Download or read book The Psychology of Consumer Profiling in a Digital Age written by Barrie Gunter and published by Routledge. This book was released on 2016-05-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Download or read book Novel Techniques in Sensory Characterization and Consumer Profiling written by Paula Varela and published by CRC Press. This book was released on 2014-04-23 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory characterization is one of the most powerful, sophisticated, and extensively applied tools in sensory science. This book focuses on sensory characterization of food and non-food products, providing an overview of classical and novel alternative methodologies. A complete description of the methodologies is provided, accompanied by detailed information for implementation, discussion of examples of applications, and case studies. The implementation of the majority of the methodologies is performed in the statistical free software R, making the book accessible for people unfamiliar with complex statistical software.

Download or read book Consumer Profiles RLE Consumer Behaviour written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Download or read book The Psychology of Consumer Profiling in a Digital Age written by Barrie Gunter and published by Routledge. This book was released on 2016-05-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.

Download or read book The Future of Identity in the Information Society written by Kai Rannenberg and published by Springer Science & Business Media. This book was released on 2009-09-29 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitising personal information is changing our ways of identifying persons and managing relations. What used to be a "natural" identity, is now as virtual as a user account at a web portal, an email address, or a mobile phone number. It is subject to diverse forms of identity management in business, administration, and among citizens. Core question and source of conflict is who owns how much identity information of whom and who needs to place trust into which identity information to allow access to resources. This book presents multidisciplinary answers from research, government, and industry. Research from states with different cultures on the identification of citizens and ID cards is combined towards analysis of HighTechIDs and Virtual Identities, considering privacy, mobility, profiling, forensics, and identity related crime. "FIDIS has put Europe on the global map as a place for high quality identity management research." –V. Reding, Commissioner, Responsible for Information Society and Media (EU)

Download or read book Digital Transformation in the Cultural Heritage Sector written by Tiziana Russo Spena and published by Springer Nature. This book was released on 2021-03-25 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

Download or read book Consumer Profiles written by Barrie Gunter and published by . This book was released on 1992 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. In analysing the personality values and life-style characteristics of consumers, researchers attempt to label and predict certain patterns of buying behaviour. Such 'psychological' segmentation of the market can provide important information about patterns of buying which is directly relevant to marketing strategists whether they are planning a marketing campaign or developing new products. This book introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups including the elderly and the women's market. It uses case study material to focus on some specific products from cameras to pet food. It also provides a comprehensive review of the current literature and a critique of the field, assessing how far researchers can rely on the consumer traits they have identified and discussing the controversies that arise as personalities and life-styles are classified.

Download or read book Shopping While Black written by Shaun L. Gabbidon and published by Routledge. This book was released on 2020-05-25 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2022 Academy of Criminal Justice Sciences Outstanding Book Award! Shopping While Black: Consumer Racial Profiling in America lays out the results of nearly two decades of research on racial profiling in retail settings. Gabbidon and Higgins address the generally neglected racial profiling that occurs in retail settings. Although there is no existing national database on shoplifting or consumer racial profiling (CRP) from which to study the problem, they survey relevant legal cases and available data sources. This problem clearly affects a large number of racial/ethnic minorities, and causes real harm to the victims, such as the emotional trauma attached to being excessively monitored in stores and, in the worst-case scenarios, falsely accused of shoplifting. Their analysis is informed by their own experience: one co-author is a former security executive for a large retailer, and both are Black men who understand firsthand the sting of being profiled because of their color. After providing an overview of the history of CRP and the official and unofficial data sources and criminological literature on this topic, they address public opinion polls, as well as the extent and impact of victimization. They also provide a review of CRP litigation, provide recommendations for retailers to reduce racial profiling, and also chart some directions for future research. This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, Security Studies, and Law programs, and will be of interest to the general reader.

Download or read book Fashion Brand Management written by Alison Lowe and published by Kogan Page Publishers. This book was released on 2023-02-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry. Fashion Brand Management is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage. Exploring the key challenges and opportunities for today's fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online resources consisting of lecture slides, self-test questions, group activities and worksheets, this is an essential resource for fashion students.

Download or read book PRE OWNED CAR MARKET IN KERALA A MODEL LINKING ATTITUDES PRODUCT AND DEALER RELATED FACTORS TO POST PURCHASE BEHAVIOUR written by Dr. Deepthi Sankar and published by Archers & Elevators Publishing House. This book was released on with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Descriptive Analysis in Sensory Evaluation written by Sarah E. Kemp and published by John Wiley & Sons. This book was released on 2018-03-19 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive review of the techniques and applications of descriptive analysis Sensory evaluation is a scientific discipline used to evoke, measure, analyse and interpret responses to products perceived through the senses of sight, smell, touch, taste and hearing. It is used to reveal insights into the ways in which sensory properties drive consumer acceptance and behaviour, and to design products that best deliver what the consumer wants. Descriptive analysis is one of the most sophisticated, flexible and widely used tools in the field of sensory analysis. It enables objective description of the nature and magnitude of sensory characteristics for use in consumer-driven product design, manufacture and communication. Descriptive Analysis in Sensory Evaluation provides a comprehensive overview of a wide range of traditional and recently-developed descriptive techniques, including history, theory, practical considerations, statistical analysis, applications, case studies and future directions. This important reference, written by academic and industrial sensory scientist, traces the evolution of descriptive analysis, and addresses general considerations, including panel set-up, training, monitoring and performance; psychological factors relevant to assessment; and statistical analysis. Descriptive Analysis in Sensory Evaluation is a valuable resource for sensory professionals working in academia and industry, including sensory scientists, practitioners, trainers and students, and industry-based researchers in quality assurance, research and development, and marketing.

Download or read book Surveillance Privacy and the Globalization of Personal Information written by Elia Zureik and published by McGill-Queen's Press - MQUP. This book was released on 2010-06-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covering a range of countries from China, Japan, Brazil, and Mexico to the United States, Canada, Spain, France, and Hungary, this volume reveals the similarities and differences among populations in their reactions to the surveillance era and in the amount each knows about government monitoring. Topics deal with pertinent issues such as global, national, and local transfer of personal information about citizens' financial transactions, work, and travel. The authors also analyse the collaboration of government and the private sector in the collection and transfer of private information. A remarkable resource in understanding attitudes towards surveillance, security, and privacy, Surveillance, Privacy, and the Globalization of Personal Information is indispensable for anyone curious about what governments, the private sector, and citizens know about each other.

Download or read book Profiling Machines written by Greg Elmer and published by MIT Press. This book was released on 2003-12-23 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cultural and media studies perspectives on the technology of electronic consumer profiling. In this book Greg Elmer brings the perspectives of cultural and media studies to the subject of consumer profiling and feedback technology in the digital economy. He examines the multiplicity of processes that monitor consumers and automatically collect, store, and cross-reference personal information. When we buy a book at Amazon.com or a kayak from L.L. Bean, our transactions are recorded, stored, and deployed to forecast our future behavior—thus we may receive solicitations to buy another book by the same author or the latest in kayaking gear. Elmer charts this process, explaining the technologies that make it possible and examining the social and political implications. Elmer begins by establishing a theoretical framework for his discussion, proposing a "diagrammatic approach" that draws on but questions Foucault's theory of surveillance. In the second part of the book, he presents the historical background of the technology of consumer profiling, including such pre-electronic tools as the census and the warranty card, and describes the software and technology in use today for demographic mapping. In the third part, he looks at two case studies—a marketing event sponsored by Molson that was held in the Canadian Arctic (contrasting the attendees and the indigenous inhabitants) and the use of "cookies" to collect personal information on the World Wide Web, which (along with other similar technologies) automate the process of information collection and cross-referencing. Elmer concludes by considering the politics of profiling, arguing that we must begin to question our everyday electronic routines.

Download or read book Rapid Sensory Profiling Techniques written by Julien Delarue and published by Elsevier. This book was released on 2014-11-28 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sensory analysis is an important tool in new product development. There has recently been significant development in the methods used to capture sensory perception of a product. Rapid Sensory Profiling Techniques provides a comprehensive review of rapid methods for sensory analysis that can be used as alternatives or complementary to conventional descriptive methods. Part one looks at the evolution of sensory perception capture methods. Part two focuses on rapid methods used to capture sensory perception, and part three covers their applications in new product development and consumer research. Finally, part four explores the applications of rapid methods in testing specific populations.

Download or read book Consumer Profiles RLE Consumer Behaviour written by Barrie Gunter and published by Routledge. This book was released on 2014-12-05 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Download or read book Black Consumer Profiles written by Marcus Alexis and published by Division of Research Graduate School of Business Administrat. This book was released on 1980 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: The interactions of race and income with food expenditures in the inner city are discussed from sociological and economic points of view, and parallels are drawn between urban and prison economics, namely, lack of mobility and use of barter. Aspects of black community life and culture are discussed as a basis for understanding social and market behavior. Based on survey data from many sources (market researchers, sociologists, FTC, BLS, etc.), analyses of nonfood expenditures cover items such as savings, housing, medical care and transportation; analyses of food expenditures consider consumption patterns, prices, quantities, and quality, nonprice factors and consumer constraints. The determinants of food buying behavior which contribute to profiles of inner city consumers include food preferences, marital status, food budget, income, education, store location, nonwhite store employees, etc. The conclusions are that race and the low socioeconomic status related to race significantly affect food purchasing behavior, and that inner city residents pay higher prices if they shop in smaller stores.

Download or read book Nursery Consumer Profile written by and published by . This book was released on 1980 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: