Download or read book Consumer Magazines at the Crossroads written by Benjamin M. Compaine and published by . This book was released on 1974 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Download or read book Advertising at the Crossroads RLE Advertising written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Download or read book Advertising at the Crossroads RLE Advertising written by Max A. Geller and published by Routledge. This book was released on 2013-06-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to increasingly stringent governmental controls or whether it will forestall such action by mature self-regulation. In Advertising at the Crossroads the author has attempted to face the issue squarely and realistically, and to point out several constructive measures that advertising must initiate in its self-interest. First published in 1952.
Download or read book The Magazine Century written by David E. Sumner and published by Peter Lang. This book was released on 2010 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The future of magazines? Murky. Their past? Glorious. How we got from there to here is told in this compelling history. It's thrilling, funny, disturbing, sad, and ultimately inspiring. And in these pages are broad and helpful hints on how we can return to glorious."---Richard B. Stolley, Founding Editor, People, and Senior Editorial Adviser, Time Inc. --Book Jacket.
Download or read book Mass Communications Research Resources written by Christopher H. Sterling and published by Routledge. This book was released on 2016-05-06 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Download or read book America at the Crossroads written by Francis Fukuyama and published by Yale University Press. This book was released on 2006-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a critique of the Bush Administration's Iraq policy, arguing that it stemmed from misconceptions about the realities of the situation in Iraq and a squandering of the goodwill of American allies following September 11th.
Download or read book Proceedings of the Symposium on Media Concentration December 14 and 15 1978 written by and published by . This book was released on 1979 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Crossroads of Should and Must written by Elle Luna and published by Workman Publishing Company. This book was released on 2015-04-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two paths in life: Should & Must. We arrive at this crossroads over and over again, and every day. And we get to choose. Starting out or starting over, making a career change or making a life change, the most life-affirming thing you can do is to honor the voice inside that says your have something special to give, and then heed the call and act. Many have traveled this road before. Here’s how you can, too. #choosemust An inspirational gift book for every recent graduate, every artist, every seeker, and every career change.
Download or read book The Business of Consumer Magazines written by Benjamin M. Compaine and published by Focal Press. This book was released on 1982 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Crossroads written by Jonathan Franzen and published by HarperCollins UK. This book was released on 2021-10-05 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘His best novel yet ... A Middlemarch-like triumph’ Telegraph
Download or read book Cool Careers Without College for People Who Love to Write written by Greg Roza and published by The Rosen Publishing Group, Inc. This book was released on 2006-08-15 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiles the characteristics of and qualifications needed for fourteen jobs in the writing industry.
Download or read book Magazine made America written by David Abrahamson and published by Hampton Press (NJ). This book was released on 1996 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the journalistic, economic and cultural/historical changes that have created contemporary magazines. It emphasises the transformation of the American consumer magazines during the 1960s and discusses their importance as products/catalysts of social/economic conditions.
Download or read book The Life Cycle of Magazines written by A. J. van Zuilen and published by Uithoorn : Graduate Press. This book was released on 1977 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Popular Women s Magazines in the United States 1792 1995 written by Mary Ellen Zuckerman and published by Praeger. This book was released on 1998-07-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.
Download or read book Business Management of General Consumer Magazines written by William Parkman Rankin and published by Greenwood. This book was released on 1980 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of International Media and Communications written by Donald H. Johnston and published by San Diego, Calif. : Academic Press. This book was released on 2003 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the ways that editorial content--from journalism and scholarship to films and infomercials--is developed, presented, stored, analyzed, and regulated around the world. Provides perspective and context about content, delivery systems, and their myriad relationships, as well as clearly drawn avenues for further research.
