Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book Consumer Time Psychology Behavior written by Johnny Ch LOK and published by . This book was released on 2021-04-16 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: In any buying process, time factor will have about 10 % to 40 % to influence consumer decision. When the consumer feels hurry to consume, e.g. planning to go to travel, when he/she needs to choose to buy which airline's air ticket and what day and time is the right air ticket prebooking purchase decision right time choice; or enrolling which school to be choosed course to study decison, e.g. how long time is needed to be choose which school is the most suitable to provide the most suitable courses studying choce change; purchase warm clothes to wear in winter, when is the suitable time to choose to buy the cheaper warm clothers to prepare to wear in winter, e.g. Jan to Mar., April to June, July to Aug. month; when is the most suitable time to buy another new house to live, when the property consumer( buyer) has lived present house for long time, e.g. three years or more. All of these issues will include time factor to influence the consumer feels when he/she ought choose to buy the kind of product or consume the kind of service. However, the other factors will also include to influence his/her decision, e.g. family, friend relationship factor, advertising factor, social status factor, cultural difference factor, personal psychological need level or satisfactory level factor, young or old age factor, income level factor, economic environment factor, material enjoyable need factor etc. factors. However, time pressure factor will be the consumer individual intrinsic ( internal) psychological feeling factor, and it is the consumer individual intrinsic feeling to judge whether when he/she ought spend some money to buy the kind ofcnew product or the kind of consume service ( what time is the most reasonable or the most suitable time) to make purchase choice decision. However, when the consumer feels hurry to make purchase decision. So, he/she will not hope to spend more time to gather more information to compare and evaluate which one is the right brand of product tochoose to buy or the right service to consume among different brands of products or services. Otherwise, if the consumer has more time or he/she can make the decision to buy any brand of product. Then, he/she ought spend more time to gather more information to compare and evaluate which one is the most suitable product choice to buy or which one is the right service choice to consume. So, time pressure factor will have some influence to any consumers to make decision about what time is the suitable time to buy the kind of product or consume the service. For example, heater product is usually when winter weather time, the heater products need number ought increase in winter weather time or season. But, it is possible that the heater products need number won't increase in winter season / weather possible, when one country , there are many householders or families , they have one heater number at least at home. Then, it is possible that these householders or families won't have consumption desires to buy one more heater product to use in winter at home, because they have had one heater to use at home in winter. So , when the country has have many customers number, they are using the kind of heater products at homes. Most people own at least one heater number factor will have possible to influence enough time available to cause they do not feel hurry to buy any heaters to use at homes, so, their do not feel time pressure to buy any heaters in short time. Because they do not plan to buy the kind of product to use at home in short time when they have one heater product at least to use at homes in present.
Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
Download or read book Consumer Psychology in Behavioral Perspective written by Gordon Foxall and published by Beard Books. This book was released on 2004-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
Download or read book Consumer Organizational Time Psychology written by Johnny Ch Lok and published by . This book was released on 2019-07-18 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time pressure consumption decisionmaking process characteristicsHow we can predict or know the consumer time pressure in whom decision making process? Will it bring advantages or disadvantages to influence the businessmens' benefits? I shall indicate some different consumption situations or environments to explain what will be impacted to sale number is increased or decreased to businesses when the consumer feel time pressure to avoid whom behavioral consumption to the product or the service.Firstly, I shall explain that what effects of product popularity and time pressure on online shopping behaviors are . Electronic ecommerce is popular to any countries, in special, US, UK, China large areas countries, because when one customer feels need to spend one hour even more time to catch any transportation tool to arrive the shop to buy the kind of product. Then, due to far distance reason, he/she will choose to apply internet to buy the kind of product . If the seller has website to let the consumers to choose online shopping. However, it seems that online shopping behavior can reduce the consumer individual time pressure, when he/she feels need to catch any kinds of transportation tool to arrive the shop to buy the product. Moreover, when the consumer can turn on home computer to enter its website to choose the styles of the kind of products, which one is the most situable to choose. He/she can spend time to search the different styles kinds of product information to compare and evaluate which brand of product will b whose purchase choice easily at home. Hence, in psychological view, he/she can feel that spending time to search information from internet behavior which is more valuable and it can bring more economic benefit to make final purchase decision more than the behavior of spending long time to catch any transportation tools to visit the shop. Moreover, it is possible to bring failure risk that he/she wastes time to catch any transportation tools to visit the shop if he/she can not find any one of suitable product(s) to choose to buy. Hence, it seems the online shopping can influence the consumer reduced time pressure and wastes time to do any shopping decision.
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Download or read book Time Pressure and Stress in Human Judgment and Decision Making written by A.J. Maule and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some years ago we, the editors of this volume, found out about each other's deeply rooted interest in the concept of time, the usage of time, and the effects of shortage of time on human thought and behavior. Since then we have fostered the idea of bringing together different perspectives in this area. We are now, there fore, very content that our idea has materialized in the present volume. There is both anecdotal and empirical evidence to suggest that time con straints may affect behavior. Managers and other professional decision makers frequently identify time pressure as a major constraint on their behavior (Isen berg, 1984). Chamberlain and Zika (1990) provide empirical support for this view, showing that complaints of insufficient time are the most frequently report ed everyday minor stressors or hassles for all groups of people except the elderly. Similarly, studies in occupational settings have identified time pressure as one of the central components of workload (Derrich, 1988; O'Donnel & Eggemeier, 1986).
Download or read book Consumer And Organizational Time Psychology written by Johnny Ch Lok and published by . This book was released on 2019-07-18 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether can apply behavioral economic method to raise productivity, service performance in organizations and predict consumer individual emotion in consumption market. I write this book aims to explain whether behavioral economy methods can be attempted to solve how to raise productivities challenge in organizational situations as well as how to predict consumption behaviors challenges. This book divides two parts. Part one, I explain what behavioral economy mean and what behavioral economic methods can be applied to predict consumer emotions and raise staff productivities behaviors.In part one, chapter one I shall explain how to apply behavioral economic method to predict normal basic income consumption client group's habitual spending behavior as well as how to apply behavioral economic method to predict how labor market changing behavior and predict when labor market changes will occur in order to solve shortage of labor or job supply shortage challenges, I shall explain how can apply behavioral economy method raises basic stable income consumer consumption desire, I shall explain behavioral economy method to explain what is the mean of basic stable income consumption great of small amount desire, how to apply life-cycle advertisement method to predict of consumer behavior, and explain how to apply behavioral economy method to raise electricity consumption from electricity user individual habit.In part one, chapter two, I shall explain how to apply behavioral economic method to build consumer confidence is as a predictor of consumption spending. I shall also explain what confidence in consumption survey means and I shall apply behavioral economy method to explain how and why to apply survey to gather data in consumption market. It can measure how much degree of confidence of overall clients to the brand of product or service as well as how to build consumer confidence to buy the brand of product or consume the brand of service as well as I shall also explain what a confidence indicator means and how to apply confidence indicator to predict how many potential consumers will choose to buy the brand of product or consume the brand of service. I shall explain how to apply behavioral economy methods to influence employee individual psychology to achieve to raise productivity of long term incentive invention. I shall apply behavioral economy method to explain why increasing salary is short term incentive productivity method, how to improve the design of incentive structures to encourage productivities organizations, how to build employees and managers kindly co-operational relationship method, explain whether bonus method can encourage service performance to be raised as well as how to apply behavioral economy method to explain how to predict human motivation natural behaviors. I shall apply behavioral economic method to explain that why under-level productive efficiency is not represent low production number to the manufacturer as well as low-consumption desire is not represent less consumer demands or customers lose confidence to the product.In part two, I shall indicate some large organization cases how to apply behavioral economy methods to predict consumer behaviors and solve consumer desire challenges as well as how to apply behavioral economic methods to raise staff productivities.On part three, This first part explains how and why time pressure will influence marketing behavior. I shall indicate some service and product case to explain what the time pressure consumption environment can influence consumer decision making. I also indicate some large international organizations to explain how and why consumers will feel time pressure to influence their consumption behaviors. This second part explains how and why time pressure will influence employees feel that they need learn how to change their working behavior in order to adapt their working pressure environment.
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1784 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Download or read book Brand Seduction written by Daryl Weber and published by Red Wheel/Weiser. This book was released on 2016-04-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters." —Seth Godin, author of All Marketers Are Liars "Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized." —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: • The surprising unconscious side of brands. • The biggest myths about consumer psychology. • The real role of emotions in building brands. • Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses.
Download or read book Predictably Irrational written by Dan Ariely and published by Harper Collins. This book was released on 2008-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.
Download or read book How Behavioral Time Method Explains And Predicts written by Johnny Ch Lok and published by . This book was released on 2019-05-25 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: I assume that online shopping consumers won't like to stay to view on any webpage long time. It is possible that they choose to click more web pages to hope to find more different familiar and unfamiliar both brands of products informations in order to make more accurate comparison and evaluation from more different kinds of brands of products in order to make the most accurate online shopping decision. Hence, any brands of products online webpage information will be one time pressure limited sale environment to consumers feel that they need to make the most accurate online purchase decision in short time. Moreover, it seems that if the brand of products which can be showed on the popular product webpage, the it will have much sale chance to let online purchasers familiarize in order to increase sale opportunity more easily.Finally, I shall explain what is the meaning of external time pressure consumption environment is the long time queue waiting consumption environment. I shall explain how to achieve one simplistic queueing system to solve long time queue waiting problem to bring consumers' negative emotion influence to choose to consume the service or buy the product in preference.For entertainment service example, e.g. queueing at the cinema counter to buy one ticket to watch the movie, or queueing at the music hall to buy one ticket to listen the music performance show activities. The audiences' ticket purchase aims to sit down in the cinema or music hall to enjoy to listen and see pretty music performance or watch the attractive movie comfortable within one to two hours entertainment time. If the movie or music performance show is attractive, the cinema or music hall will have many audiences accept to spend long time to queue to buy the ticket. However, if the cinema ot music hall needs audience consumers to queue long time to buy the ticket, e.g. one houe, even more than one houe queueing time to wait to buy the ticket to watch the movie or listen the music performance show. Then, the long time queue waiting problem will be possible to cause a lot audiences number to be reduced, because they feel that they need to spend much time pressure to queue to by the ticket to listen the music performance show or watch the movie. However, of these unacceptable too long queue time audiences can have another/ other cinema(s), music hall(s) to buy the same price, even more low price of movie ticket or music performance show ticket in short time. Then, they must leave the present cinema queue and go to the another cinema or music hall to buy ticket to watch the same movie or listen the same music performance show. So, long time queue is one external time pressure environment to influence consumer's preference choice to the service provider, when they feel it has another service provider does not need them or these audiences need to spend same long time queue time to wait to buy the ticket in order to enjoy the service, e.g. listening music performance show, watching movie.Hence, in a high time pressure queue situation where decision makers, e.g. audiences have less time than needed ( or perceived needed).
Download or read book The Cambridge Handbook of Consumer Psychology written by Cait Lamberton and published by Cambridge University Press. This book was released on 2023-04-06 with total page 873 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the world's leading thinkers applying both foundational knowledge and novel insights as we seek to understand consumer psychology in a constantly changing landscape? And how can informed readers both contribute to and evaluate our knowledge? This handbook offers a critical overview of both fundamental topics in consumer psychology and those that are of prominence in the contemporary marketplace, beginning with an examination of individual psychology and broadening to topics related to wider cultural and marketplace systems. The Cambridge Handbook of Consumer Psychology, 2nd edition, will act as a valuable guide for teachers and graduate and undergraduate students in psychology, marketing, management, economics, sociology, and anthropology.
Download or read book Spent written by Geoffrey Miller and published by Penguin. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book How Behavioral Time Method Explains And Predicts written by Johnny Ch Lok and published by Independently Published. This book was released on 2019-05-22 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, time pressure issue seems evolutionary psychology, it looks at how consumer behavior has beed affected by psychological adjustments during time pressure evoluation. It seeks to identify which consumer psychological traits are evolved through adaptations, e.g. time pressure consumption adaptations to choose the final purchase decision in the final time limited consumption pressure environment, e.g. the consumer expects this day is the final day to choose to buy what kinds of the product. If he/she can't make final purchase decisin on the day, he/she will choose to buy the kind of product later, even he/she does not choose to buy the kind of product in the first or again, that is the products of natural selection, or the supermaket visitor case, he expects to choose which kind of food to eat within final 15 minutes, if he/she can't make the final decision to buy what kind of food to eat within final 15 minutes in this supermarket, or the restaurant eatting consumer case, he is queueing to wait to enter the restaurant to eat. He/she expects the final queue waiting time is 15 minutes maximum. If after this 15 minutes, he/she can not be permited to enter this restaurant, then he/she will choose to leave this restaurant and he/she will find another restaurant to replace it. So, it seems that any consumer will have himself/herself consumption limited stardard time to decide whether he/she ought choose to buy any products or consume any services in any consumption environment.Hence, the cause of consumption time pressure dominates consumer behavior, it is based on these hypothesis: Every consumer has demand characteristic and time pressure can dominate how he/she make final decision to buy or not buy any product or consume any service as well as any consumer needs have time pressure consumption demand because he/she does not expect to epend more time to choose what kinds of products to buy or what kinds of services to consume. He/she expects to make purchase or consumption final decision in short time.
