Download or read book Consumer Response to Sustainable Packaging Design written by and published by . This book was released on 2019 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design of more sustainable packaging is an important step towards reducing packaging’s environmental impacts. Packaging however is also the ‘silent salesman’ that provides many cues which consumers may use to make inferences about the packaged product’s expected benefits. Successful sustainable packaging should not only be environment-friendlier, but should also be an attractive option for consumers. The overall aim of this thesis is to examine how functional and aesthetical aspects of sustainable packaging design affect consumer purchase-related behaviors through inference-making processes. Chapter 1 provides the background of the thesis and describes the overarching theoretical framework. Chapter 2 presents an initial empirical test of consumer cue perception and inference-making processes by using a methodology of idiosyncratic attribute elicitation to analyse consumer response to a series of tomato soup packaging designs. The findings show that (packaging) sustainability is a highly salient association (second to convenience-related perceptions), but is only moderately important for consumer attitudes. Moreover, packaging sustainability cues inform further inference-making regarding a variety of consumer benefits such as product sustainability, price, healthiness, quality and (expected) taste. Results also show a large gap between consumer perception of packaging sustainability and experts’ life-cycle analysis outcomes. Chapter 3 examines how packaging can be actively redesigned to be more sustainable. It considers the extent to which three different sustainable redesign strategies (based on circular economy design literature) affect consumer purchase intentions, moral satisfaction, willingness-to-pay and benefit inferences. The results showed that consumers tend to prefer circular over linear strategies, and biologically circular over technically circular ones. Additionally, applying combinations of such redesign strategies leads to diminished increases in perceived sustainability, and consumers derive little additional moral satisfaction from more intensively redesigned packaging. Chapter 4 focusses on the influence of packaging sustainability in conjunction with product contents sustainability and different firm sustainability (advertisement) claims. Findings showed that consumers are more likely to infer deceptive firm intentions when firms provide environmental claims for packaged products that are only partially sustainable. For such products, consumers make both positive and negative inferences such that they positively value the improved environmental impacts, yet at the same time negatively value the deceitful actions of the firm. The usage of advertisement puffery has both pros and cons such that it strengthens both the positives and negatives. Furthermore, drawing from centrality theories, the results also suggest that consumers tend to be more critical when only a peripheral attribute (packaging) is made sustainable versus when only a central attribute (product contents) is sustainable. Chapter 5 examines the mental associations between sustainability low strength/high gentleness benefits. The chapter investigates how overtly sustainable (vs. conventional) laundry detergent packaging affects consumer choices, depending on consumers’ intended laundry usage (strength vs. gentleness emphasis). Results show that the sustainable option is disadvantaged in consumer choices when consumers seek strength, and is preferred when they seek gentleness benefits. The perceived strength deficiency can (partially) be overcome by providing aesthetical masculinity signals through packaging design, and packaging that contains both sustainability and masculinity design cues is perceived relatively favourable in terms of perceived strength, gentleness and environment-friendliness. Lastly, Chapter 6 summarizes the main findings and discusses theoretical and practical implications. Overall, this thesis shows that (functional and aesthetical) sustainable packaging design does not merely change consumers’ (potentially inaccurate) view of that packaging’s environmental qualities, but causes consumers to make a range of inferences which affect packaged product choice. Successful sustainable packaging design should seek to reinforce those consumer inferences with positive effects and/or inhibit inferences with potential negative effects to ensure an overall attractive packaged product proposition.

Download or read book Imagery and Verbal Processes written by A. Paivio and published by Psychology Press. This book was released on 2013-11-26 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1978. In this book the author has attempted to present a systematic theoretical and factual account of the role of higher mental processes in human learning and memory, and certain aspects of the psychology of perception and language. The major orienting theme of the book is its dual emphasis on nonverbal imagery and verbal processes (inner speech) as memory codes and mediators of behavior. Based on recent experimental evidence, the conceptual approach in a sense represents an integration of pre-behavioristic and behavioristic views concerning the nature of thought. The book is intended both as a textbook and as a theoretical monograph.

Download or read book Packaging for Sustainability written by Karli Verghese and published by Springer Science & Business Media. This book was released on 2012-03-18 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The packaging industry is under pressure from regulators, customers and other stakeholders to improve packaging’s sustainability by reducing its environmental and societal impacts. This is a considerable challenge because of the complex interactions between products and their packaging, and the many roles that packaging plays in the supply chain. Packaging for Sustainability is a concise and readable handbook for practitioners who are trying to implement sustainability strategies for packaging. Industry case studies are used throughout the book to illustrate possible applications and scenarios. Packaging for Sustainability draws on the expertise of researchers and industry practitioners to provide information on business benefits, environmental issues and priorities, environmental evaluation tools, design for environment, marketing strategies, and challenges for the future.

Download or read book Managing Packaging Design for Sustainable Development written by Daniel Hellström and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.

Download or read book Communicating Sustainability for the Green Economy written by Lynn R Kahle and published by Routledge. This book was released on 2015-01-28 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating sustainability to consumers provides a set of challenges for marketers that do not necessarily follow all the rules of other types of marketing communication. In many ways the concept of sustainability challenges the core ideals of promoting consumption. Accordingly, this book identifies for researchers and practitioners the barriers that keep customers from engaging in environmentally sustainable consumption and find ways to overcome those barriers. The book includes topics such corporate advertising strategy related to sustainability, corporate social responsibility advertising, greenwashing, advertising related to values, persuasion and persuasion knowledge in sustainability marketing, social media and sustainability, and advertising and public policy.

Download or read book Packaging Sustainability written by Wendy Jedlicka and published by John Wiley & Sons. This book was released on 2015-03-05 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging Sustainability Take the lead with sustainable package design solutions The classic role of packaging is to “Protect, Inform, and Sell.” Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging. With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book: Enables the designer to make smart, informed decisions at all points throughout the packaging design process Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists Describes materials and processes in current use and helps the reader understand how they interconnect With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product’s shelf impact—while minimizing its ecological footprint.

Download or read book Designing for Re Use written by Tom Fisher and published by Routledge. This book was released on 2009-12 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging is ephemeral - its purpose is to be 'wasted' once we've removed the product it contains. Whilst we are encouraged to 'reduce, re-use and recycle', Designing for Re-Use proposes that domestic re-use is the 'Cinderella' of this trinity, because it is under researched and little understood. The re-use of packaging could have a significant effect on the quantity of material that enters the waste stream and the energy and consequently carbon that is expended in its production - every re-used item is another item not purchased. The authors demonstrate that we do re-use - but usually despite, rather than because of, the actions of government and designers. The book shows that by understanding the ways in which actions of this sort fit with everyday life, opportunities may be identified to enhance the potential for re-use through packaging design. The authors itemize the factors that affect the re-use of packaging, and analyse the home as a system in which objects are processed. Some of these factors relate to the specifics of the design, including the type of materials used and the symbolism of the branding. Other factors are more obviously social - for instance the effects on re-use of different consumer orientations. The book provides practical guidance from a design perspective, in the context of real-life examples, to provide professionals with vital design recommendations and evaluate how a practice orientated approach to understanding consumers' behaviour is significant for moving towards sustainability through design.

Download or read book Designing for Re use written by Tom Fisher and published by Earthscan. This book was released on 2010 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.

Download or read book Packaging Design written by Marianne R. Klimchuk and published by John Wiley & Sons. This book was released on 2013-01-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines

Download or read book Multisensory Packaging written by Carlos Velasco and published by Springer. This book was released on 2018-11-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Download or read book Sustainable Supply Chain Management written by Balkan Cetinkaya and published by Springer Science & Business Media. This book was released on 2011-01-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the need to develop sustainable supply chains - economically, environmentally and socially. This book is not about a wish list of impractical choices, but the reality of decisions faced by all those involved in supply chain management today. Our definition of sustainable supply chains is not restricted to so-called "green" supply chains, but recognises that in order to be truly sustainable, supply chains must operate within a realistic financial structure, as well as contribute value to our society. Supply chains are not sustainable unless they are realistically funded and valued. Thus, a real definition of sustainable supply chain management must take account of all relevant economic, social and environmental issues. This book contains examples from a wide range of real-life case studies, and synthesizes the learnings from these many different situations to provide the fundamental building blocks at the centre of successful logistics and supply chain management.

Download or read book Sustainable Packaging written by Subramanian Senthilkannan Muthu and published by Springer Nature. This book was released on 2021-09-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packaging plays a major role in the environmental footprints of products from any industrial sector, and thus is important to address the sustainability issues of packaging. Packaging and the packaging sector have to be eco-conscious as there are many types of packaging across various industrial sectors and so are their environmental impacts as well. Plastic packaging is one of the most common element and the packaging sector accounts for almost 40% of plastic pollution in the world. Sustainable packaging is the only way forward to alleviate the environmental devastations from the the packaging sector. This book presents case studies and discusses how to make packaging more sustainable for a better future. ​

Download or read book Life Cycle of Sustainable Packaging written by Rafael A. Auras and published by John Wiley & Sons. This book was released on 2022-09-07 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life Cycle of Sustainable Packaging An expert review of packaging’s role in sustainability and the environment In Life Cycle of Sustainable Packaging: From Design to End of Life, a team of distinguished researchers delivers an authoritative and accessible explanation of the role played by packaging in sustainable development and the circular economy. The book offers expansive coverage of every aspect of the packaging life cycle, from design to management and end of life. It is a holistic and integrated evaluation of packaging’s environmental footprint. The authors show students and readers how to incorporate design and life cycle concepts into the development of sustainable packaging materials and help them understand critical background information about pollution and risk management. They also provide readers with learning objectives and self-study questions for each chapter that help them retain and understand the ideas discussed in the book. Readers will also find: A thorough introduction to the role of packaging in sustainable development An in-depth examination of design thinking in the packaging design process, including the five stages of design thinking and innovation tools Comprehensive discussions of pollution and risk management, as well as soil, water, and air pollution Expansive treatments of global climate change, life cycle assessment, and municipal solid waste. Perfect for undergraduate and graduate students learning about sustainability and packaging, Life Cycle of Sustainable Packaging: From Design to End of Life will earn a place in the libraries of chemical, biochemical, plastics, materials science, and packaging engineers.

Download or read book No Ordinary Disruption written by Richard Dobbs and published by PublicAffairs. This book was released on 2016-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy -- often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China -- Tianjin -- will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life -- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

Download or read book Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution written by Silvestri, Cecilia and published by IGI Global. This book was released on 2019-11-15 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution is an essential reference source that links together three highly relevant topics in the business of modern economy—innovation, customer satisfaction, and sustainability—and analyzes their synergies. Featuring research on topics such as e-business, global business, and sustainable innovation, this book is ideally designed for business consultants, managers, customer service representatives, entrepreneurs, academicians, researchers, and students seeking coverage on directing sustainable companies.

Download or read book Bio Based Packaging written by Salit Mohd Sapuan and published by John Wiley & Sons. This book was released on 2021-03-29 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bio-Based Packaging Bio-Based Packaging An authoritative and up-to-date review of sustainable packaging development and applications Bio-Based Packaging explores using renewable and biodegradable materials as sustainable alternatives to non-renewable, petroleum-based packaging. This comprehensive volume surveys the properties of biopolymers, the environmental and economic impact of bio-based packaging, and new and emerging technologies that are increasing the number of potential applications of green materials in the packaging industry. Contributions address the advantages and challenges of bio-based packaging, discuss new materials to be used for food packaging, and highlight cutting-edge research on polymers such as starch, protein, polylactic acid (PLA), pectin, nanocellulose, and their nanocomposites. In-depth yet accessible chapters provide balanced coverage of a broad range of practical topics, including life cycle assessment (LCA) of bio-based packaging products, consumer perceptions and preferences, supply chains, business strategies and markets in biodegradable food packaging, manufacturing of bio-based packaging materials, and regulations for food packaging materials. Detailed discussions provide valuable insight into the opportunities for biopolymers in end-use sectors, the barriers to biopolymer-based concepts in the packaging market, recent advances made in the field of biopolymeric composite materials, the future of bio-plastics in commercial food packaging, and more. This book: Provides deep coverage of the bio-based packaging development, characterization, regulations and environmental and socio-economic impact Contains real-world case studies of bio-based packaging applications Includes an overview of recent advances and emerging aspects of nanotechnology for development of sustainable composites for packaging Discusses renewable sources for packaging material and the reuse and recycling of bio-based packaging products Bio-Based Packaging is essential reading for academics, researchers, and industry professionals working in packaging materials, renewable resources, sustainability, polymerization technology, food technology, material engineering, and related fields. For more information on the Wiley Series in Renewable Resources, visit www.wiley.com/go/rrs

Download or read book Sustainable Food Packaging Technology written by Athanassia Athanassiou and published by John Wiley & Sons. This book was released on 2021-05-10 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Towards more sustainable packaging with biodegradable materials! The combination of the continuously increasing food packaging waste with the non-biodegradable nature of the plastic materials that have a big slice of the packaging market makes it necessary to move towards sustainable packaging for the benefit of the environment and human health. Sustainable packaging is the type of packaging that can provide to food the necessary protection conditions, but at the same type is biodegradable and can be disposed as organic waste to the landfills in order to biodegrade through a natural procedure. In this way, sustainable packaging becomes part of the circular economy. ?Sustainable Food Packaging Technology? deals with packaging solutions that use engineered biopolymers or biocomposites that have suitable physicochemical properties for food contact and protection and originate both from renewable or non-renewable resources, but in both cases are compostable or edible. Modified paper and cardboard with increased protective properties towards food while keeping their compostability are presented as well. The book also covers natural components that can make the packaging functional, e.g., by providing active protection to the food indicating food spoilage. * Addresses urgent problems: food packaging creates a lot of hard-to-recycle waste - this book puts forward more sustainable solutions using biodegradable materials * State-of-the-art: ?Sustainable Food Packaging Technology? provides knowledge on new developments in functional packaging * From lab to large-scale applications: expert authors report on the technology aspects of sustainable packaging