so, into what regional or European culture? What did it mean to be Jewish and Russian, Jewish and Ottoman, Jewish and modern? Sarah Abrevaya Stein explores how such questions were formulated and answered within these communities by examining the texts most widely consumed by Jewish readers: popular newspapers in Yiddish and Ladino. Examining the press's role as an agent of historical change, she interrogates a diverse array of verbal and visual texts, including cartoons, photographs, and advertisements. This original and lively study yields new perspectives on the role of print culture in imagining national and transnational communities; Stein's work enriches our sense of cultural life under the rule of multiethnic empires and complicates our understanding of Europe's polyphonic modernities.

Download or read book Marketing Issues in Transitional Economies written by Rajeev Batra and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more deregulated and open. The countries discussed include China, the Czech Republic, Hungary, India, Poland, Romania, Russia, South Africa and South Korea. The topics covered are divided into five main sections, and the individual chapters are written by some of the world's leading academic experts on these issues. Most of the authors draw from freshly-collected data in new studies of consumers and/or firms in transitional economies. After an opening section which discusses the marketing issues and challenges multinational and local firms face in transitional economies, the next three sections offer detailed treatments of changing consumer behavior, measuring and improving the marketing orientation of firms, and implementing and managing distribution channels. The fifth and final section is devoted to firm strategies and tactics, examined variously from the perspective of multinational firms entering these new markets, from the viewpoint of existing local firms facing new competitive challenges from global entrants, and from the perspective of local firms seeking to establish themselves in foreign markets where they have not previously competed. Most of the individual chapters are revised versions of papers originally presented at a conference sponsored by the William Davidson Institute, which focuses on research related to emerging and transitional economies, and have not previously appeared in published form. Thus, the book is a unique collection of cutting-edge scholarship on the various aspects of marketing in transitional economies. It will prove valuable reading to academics, policymakers, and international business strategists.

Download or read book Communism Unwrapped written by Paulina Bren and published by Oxford University Press. This book was released on 2012-09-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communism Unwrapped reveals the complex world of consumption in Cold War Eastern Europe, exploring the ways people shopped, ate, drank, smoked, cooked, acquired, assessed and exchanged goods. These everyday experiences, the editors and contributors argue, were central to the way that communism was lived in its widely varied contexts in the region. From design, to production, to retail sales and black market exchange, Communism Unwrapped follows communist goods from producer to consumer, tracing their circuitous routes. In the communist world this journey was rife with its own meanings, shaped by the special political and social circumstances of these societies. In examining consumption behind the Iron Curtain, this volume brings dimension and nuance to understandings of the communist period and the history of consumerism.

Download or read book Cigarettes and Soviets written by Tricia Starks and published by Cornell University Press. This book was released on 2022-11-15 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enriched by color reproductions of tobacco advertisements, packs, and anti-smoking propaganda, Cigarettes and Soviets provides a comprehensive study of the Soviet tobacco habit. Tricia Starks examines how the Soviets maintained the first mass smoking society in the world while simultaneously fighting it. The book is at once a study of Soviet tobacco deeply enmeshed in its social, political, and cultural context and an exploration of the global experience of the tobacco epidemic. Starks examines the Soviet antipathy to tobacco yet capitulation to market; the development of innovative cessation techniques and clinics and the late entry into global anti-tobacco work; the seeming lack of cultural stimuli alongside massive use; and the expansion of smoking without the conventional prompts of capitalist markets. She tells the story of Philip Morris's "Mission to Moscow" campaign for the Soviet market, the triumph of the quintessential capitalist product—the cigarette—in a communist system, and the successes and failures of the world's first national antismoking campaign. The interplay of male habits and health against largely female tobacco producers and medical professionals adds a gendered dimension. Smoking developed, continued, and grew in the Soviet Union without mass production, intensive advertising, seductive industrial design, or product ubiquity. The Soviets were early to condemn tobacco, and yet, by the end of the twentieth century Russians smoked more heavily than most most other nations in the world. Cigarettes and Soviets challenges interpretations of how tobacco use rose in the past and what leads to mass use today.

Download or read book Constructing the New Consumer Society written by John Holmwood and published by Springer. This book was released on 1997-05-13 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that the coming of the 'a new consumerism' in the affluent societies marks a distinct phase of modernity. Limits of production no longer confine consumption to what is necessary or instrumental. Demands for increasing production no longer shape ideology and culture as they did previously. Important contemporary themes of morality, the body, citizenship and inequality are here placed in a new theoretical light. The book provides examples of new codes of happiness in consuming products, culture and entertainment. Issues of nutrition, consumer policy, environmental risk and health are discussed in the light of these new codes.

Download or read book The Rise of Obesity in Europe written by Virginie Amilien and published by Ashgate Publishing, Ltd.. This book was released on 2012-11-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twentieth century Europe went through a dramatic transition from low income populations experiencing hunger and nutritionally inadequate diets, to the recent era of over-consumption and growing numbers of overweight and obese people. By examining the trends in food history from case studies across Europe, this book offers a historical context to explain how and why this transition has occurred and what we can learn in order to try and address the vitally important issues arising from obesity in contemporary Europe.

Download or read book The Romantic Ethic and the Spirit of Modern Consumerism written by Colin Campbell and published by WritersPrintShop. This book was released on 2005 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Romantic Ethic and the Spirit of Modern Consumerism was first published by Basil Blackwell of Oxford in 1987. A paperback edition appeared two years later, while in the following five years it was reprinted four times. However although the intervening years have seen the appearance of Italian, Portuguese, Slovenian and Chinese editions, no copies have been available in English since 1998. This Alcuin Academic edition has therefore been published in order to fill this gap, and more specifically to meet the needs of those academics and students who have contacted me over the past six or seven years in search of an English-language version of the book. Naturally I have considered writing a revised edition (which indeed some critics, as well as a few friends, have suggested is long overdue). -- Amazon.com.

Download or read book Selling to the Masses written by Marjorie L. Hilton and published by University of Pittsburgh Pre. This book was released on 2012-01-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling to the Masses, Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism. Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture—it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision. Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia's distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the "commerce of exchange" as a key element in appealing to the masses, garnering political support, and promoting a modern nation. Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.

Download or read book Consumer Culture Branding and Identity in the New Russia written by Graham H.J. Roberts and published by Routledge. This book was released on 2016-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.

Download or read book The Future of Consumer Society written by Maurie J. Cohen and published by Oxford University Press. This book was released on 2016-11-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer society in the United States and other countries is receding due to demographic ageing, rising income inequality, political paralysis, and resource scarcity. At the same time, steady jobs that compensate employees on a salaried or hourly basis are being replaced by freelancing and contingent work. The rise of the so-called sharing economy, the growth of do-it-yourself production, and the spreading popularity of economic localization are evidence that people are striving to find new ways to ensure livelihoods for themselves and their families in the face of profound change. Indications are that we are at the early stages of a transition away from a system of social organization predicated on consumerism. These developments have prompted some policy makers to suggest providing households with a non-labor source of income that would enable more adequate satisfaction of their basic needs. These proposals include a universal basic income, a citizen's dividend, and a legal framework for broad-based stock ownership in corporations. However, extreme political fractiousness makes it unlikely that these recommendations will receive prompt and widespread legislative endorsement in most countries. In the meantime, we seem to be moving incontrovertibly toward a twenty-first century version of feudalism. How might we chart a different path founded on social inclusiveness and economic security? A practicable option entails establishment of networks of interlinked worker-consumer cooperatives that organizationally unify production and consumer. Such modes of mutual assistance already exist and The Future of Consumer Society profiles several successful examples from around the world. If replicated and scaled, worker-consumer cooperatives could smooth the transition beyond consumer society and facilitate a future premised on sufficiency, resiliency, and well-being.

Download or read book Consumption written by Dr Robert Bocock and published by Routledge. This book was released on 2008-02-20 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the main post-war features of consumption. It traces the historical development of consumption and discusses the major contributions made by sociologists in discussing the subject. Robert Bocock is Senior Lecturer in Sociology at the Open University.

Download or read book The Thaw written by Denis Kozlov and published by University of Toronto Press. This book was released on 2013-09-20 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The period from Stalin’s death in 1953 to the end of the 1960s marked a crucial epoch in Soviet history. Though not overtly revolutionary, this era produced significant shifts in policies, ideas, language, artistic practices, daily behaviours, and material life. It was also during this time that social, cultural, and intellectual processes in the USSR began to parallel those in the West (and particularly in Europe) as never before. This volume examines in fascinating detail the various facets of Soviet life during the 1950s and 1960s, a period termed the ‘Thaw.’ Featuring innovative research by historical, literary, and film scholars from across the world, this book helps to answer fundamental questions about the nature and ultimate fortune of the Soviet order – both in its internal dynamics and in its long-term and global perspectives.

Download or read book Commercial Culture written by Leo Bogart and published by Routledge. This book was released on 2017-09-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: American mass media are the world's most diverse, rich, and free. Their dazzling resources, variety, and influence arouse envy in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want. 'Commercial Culture' focuses not on the glories of the media, but on what is wrong with them and why, and how they may be made better. This powerful critique of American mass communication highlights four trends that sound an urgent call for reform: the blurring of distinctions among traditional media and between individual and mass communication; the increasing concentration of media control in a disturbingly small number of powerful organizations; the shift from advertisers to consumers as the source of media revenues; and the growing confusion of information and entertainment, of the real and the imaginary. The future direction of the media, Leo Bogart contends, should not be left to market forces alone. He shows how the public's appetite for media differs from other demands the market is left to satisfy because of how profoundly the media shape the public's character and values. Bogart concludes that a world of new communications technology requires a coherent national media policy, respectful of the American tradition of free expression and subject to vigorous public scrutiny and debate. 'Commercial Culture' is a comprehensive analysis of the media as they evolve in a technological age. It will appeal to general readers interested in mass communications, as well as professionals and scholars studying American mass media.

Download or read book Baltic Hospitality from the Middle Ages to the Twentieth Century written by Sari Nauman and published by Springer Nature. This book was released on 2022-08-15 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting debate around hospitality and the Baltic Sea region, this open access book taps into wider discussions about reception, securitization and xenophobic attitudes towards migrants and strangers. Focusing on coastal and urban areas, the collection presents an overview of the responses of host communities to guests and strangers in the countries surrounding the Baltic Sea, from the early eleventh century to the twentieth. The chapters investigate why and how diverse categories of strangers including migrants, war refugees, prisoners of war, merchants, missionaries and vagrants, were portrayed as threats to local populations or as objects of their charity, shedding light on the current predicament facing many European countries. Emphasizing the Baltic Sea region as a uniquely multi-layered space of intercultural encounter and conflict, this book demonstrates the significance of Northeastern Europe to migration history.

Download or read book Handbook of Culture and Consumer Behavior written by Sharon Ng and published by Frontiers in Culture and Psych. This book was released on 2015 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field."--Résumé de l'éditeur.