Download or read book Marketing and Consumer Behavior in East and South east Asia written by Anthony Pecotich and published by . This book was released on 1998 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a direct and up-to-date description of the late-1990s situation and trends in Asia. In essence the chapters present a mini-textbook on the environmental consumer behaviour and, marketing situation in each country in Asia.
Download or read book Food Culture in Southeast Asia written by Penny Van Esterik and published by Bloomsbury Publishing USA. This book was released on 2008-08-30 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asian cuisines, such as Thai, have become quite popular in the United States even though immigrant numbers are low. The food is appealing because it is tasty, attractive, and generally healthful, with plentiful vegetables, fish, noodles, and rice. Food Culture in Southeast Asia is a richly informative overview of the food and foodways of the mainland countries including Burma, Thailand, Lao, Vietnam, Cambodia, and Malaysia, and the island countries of Singapore, Brunei, East Timor, Indonesia, and the Philippines. Students and other readers will learn how diverse peoples from diverse geographies feed themselves and the value they place on eating as a material, social, and symbolic act. Chapter 1, Historical Overview, surveys the archaeological and historical evidence concerning mainland Southeast Asia, with emphasis on the Indianized kingdoms of the mainland and the influence of the spice trade on subsequent European colonization. Chapter 2, Major Foods and Ingredients, particularly illuminates the rice culture as the central source of calories and a dominant cultural symbol of feminine nurture plus fish and fermented fish products, local fresh vegetables and herbs, and meat in variable amounts. The Cooking chapter discusses the division of labor in the kitchen, kitchens and their equipment, and the steps in acquiring, processing and preparing food. The Typical Meals chapter approaches typical meals by describing some common meal elements, meal format, and the timing of meals. Typical meals are presented as variations on a common theme, with particular attention to contrasts such as rural-urban and palace-village. Iconic meals and dishes that carry special meaning as markers of ethnic or national identity are also covered. Chapter 6, Eating Out, reviews some of the options for public eating away from home in the region, including the newly developed popularity of Southeast Asian restaurants overseas. The chapter has an urban, middle-class bias, as those are the people who are eating out on a regular basis. The Special Occasions chapter examines ritual events such as feeding the spirits of rice and the ancestors, Buddhist and Muslim rituals involving food, rites of passage, and universal celebrations around the coming of the New Year. The final chapter on diet and health looks at some of the ideologies underlying the relation between food and disease, particularly the humoral system, and then considers the nutritional challenges related to recent changes in local food systems, including food safety.
Download or read book Consumers of Southeast Asia written by and published by . This book was released on 1996 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taking Southeast Asia to Market written by Joseph Nevins and published by Cornell University Press. This book was released on 2018-09-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent changes in the global economy and in Southeast Asian national political economies have led to new forms of commodity production and new commodities. Using insights from political economy and commodity studies, the essays in Taking Southeast Asia to Market trace the myriad ways recent alignments among producers, distributors, and consumers are affecting people and nature throughout the region. In case studies ranging from coffee and hardwood products to mushroom pickers and Vietnamese factory workers, the authors detail the Southeast Asian articulations of these processes while also discussing the broader implications of these shifts. Taken together, the cases show how commodities illuminate the convergence of changing social forces in Southeast Asia today, as they transform the terms, practices, and experiences of everyday life and politics in the global economy.
Download or read book Consumption in Asia written by Beng-Huat Chua and published by Routledge. This book was released on 2002-05-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this collection challenge conventional ideas about consumption and consumerism: they consider if the inundation of Western consumer goods have created identity confusions among the affluent in Asia, and if the expansion of consumer culture really does threaten the stability of politically anti-liberal states in Asia. This is the first book to analyse in detial consumerism in the region, and will be valuable reading for students and researchers in Asian studies, economics, politics and cultural studies.
Download or read book Consumers of Southeast Asia written by and published by . This book was released on 1994 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chinese Medicine Men written by Sherman Cochran and published by Harvard University Press. This book was released on 2006-05-30 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cochran reconsiders the nature and role of consumer culture in the spread of globalization and illuminates enduring features of the Chinese experience of consumer culture. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the 21st century because they achieved goals that resonate with their successors today.
Download or read book Marketing For Competitiveness Asia To The World In The Age Of Digital Consumers written by Philip Kotler and published by World Scientific. This book was released on 2016-11-24 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Download or read book The Ambivalent Consumer written by Sheldon M. Garon and published by Cornell University Press. This book was released on 2006 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comparative examination of the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture.
Download or read book Succeeding Like Success The Affluent Consumers of Asia written by Yuwa Wong and published by John Wiley & Sons. This book was released on 2007 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
Download or read book Food Culture of Southeast Asia Perspective of Social Science and Food Science written by David, Wahyudi and published by kassel university press GmbH. This book was released on 2017-01-01 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a unique collection of food studies from the perspective of both social and food science. This book describes the current situation of food cultures in Southeast Asia and consists of six chapters which explain the cases of Thailand and Indonesia. The selected case studies are illustrative of ten scholars from various disciplines and nationalities. The multidisciplinary approaches help readers understand how the food culture in Southeast Asia changes and show the domi- nant factors driving those changes. This book is suitable for students who are interested in food culture, general readers, and foodies. By reading this book, readers will realize the connection between social science and food science and find interesting insights from both perspectives. In many cases, this book describes ways of eating and traditional food cultures that have already begun to disappear or have been transformed into “modernity”. To understand how and why this occurs enables researches to react and do something for the future of food tradition and nutrition.
Download or read book Kinship and Food in South East Asia written by Monica Janowski and published by NIAS Press. This book was released on 2007 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been a growing acceptance that food has an important role in establishing and structuring social and kin relations in South East Asian societies. This study looks at a wide variety of groups in the region and demonstrates that within all of them the feeding relationship is fundamental to the establishment and the nature of relations within generations and between generations. Presenting material from ten societies in the region, the papers included in this volume argue that the feeding of foods, drink and meals based on the focal starch crop grown by these agricultural groups - rice in eight of the groups covered here, sago in one and cassava in one - is used to manipulate 'biological' kinship and to construct a 'kinship' particular to humans; which is nevertheless founded in a 'natural' process, the 'flow of life', blessings and potency between generations.
Download or read book Trusting Trade and the Private Sector for Food Security in Southeast Asia written by Hamid R. Alavi and published by World Bank Publications. This book was released on 2011-12-09 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusting Trade and the Private Sector for Food Security in Southeast Asia challenges policy makers who oversee the rice sector in Southeast Asia and reexamines deep-rooted precepts about their responsibilities. The authors argue that fixating on national self-sufficiency has been costly and counterproductive, and cooperation can both improve rice production at home and expand regional trade. Trusting Trade specifically examines private sector participation in the rice and (yellow) maize markets in five countries in the Association of Southeast Asian Nations (ASEAN)—Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The study identifies both the private sector's potential role in providing greater regional food security and feasible ways to strengthen public and private sector cooperation in managing regional food supply chains. Trusting Trade also examines actionable ways to deepen and strengthen regional markets that support trade in food staples. The study's recommendations are meant to be implemented primarily through new forms of partnerships between the public and private sectors. Trusting Trade will be of interest to policy makers in the ASEAN member states and its development partners as well as others interested in food security, supply chains, and trade in Southeast Asia.
Download or read book Handbook of Markets and Economies East Asia Southeast Asia Australia New Zealand written by Anthony Pecotich and published by Routledge. This book was released on 2016-07-22 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam. Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Download or read book Chinese Food and Foodways in Southeast Asia and Beyond written by Tan Chee-Beng and published by NUS Press. This book was released on 2012-08-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese cuisine has had a deep impact on culinary traditions in Southeast Asia, where the lack of certain ingredients and access to new ingredients along with the culinary knowledge of local people led Chinese migrants to modify traditional dishes and to invent new foods. This process brought the cuisine of southern China, considered by some writers to be "the finest in the world," into contact with a wide range of local and global cuisines and ingredients. When Chinese from Southeast Asia moved on to other parts of the world, they brought these variants of Chinese food with them, completing a cycle of culinary reproduction, localization and invention, and globalization. The process does not end there, for the new context offers yet another set of ingredients and culinary traditions, and the "embedding and fusing of foods" continues, creating additional hybrid forms. Written by scholars whose deep familiarity with Chinese cuisine is both personal and academic, Chinese Food and Foodways in Southeast Asia and Beyond is a book that anyone who has been fortunate enough to encounter Southeast Asian food will savour, and it provides a window on this world for those who have yet to discover it.
