Download or read book Consumers Evaluation of New Products written by Daniel L. McFadden and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: When offered a new product whose attributes are unknown, customers can determine whether they like the product by trying it themselves or can wait to observe the experience of other customers who try the product. We specify a rational decision process and investigate the implications of learning from others on the sales of new products and the impact of advertising.

Download or read book The Evaluation of New Products and New Product Concepts by Consumers written by Adam Finn and published by . This book was released on 1983 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Circular Economy and Its Implications on Sustainability and the Green Supply Chain written by Akkucuk, Ulas and published by IGI Global. This book was released on 2019-01-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world, solid and liquid waste deposits are mounting due to increasing populations and wealth. Businesses are therefore being put under pressure to pay attention to the environmental and resource consequences of the products they produce and the services they deliver. The Circular Economy and Its Implications on Sustainability and the Green Supply Chain is a collection of innovative research on methods of extending biological cycles found in nature to technological cycles where goods, when disposed properly, are converted into new products in an environmentally efficient way. It examines current research on how to deal with the waste resulting from human activities, the relationship between environmental and human health, and international legislation on waste management. This book is ideally designed for economists, managers, practitioners, academicians, researchers, and students.

Download or read book The Cambridge Handbook of Psychology and Economic Behaviour written by Alan Lewis and published by Cambridge University Press. This book was released on 2018-02-15 with total page 1240 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods - including laboratory and field experiments, observations, questionnaires and interviews - the Handbook provides comprehensive coverage of theory and method, financial and consumer behaviour, the environment and biological perspectives. This second edition also includes new chapters on topics such as neuroeconomics, unemployment, debt, behavioural public finance, and cutting-edge work on fuzzy trace theory and robots, cyborgs and consumption. With distinguished contributors from a variety of countries and theoretical backgrounds, the Handbook is an important step forward in the improvement of communications between the disciplines of psychology and economics that will appeal to academic researchers and graduates in economic psychology and behavioral economics.

Download or read book Responsible Business written by Manfred Pohl and published by John Wiley & Sons. This book was released on 2012-04-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility, Sustainability and Corporate Citizenship are now essential elements of modern business. Responsible Business is a vital "how to" guide providing information on all aspects of the CSR process. This highly accessible book is full of insights from those responsible for implementing CSR strategy inside companies – whether as CSR managers or at top management level – with coverage of all the important aspects of CSR – from what a sustainability manager's job involves, how to handle stakeholder dialogue, supply chain management to auditing, CSR and the law, and communicating CSR. Divided into bite-size easy-to-read chapters complete with practical checklists or "dos and don'ts", Responsible Business provides perspectives across different industries and sectors from running micro-finance at an international banking group to CSR in small companies as well as personal insights into a CSR manager's role in the automotive sector, the IT sector, the hotel business and many more. "If CSR is ever to happen in real time, it will be in the corporate trenches, honed by managers driving CSR beyond academic ideal to practical workplace results. This new book from Europe's ICCA has it all in one place. A brilliant display of actual corporate accomplishments, workable tools, and organisational work-around strategies. Real stuff by real professionals." —William C. Frederick, author of Corporation, Be Good! The Story of Corporate Social Responsibility "The work of Nick Tolhurst and the ICCA in this publication and beyond is vital to the field of CSR, as well as to the interdisciplinary fields and sectors that it affects in the private sector, public sector and civil society. I suggest this book become required reading for each sector." —Mark C. Donfried, Director and Founder, Institute for Cultural Diplomacy

Download or read book Consumer Testing and Evaluation of Personal Care Products written by Howard R. Moskowitz and published by CRC Press. This book was released on 1995-09-13 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.

Download or read book Consumers Evaluation of Line Extensions that are Positioned on Atypical Attributes written by A.H. Prado Carvalho and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Objective: New product launches have always been a common strategy for firms seeking strategic growth. Nevertheless, product failure rate is significantly high, reaching 70% to 80% in some market segments. In order to minimize the high product failure risk as well as to differentiate their product offerings companies are adopting the so called line extension strategy, positioning the new variants on their atypical attributes. However, there is evidence that this market strategy does not guarantee the success of the line extension. In the present research it was aimed to investigate how consumers evaluate line extensions that are positioned on atypical attributes. Method: 424 participants, with an average age of 30.07 years (SD= 10.43) participated in the experiment. This research used a 2 (brand equity: low vs. high) X 2 (product shelf positioning: centre vs. edge) X 2 (degree of the new attribute atypicality) between subject design. The dependent variable was the consumers’ evaluation of new product variants. Results: In line with expectations both brand equity and product shelf positioning had a significant main effect on consumers’ responses. However, the degree of new attribute atypicality was not found to be significant. With respect to the interaction effects, partial support was found for the significant interaction effect between brand and degree of the new attribute atypicality. Conclusion: Parent brand equity is an important asset for the success of the line extension strategy. Whereas high equity brands are likely to benefit from its image and reputation, low equity brands might benefit from being innovative when extending their products line. In addition, this study finds support for the “center-stage effect”, that is, the results indicate that consumers hold higher evaluations towards products that are positioned in the centre of the shelf display. Finally, contrary to the well-recognized categorization theory, in this research no support was found for the fact that the moderate incongruity option will consistently receive higher evaluations.

Download or read book Consumer based New Product Development for the Food Industry written by Sebastiano Porretta and published by Royal Society of Chemistry. This book was released on 2021-04-07 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.

Download or read book Stimulus Response Compatibility written by R.W. Proctor and published by Elsevier. This book was released on 1989-12-18 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stimulus-response compatibility refers to the finding that certain mappings of stimuli to responses produce faster and more accurate responding than do others. The present volume surveys compatibility research which falls into four broad categories: (a) mental representation and coding (b) neurophysiological mechanisms (c) motor performance (d) human factors applications. The major findings and models within each of the categories are summarized, and an integrated perspective is provided. The research indicates that compatibility effects reflect basic cognitive processes that bear on a range of issues in cognitive science and that have applied implications for human factors specialists.

Download or read book Consumer and Sensory Evaluation Techniques written by Cecilia Y. Saint-Denis and published by John Wiley & Sons. This book was released on 2018-02-05 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and consumer goods product development and marketing This unique manual describes how to implement specific sensory and consumer methods based on context and objective. Presented in a direct and straightforward language that will speak to the industry professionals and academics who are on the ground attempting to solve technical questions, it reviews, step by step, the various stages of a product evaluation. Included are practical examples from many industries that practitioners can relate to. The book also shows how to build a sustainable short-, medium-, and long-term product evaluation strategy, and guides readers on how to create customized methods, or even completely new approaches. Consumer and Sensory Evaluation Techniques speaks to management and decision-makers within organizations and addresses the main questions (eg: "How much will it cost?" and "How quickly can it be achieved?") that are faced when developing and testing new products before a launch. Chapters cover: the pillars of good consumer and sensory studies; sensory profile of a product: mapping internal sensory properties; the foundations of consumer evaluation; study plans and strategy—sustainable short, mid and long-term vision; real-life anticipation with market factors: concept, price, brand, market channel; and internal studies versus sub-contracting. Uses examples from multiple sectors to show how to build a sustainable product evaluation strategy Analyses the critical milestones to follow and the pitfalls to avoid Supports the decision-making process while developing fast yet robust test strategies that will increase the likelihood of a product's success Consumer and Sensory Evaluation Techniques is the perfect resource for students, faculty and professionals working in product development, including formulators and marketers.

