Download or read book Consumers Perceptions of Health Claims in Functional Foods written by Osilamah Solomon Imhomoh and published by LAP Lambert Academic Publishing. This book was released on 2012-07 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of functional foods is still evolving, as new products are launched on a regular basis. This sector of the food industry is growing due to the relationship between food and health. This book presents a concise review of functional food concepts, market trends and functional ingredients that makes the food "functional." It also examines some of the health claims and regulatory issues in some selected countires. The factors that may influence functional food choices and new product development were carefully reviewed. This book is written to demystify the concepts of functional foods, with the final consumers in mind. This book is relevant to students interested in functional food marketing and for investors in food business who may want to develop food products in this category of food in the food industry.

Download or read book Functional Foods written by R. Chadwick and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Europiiische Akademie is concerned with the study of scientific and technolog ical advances for the individual, society and the natural environment. The work of the academy is interdisciplinary drawing on relevant academic disciplines so far as they can inform the debate on consequences and suggest solutions. This book is dedicated to the issue of Functional Foods, a rather topical issue with important ramifications for the overall quality of life. It is the result of the Europiiische Akademie's working group "Functional Foods" which worked from January 2001 to June 2003. Since the times of Hippocrates, we view "food as our medicine, and medicine as our food"; a view that is confirmed by nowadays science which agrees that diet is related to health, well-being and the prevention of disease. At the same time, food related diseases have reached epidemic proportions in western societies while obe sity is spreading rapidly in all parts and strata of modern society. The cost for the health system is significant while the reduction in quality of life is immeasurable.

Download or read book Eating with a Purpose written by Rebecca Walker Reczek and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers of food products have recently introduced a variety of "functional foods" that promise consumers improvements in targeted physiological functions. However, despite the proliferation of functional food health claims promising more than basic nutrition, little is known about consumer responses to these claims, particularly in information environments in which inconsistent information may be available about the efficacy of a particular functional ingredient. Across two studies, the authors demonstrate that consumers with lower health consciousness are particularly sensitive to conflicting information about the validity of a functional food health claim; specifically, the presentation of conflicting (versus complementary) information significantly lowers their likelihood of choosing a functional over a nonfunctional food. In contrast, consumers with higher health consciousness do not reduce their likelihood of choosing a functional food when confronted with conflicting information. The authors demonstrate that this effect is driven by a confirmatory bias to believe the functional food health claim on the part of more health conscious consumers. The authors discuss implications for the successful marketing of functional foods and for public policy makers and consumers.

Download or read book A Portrait of Seniors in Canada 2006 written by Martin Turcotte and published by . This book was released on 2007 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aging of the population is probably one of the most discussed and debated subjects in Canada today.

Download or read book Claiming Health in Food Products written by Liisa Lähteenmäki and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health-related information is increasingly used on food products to convey their benefits. Health claims as a subcategory of these messages link the beneficial component, functions or health outcomes with specific products. For consumers, health claims seem to carry the message of increased healthiness, but not necessarily making the product more appealing. The wording of the claim seems to have little impact on claim perception, yet the health image of carrier products is important. From consumer-related factors the relevance and attitudes towards functional foods play a role, whereas socio-demographic factors have only minor impact and the impact seems to be case-dependent. Familiarity with claims and functional foods increase perceived healthiness and acceptance of these products. Apparently consumers make rather rational interpretations of claims and their benefits when forced to assess the information, but we still know relatively little about consumer understanding of the message content in claims and even less about the assessment of personal relevance of the claimed benefits. In future studies more emphasis should be put on including contextual influences and realistic conditions in assessing consumer understanding and use of health claims in purchase decisions.

Download or read book Aware Food Choices Bridging the Gap Between Consumer Knowledge About Nutritional Requirements and Nutritional Information written by Angela Tarabella and published by Springer. This book was released on 2015-12-11 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of nutrition principles and the nutrition information system currently in place for labelling. Aware Food Choices: Bridging the Gap Between Consumer Knowledge About Nutrition and Nutritional Information examines the available literature on consumer understanding of nutritional information and comments on the current poor knowledge shown by consumers about nutrition principles. Another focus of this Brief is on the evolution of nutritional information in food labelling andcurrent regulations on nutritional claims and product facts. In reviewing attempts to improve the nutrition information system, this work points out that consumers must first understand the data provided in order to utilize the system to make healthy food choices. Therefore, any campaigns aimed at improving the information system must concentrate on consumer data understanding of nutrition principles and components as opposed to a sole focus on labelling upgrades.

Download or read book Clinical Aspects of Functional Foods and Nutraceuticals written by Dilip Ghosh and published by CRC Press. This book was released on 2014-08-29 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last three decades, revolutionary achievements have taken place in nutraceutical and functional food research including the introduction of a number of cutting-edge dietary supplements supported by human clinical trials and strong patents. Novel manufacturing technologies including unique extraction processes, bioavailability improvements through delivery technologies such as nanotechnology, and innovative packaging have been critical steps for their successful positioning in the marketplace and consumer acceptance worldwide. Nonetheless, mixed messages have emerged from both the scientific community and the media concerning the potential benefits of foods and nutrients in the treatment and prevention of disease. This confusion, in addition to existing marketed products making questionable health claims, have led health practitioners and consumers to become skeptical about nutritional claims of new and emerging food products. Clinical Aspects of Functional Foods and Nutraceuticals provides an extensive overview of the clinical aspects of functional foods and nutraceuticals. It contains information on both nutritional challenges and potential health benefits of functional foods and nutraceuticals. In addition to exploring the underpinning science, the book also focuses on food innovation, functional foods in human health, food–drug interactions, functional foods in medicine, the seed-to-clinic approach, global regulatory frameworks, challenges, and future directions. The book provides an essential overview of the clinical aspects surrounding functional foods and nutraceuticals for key stakeholders, drawing links between areas of knowledge that are often isolated from each other. This form of knowledge integration will be essential for practice, especially for policy makers and administrators.

Download or read book Brands colours images and the bio sign Influences of food label s context factors upon consumers understanding of health claims and their attitudes towards them written by Plamen Marchev and published by GRIN Verlag. This book was released on 2016-02-05 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: DE: 1; DK: 12, Aarhus School of Business, language: English, abstract: OBJECTIVE: In times when consumers' health and healthy eating has become a central priority in the European Commissions' mission to protect the interests of consumers the European legislation has put a big emphasis on the regulations concerning functional foods in the European market by adopting a list of authorised health claims which have been scientifically proven. There is an increasing number of studies dealing with consumers' perception of health claims and their understanding all of which have considered different factors influencing consumers' responses. However none of these studies has considered the possible impact of the food label's context factors such as brand, colour, image or the 'bio' sign. The aim of the present study is to determine whether such factors in combination with other possible influential sources of information which are not part of the food label like mass media influence the level of understanding of health claims and the way consumers perceive them. RESEARCH DESIGN AND METHODS: 480 respondents from Germany participated in the study. Margarine spread bearing a health claim of a less popular functional ingredient was presented to the participants who were divided into 16 groups (N=30 per group) and each group was presented with a different version of the product based on the variations in the levels of the chosen food label's context factor stimuli. Consumers‟ attitudes towards the health claim were measured as well as the level of their understanding of the claim. A repeated measures factor was also used by giving the respondents to read a newspaper article explaining the benefits of the functional ingredient after which their attitude and understanding were re-evaluated. RESULTS: The newspaper article proved to be substantially determining factor both with respect to positively influencing consumers' attitudes and as a risk factor in their understanding of the claim. The presence of 'bio' sign on the product's label together with a darker colour were also found to have a significant positive influence on consumers' perceived credibility of the health claim. The results also showed that when the bio product was from a famous brand it increased the risk of misunderstanding of the health claim. Additionally, the usage of bright colour and famous brand together as well as bright colour and image in combination were also shown to represent a factor which decreased the probability of misunderstanding.

Download or read book Regulating Health Foods written by Jill E Hobbs and published by Edward Elgar Publishing. This book was released on 2014-10-31 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: With ageing populations, rising incomes and a growing recognition of the link between diet and health, consumers are interested in new food products, supplements and ingredients with purported health benefits. The food industry has responded with new f

Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Developing New Functional Food and Nutraceutical Products written by Debasis Bagchi and published by Academic Press. This book was released on 2016-09-19 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost control, and sales and marketing strategies. Examines key considerations in product development Provides a streamlined approach for product development Addresses manufacturing and quality control challenges Includes key lessons for a successful product launch and effective marketing

Download or read book Functional Foods written by Michèle J. Sadler and published by . This book was released on 1998 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diet and health are subjects which always arouse interest and concern from many sources, including the media, the general public and government committees. The recent focus of the food industry has been to develop products with positive nutritional benefits, and the latest research is documented in Functional Foods. Informative and thought provoking, the three key areas covered are the evidence for benefit of functional food ingredients for human health, the technological challenges of incorporating such ingredients into products, and consumer and regulatory issues. This important new book critically examines areas such as evidence for the benefit of dietary fibre, fermented dairy products and fish oils, approaches to assessing the adequacy of scientific evidence, consumer health concerns which may be addressed by functional foods, and the current regulatory position. This unique volume, which catalogues the experience of real products, will be vital to those working in food product development, to marketeers or anyone concerned with nutrition.

Download or read book Dietary Supplements written by United States. Federal Trade Commission. Bureau of Consumer Protection and published by . This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essays on Consumer Purchase Decisions and Health and Nutrition Information on Functional Foods written by Ratapol Teratanavat and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: Functional foods have received increasing attention from consumers and food producers and manufacturers over the past years, yet few studies have examined economic and marketing issues that are related to foods with additional health benefits beyond basic nutrients. This dissertation consists of three papers that employ different techniques to understand consumer behavior in this domain. The first essay applies a choice experiment to examine consumer valuation of various attributes of functional foods, using a statewide mail survey. Results indicate that consumers place positive value on health benefits and ingredient naturalness. Moreover, they are willing to pay higher prices for products having these attributes. The data also reveal that taste preferences tend to vary across consumers. Individual characteristics that tend to affect preferences include age, education, and income level. Past purchase behavior for functional foods, organic foods, and natural foods also has significant influence on preferences. The second essay uses the Elaboration Likelihood Model as a theoretical framework to understand the role of health claims in consumer assessment of products. Previous research and theory related to the role of health claims in persuasive messages has portrayed health claims as having little effect on consumers' attitudes. The present research, however, suggests this conclusion may be premature. A new conceptualization of the role of health claims in persuasion is proposed. Practical significance of the laboratory studies is discussed in light of recent changes in product design as well as changes in FDA rules regarding label claims. The third essay focuses on the Food and Drug Administration (FDA)'s recently amended policy on food labeling. This policy allows different qualified levels of health claims on product labels, based on the strength of scientific evidence supporting the claims. This essay examines whether consumers understand and can differentiate between these qualified health claims. Results show that people do not perceive significant differences between the different levels of qualified claims. An additional experiment suggests that a visual aid may be an important device to help consumers understand the scientific basis supporting a claim.

Download or read book The Functional Foods Revolution written by Julian Mellentin and published by Routledge. This book was released on 2014-10-14 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foods that promote human health - 'functional foods' or nutraceuticals - have caught the imagination of the global food industry. All the household-name companies are developing them as a key driver in their global strategies. They see the prospect of new markets and bigger margins, but the issues presented are fraught with complexity and difficulties. Distinguishing hype from real hope, the authors of this handbook explain the dilemmas and contradictions the industry faces. They present a wealth of detailed marketing, food policy and regulatory material from the leading markets world-wide and show how the hopes of the industry, and the consumer, may be dashed. The solution they offer is radical - nothing less than a new business model of what they term a healthful company.

Download or read book Factors influencing the female consumers attitude and purchasing behaviour of functional foods in UK written by Muhammad Khurram and published by GRIN Verlag. This book was released on 2019-06-26 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Middlesex University in London, language: English, abstract: Functional food products or diets are classified on the basis of the one or more unique aspect or benefit to the body functions further than the normal nutritional benefits of the food to the human body (Khan, et al 2013). Though the growth rate of the global food industry declined in recent decades the growth rate of functional food recorded at 10% to 15% per annum in the UK. Moreover, the functional foods annual turnover forecasted to reach £1.4bn in the UK in 2012. Additionally, the rate of increase in the consumption of dietary functional products is significant in the UK in recent years. In view of this significant value of functional foods in the UK market, it is important to understand the implication of external and internal influences of the consumers purchasing behaviour. Hence, this proposal addresses important issues to be discussed in the proposed research.

Download or read book Nutrition Choice and Health Related Claims written by Tiziana de-Magistris and published by MDPI. This book was released on 2020-05-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents different articles focused on the role of nutritional properties and/or health-related claims on choice preferences, choice behavior, healthy eating/healthy diet, and the willingness to pay for certain foods.