Download or read book Consumers Perceptions of a South African Premium Private Label Retailer s Innovativeness Within a Selected Foods Category written by Maria Elizabeth Roberts and published by . This book was released on 2017 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this research study was two-fold; firstly, to investigate consumers’ overall perceptions of a specific South African premium private label food retailer’s (PPLFR) innovativeness within the selected department; this included investigating the consumers’ perceptions of innovativeness about a product and promotional positioning and in-store experience. Secondly, it is to determine and correlate the association between consumers’ perceptions of the PPLFR’s innovativeness and its organisational performance, excluding financial performance, thereby including consumer purchasing behaviour linked to perceptions such as purchase intent, satisfaction, and loyalty. Design/methodology/approach – This research was empirical and followed an exploratory, descriptive approach. It made use of primary data, collected electronically through a structured self-administered questionnaire, from 628 respondents. The study was quantitative, correlational, and cross-sectional and reflected on perceptions at the specific time of the study, within a particular context. Findings – The study concluded that consumers' perceived the premium private label retailer as innovative concerning product and promotional positioning as well as in-store experience for sweet baked items sold at the retailer. The relationship between the positive perceptions and the subjective performance outcomes and consumer purchasing behaviour could be correlated and was positive. Originality/value – For academic scholars, retailer innovativeness and essential retail innovations are crucial topics that should be explored. Investigating consumer perceptions of premium private label retailer innovativeness in an emerging market is critical to understand how retailer investment in innovations contributes to their capability. Put into practice, these results may be useful to retailers, to adopt a more consumer-centric innovation strategy especially in an era of increase competition where innovation is seen as such a critical instrument for differentiation.

Download or read book An Empirical Investigation into the Factors Influencing Consumer Perceptions of the No Name Brand Food Items Special Focus South Africa written by Aron Embaye and published by diplom.de. This book was released on 2010-04-08 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: In today s complex business environment, doing business is no longer business as usual; it has evolved into quick change, quick response, and quick results. In such an environment it is only those business enterprises which understand these trends and position themselves for tomorrow can survive and grow successfully. Nowhere is this reality truer than in the retail industry, where changes on the consumer side are creating new challenges and opportunities at a frantic pace. In the past, the consumers demand for high-profile brands let a retailer capitalize on the foundation of those solid, reputable brands to build its own reputation. This brand centric- approach to retailing meant strong competition, which has resulted in tight profit even to the bigger players of the industry. In response to the increased challenges, there has been a significant movement by most prominent retailers towards store brand solutions to improve margins and better meet the changing needs of the consumer. By creating high-quality product tied to the retailer s own brand, retailers are reaping the benefits of brand loyalty for themselves. Leading global retailers like Wal-Mart, Aldi, Asda, Marks & Spencer, Migros, Tesco, Loblaw and many others now have two or three store brands, which allow for appeal across a wider variety of price points. According to recent studies, in Europe, store brands already represent over 45 Percent of the product mix, while in the U.S., store brands represent 25 percent (Internet 5). Compared to the U.S and Europe, the South African market for store brands is not well developed and is far from being saturated. Store brands are sold throughout retailers in the country and categories are widespread - from beverages (milk, coffee, water, etc); including most confectionary categories; most household and toiletry categories; and from premium brands, to the more cost effective. Leading retailers like Spar, Shoprite, and Pick n Pay and others have various store brands. Even though South African retailers are utilizing own brands as a means of differentiation, some studies are also indicating the lack of well tuned major store brand strategies and own brands were not perceived as of value by consumers as well (Internet 2). Like in the case of national brands, retailer s brands have also evolved into many different forms (McGoldrick, 2002). The focus of this study is on the No Name Brand food items which are one form [...]

Download or read book Private Labels in India An Analysis of Consumer Perception and Attitude written by Sushil Dixit and published by GRIN Verlag. This book was released on 2015-03-17 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, , course: Ph. D., language: English, abstract: Private Labels occupy a significant share of organized retail in Europe and United States. With recent growth of organized retail in India Private Labels also emerged in Indian retail landscape. Though private labels arrived in India long back but still Private Labels have not picked up in India, the way they have picked up in other countries. Many of the Indian retailers like Shoppers Stop, Future Group, Tata’s Croma and Aditya Birla Retail’s More, Spenser’s etc are relaying on Private Label strategy in a big way as consumers seek quality products at affordable prices. Besides, rapid technological and socio-economic changes over the last decade have affected the buying behavior of consumers, forcing retailers to innovate and build new brands (private brands/ store brands) across different categories and various price points to attract more buyers to their stores. They have not only created new labels but have customized and localized those products to suit Indian tastes. Private Labels have attracted attention of researchers from the western world for a long period of time. In India even after introduction of Private Labels by retailers very few studies have been conducted to understand different dimensions like introduction and management of Private Labels by retailers and adoption by Indian consumers. The book presents an analysis of consumer perception and attitude towards Private Labels in India which is the outcome of study conducted in NCR region in India during 2008 - 2010.

Download or read book Perceived Risks Associated with Premium Private Label Brands written by Justin Beneke and published by LAP Lambert Academic Publishing. This book was released on 2010-11 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study used a survey of 325 consumers to investigate the effect of perceived risks on the intention to buy premium grocery private label brands in South Africa. Based on the literature, a model was developed and tested using Partial Least Squares analysis. The results indicate that functional and time risk both negatively influence consumers' purchase intention of such products. We found no such effect pertaining to financial, physical, psychological and social risks. This study sheds further light on private label brands in an emerging market context by providing guidance to academics and practitioners as to the manner in which consumers respond to different categories of risk.