Download or read book Two Essays on Product Design and Consumer Evaluations written by Sangwon Lee and published by . This book was released on 2010 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper is about the central role of product design on consumer evaluations. While the design literature has articulated two different types of design, i.e. form-based design and function-based design (Khalid 2004), most extant marketing literature has mostly focused on the impact of functional design on performance (see Chitturi, Raghunathan, and Mahajan (2007) for a notable exception). In this paper, I examine the individual and joint effects of the two design dimensions: form design and functional design on consumer evaluations of new products. In the first essay, employing theoretical underpinnings from processing fluency theory, I investigate four major research questions. First, all else equal, does form design matter? Second, how does form design interact with functional design? Third, does the interaction between form and functionality change in an innovation context? Specifically, given a certain level of functionality, what type of form is more advantageous for a radically new product (RNP) or an incrementally new product (INP)? Fourth, is there an individual difference in consumer evaluations to innovative products with various form designs? Results from the four experiments conducted demonstrate that (1) more typical form design leads to more positive attitudes toward the product than less typical form design, (2) a more typical design compensates for the average functionality of the product and hence a product with average functionality is evaluated as well as highly functional products in the more typical design condition. In a less typical design condition, a product with high functionality leads to much lower consumer attitudes towards the product, (3) whereas the form design for incremental innovations must be closer to the incumbent products for favorable evaluations, less typical form is evaluated as good as more typical form for radical innovations. (4) Form design of an innovative product matters more to the technologically more sophisticated consumers (experts) than technologically less sophisticated consumers (novices). In the second essay, I examine the issues involved in using form design to nullify first mover advantage. Pioneers or first movers can be defined as the first firm to sell in a new product category. Despite the proliferation of the pioneering advantage research, there are few empirical studies which examined how the product design enables the later entrants to nullify the first mover advantage. Employing theoretical underpinnings from categorization theory, I investigate the following research questions. First, what type of form is more likely to enhance consumer evaluations and nullify first mover advantage when the follower's product is featured with higher or lower functionality? Second, how does form design interact with functional design for the follower's product? Results from the experimental study conducted demonstrate that (1) if the follower's functionality is not superior to the pioneer's, follower had better focus on design differentiation which can compensate for the lower functionality of the follower (2) if the follower's functionality is superior to the pioneer's, follower had better follow the pioneer's design for the better product evaluation. The managerial implication is clear: Form design is a critical determinant of consumer evaluations. Form design helps create and appropriate value for firms.

Download or read book An Analysis of the Process of New Product Idea Evaluation for Consumer Goods written by James Herbert Wolter and published by . This book was released on 1960 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Methods in Consumer Research Volume 2 written by Gaston Ares and published by Woodhead Publishing. This book was released on 2018-01-02 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. - Presents comprehensive coverage of new and emerging techniques in consumer science - Provides examples of successful application of the methodologies presented throughout - Identifies how to design research for special populations, including children, the elderly and low-income consumers - Discusses sensitivity to cross-cultural populations and emerging markets - Includes research design for food, cosmetic and household products - Highlights both psychological and physiological consumer measurements

Download or read book Consumer Categorization and Evaluation of Ambiguous Products written by Priyali Rajagopal and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: This dissertation examines how evaluations of ambiguous products can be influenced by controlling the categorization of such products. Ambiguous products refer to products that may be categorized into alternative categories (e.g. crossover vehicles such as the Chevy Avalanche and Pontiac Aztec). Little is known about how consumers categorize and evaluate these products. We combine two different streams of literature - traditional categorization and psycholinguistics - to examine (1) how categorization of ambiguous products can be controlled, (2) how categorization impacts evaluations and (3) how evaluations can be increased. One of the contributions of this research will be to show that consumer acceptance can be controlled simply through the control of consumer categorization processes rather than through traditional persuasion techniques. From a theoretical standpoint, this dissertation will contribute to the categorization literature by providing a better understanding of the linkages between categorization, inferences and evaluation. Further, the finding that product inferences are not restricted to a single category, but can be induced across multiple categories will be a radical departure from traditional categorization literature, which predicts that inferences are derived only from within a category. From a managerial perspective, the findings of this dissertation will allow marketers to develop cues that can control product categorization which will impact the inferences made about the product and ultimately influence consumer evaluations of the new product.

Download or read book Consumer Evaluation of Branding Strategies for Global Vs Local Brands written by Plavini Punyatoya and published by LAP Lambert Academic Publishing. This book was released on 2015-06-29 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: While introducing a new product to the market, companies invariably evaluate two possible options. They either go for a brand extension which involves the use of an extended brand name, or alternatively opt for altogether a new brand name. Perceived brand globalness affects this decision regarding choice of new brand name versus extended brand name. The book discusses about the impact of brand globalness (global versus local) and branding strategy (new brand name versus extended brand name) on consumer attitude and purchase intention for new products. Then the moderating role of product similarity and concept consistency on the interaction effect was investigated. The book presents the research work using three essays. The research was conducted for both functional and prestige products to present a more generalized finding. The book suggests that firms need to consider perceived brand globalness, product category, new product's level of similarity to original one and new product's concept consistency level before deciding their branding strategy.The research output can aid corporate in deciding the right branding strategy while introducing a new product.

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Toward an Integrated Conceptual Model of Retailer New Product Evaluation and New Product Success written by Ying Huang and published by . This book was released on 2007 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: