Download or read book Consumer Response to Product Unavailability written by Kyeong Sam Min and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The primary goal of this research is to examine how consumers respond when their freedom to choose is constrained due to product unavailability. Reactance theory would suggest that restricting individuals' freedom of choice is likely to have an adverse effect, including lowered choice consistency caused by negative affect. The degree to which consumers will react adversely to product unavailability is likely to depend on how much freedom they expect prior to choice, and whether a choice constraint is perceived to be important to them. Managing consumers' expectations and perceptions in this regard represents an important challenge facing retailers. When should consumers be notified of a choice constraint, and what actions can be taken to minimize any detrimental effects on consumer choice and satisfaction? Two studies examine the role of psychological reactance in explaining consumer reaction to product unavailability. The first study establishes the importance of the timing of notification regarding product unavailability. Preference for the unavailable product is shown to moderate the relationship between the timing of notification and choice of the most similar alternative. The second study further explores the role of psychological reactance by examining the process by which consumers restore their freedom and reduce negative affect associated with product unavailability through the selection of another product. The theoretical contribution of this dissertation is to show how the timing of notification influences consumer choice and satisfaction. Past research argued that the presence of an unavailable alternative would increase the choice share of its most similar alternative due to consumers' cognitive biases, including loss aversion and similarity substitution. However, such cognitive accounts fail to fully explain why choice reverses when consumers are notified about product unavailability after they have made a choice. In addition, the existing accounts cannot rationalize why consumer preference impacts consumer reaction to product unavailability. Building on reactance theory, we offer a new motivational account that explains the role of both the timing of information and individual preference.
Download or read book Dynamics in Consumer Response to Product Unavailability written by Katia Campo and published by . This book was released on 2000 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book I Like it But Cannot Have it written by Bi Yang and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers often encounter situations in which they desire a product/service but fail to acquire it. Despite the prevalence of product unavailability in the tourism and hospitality industry, research examining how people deal with this situation is lacking. To address this gap, this dissertation examines consumer response to a desired yet unavailable product. Drawing upon literature on product ownership and the theory of defense mechanisms, I argue that a failure to own a desired product increases people's tendency to spread negative WOM (the "ownership failure effect") and test the proposed effect in a series of empirical studies. The pilot study and study 1 demonstrate the ownership failure effect. In study 2 and study 3, I use different approaches to test the mediating effect of self-esteem and find that an ownership failure poses a threat to self-esteem, thus motivating people to denigrate the product and protect themselves. Study 4 tests a boundary condition for the ownership failure effect and shows that when a person's friends purchase/have the product, (s)he is unlikely to bad mouth the product. Study 5 proposes a possible remedy to alleviate the negative influence of ownership failure and indicates that activating people's moral identity effectively decreases their tendency to bad mouth the unobtainable product. Taken together, the results from the above studies lend convergent evidence to the ownership failure effect.
Download or read book Consumer Reactions to Product Failure written by Valerie S. Folkes and published by . This book was released on 1983 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Evaluation of a Product in Terms of Its Consumer Response written by Sidney Bryan Jeffreys and published by . This book was released on 1932 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.
Download or read book Weighing Your Options written by Scott Darren Swain and published by . This book was released on 2002 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Impact of Consumer Insecurity On Product Evaluation written by Jessica Keech and published by . This book was released on 2017 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two essay dissertation explores the impact that various types of consumer insecurity have on response to and evaluation of products. Consumer insecurity has long been noted as an influence on consumption behavior; however, this research examines it from two specific angles - materialism level and economic insecurity level of the consumer. Literature suggests that one of the major antecedents of materialism is insecurity. Therefore, Essay 1 focuses on the impact that consumers' materialism levels have on the evaluation of a sustainable luxury product. Five experiments demonstrate that although the product is originally valued less than its traditional counterpart, positioning it as essentially providing the same status benefits as its non-sustainable counterpart increased its value amongst materialistic consumers. Promoting the ethicality of the sustainable luxury product actually hurt its valuation amongst consumers high in materialism. Essay 2 examines the effect that economic insecurity has on consumer response to products. This research suggests that economically insecure consumers notice the brand gendered characteristics of products more so in comparison to more economically secure consumers. Initial support is also found for an association between more economically insecure consumers and a preference for gendered products. The results of both essays demonstrate the noticeable effects that feelings of insecurity have on consumer responses to products.
Download or read book Cases on Information Technology Lessons Learned Volume 7 written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2005-10-31 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is the latest addition to the Cases on Information Technology Series, a series which provides a collection of case studies focusing on IT implementation in organizations. The cases included in Cases on Information Technology: Lessons Learned, Volume 7 cover a variety of IT initiatives, including enterprise systems, wireless technologies, rebuilding operating systems after destruction, and implementation within non-profit organizations. Each case includes integral information regarding organizations working with IT, including key individuals involved, intelligent steps taken or perhaps overlooked, and the final project outcomes. This volume is useful to IT managers and researchers, as it describes various scenarios of IT implementation and also unfortunate downfalls. Using the real-life situations as facilitators for classroom discussion, professors and students will benefit as well from this collection of cases.
Download or read book Understanding the Short term Impact of Product Discontinuations on Consumer Response Behaviour written by Denisa Hebblethwaite and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Analyzing Consumer Response to Innovation written by Scott A. Neslin and published by Forgotten Books. This book was released on 2015-08-05 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Analyzing Consumer Response to Innovation: The Concept of Preference Inertia This research introduces the concept of preference inertia as a tool for understanding consumer response to innovations. This concept postulates that consumers may hesitate in preferring innovations over an existing product even though the innovations elicit superior evaluations. Preference inertia is examined within the context of the actual development of a Health Maintenance Organization (HMO). The manifestation of preference inertia by the HMO's potential enrollee population is explained using general attitude and demographic factors. The concept is then included in a linear attitude model of consumer response. Results and implications are discussed. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book Consumer Satisfaction Dissatisfaction and Complaining Behavior written by Ralph L. Day and published by . This book was released on 1977 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advances in National Brand and Private Label Marketing written by Juan Carlos Gázquez-Abad and published by Springer Nature. This book was released on with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Retail Supply Chain Management written by Narendra Agrawal and published by Springer. This book was released on 2015-04-20 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition focuses on three crucial areas of retail supply chain management: (1) empirical studies of retail supply chain practices, (2) assortment and inventory planning and (3) integrating price optimization into retail supply chain decisions. The book has been fully updated, expanding on the distinguishing features of the original, while offering three new chapters on recent topics which reflect areas of great interest and relevance to the academic and professional communities alike - inventory management in the presence of data inaccuracies, retail workforce management, and fast fashion retail strategies. The innovations, lessons for practice, and new technological solutions for managing retail supply chains are important not just in retailing, but offer crucial insights and strategies for the ultimate effective management of supply chains in other industries as well. The retail industry has emerged as a fascinating choice for researchers in the field of supply chain management. It presents a vast array of stimulating challenges that have long provided the context of much of the research in the area of operations research and inventory management. However, in recent years, advances in computing capabilities and information technologies, hyper-competition in the retail industry, emergence of multiple retail formats and distribution channels, an ever increasing trend towards a globally dispersed retail network, and a better understanding of the importance of collaboration in the extended supply chain have led to a surge in academic research on topics in retail supply chain management. Many supply chain innovations (e.g., vendor managed inventory) were first conceived and successfully validated in this industry, and have since been adopted in others. Conversely, many retailers have been quick to adopt cutting edge practices that first originated in other industries. Retail Supply Chain Management: Quantitative Models and Empirical Studies, 2nd Ed. is an attempt to summarize the state of the art in this research, as well as offer a perspective on what new applications may lie ahead.
Download or read book Efficient Consumer Response written by Efficient Consumer Response UK Strategy Group and published by . This book was released on 1997 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What are the Underlying Dimensions of Consumer Response written by Clark Leavitt and published by . This book was released on 2000 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Demand Driven Material Requirements Planning DDMRP written by Carol Ptak and published by Industrial Press. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An intuitive proven planning and execution method for today's complex and volatile supply chains"--Cover.