Download or read book Private Label Brands at ASDA written by Valentin Nehls and published by GRIN Verlag. This book was released on 2006-10-10 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 69%, Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: A thorough understanding of consumer behaviour, ‘to know and understand the consumer so well that the product or service fits him’ (Drucker n.d. cited in Kotler 2003) precedes the marketing activities of all consumer-oriented organisations. The aim of this paper is to explain, with reference to associated theoretical models, why consumer behaviour is important to supermarket retailers and how it can be influenced. To put theory into context, I have selected the UK food retailer ASDA to demonstrate how responsiveness to consumers is implemented into its food trading strategy to ensure the organisation’s effectiveness.

Download or read book Private Label Strategy written by Nirmalya Kumar and published by Harvard Business Press. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth in private labels has huge implications for managers on both sides.

Download or read book A Study on Diffusion of Innovation in Private Labels in Food Products in Coimbatore City written by J. Joshua Selvakumar and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private labels in food products is enjoying a phenomenal growth all over the world, especially in countries like India which is one of the favourite spots in the world for all the big retailers like Walmart, Tesco, etc. Retailers also try to introduce new private labels and push them to consumers as these private labels increase their profit margin and it also reduces their dependence on the manufacturers. Due to this reason most of the retailers all over the world from big giants like Walmart (who's shelves contain more than 40% of their own brand) to Indian players like big bazaar, reliance mart, Spencer's, Nilgiri's, kannan departmental store etc to produce their own labels in the market. The main objective of this study is to categorize the customers into innovators, adapters, majority and laggards as categorized in the law of diffusion of innovation and to study the effect of price, quality and the risk perception of the customers in the purchase of private labels in food products. The major findings of this study are the quality of the food product is very important than the other factors like price, the customers are ready to buy private labels in generic food products like rice, wheat etc. customers don't buy any private labels as it is less priced than the national brands. The customer perception is that the Purchase of any private label does not improve the status in any way. Majority of the total respondents mentioned that they will try new private labels in the future. These are major findings of this study on diffusion of innovation in food products in private labels.

Download or read book Trust in Market Relationships written by Sandro Castaldo and published by Edward Elgar Publishing. This book was released on 2007 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.

Download or read book Development and Customer Perceptions of Private Label Products in the Czech Food Retailing Sector written by Roland Karko and published by . This book was released on 1998 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumers Perception Towards Private Label Products of Indian Retailers A Study on Super Markets in Hyderabad written by Ramulu Bhukya and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this paper is to analyse consumers' perception about private label products of Indian retailers and to examine the group difference between gender of the consumers and their perceptions towards private label product attributes. Total 345 samples are collected from consumers across the retailers in Hyderabad through structured questionnaire by applying convenient sampling technique. Responses are recorded on 5-point Likert scale where 1 stands for strongly disagree, 3 stands for neither disagree nor agree and 5 stands for strongly agree. Descriptive statistics is used to analyse the frequencies of agreement on perception towards private label products. Independent-samples t-test is used to test the hypotheses regarding group difference between gender and consumers' perception towards private label products. Findings of the study reveal that consumers perceive private label products that they are cheaper in price, lower in quality, involve risk but ultimately buying them is value for money. Male and female consumers perceive same regarding all the attributes of private label products but they differ significantly about their quality.

Download or read book Global Perspective of Private Labels Success written by Simbarashe Pasirayi and published by . This book was released on 2016 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private label growth in emerging markets has not kept pace with the growth in private labels elsewhere. For instance, in Europe and North America, private labels now constitute an average of 35% of total retail market share, compared to emerging markets, where market shares vary between 1% and 8 %. This dissertation examines the possibility that differences in private-label performance between developed and emerging economies is not driven by one mechanism, but arises from a variety of sources, both structural, and behavioral. Specifically, I focus on manufacturers market power, retailers private label portfolio strategies, and consumers perceptions of private labels. In most emerging economies, national brand manufacturers tend to be the sole producers of private labels. As a result, manufacturers have inherent market power and can deter retailers from pursuing aggressive private label strategies, which results in low private label market shares. Moreover, some retailers in emerging economies now carry their private labels as part of a multi-tiered portfolio. However, a small price-gap between the quality tiers results in high intraportfolio competition leading to cannibalization and lower private label market shares. Last, private label market shares in emerging economies may be smaller than in developed economies because low-income households prefer higher priced national brands. This counterintuitive phenomenon is driven by two interrelated factors. First, social influence implies that low-income households are upward-comparing, they contrast themselves with high-income households whom they believe are better-off. Because higher-income households purchase national brands, upward-comparisons lead to a preference for national brands. Second, low income households are unknowledgeable about private label advancements hence they prefer national brands.

Download or read book The Longitudinal Impact of Private Label Brands on Category Profitability and Loyal Customers written by Michael S. Pepe and published by ProQuest. This book was released on 2000 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Perceptions of Multiple Private Label Brands Offered by Pick N Pay Stores written by Andrew William Marriott and published by . This book was released on 2014 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A South African Study of Consumers Perceptions of Textile Labels and Their Consequent Purchasing Behaviour written by Papali Matsepiso Elizabeth Maqalika-Mokobori and published by . This book was released on 2005 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Consumer Perceptions of Private Label Brands written by Bukhosi Dumoluhle Mpofu and published by . This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: